The Cartier Love Bracelet has been popular since the 1960’s, when its designer modeled it after legendary chastity belts, said to have been bolted to wives’ waists when their husbands went away.
Cartier North America was to introduce a new twist for the original bracelet, the Love Charity Bracelet, a knotted silk bracelet in several colors.
Cartier contacted AMW to help support the launch initiatives. We initiated some of our talents and consulted with coordinators to make the launch unique and noticeable by the target demographic.
Our exclusive party DJ Paul Sevigny among others helped to make the events memorable. A-list Celebrities including Sarah Jessica Parker, Usher, Eva Mendes, Salma Hayek, Scarlett Johansson, Ashley Judd, Spike Lee, Janet Jackson and others have attended the events to date. The new Love Charity Bracelet received great reviews and a great deal of coverage all over the nation and overseas.