Coffee - AMW®

Starbucks Brings Back the Classic Coffeehouse Feel with Cozy Store Makeovers

September 17, 2025

Coffee cup on wooden cafe table at sunset.

Starbucks is rekindling its classic coffeehouse vibe by redesigning stores to focus on community, comfort, and craftsmanship. With cozy seating, artisan coffee bars, warm lighting, and local artwork, the brand encourages meaningful connections and longer visits.

Coffee’s Competitive Shift and What It Means for Business

June 6, 2025

Textured coffee cup with swirling steam pattern.

In 2025, the American coffee industry is undergoing significant changes, with major chains like Starbucks and Dunkin’ facing challenges from smaller competitors, labor disputes, and supply chain issues. This shift indicates evolving consumer expectations for corporate values, employee treatment, and community engagement, compelling companies to adapt their marketing and PR strategies accordingly.