How Bad Bunny’s ‘La Casita’ Residency Boosted Puerto Rico’s Economy and Tourism

Colorful performer entertaining lively crowd outdoors.

Discover how Bad Bunny’s “La Casita” residency transformed Puerto Rico’s economy, generating $200M in impact through boosted tourism, real estate, and cultural entrepreneurship. Learn how his performances spurred growth in hospitality, local artisanship, and global recognition, while raising critical dialogues on gentrification amid soaring property values.

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