Ya down with O.P.P., yeah you know me!" Who wasn't down with "O.P.P." in the early '90s? Who didn't "Hip Hop Hooray" in the clubs waving their hands to and fro Naughty-style? Even those who weren't born when Naughty By Nature stormed out of East Orange, NJ onto the world stage know their songs word for word. Everybody was down with O.P.P., your grandmother, your teachers and even your pastor knew all the words, although they probably wouldn't admit it. "O.P.P," "Hip-Hop Hooray," "Ghetto Bastard," "Jamboree," "Uptown Anthem," and "Feel Me Flow," were more than just infectious, chart topping party anthems, these records helped mark and shape the beginning of a unified Hip-Hop Nation. Hip-hop is notorious for short-lived careers, big singles, and one-hit wonders, Naughty By Nature, however, is the exception.
Since the early '90's, Naughty By Nature (NBN) has created chart-topping party anthems that have dominated Rap, Pop, and R&B charts, all the while staying true to hip-hop. The group exploded on the scene during the summer of 1991 with "O.P.P." and "Everything's Gonna Be Alright" from their self-titled debut, Naughty by Nature. Their second album, 19 Naughty III (1993) featured another crossover smash, "Hip Hop Hooray," which rivaled "O.P.P." as the national catchphrase of the early '90s. Their previously released albums: Naughty By Nature (1991 - platinum), 19 Naughty III (1993 - platinum), Poverty's Paradise (1995 - gold), and 19 Naughty IX: Nature's Fury (1999 - gold) has sold over 4 million copies combined. Naughty has received the following accolades in their 10 year career: Grammy Award for Best Rap Album, Poverty's Paradise; American Music Award for Best New Rap Group and a Source Award for New Artist of the Year.
Vinnie and Treach (producer Kay Gee is no longer with the group) have emerged stronger than ever after working with a new stable of producers for this album. "It's a Naughty record from start to finish. It's still our formula. We chose producers who we felt could keep our music gritty and street, while at the same time make music that will be able to move hip-hop fans around the world," offers Treach. As pioneers of party anthems and hip-hop that makes you feel good, it's appropriate that "Feels Good" featuring 3LW produced by Allstar was chosen as the first single for the album. "The new album promises to deliver fresh party anthem songs that Naughty is known for. We definitely have some club bangas on this for our fans who like the catchy hooks," says Vinnie. Method Man & Redman get us ready for the clubs with the adrenaline laced "Rock N' Roll," and Rottin' Razkals, (Naughty By Nature protégés) keep us there on the rabble-rousing "Rah Rah" both produced by Griff & WOK. While you're on your way to the next spot, ride along with Rotten Raskalz on "NJ to LA," and soon you'll be humming the sing-songy "Red Light" featuring Queen Latifah and "Swing Swang" both produced by Allstar.