AutoNation’s Data-Driven Path to Automotive Retail Dominance

Close-up of sleek red sports car with raindrops.

AutoNation Inc. stands as America’s largest automotive retailer, a position they didn’t achieve through chance or luck. Operating more than 238 dealership locations across 19 states as of 2023, the company has built its success on a foundation of strategic marketing that seamlessly blends traditional automotive retail with digital innovation. …

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