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How To Get Started With Influencer Marketing

Taylor Brown - April 6, 2021

woman sitting on gray padded chair beside round brown coffee table

Influencer marketing is making marketing for businesses easier than ever. This is not only beneficial to businesses but is making influencers themselves have many opportunities to work for themselves. For many influencers, they are able to turn their work into a career as they are able to brand themselves effectively by partnering with brands that they believe in and promote products that they would use in their day-to-day lives.

Although it takes a lot of hard work to get started and time to adjust to the influencer world, anyone can get started with jumping into influencer marketing and building their own brand. Here are a few ways you can get started today:

Followers

Most people that are interested in doing influencing think that they need a macro following to start off. This is a popular misconception and holds people back from simply getting started. You can easily start reaching out to brands with a lower following of 1k. Brands care about following and engagement to an extent, but your content is what sets you apart from other influencers and what content strategies you could create to market a product or service for partnering with brands as well. Focusing on consistent, high-quality content instead of numbers is key to start branding yourself and with starting out.

Reach Out To Brands

To get a head start with brands checking out your content and setting yourself up for building a relationship; Producing content and tagging each brand that you’ve included in your photo will better the chances of landing a collaboration. This is a good method for those that are trying to get their foot in the door and is a good way to start getting recognized as you would be showing interest and familiarity with the brand before you decide to reach out regarding a partnership opportunity.

Offers

Starting off with the goal of working with your favorite brands and getting paid for it can be a slow process and more work that you may have to put in first before seeing results just like anything else. The most effective way to get experience with working with brands and building up a portfolio for potential paid partnerships is by offering services of free photo/video content to create for the brand and/or posting on your feed free of charge just to start off. This can be a fast and efficient way to start hearing “yes’s” next time when inquiring about a paid opportunity.

Affiliate Marketing

Another option with getting started with influencer marketing is sharing the products you may already have enjoyed showcasing to your audience and joining ambassador programs. These involve signing up and based on content, following you’re able to join and receive great incentives that sometimes involve discount codes, free product or service to share to your audience, or just a platform for sharing products and once you get others to purchase through a special link customized for you and your audience; You’re able to receive commission and be paid!

Check out our affiliate program here: https://bit.ly/3wzsBAT

This option is especially unique as some platforms may not require a ton of following to get started with this and it’s more of naturally sharing what products you enjoy and you can strive for sales if you want.

These tips are great ways for beginners that want to get started in the marketing/influencer world. After trying these out you will have the opportunity to see what it would be like if you would want to pursue something like this full-time or part-time or even as a hobby.

To see tips on ways to step up your Instagram game check out our blog post: Ways To Step Up Your Instagram Game In The New Year

How To Use Your Social Media Presence To Make An Impact

Taylor Brown - March 19, 2021

With us being able to have access to an online presence; It’s up to us to use it to make a change. Whether you have a micro influence, macro influence, or not a ton of following on Instagram, each follower is a piece of our community and stays in tune with our day-to-day routines, engages in what we’re up to whether they are liking a post or just watching. In the world today with many changes and adjusting to the “new norm” there are powerful ways in which we can use our online presence to make a change and vouch for things to raise awareness.

Making an impact can be as small as changing the way others think about what type of food they should eat today. Using your social media presence to make an impact isn’t always geared toward political or controversial issues but is more about how you influence the people in your community and in this case, your online community. This is where being an “influencer” somewhat comes into play as you can decide on what you share on your platform and what little or big change you want to have on others’ lives.

Here are some ideas on where you can start to use your social media presence to make an impact.

Get involved

Getting involved should be the first step in seeing what your audience is up to with posting or searching for topics that involve making a change. During this time there are a lot of people using social media to make a change through things like fundraising or even using NFT’s to make money and put proceeds to their favorite charities. With us having access to news sources, blog outlets, and from word of mouth can make us use our social media not just to stay up to date on a social post but to make us more aware of what’s going on around us.

Giveaway

A positive impact a lot of people do with using their platform is giving back to their audience and communities through giveaways. To show appreciation for how your audience reciprocates the engagement or support, giveaways are an efficient way to make your audience perform the different call-to-actions which is a great way to get them involved in a social change!

Most giveaway objectives are for people to get a free product or sometimes a free service and in exchange, they enter the raffle by following certain people, engaging more with your posts, and/or tagging a bunch of friends. Since this is in our control to decide how people win the giveaway it’s best to make the calls of actions to be geared toward things like following charities, making people do an act of kindness, tagging their favorite charity or making the objective to be that the most engaging person will be able to pick the charity of their choice for you to make a donation to. This is an impactful way to give back and make a social change utilizing our platforms and the most fun as you can always be as creative as you want with this!

Resources

Instagram launches donation stickers for stories – here's how to add one to yours | London Evening Standard | Evening Standard

Overall, doing things like posting resources for others to refer to when needed makes a change. Using the bio’s on our page and posting our #1 resources or links to sites where people can petition, do ground me’s to participate in raising money for different events and causes can all help increase awareness for not just current followers but for anyone that decides to stop by your page.

See more about how you can fundraise for personal causes and to give back to your community using Instagram tools here: https://bit.ly/3fa3b6H

Why NFT’s Are The Future

Taylor Brown - March 12, 2021

With the news going around about the Newest topic of NFT’S, there has been a lot of buzz about why it should be something people invest in as well as great stories surrounded by overnight income.

What Are NFT’S

NFT’s are also known as Non-fungible tokens that can be publicly and cryptographically verified. This proves that holders of these have the right of ownership of these digital assets. NFT’s holds different values depending on the underlying asset the NFT represents. The assets can be worth millions like digital art pieces and even tweets!

According to Design Boom, NFT’S are crypto collectibles that will be able to play a major role in the next era of the digital economy and should be something that people look into investing in now.

“They are the perfect form factor for crypto-collectibles, crypto-art, and much more – laying the foundation for entirely new multi-billion dollar industries to emerge” – Digital Boom

Unlike other content that can be copied and reused at any time, NFT’s can increase their value and is one of a kind. It’s the scarcity of the underlying asset that allows high price points to be reached. NFT’s are simply a certificate of digital ownership rather than having a tangible object that you don’t necessarily have a license to display in a public or social platform space.

Over this past week, there has been big news of success stories behind NFT’s that have people bewildered on how it’s possible to make this kind of money on such things.

Jack Dorsey has been successful at selling his first-ever tweet as an NFT with a bid as high as $2.5 Million Dollars. With the proceeds of this, Jack Dorsey plans on having this money go toward the charity of Africa response and the bidding will be closed on March 21st for those that are interested in bidding on this as an NFT.

Why Musicians Should Look into NFT’s

With musicians already earning an income by selling things like merch, limited releases, appearances, and shows, NFT’S allow them to be able to have ownership over and sell an original file vs just owning copyrights over a song or image. This opens up many new and creative ways to make money.

Many musicians during this time are selling their own songs as NFT’S and making millions overnight with this method alone. Music Artist Producer Jacques Greene, an underground electronic music producer, recently sold the rights to his new single Promise and animation for around $20,000 although it was sold, it is still able to be streamed for listeners, but the digital rights to the actual project now have its value as being sold as an NFT.

NFT’s can also help musicians have income for years to come by being able to get a percentage every time their NFT’s are resold, which makes these transactions more lucrative.

Musician’s Power In NFT’s

Many think that NFT’s will cause problems for record labels as the power may go back to the musician as they’re the ones earning by letting auctioning go on for having these digital rights to such things as songs, records, and merch instead of a percentage of music sales going to the record label as well.

This makes music-makers be able to have more power in their work and projects and is overall a win-win for the artist as well as the buyer. Interested in learning more about NFT’s? Join an NFT room on Clubhouse for the latest updates from the industry pioneers.

Why Clubhouse Is The Newest Resource For Musicians And Influencers

Taylor Brown - March 5, 2021

As we know, The newest social-invite and audio-only app “Clubhouse” has been the talk of the town these past few months with it just being in its beta version. This app is only for iPhone users and is rumored to be available for android users in the next 2 months. With the app only being in its beta stages and haven’t yet reached its final form, this app has been great for people to really kick off their businesses, connecting with high-status celebrities, motivational speakers, business owners and has really pointed people in the right direction with gaining an audience and networking the right way to start their brand.

There are a ton of rooms dedicated to your interests, and very customizable to people’s preferences because of the option to join rooms based on those topics. As influencers, musicians, or business owners or if you’re just someone that wants to find your passions and get tips advice or tell your story to see where you fit in; Clubhouse is the reason why people are raving about the invite-only app and it’s really not a lot of marketing the company has to do as people are really getting the word out there for them.

Here’s everything you need to know about Why Clubhouse is the newest resource for musicians and influencers

Customized rooms

As a musician or influencer, getting into rooms that are customized to your needs to speak in will be the most efficient way to getting the most out of the Clubhouse app. Once you’re invited and set up your profile, you’ll be able to see a hallway full of different rooms that you can join in and have live audio chats.

Influencer rooms

As an Influencer, the most enjoyable rooms to be apart of to give advice and value to others would be rooms surrounding topics of how to work with brands, Instagram growth tips, and hacks, how to scale your business as influencers, and more! When you’re invited to speak on stage in these rooms and better yet become a moderator for the group, you are then able to give others value and gain some followers as there are many people listening in that could use the help. This has been a major, instant way of growing a community and why clubhouse has been a game-changer for growing a following overnight.

Get Signed As A Musician

As a musician, there are many rooms to be apart of for taking your music to the next level and to gain an audience. There are specific rooms for sharing your music and playing demos of your projects to grow your fan base as well. In these rooms, there are some top people that are taking time out to listen to upcoming artists to potentially find collaborations for other artists they may be working with or to get more lineups on their roster to sign!

There have been many testimonies of people being signed from spending so much time on the app and from sharing their music with their peers, to having opportunities to connect with people to get them on billboards, having the opportunity to be in the studio and work on new projects with well-known artists and new talents and more. The opportunities are endless and joining these intense engaging rooms can be very intimidating and can build anxiety to share your music live with others, but building up the confidence to doing your pitch or showing your talents and getting through those 30 seconds will be worth the while!

Make Your own Club/Rooms

One of many clubhouse features is that others are allowed to make their own clubs and invite others to join so that they can be notified whenever they go live and host room chats. Whether you’re interested in creating a club that involves music, social media, or business, this can be an effective way to engage more with the community you’ve already built on the platform and can set you up for success by being a source for others to connect with more people.

There are many people that choose to stay on this App for half of the day because of the amount of Networking they get done and potential Customers you can get from sharing your Brand, Product, or Service.

This App is strongly recommended for productivity, scoping out new opportunities, and connecting with others all over the world.

Want an Invite?

The easiest way to join the newest Clubhouse app is to ask a friend that is already involved on the app for an invite. This is a guaranteed way to enter and check it out; Otherwise, you can download the app to join and reserve a username, but it can take a while for those to get in because Clubhouse leaves your application to join pending and most have to wait until it’s approved to join.

How To Beat The Instagram Algorithm

Taylor Brown - February 26, 2021

How to Get the Most Out of Your Business - Marketing

Everyone is unsatisfied with how Instagram has been doing things lately; From pushing IG reels video to now showing how many likes posts got on some pages, to transitioning the likes button from the bottom of the page to the top, to putting shopping through the platform as an option and more. The most controversial topic is that Instagram’s Algorithm has not been the same as it was years ago. No one is really sure of why this is happening on the app so there are many ways that people are trying to “beat the algorithm” and strategizing ways in which their post can achieve the engagement and reach it deserves but there are many ways that this involves engaging more with others. Here are some strategies that can help your content get more reach and engagement despite the algorithm being in shambles.

Join Engagement groups

There is some talk around not joining engagement groups or that it’s not the best strategy, but joining small ones to start off can help your content get seen more and is most important with the 30-60 minute rule of engagement when first posting. The first hour of posting on Instagram is important because Instagram detects that if it’s getting x amount of engagement in that first hour and people viewing your post; It’s worthy of being shown to others and will then be able to be posted to a wider audience via Instagrams explore page.

Joining engagement groups are when you create Instagram groups of similar niched people that are willing to help with engaging on that post and in return you’re doing the same to help out each others content. This is the easiest way to start out with your content being seen in the most important hour time frame and it can help your content be actually pushed out to people that are following you as Instagram doesn’t consistently let posts be seen to all followers.

Alert Audience

After you’ve posted a new photo, it’s helpful to alert your audience that there’s a new post via insta story. This drives more traffic to your Instagram as well as gets people interested in checking out other content that they may have missed over time. Instagram also gives an option to share on other social media platforms like Twitter and Facebook before you post so that they can be more interactive with your latest posts and has been very helpful to get reach and get your content in front of people from those platforms that don’t currently follow you or may not keep up with all your content on there.

Check Your Data

The easiest tool implemented in Instagram’s app to check on your data and analytics is in the insights tab of our pages. This holds key information from data that Instagram has gathered overtime to seeing how you use the app, and how and when your audience engages with it. Utilizing insights can help you better prepare for future posts by checking out the time that is best to post and the best days to post as well. It also has information like male to female ratio of your audience, states that best interact with posts, and more. Using this information that Instagram has given you customized to your page can help you implement it when distributing content.

If you see that you have a more male audience but want to be more focused on connecting more with the female community, you can prepare content and captions surrounding what will get more interaction from females and how you can be more valuable with the female community vice versa. Insights on Instagram has been very useful for strategizing with your account and once consistently focusing on what times and days are best to post; It can be better with beating Instagram’s Algorithm as well as seeing successful results for a better reach.

Save Posts

Saving posts on Instagram is a fairly new feature as people don’t really know about it and is the most powerful right now when interacting with a post to gaining a higher reach. The saves tab that people don’t notice is almost like a bookmark tab by a picture that people can click and save as inspiration or create a group for things.

This is almost like the app Pinterest where it’s all about finding inspiration. Within the Pinterest app, when you come across an idea or post that you want to later revisit or save in a folder, it can be saved by pinning or saving it into a group or customized named pinned folder that matches the theme that you want to create. This is the same with the saves feature. When saving posts of people that you’re following this can help it be pushed farther into the algorithm to get that posts seen by others.

Sharing

Along with Saving posts, sharing others’ posts is helpful well as you can share it to messages and dm’ing it to others and you can also send a text showcasing others’ content. Any of the sharing or saves tools can help better alert Instagram that the post is being engaged with and people are interested in your content. When joining the Engagement groups, the objectives of the group are to do these 2 things for the best results in beating the algorithm as well.

These methods are the most popular with trying out ways to beat Instagram’s algorithm and to get your post seen to a wider audience. The most important thing to remember is when Instagram comes out with the newest feature to utilize it within your posting strategies and interacting with your current audience as the app enjoys when users are pushing out their new features and in return will help you get your content shown around to more people as well for them to use them!

Check out our Blog Post on Why Instagram Should be one of your sources of income here: https://bit.ly/3bYc2q8

What Touring Will Look Like For Musicians In 2021 And Beyond

Taylor Brown - February 19, 2021

As we know, the pandemic has switched many things up for our everyday norm like working from home, seeing loved ones, how we have to take extra safety precautions before going about our days and even sacrificing our favorite activities that we enjoy for entertainment like going to concerts, enjoying live shows and most importantly as a musician, experiencing losing the freedom to go on tour to interact with fans and perform their projects.

This is something that Musicians have had some hard times coping with while facing this new reality, but it’s for the best to be safe and still be able to produce projects and interact with their audience as well during these times. With touring being a major stream of income for artists, there are new ways to discover how to perform through virtual events or being more conservative with substituting different ways to go about live performing.

London artist Yungblud shared his thoughts about his reality with having to cancel tours due to the state of the world and says:

“I woke up one morning after my shows were canceled and was like, ‘You know what? Forget this.’ I need to feel that connection and noise, that energy. There’s gonna be no literal noise from the audience, but there’s gonna be noise online. You’ll be able to comment on the Livestream. I’m gonna be playing songs, gonna bring some of my friends out, do some skits, and do a late-night show — like a rock and roll version of f***in’ Jimmy Kimmel. Try to give people a bit of positivity, laughter, and emotion.”

This is the new way of doing things and making positivity out of the madness in the world today and keeping inspiration aside from sabotaging your artistry and limiting yourself as a musician when touring isn’t an option after working on your proudest projects.

Here are some strategies and tips that some artists have been doing in place of touring:

Interviews

There are many opportunities for Musicians to be able to connect with larger outlets within blogging, podcasting, and being interviewed live by reputable platforms during this time to showcase their music and keep listeners up to date on the latest projects. Outlets that produce interviews to showcase new and upcoming artists enjoy hosting interviews where listeners can do streams to look back on it and are the safest way during this time to connecting this way from the comfort of your home, studio, or even while traveling to keep artists up to date.

Virtual Performance

The most famous live tv shows or late-night performance shows like Jimmy Kimmel has been getting creative with the production of their shows. They’ve been pre-recording some live performances for artists to show talents on the stage and producing the pre-recorded production live for their audience to enjoy as well. This isn’t the same effect of being able to feel the energy of the fans at that time and moment of performing, but still gives fans the advantage of being able to see your work you’ve put together with performing as if you were live.

Small Venues

Small venues and holding the space at a low capacity to be booked by fans is a great way to stay safe and still be able to perform live as well during this time if permitted in certain areas. For smaller and newer artists especially that are used to doing things like going on stage to showing off their music projects at local bars or karaoke nights, check out ways that you’re able to pull off a venue event for your projects while also keeping people safe by spreading out your audience having ceratin rows and seats off limits for social distancing purposes as well as wearing masks.

Now more than ever is the time to get creative and stay mentally strong with how to go about things with work, and adapting to new ways of doing things. In 2021 and beyond, it is uncertain that things will be back to normal with enjoying entertainment the way that we want to with festivals, attending music festivals and concerts to see and even meet our favorite artists in person. Trying out these different avenues to showcase your work in a different way will help make matters better with the reality of touring being more difficult than ever before.

Although some tours or concerts has still been postponed or set back for future dates to hold for fans, be aware of safety precautions and check out more tips for Events and gathering safety here: https://bit.ly/3bm628X

Ways to Promote a New Project Release as a Musician

Taylor Brown - February 5, 2021

Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and how you want to get your fans raving about your newest work. There should always be a good strategy for your project release as a Musician as it can effectively help the project do well and reach good numbers overnight!

There are different strategies that you can do like hire someone for this type of task, invest in some promotions, and get publishing agencies involved but here are some tips that you can utilize to put in the work for yourself aside from hiring others.

Get Influencers involved

The most trending way to getting a song going viral is utilizing influencers. Specifically the talented Tiktokers. Tiktok has been great to exponentially reach a larger audience and make new things become trending as influencers on TikTok are known for doing ranges of dancing to the latest songs and putting together challenges which also transfers over to other platforms like IG. This is a great tactic to use for showcasing new projects to your audience and to attract new listeners as well.

Projects could innocently go viral on Tiktok when you get the right influencer to maybe set up a dance trend or challenge and get them to use your song. This can be just as effective as hiring a professional service to get a larger reach on products and a fun more personable way to put your music in front of the right audience. When establishing this strategy and testing to see how it works for your project on the TikTok platform, you should then try to recycle promotions from TikTok and posting them on IG reels to reach different audiences and to overall make your project presence available on other platforms to create buzz for a bigger reach.

Instagram Live Chat

Doing the bare minimum and utilizing resources that you already have to connect with your audiences like IG live Video or even the newest app Clubhouse can be a good way to get your new project release out there. Sometimes the most effective way to do things is to just connect, talk and put the time in to get your work across to others, and setting up Lives to share opinions with your audience or to invite them in to chat about your newest release can help in a major way.

Clubhouse App

The clubhouse app has been a very popular app to attract more supporters and to network as well. With this new drop-in audio app, you’re able to connect with people in ways that we haven’t before as everything is live and customized to your interest. As a musician, this is a powerful resource to use to share music with audiences of big groups within the app and you can refer them to check out your music and it is actually very effective. What makes this app effective for growing a brand and networking is that it’s not like Instagram where you are just posting photos and connecting with a like and comment for a second and moving on, but you can authentically engage by speaking to others, representing your brand by presenting it in the audio chats and build relationships.

Share it

A lot of times we forget the power of our own audience and that we have on us being on social media day today. Just simply promoting ourselves before going to others can help with using our voice and promoting via Instagram posts or stories. Before investing in other services it’s always good to take a step back and see what ways we can provide value in ourselves and see what support we already have to start off.

Why Instagram Should Be Your Other Source Of Income

Taylor Brown - January 19, 2021

Instagram has been a major way for Creators and Business owners to grow in a major way as well as to build a community for themselves. Taking advantage of your platforms and showcasing different ways that you can add value to others, with promoting your services and showcasing your talents is ideal on any social platform. Many people forget that there are ways that you can leverage your income by using Instagram as another strand of income! Here are some reasons why you should be utilizing your Instagram platform to make it another source of your income.

Share Your Voice

With other platforms such as streaming apps; People are able to simply log on and be able to get paid just off of using the app and interacting with the live viewers. With Instagram, there isn’t a feature where you can get paid to post, but you can network and collaborate with other brands and creators that best suits your niche and get paid for it! This is a great benefit in which you’re sharing your voice on topics that you enjoy and can also get paid for simply doing what you love.

If you already have a business to market, you can reach out to others and monetize your platform that way by sharing valuable information that can help others and refer them to your product or services within the app as well.

Expand Your Influence

If you have the ability to make an income from Instagram, you’re able to then expand it elsewhere on your other platforms like Youtube, Blogs and even Tiktok. These are ways where you can cross promote what’s bringing you income on the Instagram app to others and increase awareness of products or services and get other people interested in what you have to offer which means: More Monetization!

Flexibility

When you start making Instagram one of your sources of income, You will notice a big difference in being able to manage your own schedule and that you’re in control of your everyday productivity. Everything will be able to be managed through your phone and it will be an easier way to connect and help others through instagram features like messaging, IG live, utilizing the shop and buy newest features within the app and more. This can add flexibility to your schedule being that it’s a digital way to make income and is one of the most popular ways right now to grow your business.

Collaboration opportunities

Instagram being your source of income can be a fun way to network with some of your favorite brands. There are many opportunities where you can make an income by promoting one of your favorite products or by reaching out to see how you could possibly cross-promote and benefit their business as well and collaborate on a business venture together. Collabing doesn’t always have to be an interest for gaining paid collabs but can be a good way to see how you can offer free service in exchange for the brand representing your business. This can be a great way to invest in your brand and may even bring in more revenue to your business.

Passive Income

Being able to have social media as one of your strands of income can create opportunities but also longevity with helping to build a passive income. Once you’ve especially built your brand, you’ll have a support system in which you can keep building and convert your audience into customers to be able to have passive income.

Work Where You Want

I think the biggest satisfaction of being able to make an income from your phone is having the ability to be versatile with your work environment. There’s still responsibility in making sure you have the proper equipment and that you’re in the right place to be able to respond and work productively, but there’s a big advantage of being able to have the freedom to work independently and freely! You can work from home, work from the beach or if you even have to take a road trip you can work from the car! Managing your schedule and including ways to be productive as well as not miss out on other things is the beauty of working from your phone or with a remote position.

Ways To Connect With Fans More as an Artist

Taylor Brown - January 13, 2021

Connecting more with your audience to get more reach on your music projects can benefit you and your fan base! Most Artists enjoy letting their Audience know when they’ve released something or when they can expect to hear more of their latest projects; but on the fans end, they miss out on interacting with their favorite Artist and it can be more impactful to set aside time to actually get creative with sharing your work in different ways. Here are some tips that can benefit you as an Artist and your supporters as well.

Utilize All Platforms

Using all platforms that you may be social on is good to not pull all your energy into just 1 platform. You might discover that sharing music on other platforms like Youtube or Twitter can draw more attention to your music and there could be other potential Listeners as well! Instagram is a top platform for many users and they sometimes will get caught up on building an audience on just 1 platform which is great; but once you know what to expect from your audience on their try moving all your content to another one and see what reach you can get from there.

A nice way to build hype around your music as well is Tik Tok as it’s a much newer trendier way to get a song to go viral. You can connect with your audience by starting a fun trend or challenge utilizing the platform and seeing what fans or potential influencers could get some creative ideas together to help promote your latest projects. This way, You’ll be able to get good feedback on a new song, can make it easier to listen from new audiences and it’s a great way for others to remember you as an Artist by the dance challenge or trend that you or your supporters get to go viral.

Go Live with Audience

Many people forget to use all of Instagram’s resources. A good way to connect with your Audience is to utilize Live video chatting to be able to see what your audience is up to and they’ll be able to connect with you personally outside of listening to your music which can build trust and fan loyalty. Before going live to make the most out of the Live video session, set a reminder to let your audience know via insta story when they can expect you to go live so that they know when to tune in. This can be helpful to maximize the amount of viewers that are coming in and can build up excitement for them to expect to connect more with you.

When going Live, Instagram gave an amazing option to not just be able to show up and talk to people but now people can be able to hop on the call with you! You can set this up with your fans once you are live by telling them to use the Request to join button within the Live video call and this can create an overall more personable experience to let them know you appreciate them as a supporter and that you care about your fan loyalty! Most Artists or highly inspirational public figures forget that their supporters really do care about a 10 second recognition from their favorite person and this can make a huge difference in the way you brand yourself as an Artist.

Do giveaways

Giveaways are a way that you can draw more attention to your platform to bring in new listeners and also is a way to give back to current supporters. With giveaways, you have the freedom to get creative with deciding how you want to host what product you want to give away or what steps your followers have to take in order to win. This can also be a collaborative effort and you can bring in another artist to help with the giveaway as the objective is to gain a newer audience and to get people to actually engage with your post; In this case, the objective would be to get more engagement with streams, merch or to just get people to check you out as an Artist which is a great way to connect and for promotional purposes.

When setting up a giveaway it’s best to think about what you want to give away. It could be a high value of items or simply merch if you have something a part of your brand that you want people to check out. Once you decide on the product, decide on steps the audience would have to do in order to win: This could be tagging a friend under a post of your song, reposting your song or video on their insta story or page or following you.

This has been a good method to boost reach, engagement and to get discovered by new people that are interested in your work. Be sure when doing the giveaway that it closely relates to your brand and is on target to what audience you want to bring to your page as well.

Shoutouts

With taking time out to shout out your fans, it can show that you see their support and that you’re human! Usually, fans tend to do posts where they show off their favorite songs or artists and tag you but artists may not respond. It’s good to be able to like and engage with things that you’re getting tagged in whether it’s fan art, fun video clips that they’ve put together for you etc.. Simply liking or commenting as well as reposting things to your story and tagging them can show that you care about the time and effort that they put in to showing you off as their favorite artist and is one of the simplest ways out of all tips to connect more with your audience, but is also one of the fewer things that most artists don’t do as often as they should.

As an artist it can sometimes be overwhelming to receive so much support that you may forget that it’s okay to connect with your fans and take time out to let them know their support doesn’t go unnoticed. Trying out these tips can uniquely set you apart from artists that don’t really incorporate these tasks into their everyday schedule and you will be great for experiencing more genuine fan love!

Ways To Step Up Your Instagram Game In The New Year

Taylor Brown - December 29, 2020

Stepping up your Instagram game in the new year can increase chances of getting more recognized on the platform, expanding your influence, and pushing your brand which are all great ways to gain more opportunity! Switching up things like the way you go about creating content, staying consistent, and deciding how you want to interact with your audience can play a big factor in your growth. In 2021 It will be a great time to practice these things and come up with new ideas for your brand; So here are some top ways to step up your Instagram game in the New year.

Switching Up Your Aesthetic

With Instagram, knowing what type of look you’re going for can set your brand apart from others or let people that come to your page understand more clearly what type of niche you’re in and what they should expect from your page. If you want to be in the category of fashion, think of ways that you can shoot fashion content to give more details about products that you’re interested in wearing day to day; and think about how you would want to take photos like flat lays, just of the product or you wearing the product as well.

With Lifestyle, Travel, fitness, or even pets niches: Think scenery more for content! These niches can be very broad and exciting as you can be more creative and have a lot of options with choosing what scenery you want to be in, and you can choose different moods you want your content to come across as. Each niche has a special audience and there are many ways to switch up your content style for the best results with content.

Update Your Bio

The first thing we all see when coming to someone’s page is their bio. A little about me section to give an idea of what to know before coming to the page will really make the first statement about you before people discover the content that you create. Cleaning up your bio and adding necessary information is vital in the process of branding yourself and can also help you get more seen by others if you add the right descriptions! The most important thing when setting up a bio is to leave your contact information so that when people come across your page, they’ll be able to reach you and you won’t have to worry about missing out on opportunities.

In the Name section to reach more people; Instead of actually putting your name some people decide to put what their actual Job description is. For example: Social media manager, coach, manager, influencer agency. Although Instagram sets up business profiles to have their own category, placing this in the Name section is a good way to optimize newcomers to your profile and gain more profile visits. Aside from the basics of bios.

Be sure to leave an email as well as leave a fun detailed description of what others can expect from you and your page. The shorter and more straightforward your bio is, the better!

Plan out your content

Planning out your content can be easier in the process of coming up with new ideas and making sure that you stay on top of your timeline of getting your content out to your audience. Content calendars can be an effective way for brainstorming or drafting your content deliverables so that you have an idea of what an overview would be like for that week or month. This will be able to limit stress, increase more time in your schedule to prepare for other things and work on other projects and could be great for seeing consistent engagement for your audience as you would be on a schedule so they know exactly what times you usually post and when to look forward to your content.

Aside from content calendars, there are other convenient ways to map out your ideas through apps. You can strategies the way your feed looks by placing content in rows using the unum app and you can schedule posts directly from apps like Planoly or sites like later . These are popular platforms to distribute content ideas, make sure that your photos are flowing with the rest of the things you’re producing andis helpful in the process of automation for posting and setting your content up for a consistent schedule.

Utilizing IG New features

Instagram’s features change pretty frequently within the app. They change how you can interact with your audience through messages and being able to switch up the themes of chats, insta story features as you can add different businesses to support through stickers and make people more aware of what your posts are related to so that you can spread more awareness to topics and you can also request other people to join your live when trying to engage with your audience. These are all tools that you should pay attention to and try to find ways to use as it relates to your content. Instagram tries to push out more people’s content to whoever uses it the most and it helps to get your content seen by other visitors to your page.

One of Instagram’s new features today has been Instagram Reels. Instagram reels have been a game-changer within the app because it allows people to create 15 to 30-second content similar to TikTok, but this has been huge for small and big creators to go viral. Most people say that they’ve finally found a way to stop being stagnant on the app and they’ve seen their following and engagement increase just by utilizing the IG Reels feature. This has been very helpful as people haven’t seen these results with growing their following in ages! IG Reels can be tough sometimes with creators not knowing how to blow up and get that new content to get them the following and engagement that they deserve; but it’s best to stay consistent and maybe trying to even recycle content made from TikTok and putting it on IG reels to see if the audience on that platform will gravitate more towards it, vice versa.

All in all, it’s but to always come up with organic fresh content as well and putting them out on the platform and niching down on content to see what will best work for your page.

Invest in equipment/work with what you have

Your content can get as far as you want it to; With the right strategies, consistency, and sometimes your equipment. The quality matters more than the quantity of posts you’re making to grow your Instagram. Finding ways to make sure that the quality is up to par when you are finally being consistent and posting is just as important as anything else when it comes to stepping up your Instagram game.

This doesn’t have to be expensive when it comes to getting the latest equipment just to make sure that your content is right. You can always do things as simple as working on lighting if you don’t have the best camera. Most instagrammers use their phone vs. a digital camera but if you have the option to shoot occasionally with a dslr camera to improve your content quality that could be helpful as well!

Quality matters when you’re in content production as it will help brands recognize you’re taking the quality of your content seriously and that they’ll be able to depend on you if they need deliverables for promoting a product or service.

Instagram is a great way to establish yourself as a creator and can bring many opportunities based on doing things that you enjoy as a hobby! Following more creators that are in the same niche as you and that you genuinely enjoy can build up inspiration overtime and is a good way to progress through each post and project idea.

Check out our Blog Post on Top 10 Influencer Platforms To Use for tips on platforms to use for monetizing your content!

How To Use Influencers To Promote Your Music

Taylor Brown - December 16, 2020

Influencers are a great way to see results within marketing your business, product, or services. It’s also one of the new powerful, more popular ways of executing a music marketing strategy. We all know that the less modern times of marketing things are still billboard ads, or newspaper/magazine articles. With digital marketing itself and with the adjustments to the world today. With staying home, working remotely, and having to come up with creative ways to keep our music marketing strategy going; Influencers have become a top priority when it comes to acing it when it comes to marketing goals and is a more efficient way to seeing results.

With utilizing influencer marketing, it is an all in one. You don’t have to pay for a photographer, consultant to help you bring ideas together, a video editor, or an outside team to get every look and visual together. This is all in the influencer’s hand and this is why they are the new way to market and it is a more convenient strategy to use them to promote your music, product, or service if they align with what you are going for.

Where To Start

The first step before reaching out to influencers for marketing your music would be to come up with a strong brief/description of how you would like it to be with them creating the content. Whether it’s them being in a well-lit environment for filming, filming with others, being around friends or family or them vibing out to the song themselves; Brainstorming these ideas in ways you would like this to look helps get your idea across and is an important step for pitching to the influencer. Once this is done, you should start reaching out to some of your favorite most on niched influencers to make your vision come to life!

After coming up with what way you would like the influencer to promote, you can always negotiate a rate that is fair for you and the influencer for producing the content. Another great strategy is to offer other incentives that can go along with the promotion or that you think you would also be in need of. If you have merch or any type of gear that goes along with your song to promote it, the influencer could wear it while doing a viral dance or challenge. This can be a good way to really draw attention to your song as well as your brand as an artist.

Don’t Limit Yourself As An Artist

Don’t be afraid to get creative yourself and come up with a creative campaign idea and pitching your idea to the influencer. A lot of ideas for promotion that get received by an influencer can be as simple as posting an in feed post with a story or just posting a short video, and this can sometimes make the influencer have to come up with ideas themselves and not having a good idea on an effective way to promote the song. If you really want to stand out and intentionally have your music promoted as it relates to the song, use the meaning behind the song you want to be promoted to come up with your own idea.

For an example: If your song is moody and sad, come up with a campaign that involves the song playing in the background and the person showcasing things they do when they’re in a sad mood. Or, if the song is vibrant and upbeat, make the promotion involve being around friends and enjoying time together or them doing a happy dance/showcasing things they do that make them happy.

These are things that can help the Influencer in the creative process to get your music out there with a strong meaning behind the campaign. It can also be a good way to make your song go viral; so when people think of your song they are automatically thinking of the story behind it and that specific challenge!

Lastly, be mindful of the niche that your influencer is in. If you see an influencer that isn’t into doing dance challenges or following the latest dance trend; but it is a great influencer with a loyal audience in the food niche or travel niche. Reach out with a different idea that can cater specifically to their audience. Propose an idea that can just be simplistic: Your music in the background and the influencer cooking or doing a fun DIY project.

Be sure to not limit yourself as an artist and don’t be afraid to step out of your shell and try out different ways to market your music. This can help your music be geared toward a different culture of an audience and not just limited to one. Use this strategy as a way to test out what other audiences you can attract outside of your main target audience!

What Platforms To Go For

Tik Tok

Platforms that most influencers are promoting songs on and making viral is tiktok. Since the pandemic, tiktok has been a viral and trendy place to find new artists and new dance trends. Utilizing this platform is a popular way that you can get new listeners to want to engage and interact with songs from musicians. Being that this is a primary place to create content via dancing, diy’s, memes, transitional videos etc. Most of the content that goes on tiktok is then recycled and shown to people on Instagram via Instagram Reels which is another great way to find influencers to promote your music.

Instagram Reels

Instagram reels is another way to showcase your music and to get an influencer to create viral content to get your music trending. Like any other platform, there are always competitors. Tik tok being Instagrams other competitor, led Instagram to switch the Algorithm and make the new tool instagram Reels so that it can get more tik tok lovers to create viral content as well. Seeing instagram reels on the app makes it easy to find influencers that are into the dance trends and challenges as well.

Some ways to find what Influencers to reach out to to promote your music via dance trends are through instagram hashtag tools. Utilizing hashtags like #dancetrend, #popdance #hiphopdance #tiktokchalence #dancechallenge and scrolling through the content and left side section of the hashtags can show all the latest content creators are doing for these trends and makes it easier to niche down which influencers to reach out to for promoting your newest song.

Blogs

Blogs are a nice way to reach out to those specific influencers that are active on their blogging site as well. Getting a video promoted with your song with some other ads are effective but getting a more lighthearted review on the song can be just as powerful for readers that interact with that specific influencer you might want to reach out to. There are many content creators/influencers that just do videos and photos but asking for a blog post for them to write about how they enjoyed the song, and how it correlates to their personal life or experience they’ve had before can also be a different way of getting your music promoted.

There are so many ways that your music can get in the hands of a different audience or your targeted niche. Coming up with a simple yet effective campaign to share with an influencer is probably the strategy that your music may need to get it to the next step! With these tips, be sure to practice your pitching and have fun with reaching out to influencers that are related to your music or influencers that you can see their audience enjoying!

Check out our blog post on How you can raise brand awareness when you can’t perform live: How To Keep Raising Brand Awareness When You Can’t Perform Live

What They Don’t Tell You About Building Your Own Brand

Taylor Brown - November 24, 2020

Building a Brand can be very discouraging to others and many can hold off years until wanting to start up their own Business or Services and chase what they’re passionate about. There are pros with having your own Brand and can be Cons, but whether you’re just starting up a Brand or have already established one for yourself, here are some things that You should know that people don’t talk about when starting up a Brand.

Costly

Building your own Brand can sometimes be costly depending on what you want to base your Business around. The most important thing to keep in mind are start up costs. You can start a Brand with no cost at all and simply promote yourself, but if you want to be taken seriously or get yourself out there more, you should eventually look into start up costs like: Business cards, Websites, Investing in Ads and maybe even Photoshoots to get Content out there as well!

These can add up but they are the basic fundamentals to starting a Brand once you get the hang of things. Websites can be specifically for a Portfolio of who you are and what your Brand stands for, and if you’re into providing Business Services it can be a great tool for Clients to pay for Services and for you to track results! The start up cost can be as big as you want to make it or as little but the beauty of Building your own Brand is that you are in control of most of the Work you put in and what goes out!

Time Consuming

Building a Brand can be time consuming just as much as it being costly. The two things in Business and in life that you can always assume to be the most important is time and Money. Putting in time can improve and shape the quality of your Brand in many ways. One being that you can choose how much time you want to put in, which can sometimes be a lot and other times you may overwork yourself and want to go at a slower pace; but the consistency is always key with Building your own Brand.

Building a Brand certainly doesn’t get done overnight, but it is rewarding to know that when your brand is where you want it to be, You can look back at all the time and hard work you put in and it will always pay off!

Testing Phases

You will notice some trial and error with Building your own Brand and start seeing that things will not always go as planned. When in the process of Building your Brand, there are different Strategies that you may have to test out to see what works or what doesn’t work for you. You have to be strategic with how you promote your Brand and how you would want the overall exposure to be when showcasing your brand to your Audience. An example of this would be how you Market yourself during the testing phases to connect with your audience more.

During the testing phase you can find out what the best way to Market your Brand is, What Niche you should try out and be consistent in for your Brand and what audience you should target as well.

With all the ins and outs to Building a Brand, It is worth the time, Money and patience to see progress when Building a Brand to start to finish. There’s a learning process just like any other thing when starting a Business and learning how to run it as well. The outcome will be one like no other, because you can build Financial Freedom, a comfortable work like and a social life that can leave you happy and self-sufficient. Building a brand is the new way of life during these times and there’s so many Opportunities to do so.

How To Create Social Change As A Brand

Laurel Daggers - November 22, 2020

As Millennials and Gen Z come up in the world and begin to take charge, we also carry with us socially conscious values to make the world a more empathetic place. We are slowly injecting it into everything we do, from creating comprehensive inclusivity for the LGBTQ+ community to spreading awareness and protesting civil rights atrocities. So it follows that more brands are tuning in to this increasingly candid world. Every brand out there, from individual artists to worldwide companies are finding ways to create positive social change.

The end game of social change is to use real-world actions to create long-lasting positive improvement of human and social conditions. Few brands have been left untouched by the overwhelming need for change. Research has consistently shown that consumers will be more loyal to a brand that they feel aligns with their values. Not only is it fiscally responsible for a business to openly promote a strong stand on public issues, but people value a company that understands in a world where you can choose to be anything… choose to be kind. Whether your brand is just starting out or has been around for years, here are a few ways that your brand can create positive social change.

Find A Genuine Personal Connection

Get as specific as possible when defining your brand. Regardless of what point in your career you’re in, every artist needs to have their brand defined. In order to be successful, your audience needs to know that they’ll consistently get whatever it is that makes you great. Craft your story and create a distinct personality for your brand. Once your brand has a life of its own, you’ll be able to start connecting with other established brands in similar fields.

Be Inclusive

Showing inclusivity and diversity is important for every brand these days. The goal of inclusivity is to make your target audience feel seen and human. Find a personal way to express your brand’s values to your audience. For example, if you’re a female musician, you may want to partner with brands that promote teaching music to young girls or kids in predominantly poor areas. Take something meaningful from your own experience and use it to connect with your listeners in a positive way.

Partner With Like Minded Brands

Once you have defined your own point of view towards the change you’d like to see in the world, you can create a pitch document and start looking for other like-minded brands to partner with. Ideally, those brands would share a similar audience, similar goals, and a similar brand identity to your own. Through this process, your brand is put in front of new audience members who are already inclined to be interested in your brand and values.

Get Involved

Verbalizing the desire for change will only take your brand so far. Find community activities to get involved with. This will give you the opportunity to meet new people to introduce your brand to as well as show your current audience that supporting your brand means supporting important causes as well.

Socialize

Promote other socially conscious brands on social media. Make friends with like-minded influencers, companies, and fans online and promote any events or giveaways that they do. They’ll be more likely to return the favor and get involved with your brand if they know you support theirs. In other words, free promotion and more credibility in your genre. When you’re seen with other credible brands that they trust, people will be more likely to explore your brand.

Becoming a socially conscious brand is not about responding quickly to the latest pop culture emergency. It’s about aligning with the needs and values of your audience in a meaningful way and continuing to work towards positive change throughout the existence of the brand. In other words, it’s a marathon, not a race. People catch on quickly to “performative support” and they’ll call a brand out just as quickly for being fake as they will for actively participating in an event that affects the world around them negatively. Any brand can make a difference as long as they genuinely care.

Now get out there and be the change.

What Events Will Look Like in 2021 and Beyond

Amber Curtis - November 18, 2020

In 2020, nothing went the way anyone thought it would. Kids were sent home from school. Trips were postponed. Weekly group gatherings were no longer in person. Events were canceled. One of the good parts about this year, however, was the availability of the internet. Even though we weren’t able to meet together this year in the same way we have in the past, the internet was, and still is, able to connect us in new ways. Online video chat services we created. The number of individuals working and going to school from home has skyrocketed. Screen time likely grew as well.

We have moved quickly towards a more electronic or virtual world than ever before. The event industry is most likely one of the largest industries that came to a halt earlier this year. This year’s VMAs were held to strict standards, as they pre-recorded the entire show, using proper social distancing practices, and no live audience. While it may not be like this forever, it’s safe to say liver in-person events are going to look very different in 2021, and possibly a few years to come.

Read below to find out exactly what events will most likely look like in 2021.

Event Conditions

Some events are able to be in person, however there still are great conditions and restrictions in order for these to happen. The most basic conditions for in-person events right now is social distancing (6 foot distance), continual sanitation and disinfectant availability to all event goers, and wearing a mask in higher traffic areas. While these are the minimum requirements of in-person events, some are going beyond, with mandatory temperature checks and other testing for everyone before they enter the event.

Phases

Events will start coming back in phases based on each state’s different regulations or mandates. However, the general consensus is to come back in 3 stages.

Starting with Stage 1, groups will allow no more than 10 people to gather at once. Additionally, travel will be limited. Companies are now having local, satellite events which will allow for attendees to still experience the event but with little to no travel and less people gathered together.

Stage 2 will allow groups of up to 50 people gather together, with social distancing practices in place. Nonessential travel, or recreational travel, to the event will be allowed. Most large venues will be able to open and operate, however most likely not at full capacity and within proper distancing protocols.

Stage 3 is not much different from Stage 2. The main difference will be the ability for all large venues to operate. However, mass gatherings will still not be allowed to happen. Therefore this will most likely mean venues won’t be able to operate at full capacity, as they could before.

Keep in mind these stages could change or be postponed as new updates to the virus are still emerging. Additionally, these stages may look a little different countrywide, as each state is left to decide what is best.

Hybrid Events

Combining a mixture of virtual and in-person events may be the best idea for the time being. Virtual events provide more safety, while in-person provides a certain experience or connection that can’t be mimicked electronically.

In order to put on hybrid events, hosts will need a few things:

Event HQ (the office, living room, outdoors, etc.)
Virtual Streaming Provider (Zoom, Adobe Connect, GoToWebinar)
Participant Engagement (comment section, mail-in content, etc.)

An event headquarters can be anything you want, for business meetings perhaps the office is best, or for a concert maybe an outdoor venue or spare bedroom would be enough. The headquarters serves as a meeting place, so perhaps you have some people physically there, but the majority of members should meet via a virtual streaming service. Depending on the streaming provider, you should be able to customize it to better fit your events needs. Scheduling and registration options should also be available on most virtual streaming providers. Now more than ever, it’s all about the experience. With the obvious restrictions on in-person gatherings, event planners and entertainers are going to be looking for new ways to still give audiences that enjoyable experience from home.

Food

Eating food is part of the experience of going to an event. The pandemic has certainly changed every aspect of events, and unfortunately, that means food too will be affected. While there is always a safe option to opt-out of providing food, it certainly is not the only option. Some event coordinators are moving away from the self-serve buffet-style feast. Catering companies that follow the correct guidelines could be a safe alternative and a classy one for all in-person attendees. Pre-cooked and single packaged meals may not be everyone’s first choice but it does allow the option for food if participants choose to partake. Sending a care package or comping delivery dinners of their choice would be a nice treat for those who can’t attend in-person.

How to Build Social Media Presence for Your Music Brand

AMW - November 10, 2020

So you want to start working out your social media? Get it in shape! Well, you’ve come to the right place. We tell you all about how to build social media presence for your music branding and keep it that way!

Now building social media presence for a music brand is not very different than for other industries but you should always keep in mind what works best for your audience. We are here to take you step by step into creating quality social media to get your music out there!

Building Social Media Presence in 9 Steps

Every current brand owns at least a few social media channels, but how many of those have an actual presence? How many of those interact with their followers to create real-life relationships? This is the key! Having social media isn’t enough if there is no presence at all!

Social media is a business tool to help you and your brand nourish true relationships, not followers. Follower counts don’t mean a thing if they don’t engage with you!

To achieve and increase social media presence, you need a social media strategy to get to your goals. Right there, that is the very first step, writing down your social media goal by channel. Meaning, what’s the intention behind your Twitter, your YouTube channel, or your Instagram. Different social media platforms may work differently for your brand. So let’s dive right into it:

1. Set Your Goals

You need goals that are specific, measurable, realistic, and relevant. You also need to set a timetable for each one of these goals.

Also, we recommend that you set different goals according to each social media channel.

2. What’s Your Target Audience?

Once you have your goals defined, is time to target the right people! When you understand who your audience is, you can set a schedule, tone, and content of interest. This doesn’t mean that you will be shaping your brand to fit your audience, but you will be approaching them in a way they will love!

In order to post valuable content it is important that you understand what your audience’s interests are, but more on this ahead.

3. Connect on a Personal Level

Even when people know they are following a brand, they like to talk to humans. You can achieve this by showing your followers the faces behind your brand. Introduce yourself, your collaborators, your team and tell their stories.

4. Engage!

As said before, making relationships is way more important than increasing your follower count. A way to do this is to answer their questions, incentivize customers to generate content, share their stories whenever you are mentioned as well as reply to those mentions.

Basically, start a conversation with your fans. You can ask questions, make a poll, start a live video to answer doubts, and so on.

5. Plan Your Content Calendar

This helps you keep it consistent so that you don’t disappoint your followers. You want to keep your presence constantly throughout the week. Maybe even make a few posts daily in some cases! Remember presence is what we are looking for.

Research the best time to post on each different platform. This might take a lot of experimenting, there is actually no secret formula to it. Music followers may not be online as other audiences might.

Valuable Content

So as we mentioned before, your target wants to see relevant content according to their interests. Which means one, you need to understand what those interests are, and two, make up valuable information for it!

6. Optimize Your Profiles

Write in-depth and enchanting descriptions of your brand or yourself in case you are promoting a personal brand. Add relevant keywords to them too.

You need a great profile picture or logo, banner, or cover, and you definitely need to keep them consistent all through your social media channels. Brand consistency all over your social media channels to make it easier for your followers to find you!

7. Content Design

Again not all social media are the same. Make specially designed content for each platform. For example, as we all know Instagram is a very visual platform, images are key! Twitter gets even better results when a twit comes accompanied with visuals or graphics. This means you will be needing good material and arts to go with your posts!

Facebook notes that Live videos get six times the engagement versus any other type of content.

Also, don’t post the same content on every social media platform, try to keep it varied!

Videos are a Biggy

Video content engages way more than regular content. Whether it’s a short video story or a larger YouTube episode, use the same logic: brand, target, and promotion.

8. Experiment with Ads

Don’t be afraid to pay for a little promotion on your social media. In fact, it is safe to say social media is no longer free so you might want to invest a few bucks in some awesome ads!

You can try influencer marketing, this is collaborating with fellow musicians or people involved in the music industry whose following could help uplift yours!

Run highly targeted ads! Now that you know who your audience is, make sure your ads are targeted to them and to those that don’t know you just yet.

9. Track Your Results

Keeping track of your analytics is important in order to measure the success of your social media channel and to actually see what’s working and what’s not.

Every social media channel offers its own analytics tool or you can use an external tool like Google Analytics itself or a social media manager.

A Few Extras

Use automation tools to make your life easier, they are real time savers.

There are tools for scheduling your posts for instance.

Use design templates

Using pre-made templates you can easily customize your templates in order to get awesomely designed images and videos for your posts. For instance, a Youtube intro maker makes it super easy for non-designers to create professional assets for their videos and brand them in just a few clicks!

Stay on top of trends

Share with your followers the latest news and use trending hashtags.

Cross-promote your social media channels.

Link your social media channels on your description or make posts to send them across channels. For example, an Instagram story to promote your next YouTube episode.

Share adjacent content.

You can share content from other channels that are in sync with your brand’s personality. No one wants to hear someone talk about themselves all night right? In other words, don’t be self-centered sharing valuable content from others can also benefit your brand.

Last Words

The result of all these efforts will turn out into an effective social media presence! Every emerging musician and even established music brands, can take enormous advantage of social media to position their brands, gain fans, and build strong relationships with their following and other fellow artists. Don’t stay behind! Give your social media game a new refreshing face and get your music out there!

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