Angel Mary & The Tennessee Werewolves - Case Study

Co-Produced by Grammy Award winning artist Doug Phelps of The Kentucky Headhunters, the group delivers a well-balanced rhythm of traditional country music with a hint of pop.

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Written by the band members Angel Mary, Antoine Wolf and Christian Wolf this collaboration solidifies a new frontrunner in country music. The strong lead vocals and the group's fun rockstar flare offers a renewed approach to the genre.

Campaign Details

Country music trio Angel Mary & The Tennessee Werewolves adds a unique twist to traditional country tunes with their rebel yell themed anthems. The high-energy band is quickly gaining momentum throughout the country music scene.

The Project

AMW worked alongside National radio/promotional tour and provided additional media coverage. Our team also developed targeted campaign to increase the groups following on Social Media.

Planning & Process

The PR Plus campaign was implemented to support AMTTW's new release and news media was pitched continuously to secure placements and reviews. Our PR team crafted newsworthy press releases and distributed them to country music and entertainment journalists throughout the campaign. We also engaged social media sites and popular blogs to generate extra buzz.

The Results

AMW helped AMTTW's attracted thousands of new Facebook followers from engaged fans in a span of four week and introduced the group to National and International publications for interview, review and feature placements. AMW’s publicity campaign also exposed the group to new media placement and industry opportunities.

Workflow

1. Research

We identify areas that may need improvement.

2. Development

We develop a custom project strategy.

3. Execution

We oversee projects until successful completion.

4. Polish

We review results and make adjustments.

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