PR & Communications
AI Answers Cite Your Press Before Your Founder Bio
AI models draw mostly on earned media, not brand-owned pages. Learn why press coverage shapes how your founder is described and how to write one press release line that carries over.
Nearly 84% of the sources AI models cited in a May 2026 study of realistic questions were earned media, a category that covers journalism, academic research, government sites and encyclopedia-style sites. Journalism alone made up 27%. A company's own pages get a much smaller share. In a separate study of US queries about AI-visibility software, brand-owned domains accounted for roughly 12% of AI Overview citations.
