7 Tips to Branding the Right Way

Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers.  Whether you’re a musician or own a company, your brand tells your story. With millions of people trying to “make it …

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5 Common Misconceptions about Event Management

Have you ever been to a seamlessly run event and thought, “Hey, I could do this”? Even though a good event manager makes it look effortless, there are many complexities of the job that can only be seen from the inside. Here are the 5 most common misconceptions about event management. Most work happens on the day of the event People see event managers working hard on the day of the event and …

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