AMW

Best Music Promotional Strategies To Grow Your Brand

Taylor Brown - November 12, 2021

By working on music projects, every musician deserves the opportunity to get their music heard and in the right hands of new people. There are many advantages for being able to promote your music the right way and to continue to grow in the industry by trying out new strategies to promote your brand and music.

Here are some tips that you can check out to promote your music remotely, or with a manager to start scaling your work as a musician.

Spotify Playlisting

Trying out services to get your music on Spotify’s popular playlist can be a great way to scale your brand. Whether you are trying to grow your reach over time as an artist, earn a new fan base, or grow your monthly listeners, this strategy can help improve your music reach.

With our Spotify playlist campaigns, we target the best possible audience organically to help grow your streams and research curators to help with setting up tracks for inclusion. There are many campaign options to fit your budget from starter campaigns to playlist pro.

Check out more information and how to get started with our playlist promotional campaigns here: https://www.amworldgroup.com/playlist-promotion

Billboard Advertising

Although influencer marketing is taking over currently with business, and brands marketing strategy; Investing in the traditional way of Billboard ads is still an overall win for getting more recognition and will bring more awareness to music projects. There are new ways of Billboard ads as they are more modernized and shown digitally, making the billboards more appealing and bold when people check them out!

Influencer Marketing

Influencer marketing is still a great way to get others interested in your music projects. Many influencers with large fan bases or influencers are great at overall content creation that can coordinate to make promotional dance challenges to your music, promote merch, or cross-promote on their social media accounts to get your music at a higher reach.

Utilizing influencer marketing as a promotional strategy comes with a cost, but depending on the influencer there can be room for negotiation and other incentives in which you can do barter collaboration.

Blog Submissions

More people are starting to get into using blog reviews, live streams, youtube, and even podcasts options to promote their music. During the pandemic, this has been a great newly found way to get music heard and is an effective way in getting these news sources to get the word out there about your music to a new audience. There are many blog outlets that are constantly searching for new artists to be able to feature on their page as it helps to include new people on the site to help with visitors staying up to date, and it can also get people that submit a chance to be discovered by potential new fans and other advertisers. This can be a great way to gain more connections and networking opportunities as well.

Photography Sessions

Setting up photoshoots can be a great way to advertise upcoming projects. This can be a short visual for what your audience can expect from your music projects or can be a promotional photoshoot to go along with the branding concept/theme of a new album drop.

Aside from doing promotional shoots for music projects, coming up with a content calendar and having a consistent plan for content is key to keeping a consistent brand presence for your social media platform. This strategy can help grow your brand and bring more awareness to your business when putting out the photo and video content. Essentially, this method could also put your brand in the position to also grow and monetize as well.

Ad Placements

Many businesses are taking advantage of utilizing Facebook ads and Instagram ads to help grow as a promotional strategy. Facebook ads are good for testing out different ad strategies and seeing which one would be best to put more money in depending on how the viewers respond to checking out your page, how much you’re growing in followers, link clicks, how many sale conversions you’ve received from the ad placements, etc

Facebook ads are more detailed with insights, and in finding the right target audience that you’re looking for. It allows you to place your ads customizable with different ages, locations, and interests so that you can get the best results for your campaign. This tool is highly recommended when it comes to coming up with a successful promotional strategy. When you identify which ad placement is gaining the most feedback, you’ll be able to leverage and see more results when investing more into the winning ad placement.
Check out our blog post on Ways to Beat the Instagram Algorithm: https://bit.ly/38q3x4m

5 Benefits of Having A Music Publicist

Taylor Brown - November 5, 2021

Telephone call - Business telephone system

In today’s world, being discovered and having recognition for the work that we put into our day-to-day is vital. In many ways there are a ton of resources for us to get us where we want to be in our career and to get noticed by utilizing platforms like Instagram, Twitter, putting out content on platforms like youtube and even putting ourselves in the right position to network with people in our field.

These things can consume a lot of our time and come with a lot of strategic planning. Having a professional by our side that already knows the ins and outs of the industry would be an investment but in many ways worth the cost. Music publicists can broaden your horizons as an artist, set you up for success by getting you a foundation of PR work, set up the tasks to get you published in high profile outlets like magazines, podcasts, and maybe even land you the right opportunity to get discovered by record labels.

Here are some ways how music publicists can make a great effect on your career as a musician and the steps they go about taking to advance your career.

Securing Media Placements

Music publicists’ main priority is to be sure that they are maintaining relationships with both the media and the public when it comes to your brand. As an Artist when working on music projects, getting your work published is a step with helping to get you discovered. As Publicists, one their roles will be to get your work published to the right outlets, and they handle all the consuming tasks of reaching out and getting you booked for different articles and/or press releases that can be beneficial to your brand.

As an artist being in the media is very important for others to know that you exist once you are connected with opportunities like this, and it keeps things afloat for people researching you to learn more about you and your music.

SpokesPerson

The media can be the biggest troll during this time and there can be a lot of false perceptions that others may have about artists. Having a publicist makes things easier when you lack time to consume negative energy as an artist, as there may be times in your career where you have to respond to things that may alter your image and brand; Or there will come a lot of times where you don’t know how to go about engaging with big people in the industry or need that 2nd person there to guide you with responding to the public. This is what your Music publicists are here for. To vouch for you and train you to be prepared for things that may arise in the public eye.

Organization

As a musician, you will eventually have many opportunities to prepare for and things to also do day-to-day in your routine to keep you 1 step ahead in the game. Music publicists overall will help communicate with you different projects you will have coming up and set up different campaigns that are being planned for you to know how to shape your schedule.

This will make things less overwhelming, but also help you to determine when you will be able to solely focus on your music writing and recording process when planning around these different events.

Pitching

When building your brand as an artist, a career like this involves a lot of putting yourself out there and saying the right things, along with your music publicists being there to guide you on what things to say when you’re in the public eye, they are doing these things for you behind the scenes as well. A lot of their time with other responsibilities that they do with managing also involves blocking time off to showcase you and your brand as well as pitching you to the right outlets to get you noticed.

When making a booking for interviews, lining up campaigns you may be a good fit for, and even setting things up for you to be invited to things that may arise for networking are great opportunities that your publicists may land for you throughout your career as a musician.

This all happens through them being in the loop of different trends that are occurring in the industry, who they know, but most importantly them also doing a lot of back-end work and pitching you to different sources and outlets. Thus, making your main priority of being a musician much simpler!

Goal setting

Although your main expertise might be signing, song-writing, and overall enjoying the creative process of an artist, Music publicists can not only help you with goal setting for your music, but they can also help with educating you on different goal-setting priorities for being in the media.

In the public eye, there are a lot of stunts that people may pull just to stay relevant in the media or to get people gauged in what’s going on in their lives because they are expecting to drop a music project.

This is why having a music publicist can overall be beneficial to your career and help you prevent making mistakes. Your music publicists will be sure to help advise on the best approach and help with going about it in ways that can keep you on track with goal setting, and being able to keep your brand at a good reputation.

When you are ready in your career to get a music publicist to take on their role to help with your career, you can stay on top of your goals, make sure your brand is not tainted by the media, and overall manage your time more effectively.

Check out our campaigns for PR & Publicity Available now:
https://www.amworldgroup.com/pr-and-publicity

Kevin Liles Shocked how Tesla made 20 Year Old Artist Akash Ahuja a Millionaire

AMW - October 29, 2021

The visionary behind Kanye West, and Jay-Z, sits with Akash Ahuja to talk Tesla, Indian social pressures, and disruptive innovation on “Club 300 Unplugged.”

Audio equipment - Electronics — *Kevin Liles, Akash Ahuja in the Studio*

Los Angeles, CA – Oct 29, 2021 – Recording artist Akash Ahuja and CEO of “300 Entertainment” Kevin Liles sit down to talk about Akash’s unconventional and inspiring musical journey, his connection to Tesla, and what the future holds. Akash’s interview and live performance is featured in the YouTube series “Club 300 Unplugged,” which highlights new emerging artists, and is hosted by Liles, music executive and CEO of “300 Entertainment” known for artists such as Megan Thee Stallion, Gunna, and Young Thug.

Going against his traditional Indian culture and his parent’s beliefs Akash decided that college wasn’t for him. So instead, he embarked on an unconventional path, and took a risk. Using the tuition money he and his parents saved for college, Akash decided to spend half of the money on studio time to record his music, and the remaining half on an investment into Tesla stock. His outside of the box thinking and fearless strategy paid off. Right before Akash’s 21st birthday, his Tesla investment exceeded one million dollars, while his music surpassed 10 million streams.

Akash Ahuja is known for his infectious and catchy hooks that will fill your body with positive energy. Magnetic and upbeat, his tracks are innovative, drawing the listener in with high energy hip-pop sounds with a hint of Indian influence.

For more information about “Akash Ahuja,” visit here and to watch the “Club 300 Unplugged” interview visit his YouTube.

About Akash

Akash Ahuja is a rapper, singer, and songwriter that blends several music genres into one. Born in New York and of Indian descent, he made his debut in 2020. As the first Indian artist to have a billboard in New York’s Times Square, his mixture of hip-pop paired with traditional Indian sounds are innovative and set him apart. When he is not making music, Akash likes to play tennis, collect crystals, follow the latest news in technology, and relish in his favorite meal, pizza.

For all media inquiries

Valencia Jackson
AMW Group
+1 310-295-4150

Ways To Start Getting Your Work Monetized As A Musician

Taylor Brown - September 29, 2021

Being an upcoming artist has many benefits. You are your own brand, Able to connect with a fan base, build your own supporters as well as network with others in your career field. When creating music and working on music projects for your audience the goal is to showcase your talents and produce relatable music with what people may want to hear, but making a profit and finding ways to monetize is just as important.

Here are some ways that you can independently go about monetizing your work as a musician and make other incomes by showcasing your brand!

Hosting

Hosting has been a great way to cross-promote for artists. They can get monetized by being paid a flat fee for a show appearance or to host at an event, as well as grow their own fan base in the process and make connections with those that attend as they are the main spokesperson for the hosting.

When getting booked for these types of appearances it’s a great way to cross-promote as there are others that are in charge of promoting and advertising the live hosting events. They usually would have many members on a team to create content for the hostings and tag all parties involved making it easier for people to check out your brand, and to get to know you as a musician.

Live Music Events

Many artists get paid to participate in live music events; Whether there is a popular venue that is looking to get musicians to fill up, or there is a collaborative event for a meet and greet/pop up event; This is a method of monetization if they live venue books you or if there are other parties involved and you guys decide to charge guests to come to see the live performance.

You can easily set something like this up by researching venues in your area or networking to see if there would be any musicians interested in connecting on doing a live event.

Spotify

With Spotify being a huge music streaming platform, there are ways for people to monetize off of it while doing what they love: Listening to music and creating music playlists! There are sites that people can use that will pay you to review and consider tracks for music playlist inclusion.

Along with this, the concept of getting paid through streams which is a big revenue generator for larger artists. Work to build your brand, start small and grow your fanbase over time until you become a household name.

For ways you can get on Spotify playlist as a musician; Check out our Spotify playlist campaigns here:

https://www.amworldgroup.com/playlist-promotion

Instagram

With monetizing on Instagram, you can use your platform by getting brand collaborations. Posting consistently is vital in this case so that you can have content for brands to see if it would be a good fit to work together. You can go about monetization by collaborating and negotiating different rates brands are willing to pay for feed posts, stories, or IG REELS video content for you to promote their product or service.

This is a great way to connect with brands that are providing promotional music services or products that are in the music niche as well that you or your audience could benefit from.

Youtube

Youtube has been an outlet for many years for many people to showcase their talents and to make income from them. Musicians especially have started on youtube with branching out and kicking off their career as well as getting discovered as a musician.

Youtube works in many artist’s favor with getting paid off of their work because they allow content providers to monetize their videos. When content creators decide to use a certain song in their videos and if it gets published the artist and/or person responsible for those music rights will end up getting a portion of revenue.

A strategy to get monetized for YouTube is to be sure your music is registered with a publisher like ASCAP. If you are with a current record label that’s even better as Youtube is great at identifying tracks that are exclusive with a different labels.

For more tips, Checkout our Blog post on “Ways To Stay Up On Your Game As A Musician” : https://bit.ly/2VecE5f

Ways To Beat The Instagram’s Algorithm

Taylor Brown - August 20, 2021

Instagram’s algorithm is known for changing more often than we would like it to and can play a huge part in overall content creator feedback. The algorithm dictates how well your content will do in your feed, who it’ll get shown to and how well your posts do with engagement and reach on the platform. As users of the platform we never know when Instagram will end up changing the algorithm, but staying up on key insights like the best times to post, what type of content your audience enjoys, and also gaining more awareness of how Instagram ranks content, will give you a better chance at being in good standing within the algorithm.

This will also put you in a better position with getting the most out of the app when it comes to using Instagram as a tool for getting your posts seen by a larger audience and networking with others. Here are some tips on how you can get your content ranked on the explore page, how Instagram overall pushes content to get shown on other people’s feeds, and more.

When Instagram first launched their app, The algorithm was more “fair” in a way for users as they showed content in chronological order throughout the day so you would know who posted in real-time without missing anything!

Instagram’s current strategy of the algorithm is making each person’s feed curated and customized with them seeing posts that matter most to them. They classify this by what posts people are liking and how much time they spend on checking out certain content, with the explore page and reels.

When your content gets pushed out onto the explore page, this better helps maximize your engagement rate and to attract a newer audience as well. The explore page is where you will find the most relatable content based off of your interaction with content within the app and is where you will find most of the viral worth posts.

Instagram’s logic behind what they decide to showcase on your personal explore page is based on what posts you’ve liked in the past and what posts you’ve also saved. Based on this, it gives the app a signal on what to showcase overall on the explore page and they will show more pages similar to that niche of your interest. This is a great strategy to keep in mind how you and others overall interact with the content that you put out.

Instagram’s strategy for others to be at an advantage with getting content at higher reach is through saves and shares as this can help the momentum of them knowing what content to put on the explore page Before comments and likes were the most vital for creators, but now shares and saves are the best way to get your content out there.

Check out Instagram’s Recommendations and guidelines on what content they do not put out based on sensitivity and potentially upsetting content.

Overall, Instagram’s concept with ranking content goes back to how you are using the app and who you are engaging with. This is an important practice as some people may use engagement groups, or overall interact with people just to be active, but the content may not be suitable for their niche or interest.

In the long run, this might make your page unenjoyable as Instagram will showcase you more pages and unrelated content based on what you’ve interacted with. The key to getting users at a better advantage at beating the algorithm would be to essentially engage with creators’ profiles that are similar to their niche. This way the same users could also interact which will make your content get showcased to more specific people that are interested in your content, will give you more opportunity to be on the explore page, and put you at a higher reach with your content.

For more information about Instagram updates visit: https://about.instagram.com/blog

Getting Verified On Instagram

Taylor Brown - August 13, 2021

Instagram is one of many social media platforms where people are motivated to grow and build their audience or fan base. Whether you are looking for an opportunity to connect with others, make a full-time or part-time income, or showcase your skill in content creation or business Instagram is the place to be.

Some may say that this platform is looked at as a resume in the digital world. Whilst this is true, there are ways to be able to get verified in the midst of producing who you are online in this app. A digital badge does not define who you are overall as we are all equal, but it is high in competition to getting verified and Instagram takes necessary action to be sure that they are verifying the right people with good reason.

Getting verified is great for well-known people as there are accounts that may be impersonating them, many fan pages, and overall it is good for their brand identity to be verified for others to know their official pages when they are in the media for different events. It is much easier for business and/or public figures in this capacity to be verified as they are easy to google, but what if you are just a regular person looking for verification or if you are an upcoming musician/business owner that isn’t as big, but would like to verify your existence in your niche?

These are some ongoing questions for those that are interested in this, but Instagram also updates their terms and conditions periodically for those to get all information that is needed on this. Here are some tips that you can take in the meantime to try to get verified!

Identification

The first step to Instagram verification is to be sure your photos and overall content posted is of you and authentic as it will help with the process of getting the account authenticated. This will help the platform to be sure that it is you that needs verification and isn’t a fan page or other page trying to impersonate you to be verified. Along with this will have to be legal identification, so Instagram will also confirm your identity by asking for you to upload a proper document of a driver’s license, ID, or passport as a supporting document.

Instagram verification processes are more successful when the person that is applying for it has a nice variation of press about themselves in the media. Sometimes the easiest way is if you’re already searchable in the media or in different news sources as this confirms that you are being talked about in the spotlight or that there’s a lot of recognition out there for you as a brand, entrepreneur, or overall public figure.

You can prove this by sending over links within the form as a source for them to checkout and can make the process of getting verified much easier when there are more supporting details.

Public Figure Or Company

If you are not necessarily a “public figure” trying to be verified, but you have a business that you would like to be verified for so that customers and potential prospects can formally know that the business is legit through the social media light, you are still able to apply as a business owner! Instagrams process for this through applying your verification application is also similar to applying to be verified for public figure purposes.

Sending over supporting legal documents that you are the owner of your business, and also through Company registration documents can increase your chances of being approved for verification.

Unfortunately, Instagram does not count being in paid promotion, sponsored content, or meme pages to be included in being able to get verified. Although there are remarkable pages that have a lot of followers as entertainment meme pages, relatable quotes pages, or even as people being reputable influencers that have worked with a lot of brands, This is not a qualification of being verified.

Instagrams priority with getting people verified holds a lot of weight if you are a notable company or person in news sources, have some publications in the media, and if you are well-known in the general public eye. If there are ways that you can prove some of those qualifications will make it a great chance of successfully getting approved.

Profile

Simple steps that you can take would be to be sure that your account is open to the public and not private during and before applying to verification. When submitting for verification to be represented as a person or a business takes time but it can also be a simple and possible process if there is some recognition out there for you. Overall, ensuring that your Instagram is up to date and authentic, along with supporting news sources with this will help with this.

Note that if you are denied with the process, Instagram will make you wait 30 days to be able to apply again so be sure that you are prepared and ready with backup sources to get approved or when you try again!

Check out our blog post on How To Stay Up On Your Game As a Musician: https://www.amworldgroup.com/blog/staying-up-on-your-game-as-a-musician-in-2021

Staying Up On Your Game As A Musician In 2021

Taylor Brown - August 6, 2021

As an artist, there are many times where you must stay creative, Strategic with planning for upcoming projects and even make time to seek opportunities for Networking and Collaborating with other Musicians to expand your fan base.

Most of these things can be handled with a Manager or Assistant, but there are ways that can make things easier as a Musician to get ahead of the game. Here are some different ways you can easily stay up on your game this year as a Musician, and tasks that you can try in your free time to leverage your Brand.

Content

The key to keeping your audience engaged is being sure to keep your content consistent. With having access to many social media platforms, we have an outlet that is helpful for us to establish brands and to make it easier to connect with our future audiences. Posting consistent content is the first step to keeping your audience interested in interacting and keeping them updated on upcoming projects.

Staying up on your content can make things easier in the long run with planning announcements for projects, interacting with your audience and keeping a balance of sharing personal content with your life as well for your fans. Alongside posting consistently, You can establish an organized content schedule by setting up photoshoots or using photos you may already have to keep your page active.

Once you have established a good schedule with posting, you can then create a good posting time, date and see what content your audience best responds to for a more efficient way to grow your platform.

Photography Services

If you’re new to creating content and/or don’t have proper guidance on how to be creative with starting your consistency with content for your brand; Investing in photography and or video service packages will help in the long run. Most content creators will pick a set date to shoot bulk content for themselves or will pay for a photographer on this task. This can help them to spread out content for a few weeks to a month while preparing content for their followers.

Photo sessions and booking studio shoots are a great way to set the tone for yourself as an artist. Keeping headshots up to date and schedule branded photography types of shoots is also a great way to refresh your feed and to have other opportunities.

Social Media Campaigns

As an Artist, trying out Social Media service campaigns can help to take the workload off of your plate. Social media campaign services are effective for naturally growing your social media account, can help to keep your audience naturally engaged and updated with your current events, and getting help with keeping your platform consistently updated with posts.

This strategy can help with maximizing your time Management as you can invest in a Social Media team to Manage your accounts whilst you spend time working on new music projects!

Music Resources

Music resources are a big advantage for upcoming Artists as it will give you more exposure with keeping your name in the media, and help with recognition for your brand in the Music Industry. Music resources can include checking blog sites frequently that feature upcoming artists on their platform, seeing if there are any opportunities for shows, interviews or even video features to be included in as well.

Music resources are around to keep people updated on new song releases, to have articles and short interviews for artists on the rise, and is beneficial for new fans to see what genres of artists are out there. Submitting to these types of outlets can impact artists in the long run and also help others to get familiar with your brand as well.

Trends

Catching a trend can be a major way to go viral and to look at as an opportunity for your brand to grow. A great way to stay up on your game with seeing if there is a trend is by checking out Tiktok’s discover page section. This can help to see if there are any trends that are related to anything you will be able to post that can represent your brand for music or lifestyle to keep your audience engaged.

Tiktok’s discovery platform can also be used to see what hashtags are trending, that way you can put your own challenge to it which is a great strategy to use to market upcoming songs, related to the hashtags and/or using your already produced music to the trending hashtags to get others to create content to it as well.

The Best Way To Promote Your Music 2021

Taylor Brown - July 9, 2021

For Musicians, having a good strategy for music promotion is vital for reaching a wider audience. If you already have established a fanbase for music on your social media platforms or if you are just getting started; Using your own fan base to promote upcoming projects is a good start with being the most organic and cost-efficient way to promote your music.

When connecting with your audience this way when promoting your projects your supporters can also pitch in to repost, create trending content related to your music, and overall build hype around your projects to get the word out as well. Aside from social media platforms to reach your audience and to gain traffic to projects, Here are some ways you can professionally gain recognition and get your music worldwide.

Blogs And Reviews

One of the most popular ways to promote music efficiently and professionally would be through music submissions. Whether you’re an upcoming artist or already established, submitting music through blogs, podcasts, or even for inquiring about interviews with related music pages could not only push your music to a wider audience but could open up doors for new collaborations and to gain new fans and listeners for your brand.

Most submissions to get featured on these popular platforms are easily accessible via websites or reaching out on Instagram messaging/emailing. Some artists utilize this method for reaching out to big platforms that feature artists, while some may allow you to submit as a new artist and will let you get discovered on their platform for free.

Spotify Playlist Services

Investing in services like Spotify Playlist promotion can not only give you the opportunity to get recognized by a new audience, but it can also increase streams from past projects as well. Spotify playlist services can vary based on packages that best suit your needs. Spotify playlist promotion will also give artists the opportunity to increase in subscribers by targeting the niche of music genres. To learn more about how to get started with Playlist promotion; Check out our packages here and get a quote today: https://www.amworldgroup.com/playlist-promotion

Influencer Marketing

Utilizing Influencer marketing is still a new way to kick off your music, and is one of the many effective ways people are still using to help with growing their brand. Influencer marketing can help in many ways from a simple shout out promotion with getting your brand/music recognized, to paying for influencers to do content creation via video and photography to represent your brand or collaborating in some way for them to be a part of a brand ambassador with representing your music as well.

The most effective way when using this strategy is to do research with what influencers would be the best fit with matching with your target audience and seeing if their followers and fan base would be the best fit for your brand. Before working out a budgeting cost for paying for these services.

Radio Promotion

Getting a radio promotion campaign is a huge step for most artists. This will not only drive more listeners to your music, but it can also help different outlets to have access to checking out your brand as an artist, and you could potentially get featured elsewhere in the spotlight. Internet Radio Plays can help develop your brand to be recognized worldwide. Essentially, this is a great strategy to use for not only getting airplay streams from people around the world but to help develop a game plan with finding your target audience.

When the music is streamed in this case, you are able to see who is playing your music, in what cities and states your music is being played, and can overall set you up for success with finding the right demographics for targeting your music.

Out-of-home advertising - Digital marketing

When these metrics are sorted out, Artists can use this to their advantage by seeing what songs can have the potential to do well in certain areas. This can help them potentially create certain projects dedicated to a region where they see their music doing best for the best response rate for projects.

Billboards

Billboard advertisement for your brand is another great investment. The importance of Billboard ads is that it sets the tone for people to know who you are as an artist and tells viewers what they can expect from your music. Billboard ads are most effective when set up at a very popular location where there is traffic to be expected for people to come across it.

Billboards are still just as effective, and a bold way of advertising your brand to grab the attention of your audience. This can also be most effective when you have an upcoming performance and need to spread the word, if there’s an upcoming project or if there’s an already released project that you want others to check out.

Why You Should Use The Clubhouse App and How It Can Help Your Brand

Taylor Brown - June 25, 2021

Clubhouse has been a popular most talked about app this new year and is currently in Beta version for testing and only allowed to be tested by current iPhone users. This app is known as a Social audio platform and is invite-only. After becoming a part of the platform, a lot of users have discovered ways that this has impacted them in major ways to grow their brand and to make them successful throughout growing their brand. ClubHouse is a good way to tune in to connect, collaborate, share an experience or get advice on how to start your own ventures. Here are some ways that it can help grow your brand and how it can impact you as an Entrepreneur, Content Creator, and Artist!

Connect with people in your Community

With Clubhouse, you have the option to choose your interest while creating your profile and this maximizes the number of audio chats that you can explore and talk in. They have many interests that you can add to your profile like Religion, art, entertainment, business, crafts, and many more specific ones to niche down what you’re really interested in checking out within the platform. Once you join and you see groups that are in your interests to join the audio chat rooms, you can start connecting and simply growing your audience by speaking in the rooms. Creating a really detailed bio in your profile and linking your platforms and sites is a must to be able to get the most value of the platform and for others that you connect with to find you.

Management tool

This is a great way for others to be able to connect for work meetings or outside of work. Whether you need to host a meeting or set up projects outside of the busy workdays, Clubhouse gives the flexibility to use this as a social platform as well as a way to connect with workers to be able to organize, plan and share creative ideas with the option of “pinging” people in the room to join, and you’re also able to make your own rooms to discuss any topic that’s needed at the time. Although you’re not able to physically work hands-on with a project within the app; It’s still a space where you can feel more connected through the audio-only feature and can productively share ideas and get feedback from others within the group.

Get Discovered

The platform is unique in a way that there could be a room chat filled with hundreds to thousands of people that are waiting for their turns to speak and will be able to get you discovered and gain engagement not just within the app but on all your social media platforms. Within the platform, you can find celebrities that are also speaking as moderators in chat rooms and can also connect with them through asking questions and gaining information from other people that may have other questions.

When joining rooms, you can also have the opportunity to speak and share your life story as well as showcase your talents. There are some rules strictly dedicated to hosting talent shows as well as acting rooms as well; Which is something you don’t see often in other platforms as it’s a live and active audience.

Get Advice From Professionals

Along with being able to get others to discover you on this new app and networking with others, you’re also able to get live sessions from professionals that are there to host the chat room to answer questions you may have in your career path and are able to get more insight from a professional standpoint on things you can do to take your career to the next level. Joining these chat rooms to be able to get advice is great to see things you’re missing and can sometimes get you more opportunities and recognition from work that you’re already doing as an Artist!

Keep Active

This audio app is very limited in things you can do within it as it has no other features other than inviting people and tapping into a chat room but can be an addicting way to stay active and to show up. Once accepted into the app and you’re able to join as a speaker, you will notice the amount of engagement the audience will bring and will get authentic feedback and more people interested in what you’re up to and what your brand has to offer which can trigger a high volume of wanting to be engaged; Not only within the app but within your other platforms to be able to show up and make yourself presence. This has been one of the main reviews from a lot of users on the platform and has been a great strategy that people have found to have worked lately with getting more in tuned to staying social during the times of the pandemic.

“Nearly every social media platform has turned its top users into stars: YouTubers, Viners, Dubsmashers, TikTokers, even LinkedIn influencers. Now, Clubhouse, an audio-only app that built its name with tech investors before expanding into entertainment, is trying to cultivate its own local celebrities. “ – Taylor Lorenz

Trailblazing podcast host and women in tech superconnector, Espree Devora, becomes the face of the Clubhouse app. Espree is a podcast producer and host championing women in tech globally while also building community in the Los Angeles tech eco system aka “Silicon Beach.” She’s been selected to be the new icon of Clubhouse, 2020’s most influential audio social networking app. The app alters their icon every couple of months to a new member in the Clubhouse community.

The New York Times has stated that Clubhouse is Currently Making a Way for Influencers with this new app release and with all the rave the App has been getting proves to be true.

With Clubhouse being just released late last year, it is still fresh to the app marketplace scene and is highly recommended for people to take advantage now while it’s still being talked about and new to the public. This might be one of the greatest methods to growing your platform and connecting with others and has impacted many others with skyrocketing their brand and businesses.

The audio app has really set the tone and switched up the dynamic within ways that we can be social this year as well as stay productive at the same time. Networking has always been a key thing to do to connect with others and set yourself up for the best opportunities and Clubhouse is one of the most popular ways to get started just through a mic!

TikTok Hacks To Go Viral This Year

Taylor Brown - June 18, 2021

TikTok has easily become one of the many platforms where people can create various forms of video content and have access to the unlimited algorithm. It’s been one of the trendiest and favorite places for creators to want to share and upload their content too and when done right it can be an easy platform to gain recognition and grow rapidly. Similar to Instagram Reels that people also enjoy and is also a similar outlet for a fun way to do promotion; TikTok is a major competitor as the algorithm is fairer and the platform is more specific for gaining a presence through just video content.

Many people have had the chance to go viral and get discovered through the newer platform, and it has also been a game changer for kicking off music artist careers, exposure for business services and promotion as well as a new way of influencer marketing.

Here are some ways creators on the platform blew up and tips you should follow to have a better chance at going viral on the TikTok Platform.

Monitoring Hashtags

When using hashtags on TikTok; minimal usage will go a long way. It is best to use fewer hashtags so that you can avoid getting shadowbanned which will make it harder for people to come across your content. Shadowban rules also involve using banned hashtags, using copyrighted music, following and unfollowing a lot of people etc., Unlike Instagram, were using the maximum hashtag limit of 30 per post It’s best to use at least 4 on TikTok as it will find your target audience for you so that your content is gaining the right reach in your niche.

It is also recommended to see what the trending hashtags are in the app. This way it can maximize chances of going viral when you use at least 1-2 trending hashtags and pair them with 2 more relevant hashtags related to your post. When coming up with creative content ideas with TikTok; It is best to see what content they are already pushing out on the discover page to help with ideas on what to post.

Remixing/Remakes

TikTok has the option to “remix” an already created video within the app. This makes it easy to create a reaction video to comedy content or any form of video you think your audience would find interesting for you to view and give feedback on. With this option of remixing content makes it an easy way for people to get discovered on the app, Especially with a video that a creator has already gained virality with. This not only gives other users the chance to check out another creator, but it can also cross-promote the accounts to gaining followers when you do a remix video.

Repurposing Content

Seeing how other content from platforms does on the TikTok platform is a good way to test out what your audience from separate platforms will be most interested in. If there’s any video content used from IG Reels videos that didn’t do too well, try repurposing some on the TikTok platform and using relevant hashtags from the discover page. Some creators have noticed that when uploading the same video content on both TikTok and Instagram platforms, videos posted on the TikTok platform have worked well in their favor due to the algorithm.

Editing

Taking time to edit outside of the TikTok app and uploading can help out your content in the long run as editing in the TikTok platform has limited options. When editing, things to consider within the video is utilizing the voice over option has been an efficient way for creators to connect with their audience. This feature gives more detail of what’s going on in the video rather than putting clips together depending on what’s going on as well as being able to include text overlays on the videos to make it more interesting to view.

Consistency

Staying consistent on the TikTok platform is key like any other platform to see the best results and to grow an audience. TikTok is unique when it comes to posting consistently as you don’t have to necessarily stick to a niche in order to grow popularity and attract a specific target audience. By creating consistent videos on the platform you can test out trends from fashion, comedy, reaction videos etc. With trying out different trends and different forms of video content different ones may gain popularity equally vs. Instagram being a stronger strategy to grow from when you’ve established yourself in one specific niche.

Visit our latest Blog post on Best strategies to kick off your Brand as a Musicians: https://bit.ly/35ejTeE

The Best Strategies For Musicians To Kick Off Their Brand

Taylor Brown - June 4, 2021

person holding Elvis Presley vinyl sleeve

Musicians are in the spotlight for being the most creative when it comes to connecting with their audience through their music. Finding the best ways to get their brand off of the ground for the best results can increase exposure with the fan base and grow streams over time.

Here are some efficient strategies in which you can kick off your brand, and tips on services to use as a musician.

E-learning courses

The best way to get started with a strategy is to learn from the pros if you can. There are many learning tools with how to get started in the business of building an online platform, how to succeed as an artist and how to grow as a musician. The most popular way people are learning from experts nowadays is through online courses. This can give many people looking to kick off their brand an easier way to learn things for themselves before hiring experts and is a great way to refer back to information when needed. When checking out these courses, look for valuable information on strategies you can implement into your game plan as a musician before paying experts to do it for you.

We offer many services from which clients can choose. From entertainers track, professional track, and our essential branding course, these 3 packages can instantly up your game with starting out building a brand, gaining verification, monetizing your career as well as many tips on following protocols and more.

The course content within these courses has many topics to refer back to and includes up to 7 topics per lesson. You can learn more about our cure offerings to get instant access here: https://www.amwpro.com/courses/entertainers-track

Social Media Platforms

Social media has been a great outlet for most musicians to kick off their music and to get their name out in the industry. While most people enjoy investing in services and paid promotion to quickly generate their fan base and to push their music, Utilizing the platform you may already have via social media can be just as efficient. Tiktok, Instagram Video features as well as consistently interacting with other musicians online can increase opportunity kick off your brand. This can lead to opportunity for future collaborations as well as will make it easier to get discovered by professionals or agencies that can be a potential fit to help start up your career as well.

Posting consistently and with behind the scene videos of working on music projects, to posting exclusive photo footage of your lifestyle outside of being a musician can help fans to resonate with you as artist and stay updated on projects. with having access to tools within the instagram platform like Reels, can give your audience a short glimpse of any video content you want to share or you can expand your video content into a longer format video and vlog by using the IGTV feature.

Blog Services

Getting help from Blogs in your music niche can enhance your brand as a musician, as well as help get more eyes on your projects for new fans or to pick up traffic from other sources to get to come across your music. Finding services free of charge or investing in music blogs and reviews can be easily accessible via reaching out on Instagram and/or contacting bloggers via contact submission forms found on their site.

When submitting for these, can help out with the bloggers to give them content for their site to feature newer artists whilst also helping the artist to gain more visibility as music lovers enjoy coming across new music to check out and to learn more about upcoming artists.

Content

Along with using Social media platforms; Making content to promote upcoming albums or creating visuals is a great strategy to get your audience interested in staying tuned when your project actually launch. You can get creative with this by creating flyers; promotional snippets or posting a short demo of a song to get your current audience to repost to their platform as well. This can be beneficial for getting audiences familiar with your project before it drops or to create more brand awareness overall with being consistent with posting similar content to your current music that you make.

Setting up a consistent posting schedule and coming up with a brand identity for your social media posts can overall help you succeed with kicking off your brand. A quality cohesive feed can easily make your audience know what to expect when they come to your page as well as give clarity on what your music and brand is about. Showcasing things in your content like sharing content in music studio settings, personal things you enjoy doing day-to-day or showcasing lifestyle and travel content is key when coming up with posting strategies to get the most out of interacting with your current audience.

How To Become a Crypto Artist In 2021

Taylor Brown - May 28, 2021

Like most currencies that are popular to invest in like bitcoin; NFTs (Non-Fungible tokens) is a new form of currency and are especially unique when it comes to artistry. The most popular musicians have made a lifelong profit of simply selling digital art of themselves and have authenticated it through blockchain tech. This gives the NFT Crypto art a unique signature in which it cant be replicated and holds proof of ownership to make each collectible one of a kind. Crypto art is a unique investment for many as the artwork cannot be replicated or easily copied elsewhere for people to have. Having Ownership once bought, allows for the owner to only have exclusive rights to the digital artwork as its authenticated through the blockchain. Not only is this making celebrities get a lifelong income from these Digital Currencies and investments; Creators that make these can also apply to get their art sold as an NFT today. Here is how you can become a crypto artist in 2021 and why you should get started.

What is NFT Crypto Art

NFT Crypto art is a new form of digital investment and is also a new way of digital artwork. NFT’s (Non-Fungible tokens) hold their value when bought and are a unique way to invest in digital art as over time it can rise in value.

With the help of blockchain technology, it helps to authenticate physical artwork so that when these digital assets are bought, it can prevent forgeries and track ownership of the artwork.

Why You Should Become a Crypto Artist

Becoming a crypto artist is a versatile option with making an income aside from creating music and can also be a great option for people that are already gifted in making artwork. Crypto artistry has been a more valuable option as blockchain technology allows artists to be more secure with having the rights to the digital assets that can also grow over time.

According to Bloomberg wealth, Crypto investors recently resold a digital artwork of Joe Biden and Donald Trump for $6.6 million. Meanwhile, the iconic Nyan Cat GIF and a video of LeBron James separately fetched hundreds of thousands of dollars.

Why Should People Invest In Crypto Art

Investing in crypto art can have long-term benefits as a digital asset and investment for many. A crypto art is like no other piece of content that can be easily replicated and is looked at as a one-of-a-kind purchase. Valued as each piece of artwork has a confirmed proof of ownership and authenticity of the artwork being sold that can’t be replicated elsewhere for high monetary value.

Selling

With selling crypto art, most artists that make art such as animated gifs, comic strips, or celebrity paintings can get started with selling their work by applying to sites like Nifty Gateway. This allows creators to be able to create projects to be sold as an NFT on the Marketplace.

The process of selling your crypto art is as easy as any other site in which you list a product worldwide on shopping sites and see if you get any inquiries with bidding and buying. To receive payment, you must already have a crypto wallet and when a sale is made, there is then a contract that is put together between buyer and seller which is recorded in the blockchain.

How To Make Your Music Go Viral In 2021

Taylor Brown - May 21, 2021

Making your Content go viral during this time of the year might be the easiest way for exposure now more than ever before. With a lot of things with the new norm transitioning into being remote and working from home, has been an opportunity for more screen time for most people and increased the importance of using digital marketing in ways that we haven’t before. Getting Creative to boost your brand awareness during these times and trying out different habits throughout using your Social Media usage will better help chances of going viral!

Check out these small tips that may be big for your next viral post to the right direction in increasing streams for your Music Career:

Instagram Reels

Instagram reels are the new way to set your account and brand up for success as it’s the newest feature to gain more engagement to your account fast. Instagram pushes out content to more viewers the more people use their newest features. Staying consistent in posting content related to your niche can help not only to increase reach and visibility to others, but when this content does get shown to more people and ends up going viral it is also a win-win to be able to increase streams and overall performance on music projects.

A good tip to let the music go viral by utilizing IG REELS is to be sure when editing and uploading to the platform you are using songs from your projects just in case things do go viral you are also giving yourself the opportunity to get more viewers interested in your latest songs and albums.

Challenges

Coming up with different game plan strategies when posting and recommending different calls to action from your current audience can skyrocket your current projects for you. Getting creative with not only posting Instagram but influencing your audience to get involved in creating Instagram reels and using your music for a chance to be reposted or to even win things like free merchandise is a great way to popularize upcoming projects and new releases to grow your fan base.

Investing in influencer marketing in this case to get a challenge going using your latest songs to start trending is also a great way to bring this idea to life. The more people involved to show up consistently with producing content around your music, the better result!

Youtube

Youtube has always been a great platform for others to showcase talents, hobbies, and day-to-day life as well as connecting with a new audience and building their personal brand. As a musician, utilizing youtube to cross-promote your Instagram or everyday life is also a great way to build recognition and get noticed without limiting yourself to just one platform.

Participating in the latest trends with youtube and putting your own twist to it with your personal brand is the key to youtube content. Whether it’s recreating a trendy song and doing singing videos or reacting to the latest trends or music niched videos are all great ways to gain traffic onto your actual brand and to get new listeners involved with projects. Once you reach consistency in this platform you can not only be successful at promoting your brand but can also get paid by Google from doing youtube and make this another form of income with just sharing your favorite things as an artist or showcasing your talents when people start engaging with your content organically on this platform.

Spotify Playlist Services

With Spotify, there are actual ways to even earn an income from simply producing a Spotify playlist. This is a great strategy for a popular influencer that maybe gets a lot of inquiries for their personal Spotify playlists. When their audience tunes into their playlist and if there’s a song from a specific artist on there and it gets a lot of traffic being streamed from their playlist sets them up to potentially get paid. According to Bluesteak.com: “For reviewing the song, you can charge the artist a fixed rate, and only if you like the track you may publish it.”

This is a popular and efficient way for Artists to expand with their music career with also having different options of customizing their needs. Spotify playlist services are a professional way that can get your music organically shown to a wider audience and get the streams you deserve for projects or upcoming ones that you’ve worked on as a musician. Trying out these services as basic, standard, or premium projects are great ways to go through a trial run with what will best suit your needs with getting on the playlist.

For more information on Spotify Play-listing Services and how you can implement this strategy into your current or future project planning visit our packages here amworldgroup.com

Tools To Use To Stay Organized As A Musician

Taylor Brown - May 14, 2021

If you’re a Musician currently looking to stay organized and prioritize keeping your projects all in one place, Checking out tools that can be of low cost and accessible can increase better chances of reaching your goals as an independent artist and help you stay on track to success. Most Artists don’t have the luxury of having assistants and managers to handle all tasks, or there may not be huge projects just yet as you’re getting started so you have time in your schedule to do admin work yourself.

Here are some tools and services that you can Checkout when you’re in need of organization to increase Productivity as an Artist.

Google Drive

This might be a no-brainer for most as we always use google drive for our everyday needs for projects, media files, keeping track of excel sheets and more. Google Drive is a great place to store things that you can refer back to later on as well as help to free up space elsewhere where you may need projects to be stored on. https://drive.google.com

Slack

Slack is an easily accessible tool to communicate with team members. As a musician if you have people on your team that you consistently work with like engineers, assistants, creative producers, photographers and graphic designers that all help with your brand, Slack is a very effective way to communicate and keep track of each responsibility that your team members provide.

You can have the option to communicate on the go with downloading the app and it also includes chat, audio and video features as well as use the desktop feature. This increases productivity within your group sessions and you can easily put together team meet ups as well. https://slack.com

Mint

This is a tool that anyone can use as a more responsible way to budget, keep track of expenses as well as plan ahead for setting a goal of how much you would like to save. As a musician aside from other personal finances, holding yourself accountable with investing in your music and brand is vital to budget in your everyday routine. Mint is a great way to keep yourself on track as well to not overly spend on projects more than everyday needs. https://mint.intuit.com

Songspace

Songspace is another ideal way to collaborate on upcoming projects with your team cohesively through the platform. With Songspace, you’re able to handle various tasks of chatting, planning your schedule, sharing and storing project files all in one database. This makes it an easier option to increase productivity rather than using multiple platforms like google drive, excel and sending out emails.

Not only is this a unique way to have everything in one database, but songspace also offers a newly designed way of having more control over music copyrighting and master recording when working on projects as well. https://songspace.com

For more tips Related to productivity as an Artist, Checkout our Blog post on how to save money on music projects as an artist here: shorturl.at/tM029

How To Save Money On Music Projects As An Artist

Taylor Brown - May 7, 2021

Many artists invest a lot of money into their brand when it comes to creating a new hit single, or for working on an album. Many times this can be a burden as costs add up quickly with promotion efforts and other obligations. Now, People are taking it upon themselves to produce their own music and create at-home studios to an even larger degree since the pandemic outbreak.

This has cost a lot of upcoming and reputable artists to not only save money without splurging on studio session time and paying fees for recording but also has made it more intentional with working on songs by being in the comfort of their home during these times.

Some trending strategies to get the most out of producing projects while minimizing costs are getting creative with making a home studio as well as collaborating with other artists.

Home studios have been a popular way for people to stay at home and make music comfortably and save time and money. You can create your own studio by just using an empty room and investing in soundproof equipment to make projects get an authentic studio feel. Most artists also utilize equipment needed for engineering as well to create beats along with the recording in a soundproof environment.

If you have a personal engineer to manage your sessions; This process could be a collaborative effort. Instead of meeting up at an outside community studio, you can have your engineer work with you from home as well to perfect projects. This can maximize productivity with projects and make artists work on their own time for however long it takes to perfect a project instead of paying each hour for studio time.

Additionally; there are other things that can come up for an at-home studio expense like studio monitor, hard drives, audio interfaces, digital workstation, audio cables, etc..but this can also save money so you can customize wants and needs that would work best for your personal project experience.

Check out these popular items and must-haves for a studio equipment list for beginners at soundgearlab.com

Alongside creating music solo, there are many options in which you could work in a collaborative effort with other artists to share the studio time.

This could benefit both parties as you can split the cost of one studio session, but it may not be as efficient if you’re needing more hours of studio time to work on music. Collaboratively working together with limited studio time to minimize cost can be more beneficial if both artists have already has a written project, practiced the sound and performance of the song, and is ready to record and finalize the project at a fast pace.

Check out our blog post on Ways to promote a new project release as a musician: https://bit.ly/2Ru1aIH

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