Posts forBrand Strategy

What They Don’t Tell You About Building Your Own Brand

Taylor Brown - November 24, 2020

Building a Brand can be very discouraging to others and many can hold off years until wanting to start up their own…

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How To Create Social Change As A Brand

Laurel Daggers - November 22, 2020

As Millennials and Gen Z come up in the world and begin to take charge, we also carry with us socially conscious…

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What You Should Know Before Starting Your Own Brand

Taylor Brown - October 30, 2020

When building your own brand, people may make things look easier than what it is if you’re looking at social media and…

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How To Keep Raising Brand Awareness When You Can’t Perform Live

Laurel Daggers - March 27, 2020

The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live…

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What To Expect When You’re Marketing

Laurel Daggers - October 19, 2019

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would…

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How Branding Can Help You Avoid Being a One Hit Wonder

Kendra Blalock - June 3, 2019

We all know those bands that create that one great song and then we never hear from them again. All of the…

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The Importance Of Being Branded

AMW - March 11, 2019

Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging…

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How Social Activism Can Impact Your Brand

AMW - September 12, 2018

Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the…

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How to Solve the Biggest Problems with Brand Design and Brand Identity

AMW - January 17, 2018

Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important…

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Strategies to Refresh and Rebrand Your Established Brand Identity

AMW - January 10, 2018

The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business.…

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5 Way to Make Your Brand Messaging Stand Out From Your Competition

AMW - January 3, 2018

In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor…

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The Ultimate Cheat Sheet on Branding Your Side Hustle

AMW - December 13, 2017

Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly…

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Signs It’s Time to Give Your Brand a Makeover

AMW - November 15, 2017

There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who…

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3 Ways Captivating Visuals Can Peak Consumer Interest

AMW - September 20, 2017

Humans are visual. Sure, we read and we listen, but nothing hits us the way visuals do. In the long term reading…

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