Take Your Record Label to the Next Level Through Marketing

There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a record label that the job is easier said than done. Below are some ways you can take your record label …

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Advance Your Career With New Products from AMW

Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can …

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How Your Company Can Benefit from Digital Marketing

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because 82% of consumers conduct online research before making a buying decision. With the help of a digital marketing strategy for …

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6 Things To Know About Publicity

Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …

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AMW Group on Flickr

AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you!  Check out our Flickr photostream, and please …

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The 4 New Marketing Sites We Really Love

When it comes to marketing you cannot afford to ignore new developments. Marketing involves creating thinking, but it also involves strategies and new technologies – which is why it is important to read marketing related publications. We have selected some of our favorite marketing sites here. These websites cover many different aspects of marketing – from technical to creative. Marketing Sherpa You will find many websites that simply post about …

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10 Things Your Competitors Can Teach You about Branding

Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who are going after the same demographic as you need to appeal to the same demographic as you. Here are 10 …

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Why We Love Fresh New Ideas (And You Should, Too!)

There are a few things better in this world than a fresh idea. A lot of people focus on tried and tested methods because they don’t want to take risks. What these people do not realize is that we owe everything that is tried and tested to risks. The tried and tested of today is what some pioneer thought of and tried to do. We love fresh ideas because there’s …

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6 Signs You Should Invest in Brand Strategy

Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on social media, it is necessary to have a proper brand strategy. There are many signs which can signal a need for serious thought about changing the direction or creating direction for your brand strategy. If you …

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4 Common Misconceptions About Online Media

Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing things wrong. Companies that run fantastic marketing campaigns on the television and in print media end up running mediocre online content. There are many different reasons that companies end up going in the wrong …

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A&M Entertainment now AMW, announces launch of branding services

Global entertainment/marketing agency changes name and launches new service Los Angeles, CA – September 22, 2015 — A&M Entertainment is now AMW. After years of working with Grammy artists, celebrities and major brands, the industry pioneer has grown beyond its original scope and is rebranding as a result. The company started 18 years ago providing event management, publicity and brand marketing in North America, Europe and Asia. Over the years …

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Exciting News: AMW now offer financing through PayPal Credit

AMW is excited to announce that we now offer our clients a new financing solution through PayPal Credit. This financing option makes it easier to pay for our services, the credit line is built in to your Paypal account. Approval is based off of your credit and that will determine the amount you receive. Depending on the amount you spend you may receive 6-12 months interest free. We know building your …

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7 Helpful Online Marketing Resources for New Businesses

When you are first starting a brand, a venture, an entity, or even a website, you can really scramble for finding information, and even hire out consultants right away that may not be needed. In all stages of the marketing game, just finding what you need online is a tremendous help. Even though it may take lots of time, reading about others’ experiences, demographics, and past attempts at their businesses …

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