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The Best Strategies For Musicians To Kick Off Their Brand

Taylor Brown - June 4, 2021

person holding Elvis Presley vinyl sleeve

Musicians are in the spotlight for being the most creative when it comes to connecting with their audience through their music. Finding the best ways to get their brand off of the ground for the best results can increase exposure with the fan base and grow streams over time.

Here are some efficient strategies in which you can kick off your brand, and tips on services to use as a musician.

E-learning courses

The best way to get started with a strategy is to learn from the pros if you can. There are many learning tools with how to get started in the business of building an online platform, how to succeed as an artist and how to grow as a musician. The most popular way people are learning from experts nowadays is through online courses. This can give many people looking to kick off their brand an easier way to learn things for themselves before hiring experts and is a great way to refer back to information when needed. When checking out these courses, look for valuable information on strategies you can implement into your game plan as a musician before paying experts to do it for you.

We offer many services from which clients can choose. From entertainers track, professional track, and our essential branding course, these 3 packages can instantly up your game with starting out building a brand, gaining verification, monetizing your career as well as many tips on following protocols and more.

The course content within these courses has many topics to refer back to and includes up to 7 topics per lesson. You can learn more about our cure offerings to get instant access here: https://www.amwpro.com/courses/entertainers-track

Social Media Platforms

Social media has been a great outlet for most musicians to kick off their music and to get their name out in the industry. While most people enjoy investing in services and paid promotion to quickly generate their fan base and to push their music, Utilizing the platform you may already have via social media can be just as efficient. Tiktok, Instagram Video features as well as consistently interacting with other musicians online can increase opportunity kick off your brand. This can lead to opportunity for future collaborations as well as will make it easier to get discovered by professionals or agencies that can be a potential fit to help start up your career as well.

Posting consistently and with behind the scene videos of working on music projects, to posting exclusive photo footage of your lifestyle outside of being a musician can help fans to resonate with you as artist and stay updated on projects. with having access to tools within the instagram platform like Reels, can give your audience a short glimpse of any video content you want to share or you can expand your video content into a longer format video and vlog by using the IGTV feature.

Blog Services

Getting help from Blogs in your music niche can enhance your brand as a musician, as well as help get more eyes on your projects for new fans or to pick up traffic from other sources to get to come across your music. Finding services free of charge or investing in music blogs and reviews can be easily accessible via reaching out on Instagram and/or contacting bloggers via contact submission forms found on their site.

When submitting for these, can help out with the bloggers to give them content for their site to feature newer artists whilst also helping the artist to gain more visibility as music lovers enjoy coming across new music to check out and to learn more about upcoming artists.

Content

Along with using Social media platforms; Making content to promote upcoming albums or creating visuals is a great strategy to get your audience interested in staying tuned when your project actually launch. You can get creative with this by creating flyers; promotional snippets or posting a short demo of a song to get your current audience to repost to their platform as well. This can be beneficial for getting audiences familiar with your project before it drops or to create more brand awareness overall with being consistent with posting similar content to your current music that you make.

Setting up a consistent posting schedule and coming up with a brand identity for your social media posts can overall help you succeed with kicking off your brand. A quality cohesive feed can easily make your audience know what to expect when they come to your page as well as give clarity on what your music and brand is about. Showcasing things in your content like sharing content in music studio settings, personal things you enjoy doing day-to-day or showcasing lifestyle and travel content is key when coming up with posting strategies to get the most out of interacting with your current audience.

How To Become a Crypto Artist In 2021

Taylor Brown - May 28, 2021

Like most currencies that are popular to invest in like bitcoin; NFTs (Non-Fungible tokens) is a new form of currency and are especially unique when it comes to artistry. The most popular musicians have made a lifelong profit of simply selling digital art of themselves and have authenticated it through blockchain tech. This gives the NFT Crypto art a unique signature in which it cant be replicated and holds proof of ownership to make each collectible one of a kind. Crypto art is a unique investment for many as the artwork cannot be replicated or easily copied elsewhere for people to have. Having Ownership once bought, allows for the owner to only have exclusive rights to the digital artwork as its authenticated through the blockchain. Not only is this making celebrities get a lifelong income from these Digital Currencies and investments; Creators that make these can also apply to get their art sold as an NFT today. Here is how you can become a crypto artist in 2021 and why you should get started.

What is NFT Crypto Art

NFT Crypto art is a new form of digital investment and is also a new way of digital artwork. NFT’s (Non-Fungible tokens) hold their value when bought and are a unique way to invest in digital art as over time it can rise in value.

With the help of blockchain technology, it helps to authenticate physical artwork so that when these digital assets are bought, it can prevent forgeries and track ownership of the artwork.

Why You Should Become a Crypto Artist

Becoming a crypto artist is a versatile option with making an income aside from creating music and can also be a great option for people that are already gifted in making artwork. Crypto artistry has been a more valuable option as blockchain technology allows artists to be more secure with having the rights to the digital assets that can also grow over time.

According to Bloomberg wealth, Crypto investors recently resold a digital artwork of Joe Biden and Donald Trump for $6.6 million. Meanwhile, the iconic Nyan Cat GIF and a video of LeBron James separately fetched hundreds of thousands of dollars.

Why Should People Invest In Crypto Art

Investing in crypto art can have long-term benefits as a digital asset and investment for many. A crypto art is like no other piece of content that can be easily replicated and is looked at as a one-of-a-kind purchase. Valued as each piece of artwork has a confirmed proof of ownership and authenticity of the artwork being sold that can’t be replicated elsewhere for high monetary value.

Selling

With selling crypto art, most artists that make art such as animated gifs, comic strips, or celebrity paintings can get started with selling their work by applying to sites like Nifty Gateway. This allows creators to be able to create projects to be sold as an NFT on the Marketplace.

The process of selling your crypto art is as easy as any other site in which you list a product worldwide on shopping sites and see if you get any inquiries with bidding and buying. To receive payment, you must already have a crypto wallet and when a sale is made, there is then a contract that is put together between buyer and seller which is recorded in the blockchain.

How To Make Your Music Go Viral In 2021

Taylor Brown - May 21, 2021

Making your Content go viral during this time of the year might be the easiest way for exposure now more than ever before. With a lot of things with the new norm transitioning into being remote and working from home, has been an opportunity for more screen time for most people and increased the importance of using digital marketing in ways that we haven’t before. Getting Creative to boost your brand awareness during these times and trying out different habits throughout using your Social Media usage will better help chances of going viral!

Check out these small tips that may be big for your next viral post to the right direction in increasing streams for your Music Career:

Instagram Reels

Instagram reels are the new way to set your account and brand up for success as it’s the newest feature to gain more engagement to your account fast. Instagram pushes out content to more viewers the more people use their newest features. Staying consistent in posting content related to your niche can help not only to increase reach and visibility to others, but when this content does get shown to more people and ends up going viral it is also a win-win to be able to increase streams and overall performance on music projects.

A good tip to let the music go viral by utilizing IG REELS is to be sure when editing and uploading to the platform you are using songs from your projects just in case things do go viral you are also giving yourself the opportunity to get more viewers interested in your latest songs and albums.

Challenges

Coming up with different game plan strategies when posting and recommending different calls to action from your current audience can skyrocket your current projects for you. Getting creative with not only posting Instagram but influencing your audience to get involved in creating Instagram reels and using your music for a chance to be reposted or to even win things like free merchandise is a great way to popularize upcoming projects and new releases to grow your fan base.

Investing in influencer marketing in this case to get a challenge going using your latest songs to start trending is also a great way to bring this idea to life. The more people involved to show up consistently with producing content around your music, the better result!

Youtube

Youtube has always been a great platform for others to showcase talents, hobbies, and day-to-day life as well as connecting with a new audience and building their personal brand. As a musician, utilizing youtube to cross-promote your Instagram or everyday life is also a great way to build recognition and get noticed without limiting yourself to just one platform.

Participating in the latest trends with youtube and putting your own twist to it with your personal brand is the key to youtube content. Whether it’s recreating a trendy song and doing singing videos or reacting to the latest trends or music niched videos are all great ways to gain traffic onto your actual brand and to get new listeners involved with projects. Once you reach consistency in this platform you can not only be successful at promoting your brand but can also get paid by Google from doing youtube and make this another form of income with just sharing your favorite things as an artist or showcasing your talents when people start engaging with your content organically on this platform.

Spotify Playlist Services

With Spotify, there are actual ways to even earn an income from simply producing a Spotify playlist. This is a great strategy for a popular influencer that maybe gets a lot of inquiries for their personal Spotify playlists. When their audience tunes into their playlist and if there’s a song from a specific artist on there and it gets a lot of traffic being streamed from their playlist sets them up to potentially get paid. According to Bluesteak.com: “For reviewing the song, you can charge the artist a fixed rate, and only if you like the track you may publish it.”

This is a popular and efficient way for Artists to expand with their music career with also having different options of customizing their needs. Spotify playlist services are a professional way that can get your music organically shown to a wider audience and get the streams you deserve for projects or upcoming ones that you’ve worked on as a musician. Trying out these services as basic, standard, or premium projects are great ways to go through a trial run with what will best suit your needs with getting on the playlist.

For more information on Spotify Play-listing Services and how you can implement this strategy into your current or future project planning visit our packages here amworldgroup.com

Tools To Use To Stay Organized As A Musician

Taylor Brown - May 14, 2021

If you’re a Musician currently looking to stay organized and prioritize keeping your projects all in one place, Checking out tools that can be of low cost and accessible can increase better chances of reaching your goals as an independent artist and help you stay on track to success. Most Artists don’t have the luxury of having assistants and managers to handle all tasks, or there may not be huge projects just yet as you’re getting started so you have time in your schedule to do admin work yourself.

Here are some tools and services that you can Checkout when you’re in need of organization to increase Productivity as an Artist.

Google Drive

This might be a no-brainer for most as we always use google drive for our everyday needs for projects, media files, keeping track of excel sheets and more. Google Drive is a great place to store things that you can refer back to later on as well as help to free up space elsewhere where you may need projects to be stored on. https://drive.google.com

Slack

Slack is an easily accessible tool to communicate with team members. As a musician if you have people on your team that you consistently work with like engineers, assistants, creative producers, photographers and graphic designers that all help with your brand, Slack is a very effective way to communicate and keep track of each responsibility that your team members provide.

You can have the option to communicate on the go with downloading the app and it also includes chat, audio and video features as well as use the desktop feature. This increases productivity within your group sessions and you can easily put together team meet ups as well. https://slack.com

Mint

This is a tool that anyone can use as a more responsible way to budget, keep track of expenses as well as plan ahead for setting a goal of how much you would like to save. As a musician aside from other personal finances, holding yourself accountable with investing in your music and brand is vital to budget in your everyday routine. Mint is a great way to keep yourself on track as well to not overly spend on projects more than everyday needs. https://mint.intuit.com

Songspace

Songspace is another ideal way to collaborate on upcoming projects with your team cohesively through the platform. With Songspace, you’re able to handle various tasks of chatting, planning your schedule, sharing and storing project files all in one database. This makes it an easier option to increase productivity rather than using multiple platforms like google drive, excel and sending out emails.

Not only is this a unique way to have everything in one database, but songspace also offers a newly designed way of having more control over music copyrighting and master recording when working on projects as well. https://songspace.com

For more tips Related to productivity as an Artist, Checkout our Blog post on how to save money on music projects as an artist here: shorturl.at/tM029

How To Save Money On Music Projects As An Artist

Taylor Brown - May 7, 2021

Many artists invest a lot of money into their brand when it comes to creating a new hit single, or for working on an album. Many times this can be a burden as costs add up quickly with promotion efforts and other obligations. Now, People are taking it upon themselves to produce their own music and create at home studios to larger degree since the pandemic outbreak.

This has cost a lot of upcoming and reputable artists to not only save money without splurging on studio session time and paying fees for recording but also has made it more intentional with working on songs by being in the comfort of their home during these times.

Some trending strategies to get the most out of producing projects while minimizing costs are getting creative with making a home studio as well as collaborating with other artists.

Home studios have been a popular way for people to stay at home and make music comfortably and save time and money. You can create your own studio by just using an empty room and investing in soundproof equipment to make projects get an authentic studio feel. Most artists also utilize equipment needed for engineering as well to create beats along with recording in a soundproof environment.

If you have a personal engineer to manage your sessions; This process could be a collaborative effort. Instead of meeting up at an outside community studio, you can have your engineer work with you from home as well to perfect projects. This can maximize productivity with projects and make artists work on their own time for however long it takes to perfect a project instead fo paying each hour for studio time.

Additionally; there are other things that can come up for an at home studio expense like studio monitor, hard drives, audio interfaces, digital workstation, audio cables etc..but this can also save money so you can customize wants and needs that would work best for your personal project experience.

Checkout these popular items and must haves for a studio equipment list for beginners at soundgearlab.com

Alongside creating music solo, there are many options in which you could work in a collaborative effort with other artists to share the studio time.

This could benefit both parties as you can split the cost of one studio session, but it may not be as efficient if you’re needing more hours of studio time to work on music. Collaboratively working together with limited studio time to minimize cost can be more beneficial if both artists have already has a written project, practiced the sound and performance of the song, and is ready to record and finalize the project at a fast pace.

Checkout our blog post on Ways to promote a new project release as a musician: https://bit.ly/2Ru1aIH

Top Mistakes Upcoming Artists Make

Taylor Brown - April 23, 2021

man in black crew neck t-shirt holding black and white stick

As an upcoming artist, figuring out the do’s and don’ts in this industry can be a lot of trial and error. Most artists need guidance for their music path and the help of management, record label guidance support from friends but not all aspiring musicians may have the opportunity to have access to the same resources as experienced artists do. Here are some tips if you’re an upcoming or aspiring artist in music.

Mistakes Upcoming Artists Make

As an aspiring artist, it’s more vital to network, reach out and even collaborate to see who’s open to working together with you. This could be a simple collaboration of being added to a track with other artists’ music to give your brand more exposure or even sending over your current projects you’re working on to see what other experienced artists think.

Additionally; There are many groups and resources where rising artists can find people in their area to connect; as well as to network. Here are some great references to getting started with making new connections as an upcoming artist:

www.drooble.com

www.bandcamp.com

www.reverbnation.com

Not Utilizing Social Media Platforms

The power of social media can get you far in your career; Whether you’re into entrepreneurial ventures, Building a brand or are already in the field as a musician. Posting consistently for your audience or sharing things like projects and upcoming releases can add more recognition to your work and build up your fanbase as well. Instagram and youtube are the best platforms to share content with this and you can also have an option to start getting monetized on both. Taking advantage of these platforms can not only build a fanbase for you, but can also help get you discovered with real record labels and get you in the right hands with real life exposure.

Not Researching

Don’t try waiting until someone offers you an opportunity to become a part of a record label or for someone to give you a big gig; Doing the research yourself can also be a bold yet efficient move to get your work heard faster by professionals and for them to consider working with you. With us having access to resources and being able to find things faster than ever, doing research for agencies in your area that work with artists, and checking out landing pages that offer artists submissions are tasks that can be easily done and with this, you can also get god feedback if there isn’t a good fit for steps to take. This can be a rule of thumb for if you’re looking for just management, help getting started, or are looking for specific artists representation as well to help build your brand.

Not using Influencer Marketing

Influencer marketing has been a great investment for most artists to be able to increase streams with current songs and even get the word out there for singles. The top thing to do currently with this is to utilize tiktok or instagram influencers to build hype around your current project. Many musicians find that paying influencers to do the work for them in the promotional aspects helps a lot to make their project more successful as there are many creative ways that they can create a trending dance video or a challenge to easily go viral with the tiktok algorithm as well which will make their work more visible to others in the long run and make new listeners interested in checking out their work.

Check out our latest blog post on: How To Get Started With influencer Marketing

How To Get Started With Influencer Marketing

Taylor Brown - April 6, 2021

woman sitting on gray padded chair beside round brown coffee table

Influencer marketing is making marketing for businesses easier than ever. This is not only beneficial to businesses but is making influencers themselves have many opportunities to work for themselves. For many influencers, they are able to turn their work into a career as they are able to brand themselves effectively by partnering with brands that they believe in and promote products that they would use in their day-to-day lives.

Although it takes a lot of hard work to get started and time to adjust to the influencer world, anyone can get started with jumping into influencer marketing and building their own brand. Here are a few ways you can get started today:

Followers

Most people that are interested in doing influencing think that they need a macro following to start off. This is a popular misconception and holds people back from simply getting started. You can easily start reaching out to brands with a lower following of 1k. Brands care about following and engagement to an extent, but your content is what sets you apart from other influencers and what content strategies you could create to market a product or service for partnering with brands as well. Focusing on consistent, high-quality content instead of numbers is key to start branding yourself and with starting out.

Reach Out To Brands

To get a head start with brands checking out your content and setting yourself up for building a relationship; Producing content and tagging each brand that you’ve included in your photo will better the chances of landing a collaboration. This is a good method for those that are trying to get their foot in the door and is a good way to start getting recognized as you would be showing interest and familiarity with the brand before you decide to reach out regarding a partnership opportunity.

Offers

Starting off with the goal of working with your favorite brands and getting paid for it can be a slow process and more work that you may have to put in first before seeing results just like anything else. The most effective way to get experience with working with brands and building up a portfolio for potential paid partnerships is by offering services of free photo/video content to create for the brand and/or posting on your feed free of charge just to start off. This can be a fast and efficient way to start hearing “yes’s” next time when inquiring about a paid opportunity.

Affiliate Marketing

Another option with getting started with influencer marketing is sharing the products you may already have enjoyed showcasing to your audience and joining ambassador programs. These involve signing up and based on content, following you’re able to join and receive great incentives that sometimes involve discount codes, free product or service to share to your audience, or just a platform for sharing products and once you get others to purchase through a special link customized for you and your audience; You’re able to receive commission and be paid!

Check out our affiliate program here: https://bit.ly/3wzsBAT

This option is especially unique as some platforms may not require a ton of following to get started with this and it’s more of naturally sharing what products you enjoy and you can strive for sales if you want.

These tips are great ways for beginners that want to get started in the marketing/influencer world. After trying these out you will have the opportunity to see what it would be like if you would want to pursue something like this full-time or part-time or even as a hobby.

To see tips on ways to step up your Instagram game check out our blog post: Ways To Step Up Your Instagram Game In The New Year

How To Use Your Social Media Presence To Make An Impact

Taylor Brown - March 19, 2021

With us being able to have access to an online presence; It’s up to us to use it to make a change. Whether you have a micro influence, macro influence, or not a ton of following on Instagram, each follower is a piece of our community and stays in tune with our day-to-day routines, engages in what we’re up to whether they are liking a post or just watching. In the world today with many changes and adjusting to the “new norm” there are powerful ways in which we can use our online presence to make a change and vouch for things to raise awareness.

Making an impact can be as small as changing the way others think about what type of food they should eat today. Using your social media presence to make an impact isn’t always geared toward political or controversial issues but is more about how you influence the people in your community and in this case, your online community. This is where being an “influencer” somewhat comes into play as you can decide on what you share on your platform and what little or big change you want to have on others’ lives.

Here are some ideas on where you can start to use your social media presence to make an impact.

Get involved

Getting involved should be the first step in seeing what your audience is up to with posting or searching for topics that involve making a change. During this time there are a lot of people using social media to make a change through things like fundraising or even using NFT’s to make money and put proceeds to their favorite charities. With us having access to news sources, blog outlets, and from word of mouth can make us use our social media not just to stay up to date on a social post but to make us more aware of what’s going on around us.

Giveaway

A positive impact a lot of people do with using their platform is giving back to their audience and communities through giveaways. To show appreciation for how your audience reciprocates the engagement or support, giveaways are an efficient way to make your audience perform the different call-to-actions which is a great way to get them involved in a social change!

Most giveaway objectives are for people to get a free product or sometimes a free service and in exchange, they enter the raffle by following certain people, engaging more with your posts, and/or tagging a bunch of friends. Since this is in our control to decide how people win the giveaway it’s best to make the calls of actions to be geared toward things like following charities, making people do an act of kindness, tagging their favorite charity or making the objective to be that the most engaging person will be able to pick the charity of their choice for you to make a donation to. This is an impactful way to give back and make a social change utilizing our platforms and the most fun as you can always be as creative as you want with this!

Resources

Instagram launches donation stickers for stories – here's how to add one to yours | London Evening Standard | Evening Standard

Overall, doing things like posting resources for others to refer to when needed makes a change. Using the bio’s on our page and posting our #1 resources or links to sites where people can petition, do ground me’s to participate in raising money for different events and causes can all help increase awareness for not just current followers but for anyone that decides to stop by your page.

See more about how you can fundraise for personal causes and to give back to your community using Instagram tools here: https://bit.ly/3fa3b6H

Why NFT’s Are The Future

Taylor Brown - March 12, 2021

With the news going around about the Newest topic of NFT’S, there has been a lot of buzz about why it should be something people invest in as well as great stories surrounded by overnight income.

What Are NFT’S

NFT’s are also known as Non-fungible tokens that can be publicly and cryptographically verified. This proves that holders of these have the right of ownership of these digital assets. NFT’s holds different values depending on the underlying asset the NFT represents. The assets can be worth millions like digital art pieces and even tweets!

According to Design Boom, NFT’S are crypto collectibles that will be able to play a major role in the next era of the digital economy and should be something that people look into investing in now.

“They are the perfect form factor for crypto-collectibles, crypto-art, and much more – laying the foundation for entirely new multi-billion dollar industries to emerge” – Digital Boom

Unlike other content that can be copied and reused at any time, NFT’s can increase their value and is one of a kind. It’s the scarcity of the underlying asset that allows high price points to be reached. NFT’s are simply a certificate of digital ownership rather than having a tangible object that you don’t necessarily have a license to display in a public or social platform space.

Over this past week, there has been big news of success stories behind NFT’s that have people bewildered on how it’s possible to make this kind of money on such things.

Jack Dorsey has been successful at selling his first-ever tweet as an NFT with a bid as high as $2.5 Million Dollars. With the proceeds of this, Jack Dorsey plans on having this money go toward the charity of Africa response and the bidding will be closed on March 21st for those that are interested in bidding on this as an NFT.

Why Musicians Should Look into NFT’s

With musicians already earning an income by selling things like merch, limited releases, appearances, and shows, NFT’S allow them to be able to have ownership over and sell an original file vs just owning copyrights over a song or image. This opens up many new and creative ways to make money.

Many musicians during this time are selling their own songs as NFT’S and making millions overnight with this method alone. Music Artist Producer Jacques Greene, an underground electronic music producer, recently sold the rights to his new single Promise and animation for around $20,000 although it was sold, it is still able to be streamed for listeners, but the digital rights to the actual project now have its value as being sold as an NFT.

NFT’s can also help musicians have income for years to come by being able to get a percentage every time their NFT’s are resold, which makes these transactions more lucrative.

Musician’s Power In NFT’s

Many think that NFT’s will cause problems for record labels as the power may go back to the musician as they’re the ones earning by letting auctioning go on for having these digital rights to such things as songs, records, and merch instead of a percentage of music sales going to the record label as well.

This makes music-makers be able to have more power in their work and projects and is overall a win-win for the artist as well as the buyer. Interested in learning more about NFT’s? Join an NFT room on Clubhouse for the latest updates from the industry pioneers.

Why Clubhouse Is The Newest Resource For Musicians And Influencers

Taylor Brown - March 5, 2021

As we know, The newest social-invite and audio-only app “Clubhouse” has been the talk of the town these past few months with it just being in its beta version. This app is only for iPhone users and is rumored to be available for android users in the next 2 months. With the app only being in its beta stages and haven’t yet reached its final form, this app has been great for people to really kick off their businesses, connecting with high-status celebrities, motivational speakers, business owners and has really pointed people in the right direction with gaining an audience and networking the right way to start their brand.

There are a ton of rooms dedicated to your interests, and very customizable to people’s preferences because of the option to join rooms based on those topics. As influencers, musicians, or business owners or if you’re just someone that wants to find your passions and get tips advice or tell your story to see where you fit in; Clubhouse is the reason why people are raving about the invite-only app and it’s really not a lot of marketing the company has to do as people are really getting the word out there for them.

Here’s everything you need to know about Why Clubhouse is the newest resource for musicians and influencers

Customized rooms

As a musician or influencer, getting into rooms that are customized to your needs to speak in will be the most efficient way to getting the most out of the Clubhouse app. Once you’re invited and set up your profile, you’ll be able to see a hallway full of different rooms that you can join in and have live audio chats.

Influencer rooms

As an Influencer, the most enjoyable rooms to be apart of to give advice and value to others would be rooms surrounding topics of how to work with brands, Instagram growth tips, and hacks, how to scale your business as influencers, and more! When you’re invited to speak on stage in these rooms and better yet become a moderator for the group, you are then able to give others value and gain some followers as there are many people listening in that could use the help. This has been a major, instant way of growing a community and why clubhouse has been a game-changer for growing a following overnight.

Get Signed As A Musician

As a musician, there are many rooms to be apart of for taking your music to the next level and to gain an audience. There are specific rooms for sharing your music and playing demos of your projects to grow your fan base as well. In these rooms, there are some top people that are taking time out to listen to upcoming artists to potentially find collaborations for other artists they may be working with or to get more lineups on their roster to sign!

There have been many testimonies of people being signed from spending so much time on the app and from sharing their music with their peers, to having opportunities to connect with people to get them on billboards, having the opportunity to be in the studio and work on new projects with well-known artists and new talents and more. The opportunities are endless and joining these intense engaging rooms can be very intimidating and can build anxiety to share your music live with others, but building up the confidence to doing your pitch or showing your talents and getting through those 30 seconds will be worth the while!

Make Your own Club/Rooms

One of many clubhouse features is that others are allowed to make their own clubs and invite others to join so that they can be notified whenever they go live and host room chats. Whether you’re interested in creating a club that involves music, social media, or business, this can be an effective way to engage more with the community you’ve already built on the platform and can set you up for success by being a source for others to connect with more people.

There are many people that choose to stay on this App for half of the day because of the amount of Networking they get done and potential Customers you can get from sharing your Brand, Product, or Service.

This App is strongly recommended for productivity, scoping out new opportunities, and connecting with others all over the world.

Want an Invite?

The easiest way to join the newest Clubhouse app is to ask a friend that is already involved on the app for an invite. This is a guaranteed way to enter and check it out; Otherwise, you can download the app to join and reserve a username, but it can take a while for those to get in because Clubhouse leaves your application to join pending and most have to wait until it’s approved to join.

How To Beat The Instagram Algorithm

Taylor Brown - February 26, 2021

How to Get the Most Out of Your Business - Marketing

Everyone is unsatisfied with how Instagram has been doing things lately; From pushing IG reels video to now showing how many likes posts got on some pages, to transitioning the likes button from the bottom of the page to the top, to putting shopping through the platform as an option and more. The most controversial topic is that Instagram’s Algorithm has not been the same as it was years ago. No one is really sure of why this is happening on the app so there are many ways that people are trying to “beat the algorithm” and strategizing ways in which their post can achieve the engagement and reach it deserves but there are many ways that this involves engaging more with others. Here are some strategies that can help your content get more reach and engagement despite the algorithm being in shambles.

Join Engagement groups

There is some talk around not joining engagement groups or that it’s not the best strategy, but joining small ones to start off can help your content get seen more and is most important with the 30-60 minute rule of engagement when first posting. The first hour of posting on Instagram is important because Instagram detects that if it’s getting x amount of engagement in that first hour and people viewing your post; It’s worthy of being shown to others and will then be able to be posted to a wider audience via Instagrams explore page.

Joining engagement groups are when you create Instagram groups of similar niched people that are willing to help with engaging on that post and in return you’re doing the same to help out each others content. This is the easiest way to start out with your content being seen in the most important hour time frame and it can help your content be actually pushed out to people that are following you as Instagram doesn’t consistently let posts be seen to all followers.

Alert Audience

After you’ve posted a new photo, it’s helpful to alert your audience that there’s a new post via insta story. This drives more traffic to your Instagram as well as gets people interested in checking out other content that they may have missed over time. Instagram also gives an option to share on other social media platforms like Twitter and Facebook before you post so that they can be more interactive with your latest posts and has been very helpful to get reach and get your content in front of people from those platforms that don’t currently follow you or may not keep up with all your content on there.

Check Your Data

The easiest tool implemented in Instagram’s app to check on your data and analytics is in the insights tab of our pages. This holds key information from data that Instagram has gathered overtime to seeing how you use the app, and how and when your audience engages with it. Utilizing insights can help you better prepare for future posts by checking out the time that is best to post and the best days to post as well. It also has information like male to female ratio of your audience, states that best interact with posts, and more. Using this information that Instagram has given you customized to your page can help you implement it when distributing content.

If you see that you have a more male audience but want to be more focused on connecting more with the female community, you can prepare content and captions surrounding what will get more interaction from females and how you can be more valuable with the female community vice versa. Insights on Instagram has been very useful for strategizing with your account and once consistently focusing on what times and days are best to post; It can be better with beating Instagram’s Algorithm as well as seeing successful results for a better reach.

Save Posts

Saving posts on Instagram is a fairly new feature as people don’t really know about it and is the most powerful right now when interacting with a post to gaining a higher reach. The saves tab that people don’t notice is almost like a bookmark tab by a picture that people can click and save as inspiration or create a group for things.

This is almost like the app Pinterest where it’s all about finding inspiration. Within the Pinterest app, when you come across an idea or post that you want to later revisit or save in a folder, it can be saved by pinning or saving it into a group or customized named pinned folder that matches the theme that you want to create. This is the same with the saves feature. When saving posts of people that you’re following this can help it be pushed farther into the algorithm to get that posts seen by others.

Sharing

Along with Saving posts, sharing others’ posts is helpful well as you can share it to messages and dm’ing it to others and you can also send a text showcasing others’ content. Any of the sharing or saves tools can help better alert Instagram that the post is being engaged with and people are interested in your content. When joining the Engagement groups, the objectives of the group are to do these 2 things for the best results in beating the algorithm as well.

These methods are the most popular with trying out ways to beat Instagram’s algorithm and to get your post seen to a wider audience. The most important thing to remember is when Instagram comes out with the newest feature to utilize it within your posting strategies and interacting with your current audience as the app enjoys when users are pushing out their new features and in return will help you get your content shown around to more people as well for them to use them!

Check out our Blog Post on Why Instagram Should be one of your sources of income here: https://bit.ly/3bYc2q8

What Touring Will Look Like For Musicians In 2021 And Beyond

Taylor Brown - February 19, 2021

As we know, the pandemic has switched many things up for our everyday norm like working from home, seeing loved ones, how we have to take extra safety precautions before going about our days and even sacrificing our favorite activities that we enjoy for entertainment like going to concerts, enjoying live shows and most importantly as a musician, experiencing losing the freedom to go on tour to interact with fans and perform their projects.

This is something that Musicians have had some hard times coping with while facing this new reality, but it’s for the best to be safe and still be able to produce projects and interact with their audience as well during these times. With touring being a major stream of income for artists, there are new ways to discover how to perform through virtual events or being more conservative with substituting different ways to go about live performing.

London artist Yungblud shared his thoughts about his reality with having to cancel tours due to the state of the world and says:

“I woke up one morning after my shows were canceled and was like, ‘You know what? Forget this.’ I need to feel that connection and noise, that energy. There’s gonna be no literal noise from the audience, but there’s gonna be noise online. You’ll be able to comment on the Livestream. I’m gonna be playing songs, gonna bring some of my friends out, do some skits, and do a late-night show — like a rock and roll version of f***in’ Jimmy Kimmel. Try to give people a bit of positivity, laughter, and emotion.”

This is the new way of doing things and making positivity out of the madness in the world today and keeping inspiration aside from sabotaging your artistry and limiting yourself as a musician when touring isn’t an option after working on your proudest projects.

Here are some strategies and tips that some artists have been doing in place of touring:

Interviews

There are many opportunities for Musicians to be able to connect with larger outlets within blogging, podcasting, and being interviewed live by reputable platforms during this time to showcase their music and keep listeners up to date on the latest projects. Outlets that produce interviews to showcase new and upcoming artists enjoy hosting interviews where listeners can do streams to look back on it and are the safest way during this time to connecting this way from the comfort of your home, studio, or even while traveling to keep artists up to date.

Virtual Performance

The most famous live tv shows or late-night performance shows like Jimmy Kimmel has been getting creative with the production of their shows. They’ve been pre-recording some live performances for artists to show talents on the stage and producing the pre-recorded production live for their audience to enjoy as well. This isn’t the same effect of being able to feel the energy of the fans at that time and moment of performing, but still gives fans the advantage of being able to see your work you’ve put together with performing as if you were live.

Small Venues

Small venues and holding the space at a low capacity to be booked by fans is a great way to stay safe and still be able to perform live as well during this time if permitted in certain areas. For smaller and newer artists especially that are used to doing things like going on stage to showing off their music projects at local bars or karaoke nights, check out ways that you’re able to pull off a venue event for your projects while also keeping people safe by spreading out your audience having ceratin rows and seats off limits for social distancing purposes as well as wearing masks.

Now more than ever is the time to get creative and stay mentally strong with how to go about things with work, and adapting to new ways of doing things. In 2021 and beyond, it is uncertain that things will be back to normal with enjoying entertainment the way that we want to with festivals, attending music festivals and concerts to see and even meet our favorite artists in person. Trying out these different avenues to showcase your work in a different way will help make matters better with the reality of touring being more difficult than ever before.

Although some tours or concerts has still been postponed or set back for future dates to hold for fans, be aware of safety precautions and check out more tips for Events and gathering safety here: https://bit.ly/3bm628X

Ways to Promote a New Project Release as a Musician

Taylor Brown - February 5, 2021

Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and how you want to get your fans raving about your newest work. There should always be a good strategy for your project release as a Musician as it can effectively help the project do well and reach good numbers overnight!

There are different strategies that you can do like hire someone for this type of task, invest in some promotions, and get publishing agencies involved but here are some tips that you can utilize to put in the work for yourself aside from hiring others.

Get Influencers involved

The most trending way to getting a song going viral is utilizing influencers. Specifically the talented Tiktokers. Tiktok has been great to exponentially reach a larger audience and make new things become trending as influencers on TikTok are known for doing ranges of dancing to the latest songs and putting together challenges which also transfers over to other platforms like IG. This is a great tactic to use for showcasing new projects to your audience and to attract new listeners as well.

Projects could innocently go viral on Tiktok when you get the right influencer to maybe set up a dance trend or challenge and get them to use your song. This can be just as effective as hiring a professional service to get a larger reach on products and a fun more personable way to put your music in front of the right audience. When establishing this strategy and testing to see how it works for your project on the TikTok platform, you should then try to recycle promotions from TikTok and posting them on IG reels to reach different audiences and to overall make your project presence available on other platforms to create buzz for a bigger reach.

Instagram Live Chat

Doing the bare minimum and utilizing resources that you already have to connect with your audiences like IG live Video or even the newest app Clubhouse can be a good way to get your new project release out there. Sometimes the most effective way to do things is to just connect, talk and put the time in to get your work across to others, and setting up Lives to share opinions with your audience or to invite them in to chat about your newest release can help in a major way.

Clubhouse App

The clubhouse app has been a very popular app to attract more supporters and to network as well. With this new drop-in audio app, you’re able to connect with people in ways that we haven’t before as everything is live and customized to your interest. As a musician, this is a powerful resource to use to share music with audiences of big groups within the app and you can refer them to check out your music and it is actually very effective. What makes this app effective for growing a brand and networking is that it’s not like Instagram where you are just posting photos and connecting with a like and comment for a second and moving on, but you can authentically engage by speaking to others, representing your brand by presenting it in the audio chats and build relationships.

Share it

A lot of times we forget the power of our own audience and that we have on us being on social media day today. Just simply promoting ourselves before going to others can help with using our voice and promoting via Instagram posts or stories. Before investing in other services it’s always good to take a step back and see what ways we can provide value in ourselves and see what support we already have to start off.

Why Instagram Should Be Your Other Source Of Income

Taylor Brown - January 19, 2021

Instagram has been a major way for Creators and Business owners to grow in a major way as well as to build a community for themselves. Taking advantage of your platforms and showcasing different ways that you can add value to others, with promoting your services and showcasing your talents is ideal on any social platform. Many people forget that there are ways that you can leverage your income by using Instagram as another strand of income! Here are some reasons why you should be utilizing your Instagram platform to make it another source of your income.

Share Your Voice

With other platforms such as streaming apps; People are able to simply log on and be able to get paid just off of using the app and interacting with the live viewers. With Instagram, there isn’t a feature where you can get paid to post, but you can network and collaborate with other brands and creators that best suits your niche and get paid for it! This is a great benefit in which you’re sharing your voice on topics that you enjoy and can also get paid for simply doing what you love.

If you already have a business to market, you can reach out to others and monetize your platform that way by sharing valuable information that can help others and refer them to your product or services within the app as well.

Expand Your Influence

If you have the ability to make an income from Instagram, you’re able to then expand it elsewhere on your other platforms like Youtube, Blogs and even Tiktok. These are ways where you can cross promote what’s bringing you income on the Instagram app to others and increase awareness of products or services and get other people interested in what you have to offer which means: More Monetization!

Flexibility

When you start making Instagram one of your sources of income, You will notice a big difference in being able to manage your own schedule and that you’re in control of your everyday productivity. Everything will be able to be managed through your phone and it will be an easier way to connect and help others through instagram features like messaging, IG live, utilizing the shop and buy newest features within the app and more. This can add flexibility to your schedule being that it’s a digital way to make income and is one of the most popular ways right now to grow your business.

Collaboration opportunities

Instagram being your source of income can be a fun way to network with some of your favorite brands. There are many opportunities where you can make an income by promoting one of your favorite products or by reaching out to see how you could possibly cross-promote and benefit their business as well and collaborate on a business venture together. Collabing doesn’t always have to be an interest for gaining paid collabs but can be a good way to see how you can offer free service in exchange for the brand representing your business. This can be a great way to invest in your brand and may even bring in more revenue to your business.

Passive Income

Being able to have social media as one of your strands of income can create opportunities but also longevity with helping to build a passive income. Once you’ve especially built your brand, you’ll have a support system in which you can keep building and convert your audience into customers to be able to have passive income.

Work Where You Want

I think the biggest satisfaction of being able to make an income from your phone is having the ability to be versatile with your work environment. There’s still responsibility in making sure you have the proper equipment and that you’re in the right place to be able to respond and work productively, but there’s a big advantage of being able to have the freedom to work independently and freely! You can work from home, work from the beach or if you even have to take a road trip you can work from the car! Managing your schedule and including ways to be productive as well as not miss out on other things is the beauty of working from your phone or with a remote position.

Ways To Connect With Fans More as an Artist

Taylor Brown - January 13, 2021

Connecting more with your audience to get more reach on your music projects can benefit you and your fan base! Most Artists enjoy letting their Audience know when they’ve released something or when they can expect to hear more of their latest projects; but on the fans end, they miss out on interacting with their favorite Artist and it can be more impactful to set aside time to actually get creative with sharing your work in different ways. Here are some tips that can benefit you as an Artist and your supporters as well.

Utilize All Platforms

Using all platforms that you may be social on is good to not pull all your energy into just 1 platform. You might discover that sharing music on other platforms like Youtube or Twitter can draw more attention to your music and there could be other potential Listeners as well! Instagram is a top platform for many users and they sometimes will get caught up on building an audience on just 1 platform which is great; but once you know what to expect from your audience on their try moving all your content to another one and see what reach you can get from there.

A nice way to build hype around your music as well is Tik Tok as it’s a much newer trendier way to get a song to go viral. You can connect with your audience by starting a fun trend or challenge utilizing the platform and seeing what fans or potential influencers could get some creative ideas together to help promote your latest projects. This way, You’ll be able to get good feedback on a new song, can make it easier to listen from new audiences and it’s a great way for others to remember you as an Artist by the dance challenge or trend that you or your supporters get to go viral.

Go Live with Audience

Many people forget to use all of Instagram’s resources. A good way to connect with your Audience is to utilize Live video chatting to be able to see what your audience is up to and they’ll be able to connect with you personally outside of listening to your music which can build trust and fan loyalty. Before going live to make the most out of the Live video session, set a reminder to let your audience know via insta story when they can expect you to go live so that they know when to tune in. This can be helpful to maximize the amount of viewers that are coming in and can build up excitement for them to expect to connect more with you.

When going Live, Instagram gave an amazing option to not just be able to show up and talk to people but now people can be able to hop on the call with you! You can set this up with your fans once you are live by telling them to use the Request to join button within the Live video call and this can create an overall more personable experience to let them know you appreciate them as a supporter and that you care about your fan loyalty! Most Artists or highly inspirational public figures forget that their supporters really do care about a 10 second recognition from their favorite person and this can make a huge difference in the way you brand yourself as an Artist.

Do giveaways

Giveaways are a way that you can draw more attention to your platform to bring in new listeners and also is a way to give back to current supporters. With giveaways, you have the freedom to get creative with deciding how you want to host what product you want to give away or what steps your followers have to take in order to win. This can also be a collaborative effort and you can bring in another artist to help with the giveaway as the objective is to gain a newer audience and to get people to actually engage with your post; In this case, the objective would be to get more engagement with streams, merch or to just get people to check you out as an Artist which is a great way to connect and for promotional purposes.

When setting up a giveaway it’s best to think about what you want to give away. It could be a high value of items or simply merch if you have something a part of your brand that you want people to check out. Once you decide on the product, decide on steps the audience would have to do in order to win: This could be tagging a friend under a post of your song, reposting your song or video on their insta story or page or following you.

This has been a good method to boost reach, engagement and to get discovered by new people that are interested in your work. Be sure when doing the giveaway that it closely relates to your brand and is on target to what audience you want to bring to your page as well.

Shoutouts

With taking time out to shout out your fans, it can show that you see their support and that you’re human! Usually, fans tend to do posts where they show off their favorite songs or artists and tag you but artists may not respond. It’s good to be able to like and engage with things that you’re getting tagged in whether it’s fan art, fun video clips that they’ve put together for you etc.. Simply liking or commenting as well as reposting things to your story and tagging them can show that you care about the time and effort that they put in to showing you off as their favorite artist and is one of the simplest ways out of all tips to connect more with your audience, but is also one of the fewer things that most artists don’t do as often as they should.

As an artist it can sometimes be overwhelming to receive so much support that you may forget that it’s okay to connect with your fans and take time out to let them know their support doesn’t go unnoticed. Trying out these tips can uniquely set you apart from artists that don’t really incorporate these tasks into their everyday schedule and you will be great for experiencing more genuine fan love!

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