Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through…
As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands…
It takes an immense amount of effort and time to build your brand. But if you can’t attract and retain customers, you…
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor…
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who…
Branding is an art as much as it is a science. A lot of times you will have ideas which will seem…