Running an online contest is a make-it-or-break-it for your company since it can benefit marketing and generate profits if done correctly. If done wrong, a poorly run online contest can make you look questionable in the eyes of your audience.
Many firms end up making mistakes because what they do not realize is that it is crucial that you thoroughly plan the contest from beginning to end and decide on elements such as theme, prizes, incentives, etc., before setting up the contest. Here are a few tips to run an awesome online contest and get the outcome that you want.
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Before the Contest
There are a lot of things that you must consider before your online contest is available to the public. There are many things that you should take into consideration such as the incentive you have, the marketing strategy you will be applying and the prizes that the winners of the contest will be getting.
Before you make your contest available to entrants, taking an ample amount of time in planning the marketing strategy is going to work to your advantage. Many businesses make the mistake of putting up a contest with no real prizes, and this might agitate your audience greatly.
This will greatly affect the way the online world sees your company because they might dub you a scam or a fraud and retaliate. So when in the future, you choose to hold another online contest, it is highly unlikely that it would be taken seriously.
The Online Contest
Assuming that you have planned everything the way you wanted it to be, the online contest itself should be promoted and marketed in a way that grabs the attention of your audience. Promoting your contest on different websites, both as advertisements or as a prize-winning contest will work to your advantage and is sure to help you grab the attention of hundreds or thousands of people.
However, there’s a high chance that out of every 10 people who view your page, only 3 or 4 will end up actually registering. It’s all about how you market and promote it and how desirable you’ve made your contest look to the eyes of the general public.
Always Give Away Prizes
The main reason why people are so wary of online contests is that they’ve heard horror stories, about contest winners that never received their promised prizes. This is sure to put off your audience, especially if they realize there isn’t much that they can do about it except spread the word of the contest holder being untrustworthy and a fraud. Everyone loves free things so even if you just give the contest winners or the top 10 a prize that is as simple as a t-shirt or a keychain, you will make a huge reputation for being honest. This will work in your favor when you hold giveaways or contests or anything of the sort in the future.