Mobile app marketing is on a constant rise. More and more businesses are turning to this platform due to its countless benefits. With 77% of the world’s population using the internet via smart devices, businesses can reach the target audience and increase brand awareness. Although going mobile is a relatively new tactic to promote a business, it has definitely changed how businesses carry out their marketing campaigns. However, it’s another …
The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because 82% of consumers conduct online research before making a buying decision. With the help of a digital marketing strategy for …
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …
If you’ve made an independent film, you know just how difficult it was to make it, but the hard part is just starting. To get your film to the masses, you need to promote and successfully market it as well. With most indie films, most of the budget made it to the screen and not much is left to market it on a full scale. Luckily, with the help of …
You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from your site, blog post or YouTube Channel. We know how to make a good impression when meeting someone in person …
With the increased amount of social media platforms, many companies are taking advantage of digital marketing strategies to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing campaigns and are sometimes less expensive. The wonderful thing about digital marketing is that it’s immediate, thus you can monitor feedback, input and actions in …
When it comes to business, having a website is NOT enough. If you want to take your business to a higher level, maybe it’s time to optimize your website. With the millions of online users around the world, it is highly possible to get ahead of the stiff competition and obtain more clients. However, we cannot deny the fact that there are also thousands if not millions of websites in …