Case Studies

Learn more about out past projects and successes






The Project
Jason Zhang is an award-winning pop singer and media personality based in Shanghai, China. He came onto the music scene in 2004 as the champion of "My Show."

Challenge
Jason Zhang released his 14th album “FUTURE·LIVE” in May 2018. AMW worked with his representatives to develop the right release strategy to garner U.S. media attention for his latest work.

Solution
Alongside Jason Zhang’s label, AMW prepared marketing collateral around his album such as press releases and distribution through our Industry Network. Jason Zhang also received billboard exposure in Times Square surrounding his music releases.

The Results
Jason Zhang’s pop star status is growing worldwide with numerous awards, hit albums and TV appearances, including his 33 awards for Most Popular Male Singer and his 12 titles as Best Male Singer. His latest world tour, The Sound of My Heart Tour, sold out venues in the US, Canada, Malaysia, Australia, Italy and the UK. Jason’s songs have appeared in Hollywood movies, and his performances at the CCTV Spring Festival Gala have been well received by fans.
The Project
The Gibb Collective was formed to honor the legacy of the Brothers Gibb, or more famously known as the Bee Gees. The children of all four brothers came together and recorded their favorite Brothers Gibb catalog song. The result was the album, “Please Don’t Turn Out The Lights’, reimagined songs that appealed to younger audiences just discovering the Bee Gees, and to original fans.

Challenge
Strategy and promotion of a very personal album, a tribute project by the children of the Bee Gees.

Solution
A PR Plus campaign was implemented to support Gibb Collective’s new release and news media was pitched continuously to secure major placements and album reviews. We also engaged social media sites and popular blogs to generate additional awareness.

The Results
Targeting of media outlets in the US, UK and Australia generated awareness of the album across the globe. Coverage secured included International, National and local publications. Reviews were across the board positive and enthusiastic for the album.


Want to work with us?​

Get a Quote