It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, …
At a certain point in every musician’s career, they will need to invest in some publicity. It’s rare that a massive audience will just start showing up at all of your shows, people need to know you’re out there making music in the first place. What you need is a …
There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll …
As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single …
Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the client. If you’re in it for the …
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its …
AMW Group has been named a number one Music and Entertainment Public Relations Agency 2015 by 10 Best PR. The independent authority is a rapidly growing awards site for the Top Public Relations Companies. The top listing are a result of an Analytic Review which includes client research, online research, reviews and previous accolades …
Los Angeles, CA – VH1 Atlanta Exes celebrity starlett and entrepreneur Christina Johnson is currently accepting speaking, hosting and appearance engagements for Fall 2014/Spring 2015. The ex-wife of Grammy Award winning mega star Cee-Lo Green, Christina Johnson is known for empowering women through her words of inspiration, her fun and …
Music PR is one of most important aspects of releasing a successful album or single. We help independent artists and musicians with PR strategies that will help to further their careers. Determining which Music PR strategies best suit the needs of your career can be challenging due to the growing number …
When you have reached the point in a creative venture, clothing line, or entertainment personality in which you want to go national or global there are huge issues to consider. The most important element of publicity is that if any type of budget allows, you are having someone call, glean, …
Publicity is essential to a company’s lifespan. We offer a variety of publicity services that can be combined to create a comprehensive public relations campaign or build a customized campaign to fulfill an immediate need. Sign-up for a free quote today and receive a 15% discount on your first campaign. …