team amw

Presentation is Key: How Professional Photos Will Enhance Your Brand

In the entertainment industry, it’s crucial to present yourself in a professional capacity. One way to do this is by having high-quality images. The Internet is full of images these days so it’s important to make sure what you present stands out but also represents your brand. See below for our top ways professional photos will enhance your brand. Social Media Presence Having high-resolution images will automatically create a more …

Read more

How to Prep Your Music/Band for a PR Campaign

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a little bit of effort to build your credibility in the music industry works as a great stepping stone to reach your goals. If you are an independent musician or band, then a PR campaign will be …

Read more

AMW’s Own Mike Coates Featured as Expert in New Ebook

AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. Get your copy here https://bit.ly/2nhKD8n About kununu kununu is the leading jobs and careers community in Austria, Germany and Switzerland …

Read more

AMW Welcomes New PR Client ConnectSocial®

 ConnectSocial® is a revolutionary social networking platform founded in 2018 in Palo Alto, CA. ConnectSocial® Inc identified the need for an alternative to Facebook and other major social networking apps, and ConnectSocial® was born. The paid app offers users multiple benefits included greater security, an ad-free experience, and a self-moderating community along with other standard features such as the ability to post and share photos, videos, form groups and …

Read more

VAVO Drops Summer Single “No Friend Zone”

EDM/pop duo VAVO has released their newest single, “No Friend Zone,” and it’s the summer jam you’ve been waiting for. After the success of their chart-topping single “Sleeping Alone,” which appeared on Billboard and BPM Top 20 Countdown, VAVO shows more promise and talent than ever before. Their new single is about the struggle of making a connection with your crush through all the online technology of today. The bright, …

Read more

How to Reinvent Your Brand in 5 Steps

Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding can help you become the market leader. But many businesses end up making costly mistakes during rebranding. Here are some useful steps you can take to reinvent your brand the right way: Carry Out a Brand Survey Keep in mind …

Read more

Pros and Cons of DIY Music PR

Musicians and artists face various challenges throughout their careers. It isn’t easy to make hit singles and retain your popularity among fans. No doubt, your talent can take you to heights. But keep in mind that there’s a myriad of talented artists trying to gain a fan base. Therefore, publicity also plays a vital role in your music career. Music artists who already have a large fan base usually hire …

Read more

Pop Singer Jason Zhang’s Latest Release Showcased in Times Square

A vital part of promoting your music is to constantly showcase it to as many people as possible. What better place to broadcast your latest release than in Times Square, where approximately 415,000 people drive and walk through every day? Recently, we displayed the title song artwork of our client Chinese pop star Jason Zhang’s latest EP “FUTURE·LIVE” in front of those thousands of people on Reuters Sign in the …

Read more