When Slim Thug decided to name his major label debut, Already Platinum, the Houston, Texas-based rapper wasn't suffering from a bout of wishful thinking. On the contrary, he was stating a fact: a bold proclamation that even though he was anonymous to most people outside the state of Texas, he had already sold enough records in his home state to be certified a veritable rap star. Now the rest of the country will be able to hear what's made Slim Thug Already Platinum.
Slim Thug's major-label debut solo album will be released by Geffen Records through Slim’s Boss Hogg Outlawz label and Star Trak, the label founded by mega-star producers, The Neptunes. "I felt like I did everything I could as an independent artist," Slim Thug says about moving onto the national stage. "This is going to take me to different cities and have the people who never felt me before, feel me like they do in Houston."Slim Thug is a towering MC who made a name for himself standing above a crowded fray of southern rappers. Houston's rich tradition of stark, visual and melodic hip-hop includes Scarface, the Geto Boys and DJ Screw, and even now the city is overflowing with a number of talented MCs. Yet with his big, bass-filled southern twang and a versatile rhyming style, Slim Thug has become the city's most preeminent lyrical export.
He first made his mark as a mixtape star, dropping rhymes over hot hip-hop instrumentals, honing his verbal lyricism and street tales over whatever style of beat was thrown his way. The mixtapes were a form of boot camp for Slim, he says. "You got all these types of beats and you gotta come with one flow after another. It makes you a better rapper."Slim Thug had spent his youth running the streets of the north side of Houston, and never thought he'd get down as a rapper. "I thought I'd end up like my brothers, in jail or something," he says. He had dabbled a bit as a rapper but when local superstar producer Michael Watts, who perfects the Chopped & Screwed style of hip-hop through his Swisha House crew, heard Slim, he knew he had to put him on his tapes. His first appearance came on "Swisha House 98," which not only made Slim an immediate mixtape star but teased his appetite for the rap game. "I got with Michael Watts and we got to selling mixtapes and doing shows. All of a sudden you're getting money and that's when I knew it was serious, when people liked your shit."Houston is plainly divided between its North side rappers and its South side rappers, but Slim Thug, who was raised in the North, is one of the few who could easily get down with camps on both sides. "Not too many who could do that," he says. "But I was never into that hazing shit as far as not liking the South side.
I was just about my money."Indeed, complimenting Slim's rhyming abilities are his skills as a businessman and entrepreneur.