Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers. Whether …
As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands that will help boost your musical career to new heights. Here are 7 surefire tips to getting sponsors for your event: 1. Make a List of All the …
It takes an immense amount of effort and time to build your brand. But if you can’t attract and retain customers, you won’t be able to survive in the market for long. It’s a big challenge to attract and retain fans and customers. So, why not outsource this task to …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard …
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also …
Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who …