Faith as a Brand: What Marketers Can Learn From Pope Leo XIV’s Gen Z Strategy
Discover how Pope Leo XIV captivated Generation Z at the Jubilee of Youth in Rome, blending tradition with digital outreach to unite over a million young people. With multilingual speeches, social media influencers, and authentic engagement, this transformative event redefined faith for the digital age, inspiring a new generation of Catholics and setting the stage for a revitalized Church.