3 Ways Captivating Visuals Can Peak Consumer Interest

Humans are visual. Sure, we read and we listen, but nothing hits us the way visuals do. In the long term reading and listening to sounds is actually much more powerful than just visuals, but nothing has the power to captivate more powerfully than visuals. If you see a great piece of art it takes a few seconds for your brain to realize how amazing it is. On the other …

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6 Signs You Should Invest in Brand Strategy

Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on social media, it is necessary to have a proper brand strategy. There are many signs which can signal a need for serious thought about changing the direction or creating direction for your brand strategy. If you …

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