How to Adapt Your Social Media Posts to Fit the Audience on Each Platform

When running a business, it’s extremely important to promote your products and services to the right audience. Social media helps business people get in touch with their target audience and increase brand awareness. However, many people make the mistake of sharing the same posts across different channels. Not only does this practice take away the interest of your existing and potential customers but also negatively influences your goodwill. If you don’t …

Read more

A Brief Introduction to Entertainment Marketing

Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …

Read more

Tips on Promoting Your Web Series Using Social Media

Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget which means there isn’t a lot set aside for promotional purposes. However, social media is going to be the best …

Read more