Mastering the Spotlight: How Public Relations Shapes Celebrity Image in the Digital Age

Smiling woman in elegant dress at event.

Celebrity public relations (PR) is a complex field focused on managing the public images of stars in an era dominated by digital media. PR teams craft narratives, handle crises, and build personal brands, adapting to evolving technology and social dynamics. Effective strategies necessitate authenticity, crisis management, and cultural sensitivity to sustain meaningful fan connections.

Read more

Welcoming Faustine Hornok as New PR Client

We’re proud to welcome AMW Client Faustine Hornok as a new PR client. Faustine has used her hair and makeup expertise in fashion shows and live performances. Team AWM is proud to support Faustine as she launches her upcoming beauty channel. Faustine Hornok is a hair and make-up artist who …

Read more

Monique Rodrigues Featured in BeautyLook Magazine

Brazilian Model and New York DJ Monique Rodrigues was featured in the latest issue of BeautyLook Magazine. Born in Rio de Janeiro, Brazil, Monique is a resident DJ at New York City’s most popular clubs such as the Box, The Darby and Southside. She also spins at private events with legends DJ …

Read more