Cracker Barrel’s Branding U-Turn: From Modern Makeover to Back-to-Roots Revival
Cracker Barrel’s bold move to modernize backfired, alienating core customers longing for its classic charm. This article explores the brand’s $100M pivot back to its roots, restoring Southern comfort food, nostalgic decor, and family values. Uncover how this change highlights the power of brand authenticity, customer loyalty, and emotional connection in business success.