social activism

How To Create Social Change As A Brand

February 13, 2024November 22, 2020

As Millennials and Gen Z come up in the world and begin to take charge, we also carry with us socially conscious values to make the world a more empathetic place. We are slowly injecting it into everything we do, from creating comprehensive inclusivity for the LGBTQ+ community to spreading awareness and protesting civil rights atrocities. So it follows that more brands are tuning in to this increasingly candid world. …

How Social Activism Can Impact Your Brand

April 17, 2019September 12, 2018

Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and gives your target audience a reason to prefer your products and services over those of your competitors. Benefits of Social …