Funkmaster Flex sets trends. His name is known around the world and for more than a decade now, Funkmaster Flex has reigned as America's No. 1 radio personality, reaching more than 2 million listeners a week on Hot 97. When he's on the air, an estimated 10% of everybody tuned into a radio in the metropolitan New York area is listening to him.
Funkmaster Flex has developed his own mini-empire of car-customizing television programming. Flex first experienced television success with the runaway success of his Spike TV show, "Ride with Funkmaster Flex." Flex then went to ESPN with his television shows "All Muscle with Funkmaster Flex" and "Car Wars with Funkmaster Flex." In "All Muscle with Funkmaster Flex" he can be seen interviewing and customizing the cars of leading sports celebrities from the NBA, NFL and Major League Baseball and the world of Hip-Hop. In "Car Wars with Funkmaster Flex" viewers watch what it takes to build a car worthy of a spot at the Funkmaster Flex Custom Car and Bike Show Tour. The winner of the show received a $50,000 cash prize.
In 2009, Flex is back at Spike TV and reigns supreme with his new show, “Fast Machines with Funkmaster Flex” produced by MTE. The show focuses on Flex creating the latest in customizations on today's hottest new cars as well as his signature classic car customizations. The series includes many popular celebrities including Dale Earnhardt Jr., LL Cool J, Danica Patrick, 50 Cent, Terrell Owens, T-Pain, Jermaine Dupree, Fat Joe and Jim Jones.
Besides being apart of his own television shows, Flex has appeared on American Choppers, Overhaulin', Car Crazy TV and the Video Game Awards as a co-producer and musical supervisor. He was also co-host of Autorox, the first-ever nationally televised Auto Awards Show.
Funkmaster Flex's love affair with automobiles is no on-air gimmick. He is a true custom car fanatic. So much so, The New York Times recently dubbed him the "evangelist of hip hop car culture." He founded Team Baurtwell, the highest profile custom-car club around with members like Shaquille O'Neil, musicians Busta Rhymes, Missy Elliot, Mariah Carey, NASCAR Drivers Dale Earnhardt Jr., Danica Patrick, and professional baseball athletes Jason Giambi and Manny Ramirez.
Flex is the consultant to the hottest car accessory companies, consulting them on a host of issues, especially product placement and future advertising. This knowledge has led to numerous endorsement deals from some of the biggest companies in the game.
In recent years, Flex has become the one-stop source for the latest and greatest in the world of customizing. When chart-topping artists like 50 Cent, Ludacris, Queen Latifah, P. Diddy, T-Pain and Chris Brown need advice on the latest trends in automotive customizing, they need make only one phone call to their man…Funk Flex. As if that wasn't enough, Flex leads one of the industry's largest and most effective street marketing powerhouses - Franchise Marketing.