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How to Measure the Power of Your Brand Positioning Strategy

Published: August 15, 2018 | Last Updated: February 20, 2025

Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal …

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Categories Company Blog Tags Advertising, advertising campaigns, Brand Awareness, Brand Strategy, Branding, Customer, Customers, hashtag, hashtags, Logo

Biggest Branding Mistakes We Commit

Published: May 21, 2013 | Last Updated: February 19, 2025
Biggest Branding Mistakes

Ah, the wonderful world of business. It certainly has plenty to offer anyone really. However, we generally get what we put in, and when we make the following branding mistakes, we are practically setting ourselves up for failure. Here are the best ways to stay on top of the name …

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Categories Company Blog Tags Branding, Business, Logo, Mistakes
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