Brands That Work With Micro-Influencers: Collaborating With a Micro-Influencer Agency
In digital marketing, a significant transformation is underway, marked by the ascent of micro-influencers. These individuals, characterized by their niche expertise and the profound engagement they foster among their audience, are redefining the influencer marketing landscape. Their rise challenges the traditional dominance of celebrities and macro influencers, signaling a shift towards more authentic, relatable forms of marketing that resonate deeply with today’s social media users. This evolution reflects broader changes …