Coronavirus update from AMW Group

We wanted to update you on how we are handling COVID-19. Our company is set up for remote work, and our staff and services will be completely uninterrupted throughout this time. Instead of in-person client meetings, we will schedule phone conferences as needed. Industry-wise we see surges in traffic on streaming platforms and online outlets; this is a direct result of people spending more time online while being home. So …

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A Brief Introduction to Entertainment Marketing

Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …

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Take it from the Oscar’s Finest – What it means to be an Actress

Being an actress is something that many women dream of but only a slim few will reach this reality. Why is this one of the most sought after dream careers in Hollywood? An actress enjoys the financial stability, the fame, the glory, and the respect. They also work with some of the the biggest names and the most renowned people. What does it really mean to be an actress? One …

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