Triumphantly re-launching his career on his own terms after a taxing detour, Bobby V. is prepping his EMI Records debut Rebirth via his own Blu Kolla Dreams imprint.
The gifted vocalist is familiar with new beginnings. Bobby first charted as a member of Mista, the teenage group responsible for the innovative single “Blackberry Molasses.” Intent on forging a solo career, he reinvented himself as Bobby V. and smashed the scene with 2005 chart-topper “Slow Down.” His self-titled solo debut, released later that year on fellow Atlantan Ludacris’s Disturbing Tha Peace/Def Jam label, reached number three on the Billboard Top 200 albums chart.
As 2007 drew to a close, Bobby found himself among the casualties of corporate upheaval and economy-caused cutbacks. His sophomore disc, Special Occasion, was scarcely supported by his soon-to-be-former label. It was clearly time to re-envision his career, looking toward his strong faith in God to illuminate his life’s path. The introspection and soul-searching resulted in Rebirth, his most intriguing and personal album to date. Alongside gifted producers L.O.S, Raphael Saadiq and long-time collaborators Tim & Bob, the talented songwriter offers a mature effort that will both please loyal fans and win over fickle critics.
Rebirth revolves around relationships. The infectious lead single “BEEP,” among the disc’s most visceral tunes, details the joys of adventurous sex. Cleverly crafted by up-and-coming Mississippi native Big Fruit, the melody begins as ballad and morphs into an up-tempo sweat-inducer. Bobby notes, “The feedback from the record was so strong. When I played it for people and I sent it to the clubs everybody reacted to it quickly. My first single, I always want it to be for the people.” The single announces: “I’m back, I got a new situation – it’s one of those kinds of records that’s gonna make a statement.”
Bobby was especially honored to work with Grammy Award-winner Saadiq, who produced “Wish List” for the project. Bobby beams: “He is one of the coolest, most down to earth people in the world. I didn’t know what to expect but he was a fan of mine. He knew my music and that really had me in awe.” The two ambitiously cover Saadiq’s 1995 gem “Just Me and You.” V. explains, “I rewrote the verses while he brought in live horns and played guitar.” Melodically, Bobby’s version blends the majesty of the original with his signature vocals.
Tim & Bob are Bobby’s go-to guys from the Mista era, they helmed Bobby’s “Slow Down”. On working with the duo: “I release all of my stress and my energy into music with Tim & Bob. I like to work with producers that really know how to play instruments and aren’t all about the drum machines because with R&B it’s all about the music.”