A Guide to Choosing the Right User-Generated Content (UGC) Agency

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The concept of a User-Generated Content (UGC) agency is great for brands looking to forge deeper connections with their audience. But what exactly is a UGC agency? Simply put, it’s a specialized agency that helps brands harness the power of content created not by the brands themselves but by their consumers—the everyday users who love and interact with their products. This content ranges from social media posts and videos to reviews and …

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