Press Release FAQ

Press Release and Wire distribution Explained

Q. What is a press release?
A: A press release is a news announcement that details the who, what, when and why of an upcoming milestone. The format is different from editorial articles you might find in a newspaper. A press release is a way to summarize official announcements to the public and news media quickly.


Q. Are the Press release distribution pickups considered media placement?
A: No, the press release distribution included in some campaigns is separate and not the actual media placements (editorial reviews, interviews, features).


Q. What is the purpose of a press release?
A: Press releases are official announcements of a newsworthy event or milestone. It serves as a clear and concise way for the public to be aware of your news.


Q. How many words will be included in my press release?
A: A press release is generally under 450 words. We make sure to include the most important information for the media.


Q. How many images will be included with my release?
A: Your press release includes one image. The image should be square in either jpg or png. The image could be a headshots, professional cover art or logo.


Q. How is the press release distributed?
A: The press release is distributed via a national wire service. The distribution across the wire makes the press release available to a wide range of news outlets. A press release distribution increases your online footprint and will also frequently be included in Google news results.


Q. How can I find the press announcement?
A: We recommend searching (copy/paste) the exact press release title in Google, Bing and Yahoo to see some pickups from the announcement.


Q. Why do some of the outlets look like they are the same?
A: A National wire distribution includes local affiliates of news organizations that can appear similar. (for example, WAND is a local affiliate of Fox News)


Q. Where will my press release appear?
A: Your press release will appear on a wide array of websites including independent and local journals, local affiliates of major TV networks across the US. Press releases will sometimes show up in business or finance sections of national outlets.


Q. Why does the same press release appear across different news outlets?
A: A press release is an official statement issued to news media giving information on a particular matter. It's a static announcement that will appear the same across multiple outlets.


Q. Will there be any SEO benefits?
A: Many use press releases as part of their link building strategy. We don't recommend it as the only approach.


Q. How is a press release different than campaign coverage?
A: A press release is an official fixed announcement written by us on your behalf. 3rd party journalists write the media coverage (articles, reviews, interviews, or features). It may include facts from the press release however it’s written in a different form.


Q. For the Times Square package, how many times, when/where will the release appear?
A: From experience, the release will show a handful of times. The press release will showcase with a photo on the Reuter sign in the middle of Times Square. We don't control the time of the showing but you will receive snapshots approximately 7 days following the distribution.

Learn more about our Press Release Services

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