B2B marketing requires distinct strategies focused on relationship-building and addressing complex sales cycles involving multiple stakeholders. Success relies on targeted content, data-driven decisions, and account-based marketing. Digital transformation is crucial, as 74% of B2B buyers conduct online research before purchasing. Integrating sales and marketing teams enhances marketing effectiveness and customer retention.
The vibrant orange soda we know as Fanta has a fascinating origin story that begins in Nazi Germany during World War II. When trade embargoes prevented Coca-Cola from importing the necessary ingredients to produce their signature beverage, the company’s German branch had to improvise. Under the leadership of Max Keith, …
SoundCloud has transformed from a simple audio streaming platform into a powerful marketing tool for musicians, podcasters, and brands alike. With over 76 million active users monthly, it offers unprecedented opportunities to reach engaged audiences passionate about audio content. Breaking through the noise on SoundCloud requires more than just uploading …
In today’s highly competitive automotive industry, auto dealerships need effective marketing strategies to stand out. Content marketing has emerged as one of the most successful approaches to engage consumers who actively avoid traditional advertisements. According to the CAM Foundation, this strategy has become essential for dealerships looking to establish authority, …
Boat shows represent a cornerstone of the marine industry’s marketing calendar, attracting thousands of enthusiasts and potential buyers each year. These events showcase the latest vessels, marine equipment and nautical innovations while creating valuable networking opportunities for industry professionals. Effective publicity strategies can transform a standard boat show into a …
Today, digital marketing has paved the way for more interactive, data-driven, and customer-centric marketing strategies. Businesses often explore new avenues to reach their target audience. Growth marketing can guide companies through the complexities of modern consumer engagement. Remember, while this post offers some ideas, it’s essential to conduct your own …
Marketing design has transcended beyond mere aesthetics; it has become the heartbeat of innovative business strategies. Imagine where every scroll, every click, and every view is not just an interaction but an opportunity to connect and engage. The role of quality design is paramount. It’s no longer just about being …
Product marketing is the driving force that propels a product from a mere concept into the hands of eager customers. This specialized domain within the vast marketing universe is not just about visibility or advertising—it’s an intricate dance between market research, customer understanding, brand communication, and strategic positioning. To embark …
It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, …
Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project. AMW’s gift cards are digital, so they’re even great as …
AMW Pro Course Teaches Members How to Effectively Build & Maintain their Personal Brand Los Angeles, CA – May 23, 2019 — Building a personal brand is a daunting experience, requiring a lot of time and effort with little to no guarantee of success. For professionals, entrepreneurs, and entertainers, great ideas …
You may be wondering if starting a company blog is worth the time and effort. And you’re right to consider this because blogging is certainly a time-consuming task to take on that requires a lot of thought and commitment. The startup of a blog is often the most difficult and …
Organic growth is an excellent strategy that allows brands to grow their business using their existing resources. Basically, using what you already have available to you and perfecting it before focusing on expansion anywhere else. Being responsible for your brands growth can be a daunting task, yet and incredibly important …
Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for your company for a number of reasons. Not only does branding make a memorable impression on …
It’s no secret that event planning can be a massive undertaking. Even if everything were to go perfectly right, the amount of moving parts alone can be overwhelming. In today’s world, aside from traditional event planning, there’s a need to have your event be visible even outside its confines. This …
There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a …
Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the …
The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because …
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and …