You may be wondering if starting a company blog is worth the time and effort. And you’re right to consider this because blogging is certainly a time-consuming task to take on that requires a lot of thought and commitment. The startup of a blog is often the most difficult and …
Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and …
Businesses need to attract and retain customers so as to survive and grow. But you can’t expect to retain your customers for long if you don’t provide them with an exceptional customer experience. If the competition in the market is strong, your existing customers won’t hesitate to get in touch …
Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding can help you become the market leader. But many businesses end up making costly mistakes during rebranding. Here are some …
In today’s competitive market, businesses that have a large customer base are considered successful. So, if you want to stay at the top and beat the competition, it’s a must for you to attract new customers. However, in an attempt to increase your customer base, don’t let go of your …
Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need …
In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur …
Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it’s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? …
In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well …