7 Tips to Branding the Right Way

Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers.  Whether you’re a musician or own a company, your brand tells your story. With millions of people trying to “make it …

Read more

Why Your Brand Needs A Biography

A biography is one of the most important things you can have for your brand. It can be used on your website or any other platforms that require an “About Me” section. You want to make sure the information across all platforms is consistent. That all sounds easy but sometimes it can be difficult to craft a biography that encompasses all the relevant information you want to include. Maybe you …

Read more

AMW’s Own Mike Coates Featured as Expert in New Ebook

AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. Get your copy here # About kununu kununu is the leading jobs and careers community in Austria, Germany and Switzerland …

Read more

6 Sizzling Summer Reads for Launching your New Brand!

Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you want your brand to succeed. Here are some books that will go a long way in helping you. Designing Brand …

Read more

Why professional branding is important to achieve success

Creating Branding that Drives You Forward Branding is one of the most important concepts we have in marketing these days. Branding has always been a necessary part of doing business but it has become even more important due to the widespread use of the internet and social media. A brand is basically a personality; it is a set of visuals and values which allows people to gravitate towards you. Branding …

Read more