As of this writing, 4.62 billion people worldwide utilize social media. This implies that social media is the best tool for companies to connect with consumers. However, not all businesses are making the right shift to this modern medium.

In this article, we share seven reasons your business has to be active on social media and how it may help your brand grow.

1. A Personal Touch From Your Company

To connect with current and potential consumers, you need to show them that you’re real. Upload client photographs, quotes, and testimonials to your social media pages. Tell the world about your satisfied customers! You may show them you’re making a difference in the world by donating to other organizations.

2. Content Shared and Created by Users

It’s not uncommon for customers who are happy with their purchase to tell their friends and colleagues about it. User-generated content marketing is a low-cost yet high-impact technique for connecting with and promoting your target audience. A single social media post has opened up a new market for your goods.

3. Increased Traffic to Your Website

To maximize your posts or website, Christina Newberry of Hootsuite advises that you post them on your social media platforms. Instead of marketing yourself all the time, give them something of value. As a result, just 20% of your postings should be promotional. In comparison, the other 80% should include content that is not intended to promote anything.

4. An Improved Method of Communication

Social media is not a one-way street like traditional print or broadcast media. In the age of social media, customers and fans may interact with your brand directly, and you can do the same for them.

When responding to customer complaints has never been simpler for companies. Contacting customer service is now much more straightforward, thanks to social media. Due to the ease of social media, customers may not even need to get a company to fix a problem.

An unsatisfied consumer may leave a review or post about their experience immediately. Social media has positively impacted how corporations handle their customers, and it’s for the better.

5. Partnerships, Networking, and Influencers

Twitter, Instagram, Snapchat, and even Facebook have made it easier for celebrities to connect with their fans. Furthermore, there is the question of widespread availability. Connecting with your clients and critical influencers has never been easier.

6. Observations from Clients

There will eventually be customers who will get disappointed with your service or product. Your company’s online success and long-term reputation on the Internet depend on excellent customer service. When replying to a customer on your company’s behalf, treat individuals how you would want to be treated.

7. Access To Competitors’ Strategy

As we do, our rivals are targeting a specialized niche market with their products and services. Knowing what they’re doing is an excellent way to get ideas on how to better connect with your audience, educate them and amuse them.

Keep an eye on your competitors to easily distinguish yourself from the pack. What is it about you that sets you apart from them? Why might a prospective client choose to deal with you instead? By learning more about your customers, you’ll be able to identify ways in which you service them differently and communicate this to them.

Conclusion

Social media has a significant influence and benefit for businesses. Companies can interact and engage with more customers and create a more positive brand image by building a solid social media presence. Additionally, social media can drive traffic to a business’s website and generate leads. When used correctly, social media can be a powerful tool for any business.

AMW® can assist you in boosting your brand. From digital advertisements to sophisticated PR strategies, AMW® can assist you with company marketing and social media management. We take pleasure in producing work of the highest quality. Allow us to help your company flourish and attain its full potential. Contact us now to begin working on your next project!

Good branding is vital for businesses because it helps create recognition and credibility. When customers see a consistent brand, they are more likely to remember it and trust it. Branding can also help businesses attract new customers and stand out from their competitors.

Unfortunately, not many businesses prioritize branding, and some tend to make several branding mistakes.

Building and maintaining a brand identity is essential for any business if they want to succeed in the long term. The problem is that it’s easy to make mistakes that can damage your brand and lose your customers. Therefore, it’s important to be aware of these six common mistakes so you can avoid them:

1. Not Starting Your Branding Strategy With a Research Process

It’s essential to conduct extensive research before building your brand identity. This will help you understand your target audience, what they want and need, and what kind of message you need to communicate. Without this crucial step, you could make mistakes that could damage your brand.

2. Failing to Define Your Brand

Before you can start to build your brand, you need to define what it is. This means clearly understanding your business, what it does, and what makes it unique. Once you have this foundation, you can develop a strong and recognizable brand identity.

3. Not Having a Consistent Visual Identity

Your visual identity is among the most critical aspects of your brand. It should be consistent across all marketing materials, from your website to your social media profiles. This will help to create a solid and recognizable brand that your customers will remember.

4. Not Having Clear Guidelines

One of the blunders companies often make when it comes to their brand identity is not having clear guidelines. Your brand identity should always be clear, concise, and easy for your team to follow. Without clear guidelines, your team will likely make decisions that conflict with each other, damaging your brand.

5. Not Defining Your Target Audience 

Another common mistake is not defining your target audience. Your target audience should be the group of people you want to reach with your brand. If you don’t understand your target audience, you won’t be able to create a brand identity that resonates with them.

6. Applying Your Preferences Over That of Your Audience

As a business owner, it’s crucial to have a strong understanding of your brand and what it represents. However, it’s also important to understand your audience and what they respond to. Too often, business owners make the mistake of applying their preferences over that of their audience, damaging the brand and losing customers.

For example, let’s say you’re a small business owner who prefers a clean and minimalistic aesthetic for your brand. However, your target audience is teenagers drawn to bright and bold colors. If you were to apply your own preferences and use a clean and minimalistic design, your target audience would likely be turned off, and you would lose their business.

Conclusion

Avoiding common branding mistakes can help your business stand out from the competition and build a stronger reputation. It is crucial that you be aware of the different ways your company can be branded and make sure that the branding strategy is consistent with the overall company image and message. 

AMW® is a full-service marketing agency that offers an array of services including branding and social media management. Get in touch with our team today to learn how we can help you!

The internet has completely transformed just about every aspect of modern life. This has led to a slew of different changes in the lives of artists. Indeed, artists nowadays have unlimited access to their audience as they are now able to get their music to listeners no matter where they are in the world. Considering how important the internet has become to artists and musicians, it’s vital to maximize it in order to reap the most benefits from it. The best way to do this is through digital marketing. With the help of digital marketing, you’ll be able to grow your audience and fanbase exponentially. Now, we understand if you’re still a little hesitant when it comes to digital marketing. To help convince you, we thought it would be useful to put together a brief explainer of how digital marketing can help artists. If this is something that you’re interested in learning more about, read on for three benefits of digital marketing that artists need to know about.

Grows Your Audience

For most musicians, the biggest problem is reaching larger audiences. That said, the internet has granted them significantly larger platforms for advertising their products. Additionally, with strategies such as pay-per-click ads, social media marketing, blogging, and email campaigns, musicians can reach millions of people.

Provides You with a Cost-Effective Way to Promote Your Music

Internet marketing does not require much startup capital compared to more traditional forms of marketing. This helps artists who are operating on a tight budget, as they are now on a more even playing field with artists who may have more resources. 

Allows for More Targeted Marketing Campaigns

Lastly, digital marketing allows musicians to hone in on their target audience. Internet marketing is a powerful tool that musicians can use to share their music and promotional material with a wide variety of different people. It allows them to post ads on social media, create a website, and even create an online store. Because the ads are designed for particular target markets, the musician can customize them for specific audiences. For instance, a country musician could create an ad that is tailored for people between the ages of 35 and 75 years. Meanwhile, hip-hop musicians could easily create ads that appeal to people who are between the ages of 18 and 30 years.

Conclusion

We hope this article proves to be useful when it comes to helping you gain a better understanding of how digital marketing can help artists. As you can see, digital marketing is essential if you want to be successful in the digital age of music. Aside from focusing on honing your craft, digital marketing might just be the most critical thing that artists have to prioritize in order to grow their audience and find success. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions that will help you improve your music career.

If you’re looking for the best music PR company, then you’ve come to the right place. First established in Europe in 1997, AMW® has, over the past 25 years, established itself as a premier agency. The company works with a diverse roster of businesses, luxury and consumer brands, event properties and celebrities. For more information, visit our website today!

Business promotions play a significant role in marketing and advertising. This is because it is a tool that brings about brand identities and increases brand awareness. 

A business promotion creates an opportunity for you to connect with prospective clients. Whether it is a sale, sweepstake or contest, it will bring about opportunities for you to interact with your existing and potential clients, generating leads. 

Another important reason why business promotions are essential is that they are a means through which you can interact with your target market. It is also a means of getting feedback and ensuring that your services and products meet the target market’s needs and expectations. 

Aside from these, here are five of the most important reasons why business promotions are important for your business.

Build Brand Recognition

Brand recognition is the awareness that people have regarding your brand. It makes people aware of your brand and helps people identify your brand. This is important in the sense that in order for your business to succeed, people should know your brand. 

You can create awareness of your brand through business promotions, reaching the target market successfully. This makes it easier for them to associate your brand with your business and services. If a person doesn’t know about your brand or your business, it will be hard for you to attract them to your business. Thus, it is important for you to promote your brand through business promotions.

Communicate Effectively with the Target Audience

Having open communication with the target audience is important because it will help you understand their preferences and needs. You can create products and services that are preferred by the target audience. This way, you will be able to provide them with the best quality and satisfy them.

With business promotions, you can effectively communicate with the target audience. Business promotions help you in creating a relationship with your target audience. 

Increase Sales and Revenue

Business promotions help you boost your sales. This is because the promotions can quickly give your target market the reason to buy your products. You can reach your target market in a significantly shorter amount of time through business promotions. Furthermore, you can reach a large number of people and let them know about your business. This way, you will be able to increase your sales and revenue. 

The way that business promotions influence your sales and revenue is through word-of-mouth. This is because one of the best ways to promote something is when a person sees someone they know and trust and talks about it. 

Attract More Clients from Local and International Market

With business promotions, you will be able to reach a large number of people, particularly people from a specific region. Through this, you will be able to get the attention of your target market and make them aware of your business, making it easier for you to attract them to your business. 

Furthermore, business promotions help you reach customers from a different geographical locations who may be not aware of your business. This is one of the best ways to expand your business to a wider market as opposed to just focusing on a local market. 

Boosts Brand Loyalty

Lastly, business promotions can help you in creating loyal clients for your business. This is because loyal clients and customers are the ones that are most likely to buy from you in the future. Business promotions will help you reach the target market that you want, creating loyalty to you and your brand.

With loyal clients who love and trust your brand, you can gather more consumers who will also be loyal to your brand.

Conclusion

As a business owner, you should be able to understand that business promotions are very important in helping your business grow and reach more people, particularly your target market. Through business promotions, you will be able to reach out to your target market. Doing so will make it easier for you to create a special relationship with them, leading to more business transactions.

AMW® can help with your business promotion, from digital ads to modern PR campaigns. We take pride in providing world-class creative work. Let us make your business grow and reach its full potential. Contact us today to get started with your next project!

When you think of big name brands such as Coca Cola, Ford, McDonald’s, and the like, you often wonder how they have survived the test of time. With trends coming and going, it can be difficult to cultivate a brand that can withstand just about anything.

How do these brands do it? The key is consistency. This means that you need to give your brand the ability to adapt and grow while retaining its original identity. It would also help if you are able to understand your audience and current trends.

Here are a few tips to help you identify the right approach for your timeless brand.

1) Don’t Overcomplicate Your Brand  

Branding is usually not a 9-5 job. It can be relentless. If you’re passionate about your brand, you’ll find yourself working on it constantly. This is why you need to make sure your brand is as simple as possible, even if it’s incredibly complex.

You don’t want to go overboard with your brand. It would be very easy to get lost in the sea of noise. The key is to learn what works and what doesn’t. Take M&M’s as an example.

They’re small in size, colorful, and known for that distinctive, delicious crunch. There’s really nothing too fancy about this brand, but it’s one of the most successful candy brands ever.

2) Don’t Get Caught Up in Fast Trends

You’ve probably heard the phrase, “fast trends come, fast trends go”. This is especially true for marketing trends. In the short term, trends may seem like a great idea, but in the long term, your brand can be damaged.

If you want to evolve with the times, you need to stick with your brand, not fads. Research what’s popular and what’s not, and use that information to create a unique and timeless brand that suits your needs.

3) Don’t Be Afraid to Let Your Brand Grow

This is one of the most important aspects of creating a timeless brand. You’re going to want to keep up with the times, so you probably won’t want to remain stagnant.

Chances are that you won’t want to create a complete change in your brand. You probably want it to evolve. You want to add new products. You want to branch out into other industries. You want to test the market for new ideas.

The only problem is that you don’t want this to happen too quickly. If you create a complete shift in your brand, you’re going to lose any semblance of a brand identity.

4) Have a Clear Brand Story

Having a clear story is a critical part of creating a timeless brand. Your audience needs to know who you are, what you stand for, and what type of values you have.

If you don’t have a clear story, your audience will have a hard time connecting with your brand. In the long run, you’ll have a hard time growing a brand that expands without losing its identity.

Conclusion

Creating a timeless brand takes a lot of time and effort. There are no shortcuts to success. This is why you need to have a clear understanding of your brand and to who you’re trying to appeal.

If you need help amplifying your brand, turn to AMW®. We offer business promotion and branding to grow and nurture your brand name. Get in touch with us today to learn how.

Promoting and marketing are a key part of continuous business success. But before planning the activities to market your business, you should first focus on who you should be targeting. Once you have identified the type of market you should have, you’ll be able to realign your goals and provide them with better products and services.

Here are some strategies you can use to identify who your target market is.

1. Think about the Conversations You Have with the People You Help

Think about a moment when you received a call, email,or message from a potential client. The call may have been about a certain problem, or you may have been given a request for a particular product or service. Take some time to reflect on how the conversation went and what the person said to you.

Once you have taken note of the conversation, you should think about the person you’re talking to. What are the needs? How old are they? What are their hobbies? You should always ask these questions before developing a marketing plan for your business.

2. Define Your “What” by Finding Your Niche

Most established businesses didn’t start with a lot of money. In fact, most of them started with very small capital. But they found their niche and eventually increased their business and profits.

When you want to identify your target audience, you should try to find your niche. Find the skills that you have which set you apart from your competitors. In doing so, you can sell your unique skills to a specific niche.

Having a niche will help you focus on your target audience. You can better consult your clients and provide them with products and services to improve their lives.

So, your niche should be something you are passionate about, a topic you have a lot of knowledge about and can speak about for hours.

3. Identify the “Who” Based on Customer Personas

Customer personas, also known as user personas, usually represent your target audience. It’s a description of a specific type of person that you should focus your marketing efforts on.

Personas are usually composed of elements such as age, gender, income, interests, and other details that will help you develop a relationship with the person.

Personas can help you quickly identify your target audience and understand their personality, needs, and expectations. Based on how you develop the persona, you can create marketing content that appeals to that person.

4. Test Your Target Audience

Once you have identified your target audience, you have to test them. Testing your target audience is important so that you can identify what they like and what they don’t.

To do this, try to conduct a survey to see if your audience likes your products and services. You should ask them questions about the kind of work you do and the things that you advertise. This will help you identify if they want to continue working with your business and if they like your marketing campaigns.

You can also ask them to provide feedback about your products and services. Once you have received their opinions, you can use them to improve your market.

Final Thoughts

When you have identified your target audience, you will find it easier to develop your marketing campaigns and activities that address the audience’s needs. The more you understand your target audience, the more effective your marketing activities will be.

If you need help with branding and business promotion, contact us at AMW®. Our marketing experts will work with you, whether you own a new or existing business, to create game plans, PR campaigns, digital ads, and social media content. Contact us today to get started.

Even though small business owners may spend a lot of money hiring SEO consultants or agencies, they may not see results. It can be difficult for them to compete against big-box companies for the top three positions because they have much larger budgets for entertainment marketing. However, small business owners shouldn’t give up hope! You can boost website traffic through SEO! Here are ways how!

Keywords

The keywords you choose will determine the customers who find your business and products. A successful keyword strategy focuses on attracting customers who are ready to buy and those who are just beginning their research.

• Keyword Research: To grasp what keywords your business should use in entertainment marketing, you want to conduct keyword research before launching SEO tactics or a blog. Are customers using short or long search phrases? Then, you can decide whether to use either or both.

• Short-Tail Keywords: Short-tail keywords are directly related to your business. For instance, let’s say you have a marketing agency in Billings, Montana. Someone might type in “marketing agency billings” as an instance of this. When writing website copy, title tags, and navigation, focus on short-tail keywords that will bring the right traffic to your site. Keep them to three words or less.

• Long-Tail Keywords: On the other hand, these are phrases, questions, or sentences people search for. Using the same example above, a potential customer might search for “social media marketing help.” While the person isn’t directly searching for a marketing agency, they need that a marketing agency could address. Notice how it’s more than three words?

Gaining traffic from long-tail keywords is a great way to get in front of leads early so you can turn them into customers later. The blog section is the perfect place to use long-tail keywords, not on the home page or titles, since you’ll have more room to offer value and build trust in your brand.

Site Optimization

It’s time to optimize your website for SEO once you understand the keywords your customers use to find your business. Optimizing your website for SEO involves these key components:

• Title Tags: The title tag is the copy that appears in the search result as your page’s description and within the webpage’s tab. Title tags hold a lot of weight and should include your focus keywords so that customers are immediately directed to the page in question when they hit “Enter” in search engines.

• Header Tags: These are headlines used on websites with the H1-H6 text formatting. H1 and H2 tags are most important to Google, so ensure your page has an understandable title with your preferred keywords in an H1 tag.
  
  Similar to title tags, these headers make it easier to read and improve online visibility.

• Page Copy: Use short-tail keywords throughout your website, but never overdo it. Google will pick up on keywords even if you don’t use them in every sentence (which you shouldn’t). This is also called keyword stuffing and results in penalties.

Ultimately, you should keep your user in mind: does the copy read smoothly for your potential customer while strategically using keywords throughout your pages? If so, you’re on the right track.

Are You Ready to Scale Your Entertainment Marketing?

Contact AMW® right now for full-service entertainment marketing for music and events. Our online services will push your business to the next level. Get your quote today!

The internet is a huge place—but as big as it is, it would still be fair to say it’s a pretty crowded space these days. There’s barely a corner online where your brand is free to be unique and establish its voice. Of course, while it’s not impossible to do this, it’s challenging. Your brand voice and tone are the personality traits that define how you communicate with your audience.

When starting, you must create a brand strategy that defines your company’s purpose and how you will differentiate yourself from your competitors.

A brand strategy helps you understand why you exist, where you’re headed, and who you’re trying to impress. The process also enables you to understand your brand’s personality and its place in the marketplace.

Today, let’s explore how exactly you can start creating your brand voice and tone. Here’s what you need to know:

Establish Your Brand Values and Culture

Before you set off on this journey, you must always, always, always know something about your brand’s mission. This is the framework for all other decisions you make about your brand. The ultimate goal of a brand is to help people see the mission in everything you do.

So, start by defining the mission you want to accomplish.

Every brand has values and attributes. You can expect your brand to stand for something and certain behaviors. Do you want to be a leader or a follower? Are you a minimal or a maximalist? These questions are essential to determine your brand’s voice and tone.

A clear brand voice can help your audience quickly understand your purpose and why they should care.

Go Through Some Trial and Error

Once you’ve set your direction, you can move on to figuring out the ultimate tone of your brand. Remember, there’s no set formula, and brand voice and tone are not always static. You can always change it up in the future.

As a quick tip, starting with a list of words you want to avoid is a great place to start. Things like “celebrating our customers” and “tying in with popular culture” are not just overly wordy. They’re also very generic. Strike words like these from your vocabulary.

Test all your words and phrases on your audience, and see how they respond. For instance, you can create separate landing pages for many different brand personas to test out messaging.

This will help you learn which pieces of your brand messaging resonate with your audience and which fall flat.

Define Your Brand in Three Words

Coming up with a lot of words can quickly become overwhelming and paralyzing. To define your brand voice, you can start by defining your company in three words.

This is a simple exercise that can help you determine your brand personality. It doesn’t get any more straightforward than three little words. When you just can’t figure out how to define your brand, this is a great place to start.

Your brand voice must reflect the values of your company. You should be able to find a word that perfectly captures you.

The Bottom Line

Brand voice and tone can affect your business in ways you can’t even imagine. They can significantly impact your conversions, audience engagement, and the overall message you’re trying to convey. It’s very important to ensure your audience understands your brand.

If you’re looking for a reliable and creative public relations firm, we can help you. AMW® offers a wide range of entertainment, marketing, and branding services worldwide. We operate a modern agency with remote team members throughout North America, Europe, and Asia. Our goal is to maximize our client’s growth potential by providing customized services to expand their brand. Contact us today to learn more and get started!