How Your Company Can Benefit from Digital Marketing

AMW - April 18, 2018

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution.

Digital marketing benefits small businesses as well as large corporations. It’s because 82% of consumers conduct online research before making a buying decision. With the help of a digital marketing strategy for your business, you can significantly increase brand awareness.

Here are some ways you can benefit from digital marketing:

You Can Measure Its Results

When it comes to traditional marketing, you can’t accurately measure its impacts on your business. For instance, you can’t determine how many people saw your billboard ad or the ad displayed on cable TV.

On the other hand, it’s far easier to track down the impacts of your digital marketing campaign in real-time. There are many analytical tools available through which you can determine whether or not your marketing campaigns prove to be fruitful in achieving your business goals in a timely manner.

You Can Reach the Target Audience

Digital marketing helps you to target your ideal audience. Whether you opt for search engine ads or use social media to get in touch with potential customers, you can ensure that the ads are displayed to the internet users who are likely to buy your products or services.

You Can Increase the Conversion Rate

A majority of consumers begin their buyer’s journey online. When they want to buy any product, they prefer to look for it online. It assists businesses in generating leads and increasing the conversion rate.

You can educate the audience about your products or services and then convince them why they should try your products out. This goal can be achieved by creating relevant, unique, and engaging content.

You Can Connect with Mobile Users

In the hassles of the modern-day life, no one has time to spend hours on their computer, browsing the internet and visiting online stores. Smartphones facilitate them to make the most of their free time while commuting. Digital marketing helps businesses in connecting to these smartphone users.

As per the Google reports, 91% of search engine visits were produced via smart devices in the US in 2017. If you’ve developed a digital marketing strategy for your business, it’ll be easier for you to get in touch with them and convert them into your loyal customers.

You Can Increase the Revenue

If you want to sustain in the market, you need to focus on increasing the revenue of your business. Digital marketing helps you save on your marketing costs and grow your customer base. The more customers you can attract with your online marketing campaigns, the more will be the return on investment.

With so many marketing platforms available, it has become more challenging for businesses to reach their target audience and convert them into customers. However, digital marketing makes it possible for small as well as big businesses to increase their revenue without spending a huge sum on marketing campaigns.

 

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Jackson Wang New Single “Dawn of Us” US Debuts April 20th On iTunes, Apple Music and Spotify

AMW - April 17, 2018

“Dawn Of Us” Reminds Listeners Every Day is a Precious Gift

Los Angeles, CA – April 17, 2018 — With the release of his new single “Dawn Of Us” Asian superstar Jackson Wang shows his continued evolution as a solo artist. As with his past releases, Jackson captures the truth and reality of life experiences of all of mankind while offering a glimpse into his private life. “Dawn of Us” celebrates the hope that arises with the start of every new day.

Jackson wrote the music and lyrics for “Dawn Of Us” as a reflection of his deeply held belief to cherish the present and live for today, a belief that has propelled him to the heights his career has hit and will doubtless lift him even higher in the future. Taking his beliefs even further, Jackson makes it his mission to reach beyond the past days results, to work harder and become a better person than the day before. With “Dawn of Us” Jackson helps listeners embrace each day and approach it with an enthusiastic open heart and love.

Following the release of Jackson’s past singles “Papillon” and “OKAY”, the release of “Dawn Of Us” is a natural progression. “Papillon” described Jackson’s quest to compete with himself and emerge as the winner, “OKAY” described self-love and dealing with deep-seated feelings, “Dawn Of Us” helps listeners combine these themes and roll them into one solid worldview.

Jackson Wang has many faces he presents to the public, as a fierce dancer, an in-charge producer, he also has a more tender side or his “Sweet Idol Ga” persona. Ga is a cute nickname derived from Jackson’s Chinese name, and “Sweet Idol Ga” is a way for Jackson’s fans to show their deeply held affection and devotion to their favorite performer and media personality. The love that Jackson wishes to spread to his fans went into creating “Dawn of Us” and will be felt by fans.

“Dawn of Us” will be available on Spotify, iTunes, Amazon Music, Tidal and other popular platforms in the US on April 20th.


About Jackson Wang

Jackson Wang is a K-Pop star and media personality from Hong Kong. He is most well known for his work with the boy band GOT7, a group known for their dance performances inspired by breakdancing and martial arts. Jackson is also well known for his TV appearances across a broad range of genres, including dramatic series, variety shows and hosting a popular cooking show. He regularly engages with his fans on Weibo, which has led to him being one of the most searched artists in China. Jackson’s latest project is his debut solo release, “Papillon.” For more information, follow Jackson on Instagram or Weibo (@jacksonwangG7).

YouTube Link: www.youtube.com/JacksonWangVEVO

Official Instagram: www.instagram.com/jacksonwang852g7

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So You’ve Created a YouTube Series? Here’s How to Get People to Watch It

AMW - April 11, 2018

YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some income by attracting viewers to their YouTube channels. No matter how interesting the content, you can’t increase its viewership without carrying out an effective marketing campaign. The procedure of marketing YouTube video content falls under the category of entertainment marketing.

Here are some useful tips through which you can convince internet users to watch your uploaded videos:

Follow the Trends in Entertainment Marketing

Unless you promote your video content on different channels, how’d the internet users come to know about it? It’s a must to market your YouTube channel to attract viewers. You don’t necessarily need to post expensive ads to spread awareness. You can rather promote it via other social media platforms. You can easily reach your target audience and attract them to your YouTube channel via this cost-effective method.

Post Quality Content

Don’t create YouTube videos just for the sake of creating it. Always focus on the quality of content. Come up with creative ideas to grab the attention of users. Refrain from plagiarizing any idea from your competitors, or else you’ll lose your viewership in no time.

Also, you need to regularly post videos to attract and retain viewers. Develop a sustainable workflow to successfully grow your channel. For instance, you can define particular weekdays to post content. When viewers become familiar with your posting times, they’re likely to visit your channel accordingly to enjoy your new videos.

Keep Opening Credits Short

It’s not a good practice to add long titles and opening credits at the beginning of videos. Your viewers are likely to get bored and lose the interest in your content. They may skip your videos and visit the channels of your competitors. So, keep the opening sequences short. Try to add quirky and intriguing opening lines to keep them hooked.

Add a Relevant Call-To-Action

It’s best to end your video with a relevant call-to-action. You can ask the viewers to subscribe to your channel so that they can get notifications as soon as you post any content. You can also suggest your other top-performing videos to viewers by adding annotations.

Consider SEO Practices

If the search engines can find your YouTube content, it’ll be easier to attract the viewers to your channel. So, don’t forget to add title and description that are optimized for a search engine. This way, whenever a user searches for a relevant keyword, your video will appear in the results. The better your video is ranked on different search engines, the more viewers you can attract to your channel.

All in all, there’s no definite rule to increase your YouTube channel viewership. However, you can grab the attention of your target audience by creating quality content on topics of their interest. You should also focus on the marketing aspect to grow your followers.

 

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6 Things To Know About Publicity

AMW - March 14, 2018

Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know:

How its different from marketing

It’s hard to see the difference between marketing and publicity – it is, after all, a way to advertise things. The main difference between the two boils down to money. Marketing is paying a publication for space to advertise while PR is often referred to as “merit-based” placement, and is when a publication wants to cover you because of the newsworthiness of your story.

Who generates the publicity

Publicity is generated through contacting the right people in the news and media industry. You can generate publicity through controversy as well but having the right links is necessary if you really want to drive the conversation.

How Is Publicity Measured

Publicity can be quantified to an extent through metrics. Thanks to the internet it is easier to count how much publicity you are generating. You can set a Google alert which will keep searching and alert you to any time your news appears in the media. Publicity can be cumulative as long as you continue to generate new content and keep your name in the news.

Does it relate directly to sales?

The reality is that publicity (especially when it comes to artistic endeavors) can result in a whole lot more sales than marketing ever could. Track your publicity funding and link it directly to sales. And always remember that your PR campaign today can always benefit your future endeavors.

How it links to social media

Social media is fantastic for publicity because you can track the number of mentions you get online to how your publicity campaign is going. Publicity should result in a lot of organic social media mentions. You can also drive the conversation by engaging your social media followers with posts about new coverage.

What does a Publicist do all day?

Publicists all over the world know the pain of not being appreciated. The fact that other people don’t understand the job is hard enough, the fact that much of publicity doesn’t look like work makes it even worse. A lunch meeting is, for a PR professional, much more than just fighting hunger, it’s often an opportunity to maintain industry connections. And that’s in addition to all the other communication that a publicist makes in a day in the form of emails, social media posts, and good old-fashioned phone calls.

 

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3 Types of Instagram Posts and When to Use Them

AMW - March 7, 2018

In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding yourself. While Twitter and Facebook are certainly favorites for people all around the world with billions of active users using the platform to get their messages across, Instagram has emerged as the front-runner. For someone who loves the idea of posting their message through photographs rather than by constructing messages to have debates over, Instagram is certainly the correct choice.

However, the trouble begins when you no longer have anything to post! Not to mention that a dormant account is almost always seen as either a fake profile or just one that is highly boring. But just like every other social media platform, there are ways that you can use to boost your follower count as well as the likes that you get on your posts – but only if you play your cards right!

Contest Posts

Instagram being a photos-only app, it is very easy to engage people in order to get more views, likes, and followers too. One of the quickest ways to do so is by starting a contest on Instagram. On this social media platform, it is highly easy to acquire participants – especially if you make your post a lot more amusing. First, you come up with a good contest idea. Next, you put the idea into the making by creating an interactive or colorful image or video. Pick a prize for the contest winner, and just go ahead and post it! You should use this post to attract a lot of people really fast – granted that you offer a good prize.

Throwback Posts

The most noteworthy feature about Instagram is the number of throwback posts that are available on the platform. Throwback posts almost always accompany a hashtag that says throwback and is a surefire way to boost not just your followers, but your ego as well. The best thing about throwback posts is that you can post absolutely anything, at any time – even if the photograph is from a decade ago. It is also one of the most used hashtags. Use these posts once a week.

Aesthetic Posts

Whether you’re into fashion, have a retail shop, or just like to post things that make you happy – aesthetics is certainly the way to go about it. Pair up nice colors that complement each other and posting it on Instagram, or putting out a nice outfit that matches and put up a photograph of it. You are sure to see a significant increase in the likes and followers in little to no time! Not to mention, you also get a multitude of really impressive filters to make your photos shine even brighter.


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10 Things You Can Do To Support Your Music PR Campaign

AMW - February 28, 2018

Music has been a savior for many people, giving them an outlet to express their feelings and relate to other human beings. There are a wide variety of types of songs, based on all sorts of topics. Some can be rather relatable, such as songs about universal emotions and life experiences like love, breaking up, and hooking up, while some songs just provide fun and happy vibes all around. Whatever the case, for a single or an album to truly be a hit, the music PR campaign must be well thought out regardless of whether you’re the singer or just in-charge of promoting the project. Here are some tips to support your music PR campaign!

Understand That It Will Be Costly

As with all other campaigns, putting a music PR campaign will be costly. You must consider all of these costs before you embark on the adventure because if you happen to lose track mid-way, it might cause problems for you and anyone else involved in the project.

Have Faith in Your Project

It goes without saying that a project that is devoid of faith from the managers or the singer is certainly being set up for legitimate failure. Have faith in the artist, in the project, and in the success that you’re aiming at.

Get Familiar with the Campaign Goals

If you aren’t already, you must get familiarized with the goals you are hoping to achieve with the campaign. After all, how can you be expected to support a campaign that you know nothing about?

Upgrade Your Press Database

One of the most important things that ensure your success is the database – or the contacts – that you have. Being in this field, good contacts can really help you make your game. A lack thereof almost always means that the campaign won’t be as successful.

Spend a Significant Amount of Time Writing Your Press Release

Once you’re familiar with everything, have your contacts in order, and have a good amount of faith, you must sit down and write a press release. Even if you’re not in charge of writing it, you can brainstorm ideas or proofread the press release to ensure everything is up to the mark.

Begin Promoting On Different Social Media Platforms

Start promoting your press release campaign as soon as possible, so when you do go out with it, you will have a good amount of your fans, followers, and supporters, ready to back you up.

Give Out Promotional Items

Promotional merchandise is one of the best ways to promote your music PR campaign to the full extent. When you give out promotional items, such as shirts, DVDs, pens, etc., you allow your brand’s name to be extended to other places.

Invest Your Time Wisely

When you’re managing or running a PR campaign, you better be ready to budget your time appropriately. A music PR campaign does take a lot of time and no room for mistakes.

Be Ready to Send Out Mails

Once everything is ready and prepared, create a list and send out a mass email to all your contacts to inform them about your PR campaign.

Get Your Game On

Now, it’s time to put on some shirts showing support to the musician, get your game on, and get on that ladder to success.

 

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How to Start Your Own Podcast

AMW - February 21, 2018

As with all other things, the world of blogging, too, is constantly evolving into something newer yet better, every single day. While some people really enjoy getting their news or learning things by reading, there are some who would rather listen to something along the lines of a podcast. As a matter of fact, podcasts are so popular in this day and age that it is completely normal for a single podcast to have at least a million subscribers.

Starting Your Own Podcast

Creating your own podcast isn’t even half as difficult as you may assume it to be. In fact, if you have a unique topic, the right equipment, a great voice, and outstanding audio editing software, there’s no reason why your podcast wouldn’t get you where you want to be.

Step 1: Find a Topic

If you have been a listener of podcasts, prior to wanting to start your own, then you’re probably aware of the fact that almost every topic has been covered by someone before you. In this area, you will certainly see the similarities between podcasting and blogging. However, at the end of the day, it’s all about who says it better. Once you’ve found a topic that you’re willing to speak about, write everything that you wish to say, and begin practicing.

Step 2: Opt for Quality Equipment

Podcasting isn’t just about putting up material online and waiting for people to like, share or comment on. To really ensure that your target audience will even listen to your podcast, you must ensure that you’re using quality equipment to record everything as well. There’s nothing worse than tuning in to a podcast only to hear an echo, background noise or other unprofessional distractions. To record a podcast, purchase a quality noise-canceling microphone and headphones. Although you can, you still shouldn’t use just any microphone to record your podcasts.

In addition to that, having legitimate audio-editing software will also help do your podcast justice. Remember that the competition is strong, so if you don’t pay close attention to the little details, such as how clearly you’re speaking or how clear the sound is – with as little background disturbance as possible – you might not manage to get a good number of subscribers.

Step 3: Choose a Platform

Similar to how bloggers make use of a website to put up their blogs for people to view, read and learn from, you need a platform to make your podcasts available to your subscribers. Many podcasters prefer sites such as WordPress for this purpose. WordPress gives you the convenience of uploading your episodes one by one. And if you want to change up the order for the episodes, later on, you can easily use the edit tool to do so.

There are many other podcast hosting platforms out there. Soundcloud, Podbean, and Libsyn are some of the most popular options, and they have packages for every level of podcaster. Podcast hosting gives your podcast a place to live so you can submit your feed to popular podcast aggregators like iTunes and Stitcher where listeners will be able to find your podcast and listen.

Making a podcast is almost as easy as writing a blog – especially if you have a healthy amount of things to say in the best manner possible. If you’re feeling confused about where to begin, just pay attention to the styles of other podcasters and find your own.

 

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3 Social Media Management Tools Worth Using

AMW - February 14, 2018

In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long been used for the purpose of uploading photographs, videos, quotes, texts, and whatnot to define yourself to your audience – or your ‘friends list’. But many people actively ignore that social media can be one of the most powerful platforms for businesses that are looking to engage with their customers, too.

There is a social network for every purpose. From Facebook to LinkedIn, every site can help you in some way or the other – if you know how to use it to your advantage. You might currently have several social media accounts, but you might not be using them to your benefit.

Fortunately, there are tons of different tools that are available for the purpose of social media management. They make it easier for you to generate notable content or even to repurpose old content. However, if you’re feeling confused about which social media management tool you should use, here is a list of the top 3:

HootSuite

Due to the excess of social networks that are available, such as Twitter, Facebook, LinkedIn, etc., many people tend to lose track of their progress on each social network separately. Thanks to HootSuite, tackling multiple accounts should be the least of your worries – regardless of whether you’re an active agency managing hundreds of accounts or just one user handling multiple platforms. HootSuite makes it surprisingly easy for anyone to schedule posts across plenty of social media platforms, add accounts or add account managers. Not to mention that HootSuite also gives great tips on social marketing as well.

IFTTT

One of the best automation tools available, IFTTT definitely helps save a whole lot of time for those who have a variety of social media networks but never the time to manage all of it. This profound tool works by generating an action based on a trigger of yours. For instance, if you post a blog, the tool will create an automated tweet in conjunction. It saves a lot of time, while also helping you think about your next tweet or post.

Buffer

Just like most other social media management tools, Buffer allows you to keep a track of all of your social networks with the utmost of ease. What differentiates Buffer from other management tools, however, is the fact that this unique tool makes it a point to share your content during the time frame when there is a high amount of traffic on websites. It also allows you to track links easily in order to see which content acquires the most traction out of all of them.

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Sweet Valentine’s Day Deal – 15% Off Digital Boost Campaigns

AMW - February 10, 2018

Save 15% on our Digital Services this Valentine’s Day.
Press Releases, Digital Boost and Pro Launch Campaigns
Perfect for musicians, entrepreneurs, and professionals.
15% Discount Code: “VALENTINE”
Expires: Feb 15

How to Make and Keep Social Media Followers

AMW - February 7, 2018

The follower count that you have on your social media accounts isn’t just an ego booster – it’s the number of people that you manage to influence with your messages and your posts. The impact of your message grows with the number of people who follow you – not to mention, the people who follow you might also spread the message via word-of-mouth.

In any case, everyone who has a social media account has some sort of method of their own, when it comes to the things that work when trying to increase or gain followers on any social media account. As a matter of fact, many people even opt to download third-party apps that promise to give them a follower boost for a certain amount of money.

But why go through the hassle of that, when you can just use some clever tactics to increase your followers on your own? Here are some noteworthy tips to help you make and keep followers:

It’s a Generation of #Hashtags

Whether you’re more of a fan of Instagram, Twitter, or even Facebook, hashtags have quickly risen in popularity as more and more people have adapted and welcomed the trend with open arms. The real deal about hashtags is that everyone uses them to find certain things. For instance, if a person is on Instagram and they wish to see an inspirational message, they’re probably searching for #inspirational and that’s how they’ll come across your post! Soon, they might even start to follow you.

Post Original Content

Social media is all about being more creative and present in the online world, and the best way to do that is to keep up with the content being posted by other people – while also ensuring that you post content that is original and innovative. Although it is always good to re-share what other people post, it is also good to create your own posts that give you the right to boast about your own innovativeness.

Stay Active

Taking tons of time to respond to notifications, not posting enough, not commenting or liking other people’s posts, all contribute to a decrease in the number of people interested in following you. When people see that an account has been idle for a long time, they might choose to unfollow you willingly. This mostly happens due to the fact that the owner of the social media account just doesn’t stay active anymore. However, if you want to increase followers, you must remain active.

Engage With Other People

Regardless of whether you’re an introvert or an extrovert, whether you enjoy talking or you don’t, whether you have a lot of friends or not, you can still have a completely different profile over the internet. Engaging with your followers, making friends online, commenting, liking and following people back, are all ways that can help increase your follower count in a matter of four to five days.

 

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Welcoming Faustine Hornok as New PR Client

AMW - February 6, 2018

We’re proud to welcome AMW Client Faustine Hornok as a new PR client. Faustine has used her hair and makeup expertise in fashion shows and live performances. Team AWM is proud to support Faustine as she launches her upcoming beauty channel.

Faustine Hornok is a hair and make-up artist who currently divides her time between Los Angeles and Paris. She got her start in high-end hair and makeup through her work with top fashion brands in the high-pressure environment of fashion week. Her work caught the attention of Fred Meylan who mentored her which led her to work with luxury brands like Max Moi, Zadig&Votaire, Cotelac, Dior and Lanvin.

Faustine expanded her home base to include Los Angeles while working as Paula Abdul’s personal hair and makeup artist. She has also expanded her artistry into work on TV commercials and live performances. Faustine is launching her own YouTube Channel where she will offer tutorials and beauty advice to help women bring out their best features. The channel launches on March 5th. Follow Faustine on Instagram (@fausthornokpro).

Mike11 set to release Music Video for “My Tata” single February 8th

AMW - February 2, 2018

Los Angeles, CA – February 2, 2018 — “My Tata,” the breakout single from rising guitarist, songwriter and producer Mike11 showcases the special chemistry between Mike11 and his collaborator on the track, American singer Jeremih. “I’ve never ran across someone who played any guitar so skillfully. I knew then that he was special, and could match any vocal attempt that I would sing,” says Jeremih about first meeting Mike11.

Jeremih goes on to recall, “Tata” was created in a breeze after I finish watching the season of Narcos before coming to the studio. I was just watching Narcos before I came over, so it was fresh on my mind to see Tata hold him [Pablo Escobar] down every episode. I feel like as a man, we all need someone to hold us down in this crazy world. The song was written to be inspiring to anybody that could relate to the first time they laid eyes on their “Tata”. No matter where it is you meet her. However, in song, I was singing I felt like I found my Tata meeting a girl while out dancing in love at first sight.”

The music video for “My Tata” follows Jeremih’s inspiration for the track. Set at a party, beautiful guests dance and drink. Mike11 sits with three stunning women, but it is obvious they are not his ‘Tata’ and he is not interested in them at all. When ‘Tata’ finally makes her appearance, she brings an element of conflict and danger with her in the form of two uninvited party guests. Producer Scott Storch makes an appearance in the video, playing a sharp-eyed bodyguard with impeccable aim. Jeremih finds his ‘Tata’ as well, a talented dancer in a red dress.

“My Tata” was directed by visionary Arrad Rahgoshay and produced by Riveting Entertainment. The video will be available on Mike11’s official YouTube Channel on February 8th.

“My Tata” has launched an amazing ongoing collaboration between Jeremih and Mike11. Jeremih has nothing but admiration for Mike11. “Since we created Tata, I actually had him [Mike11] come by my studio a few more time. We constructed some more dope songs, he’s that good. If you like Carlos Santana, you’ll love Mike11,” Jeremih says.

About Mike11

Mike11 is a musician, songwriter, and producer from Lisbon, Portugal. He is one of the few people in the world who plays the Portuguese guitar, which he learned to play under the instruction of the renowned guitarist Arménio de Melo. Influenced by the legendary Carlos Santana, Mike11 uses his unique talent to infuse hip-hop and R&B songs with captivating new sounds.

Official Website: www.mike11world.com

YouTube Channel: youtube.com/mike11world

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5 Spotify Tips and Tricks to Boost Your Listener Numbers

AMW - January 31, 2018

One of the most used apps for music streaming, Spotify, currently boasts a user database of 75 million out of which 30 million are paid subscribers. Spotify is used so much all around the world that it even beats Apple Music which currently has around 11 million paid subscribers – about 29 million fewer potential listeners.

Just like the leading social media apps, Spotify has options to like, share and follow fellow Spotify-ers. But it isn’t easy to get listeners for your playlist on Spotify because unlike social media apps, it doesn’t really have features that allow you to post photographs or other personalized content. This doesn’t make it bleak or useless; instead, it offers music lovers the perfect portal to stream their music endlessly.

Still, it feels good to have a list of listeners who share the same taste in music as you do, and if they follow your playlists, it can certainly serve as an ego-booster. However, getting listeners on Spotify might not be the easiest thing to do – but it is still very, very accomplishable. Here are 5 Spotify tips and tricks to boost your listeners:

Ensure Your Music Taste Aligns with Others

While there’s absolutely no doubt that you probably do have a great taste in music, if you’re looking for listeners then you will need to add music that appeals to a wide range of listeners to your playlist as well. Search for music that is more mainstream or current. If you want to curate a more eclectic playlist, add music that is catchy and appealing to the ears.

Share Your Playlist on Social Media

Social media is a great tool to let listeners know about your playlist. Sharing your creative playlists or your Spotify account to your social media accounts can certainly be one of the best ways to increase listeners significantly.

Share Directly with Friends and Family

Just like your social media accounts, you can always send your playlists personally to your friends and family members. That way, you will gain listeners significantly, and you can always ask your friends to share your playlist with other people. Not just that, you will also see a boost in listeners just by increasing your current following.

Join the Spotify Playlist Community

Spotify doesn’t come without perks. It has a very active community through which Spotify users stay coordinated with one another. By joining the community, you will be able to post your playlist and gain a good amount of listeners.

Follow Other Spotify Playlists

If you follow or subscribe to other people’s playlists on Spotify, they are sure to become familiar with you and check out your account as well. That will certainly help them come across your playlists, and if they like your music – you are sure to get a big bump in your followers.

 

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How To Leverage Social Media to Push Your Online Publicity Efforts

AMW - January 24, 2018

Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need to create a self-propagating message which isn’t exactly easy. Major retailers have been using social media to push their online publicity efforts for years. Here are some tricks they use that you can apply to your own social media publicity efforts.

Using hashtags #properly

Hashtags are great for marketing if you use them properly. Whatever your marketing campaign is, make sure it is unique enough to not get lost on social media. There are many different ways you can create a buzz through social media. One retailer was having a competition for artistic entries but they did something unique – instead of sending them a picture of what you made, you had to upload the picture to Instagram with a hashtag they supplied. This created an instant effect online and generated publicity.

Promoting the social media profiles of those involved

If you want to generate publicity then try to find people and stories that will help you sell your marketing message. You can then go on to promote these people or better yet – you can let these people take over your social media account for a while. Many major retailers often have celebrities take over their accounts to generate buzz.

Knowing the right people

If you want publicity, you need to know the right people. You don’t need to be friends with them; you just need to know who can get you some coverage or some airtime. Look at the media landscape around you and see who usually reports on local interest stories. You also need to see what type of stories different writers and bloggers are interested in. This way you’ll be easily able to judge who will be the best reporter for you to reach out to. Every reporter has their own reporting style and preference in stories, and you need to have this information if you want to generate a lot of publicity in a short time. Simply tweet at them and you will start seeing results.

Creating campaigns that are fun to participate in

The key word in social media is ‘social’. If you want to generate publicity easily then create campaigns in which people can take part easily or campaigns that are fun. Remember the ice bucket challenge? It ended up generating lots of publicity and millions of dollars in charity for ALS. There are some retailers who are great at these campaigns while there are some whose efforts just make us cringe. Remember, do not ask people to re-post a line from your marketing campaign or to make something that is obviously an advertisement. That doesn’t work. You need proper original content to succeed.

The Tennessee Werewolves release first single off “American Dream” album

AMW - January 22, 2018

“Amy’s Gone” hits iTunes and radio January 22nd, new music video also premieres

Los Angeles, CA – January 22, 2018 — The Tennessee Werewolves have announced the release of their new single, “Amy’s Gone.” The lead song from the band’s first full studio album “American Dream” – slated to drop March 23rd – “Amy’s Gone” is a sobering reminder of how rejection and judgment often push people away.

Produced by The Tennessee Werewolves, “Amy’s Gone” is led by Angel Mary whose powerful vocals breathe life into the song’s lyrics. With fellow bandmates Christian Wolf on the drums/vocals and Antoine Wolf on bass guitar/vocals, this tune is the perfect example of a country classic.

On January 22nd, “Amy’s Gone” can be heard on radio stations nationwide. The official music video is set to debut on VEVO the same day at 9 am EST and also on Heartland Network (US) and SKY Network (UK) on The Phil Mack International Country Show. The album, “American Dream” (Verado Records) will go on pre-sale February 1st. Featuring several notable guests, “American Dream” boasts collaborations from artists such as Rob Caggiano of Volbeat/Anthrax, Kenny Olson of Kid Rock and Kelby Ray of The Cadillac 3.

The Tennessee Werewolves are hitting the road this Spring to promote “American Dream” and will also release other singles and videos from the album. For more information on the band and their upcoming performances, visit www.tennesseewerewolves.com.

About Tennessee Werewolves

Make no mistake this is a Family tradition, “pass the biscuits please.” Angel Mary, Christian Wolf and Antoine Wolf are all related. Having a name as unique as this band, The Tennessee Werewolves (TTW) push forward on their music endeavors by reaching out and stepping out of the box. The name being derived from Johnny Cash & the Tennessee Two and his song the “Beast in Me” from his American Recordings. This sparked the band to record Folsom Prison Blues, a song they hold close to heart. Not only did TTW record this new epic single at the Cash Cabin where the American Recordings were recorded. They also had John Carter Cash co-produce the single and played an acoustic track on it, giving it the “Cash” stamp of approval.

TTW SOUND: “It’s like walking into an old time saloon and getting kicked in the face with a new pair of boots”

Website: www.tennesseewerewolves.com