Case Studies

Learn more about out past projects and successes






The Project
Oakley is one of the leading product design and sport performance brands in the world with products that world-class athletes depend on to compete at the highest level possible. The holder of more than 800 patents, Oakley is also known for its lens technologies.

Challenge
Oakley's Europe office needed someone to support their marketing and event campaigns.

Solution
AMW was hired to collaborate with the US office headquartered in Lake Forest, California on ongoing marketing and event efforts. One aspect of this include management of contest events. Once lucky winners were announced, we planned and managed amazing trips that include major sports events, visits to Oakley HQ, outdoor activities such as Surfing, Action Sports events, ATV riding and much more. We documented the trips for marketing purposes and shared updates and milestones with Oakley.

The Results
The participants were thrilled and Oakley secured great event activations for their marketing efforts and social platforms. The initiative continues to draw interest to their eyewear and apparel products.
The Project
Following another successful World tour the release of Madonna's 'Sticky & Sweet Tour' DVD & CD was soon available for those who wanted a piece of history.

Challenge
The main challenge was to produce elegant and quality events that would be attractive to both current and new fan's of Madonna's music

Solution
AMW worked with Warner Bros. Records and HyPursuit to promote the release in North America. The project included 'Sticky & Sweet' DVD & CD launch parties that kicked off at the upscale Tobin's Lounge in Houston, TX.

The Results
The events were very well received by the attending audience. Both the DVD and CD release received great traction through word-of-mouth throughout the United States.
We were fortunate enough to be invited to work with one of the most talented and successful musicians in history. Prince had spent time working on new material and was ready to get back to performing live again. We worked to support his efforts and targeted specific promoters and venue locations throughout the World. We also worked with Prince's beautiful DJ Rashida on selected engagements.
The Hard Rock Hotel & Casino in Las Vegas is known for hosting the most elaborate pool party’s (rehab at the pool) and a long range of other concerts in their selection of venues. Hard Rock worked with AMW for several events including concerts, club events and official hotel openings. AMW made sure that the events met Hard Rock's high standards, stayed on budget and remained on schedule.
Crate and Barrel worked with AMW on the launch event of the newly released Paola Navone Collection in New York. The event included showcasing of the collection and entertainment by Suga Ray playing a set list consisting of jazz, classic rock, and motown fusion mix. Paola Navone’s unique design aesthetic reflects her lifetime of travel, commitment to handcraft, and passion for global culture and design. The collection features tableware with whimsical yet sophisticated mediterranean designs from the Italian designer.
Toni&Guy wanted to engage an agency to support their Annual Hairdresser Award Show in North America. They contacted AMW and we supported the engagement and ensured that everything went well from initial planning to the final award show according to the allocated time schedule. The amazing performance caused the entire audience to give raving reviews. Toni & Guy followed up on the success by engaging AMW to support their Award Shows in Europe.
MM Entertainment is a Pittsburgh promoter and night club owner that has been presenting events including Kevin Hart, The Comedy Jam, Jay-Z, Marvin Sapp, Raheem Devaughn, Trey Songz among others. The promoter hired AMW to develop a sponsorship proposal that would increase their local business and government support. Our team of sponsorship experts put together a detailed deck that highlighted the many benefits to prospective sponsors. AMW also customized sponsorship levels and provided sales strategy on how to successfully secure sponsors. MM Entertainment ended up securing both government support and corporate sponsors for their upcoming events.
The Michigan Dirt Cup is a Michigan based professional short track racing tour that competes at nine different venues throughout the state of Michigan. The tour consists of two classes of cars; the super late model and unlimited modified; our target is 16 to 18 events per season. AMW developed a detailed sponsorship proposal for the cup that highlighted the many benefits of partnering with one of the most popular racing forms in the United States. The proposal sections included: project introduction, benefits and offer to sponsors, media and publicity exposure, location and car display options, sponsor packages, racing classes, past sponsors and past event history. The deck also explained more complex aspects of the sport and made it easy for sponsorship decision makers to comprehend.
HBO contacted AMW to help with their special Labor Day concerts with Justin Timberlake in Madison Square Garden, New York. The production featured a large 360 degree stage with movable trusses, special effects and lasers. The concert special was aired live to a large US audience in addition to troops overseas. AMW also provided talent and event management services for the exclusive after party at the Tribeca Rooftop.
Art direction and logo development for official Tupac Shakur project.
The Project
Greg Speirs celebrate Lithuanian basketball culture through Skullman t-shirt concept and Sundance Film Festival Documentary "The Other Dream Team", a sports and political documentary inspired by Lithuanians' experiences, directed and produced by Marius Markevicius and Jon Weinbach.

Challenge
Our tasks included completing tasks on a very short timeline.

Solution
The campaign included a customized campaign included personal branding, web developement and SEO marekting in addition to securing earned media coverage for Greg Speirs surrounding the documenteray release.

The Results
The documentary we received great coverage and we secured many opportunaties for Greg Speairs. His online presence dominated search results resulting in significant increase in sales of the official Skullman t-shirts.
The Project
A new revolution debuted in the South called L.A.M.E. (Living at Maximum Elevation). The emerging stars Clifford Clements and Micheal Taylor showed chart-topping potential and success as their single, "Giant Grapes and Astronauts" climbed national radio charts.

Challenge
Breaking through the noise in the very competitive US Music market is very demanding. The main challenge was to generate local interest for quickly approaching tour dates.

Solution
AMW helped L.A.M.E. developing a professional tour website that included artist biography, media, merchandising, tour dates and official links. We then supported the tour with a digital PR campaign that created buzz around their national promotional tour.

The Results
L.A.M.E. gained 9,000 new Facebook fans in less than a month. The group secured press coverage and new interest from many music lovers. The tour visited local venues around the US, and L.A.M.E. performed to sold-out crowds.
Edutainment is a music exchange program supported by the European Union that implements cultural events to inspire and motivate young people to take part in creative activities. The organization worked with AMW to develop a sponsorship program for their yearly events. AMW provided consulting and sales services that secured sponsors. Some of the sponsors included airlines, hotel and accommodation providers, NISS university, consumer product brands and media partners.
The Millennium Celebrations Committee was formed to plan and undertake millenium celebration events in Oslo, Norway. It featured several outdoor stage productions with a wide selection of live entertainment and surrounding events. With estimated visitors at over 500,000 people the events was the largest of it's kind in recent history. AMW provided event management and sponsorship consulting services to increase sponsorship activation.
3 Little Birds 4 Life is a non-profit organization that grants wishes to cancer patients in the U.S. They came to us needing a professional sponsorship proposal that included a variety of contribution options to both individuals and corporate partners. We developed a complete sponsorship deck that addressed their needs. We also highlighted the many benefits of sponsoring the organization to increase interest and contributions.
As a leader in child development though physical fitness, Lionheart provides sports programs for some of the world largest companies. Lionheart Fitness also produces a National tour of elementary schools, fairs and community events and the Kids TV show “The Coach Leo Show”. We developed a complete sponsorship proposal that included sections to heighlight the many benefits of becoming a sponsorship partner.
The Sun God Festival is an annual campus festival at The University of California, San Diego. As one of the largest music festivals on the West Coast, Sun God was established in 1983 and takes place in the spring. Sun God feature major headliners and attracts a sold out crowd of 20,000 attendees each year ranging from culturally diverse students and guests. We had the pleasure of working with the festival for Sponsorship Program Development and Sales.
The Project
Founded by fashion designer and fitness enthusiast Chriztina Marie, WERKSHOP is a line of designer high-performance fitness leggings that blur the line between fashion and function.

Challenge
WERKSHOP was launched as Kickstarter Campaign with a goal of raising $20,000.

Solution
We were hired to assist the campaign reach it’s goal. Our marketing and PR team reached out to a number of online outlets and fitness publications that ended up featuring WERKSHOP.

The Results
The campaign ended up receiving 761 backers and raised a total of $94,275, 471% of the initial goal. Following the success we have continued to collaborate with WERKSHOP on additional marketing projects.
We had the pleasure of supporting Elline's debut EP "Stained Glass". LA-based singer and songwriter Elline is carving a musical style of her own. A graduate of Berklee College of Music, her lyrical themes create genuine, multifaceted songs, challenging listeners’ perspectives and encouraging them to a reflective journey. The campaign included media outreach to a number of publications in addition to launch support, social media optimization and national press distribution.
At the height of the Shanghai's Formula One comes additional festivities and exclusive events centered around F1 World Championship Races. After understanding the initiatives of the event community, AMW proposed and executed several event pr campaigns which promoted after parties, products & merchandise along with Shanghai's landmarks and tourism for an authentic F1 Shanghai experience.
The Project
The Cartier Love Bracelet has been popular since the 1960’s, when its designer modeled it after legendary chastity belts, said to have been bolted to wives’ waists when their husbands went away.

Challenge
Cartier North America was to introduce a new twist for the original bracelet, the Love Charity Bracelet, a knotted silk bracelet in several colors.

Solution
Cartier contacted AMW to help support the launch initiatives. We initiated some of our talents and consulted with coordinators to make the launch unique and noticeable by the target demographic.

The Results
Our exclusive party DJ Paul Sevigny among others helped to make the events memorable. A-list Celebrities including Sarah Jessica Parker, Usher, Eva Mendes, Salma Hayek, Scarlett Johansson, Ashley Judd, Spike Lee, Janet Jackson and others have attended the events to date. The new Love Charity Bracelet received great reviews and a great deal of coverage all over the nation and overseas.
The Project
60 Minutes is the most successful program in U.S. television history, since it was moved into its present timeslot in 1975.

Challenge
The world renown news program was looking for a selection of new and exciting artistic talent considered to be notable industry trendsetters for one of their special segments on modern culture.

Solution
AMW coordinated with several major labels and marketing directors. We then selected a handful of very promosing new artists for consideration.

The Results
60 minutes utilized our input to develop one of their segments regarding highly relevant new artists in the entertainment industry.
The Project
Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children.

Challenge
H&M wanted to expand their operations and stores in North America and was looking for assistance with the store launches.

Solution
AMW worked with their stores and marketing directors on store launches. We also negotiated and secured fashionistas, tastemakers and performance talent for the events that would bring more press coverage and word of mouth attention.

The Results
H&M successfully launched several new stores including a flagship store on 5th Avenue in New York. The brand's expansion into the North American market has been very successful, and H&M's presence continues to grow.
The Project
Shopkick is an American company based in Silicon Valley that created a shopping app for smartphones and tablets that offers users rewards for shopping activities both online and in-stores.

Challenge
Shopkick wanted to expand their reach with new marketing efforts that included a focus on great talent and new events to spread the word.

Solution
We supported their new initiatives by negotiating and securing talent that would resonate with their demographic.

The Results
Shopkick continues to entice new users and has recently expanded their rewards program to include over 37,000 U.S. stores including Kroger, Publix, Safeway, Target, Walmart, and others.
The Project
King Abdulaziz Center for World Culture is a brand new initiative by Saudi Oil Company Aramco.

Challenge
One of the King Abdulaziz Center for World Culture's main objectives is to promote cultural events and innovative exchanges to bridge-the-gap between Saudi Arabia and the United States.

Solution
AMW was hired to plan strategy, manage digital ad campaigns and oversee the events in the United States in 2016. We planned, marketed and successfully completed a National Tour that included the very first Stand Up Comedians from Saudi Arabia. The tour visited Los Angeles, San Francisco, Chicago, Miami and New York to Sold Out audiences. The project's video ads received millions of impressions on platforms that included Facebook, Twitter and YouTube.

The Results
The initial US project received great feedback from both audiences nationwide. The initiative will continue and expand in the years to come.
The Project
When Houston caught NBA All Star Weekend fever in 2006, AMW was right in the middle of it.

Challenge
Working with Nokia on delivering unique ideas and support for their large events in Europe.

Solution
Planning specifics of an all star casted after party featuring celebs and sports figures alike. We utilized different marketing strategies and were able to increase the attendance even further especially after adding a gift bag suite and VIP bottle service.

The Results
The events was well receivied and very profitable. AMW as since worked on NBA events throughout North America to support participation and increase marketing exposure towards a growing demographic.
Once a year the exclusive Philharmonie Concert Hall in Luxembourg hosts an “end of the season” party for a large pool of music enthusiasts. The known concert hall invites talent with a historical significance combined with the best of the new. For 2009 Philharmonie decided on legendary grandfather of hip-hop Kool DJ Herc and DJ Rashida, Prince fashionable DJ. AMW facilitated their request and the event sold to capacity.
AMW has supported New York Fashion Weeks designers and exclusive events for years. One of the many clients we have worked with includes Glamour Magazine’s annual New York Fashion Week Event. The event is known to attract the very top of the fashion industry in addition to a long list of Celebrities. One of the events was sponsored by Camel No. 9 and TY-KU. Models, designers and industry professionals gathered at fashionable Marquee Club in New York. DJ Sky Nellor was engaged to perform and AMW's event team was there to ensure that everything went according to plan.
E! Entertainment Television needed a replacement headliner for the E! launch event in Canada, Toronto after Amy Winehouse was prevented from attending on short notice. E! contacted AMW to find a suitable candidate and quickly contracted Jamaican superstar Sean Paul to perform at the prestigious event. The event was as a huge success, E! quickly gained traction in the Canadian and AMW has since supported other projects for the network.
The Project
Nokia Trends Lab is the multimedia experience that gives you a backstage pass to extreme digital entertainment. In addition to its concert-like platform it also features tons of information on their latest product releases and new technology.

Challenge
Working with Nokia on delivering unique ideas and support for their large events in Europe.

Solution
AMW supported their events in Europe by adding an additional touch of flare with live performances, and promotional campaigns sparked by headlining artists such as Will i.am and Reakwon.

The Results
Noka Trends Lab received major media coverage and interest from a large segment of new tech interested customers.
Godskitchen is an international superclub brand which is associated and organizes events, particularly in the UK, US and frequent events in Shanghai. AMW's Event team has joined forces with God's Kitchen on numerous occasions by overseeing events in Shanghai, in addition to consulting and developing eye-catching campaigns consisting of live production, top performers and entertainment marketing.
Following a string of targeted attacks against the LBGT community AMW had the privilege of working with Minneapolis' community organizers on an annual pride week event. A sensitive issue, we focused on delicately presenting our target audience with our anti-bullying campaign through involved celebrities and leaflet distribution.
The Project
A major player in Breast Cancer Research, Susan G. Komen's annual Race for The Cure not only focuses on breast cancer awareness but also being pro active.

Challenge
Delivering customized solutions that would help the organization achieve their objectives fast.

Solution
AMW's provided consulting and talent for their large scale event. The goal was to create awareness within a younger demographic through Race for The Cure involvement and volunteer work within select community to raise funds for research.

The Results
The important events received great turn out and engaged new volunteers. Race for The Cure has now raised over 2 billion dollars to fulfill their promise, playing a critical role in virtually every major advancement in breast cancer.
The Project
Scandinavia's largest distributor of personal healthcare products delivered popular products to a wide demographic in Norway, Sweden, and Denmark.

Challenge
The company was looking to outcompete their competition using SEO strategies, paid search ads and social ads. They didn't rank for the most popular keywords and didn't receive enough daily traffic.

Solution
Our web development team started with developing a brand new e-commerce store on the Magento platform. The store included functionality such as single page check-out, fast load times and SEO optimized landing pages for every product. Next, we developed a yearly SEO campaign to dominate search results. Our team also targeted new customers through Adwords and Facebook ads.

The Results
Khusets main keywords ranked in the top search results. The company also dominated through a highly optimized AdWords campaign that lowered costs per click and increased conversions. The company expanded their regional sales to became the #1 online retailer in the personal healthcare products space.
The Project
FabFitFun inspires happiness through discovery. As the #1 full-size subscription box, they help their members discover brands and products for a life well-lived. Their service reaches hundreds of thousands of women in the US and Canada. FabFitFun's editorial content, videos, and social posts entertain millions of women around the world each month. We have worked to support their marketing and events with consulting and celebrity talent.

Challenge
Negotiating great talent and consulting with corporate event coordinators on short notice.

Solution
We supported their internal efforts by providing celebrity talent for an exclusive marketing event.

The Results
Successful completion of their special event at the SLS hotel in Los Angeles that included management and staff.
The annual Spaghettifest is one of the great home-grown music festivals of the Shenandoah Valley. Hosted by the funk mob Midnight Spaghetti & The Chocolate G-Strings, the annual charitable event brings together a thriving community of music lovers and outstanding bands of innumerable genres. AMW has supported the festival with event consulting and talent to enhance their growing platform of world class artists & DJs.
Native Star Productions had one goal in mind when they contact AMW; to raise funds for a struggling high school. AMW created an awareness campaign launching a series of concert events over a two day period to engage local citizens. The concert series not only produced revenue but also attracted much-needed press attention which helped to drive additional fundraising events and in-kind donations.
Inspiration Pointe is a new family oriented variety show and broadcast project developed by Greater Works Fund, Inc (GWFI), a non profit organization based in Baltimore, Maryland. The four-part show is filmed live by Blue House Productions of Silver Spring, MD and edited into five TV shows that will be made available on internet based vehicles. AMW worked with the organization to develop a full sponsorship program including sponsorship proposal development, job description for the independent sales representative, sales strategy and tools for the pitching.
The Project
Jackson Wang is a K-Pop star and media personality from Hong Kong, China. He is most well known for his work with the boy band GOT7, a group known for their dance performances inspired by breakdancing and martial arts.

Challenge
AMW has worked alongside Jackson Wang's label to generate media attention around his new solo music in the North American Market. The primary challenge has been to distinguish his new material from his very-well known work with GOT7.

Solution
AMW worked with Jackson Wang and Kanjian Music to prepare marketing collateral around his latest singles including press releases and distribution through AMW's Industry Network.

The Results
Jackson Want is well on the way to become a major solo artist. His latest singles have gained significant traction and top chart recognition. Jackson's "Papillon" Video has over 19M Views on YouTube; The "Okay" Music video has over 14M views and the Latest Dawn of us over 8.9M views and counting. Jackson has also been featured in major US publications including Billboard, and his fanbase is growing stronger by the day.


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