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Story of Fanta

From Nazi Germany to Global Icon: The Surprising Origin Story of Fanta

March 29, 2025
Orange Fanta bottle with fruits outdoors

The vibrant orange soda we know as Fanta has a fascinating origin story that begins in Nazi Germany during World War II. When trade embargoes prevented Coca-Cola from importing the necessary ingredients to produce their signature beverage, the company’s German branch had to improvise. Under the leadership of Max Keith, …

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Categories Business Tags Branding, Marketing, Story of Fanta
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