UC San Diego’s historical Sun God Festival now accepting sponsors
November 26, 2013 – Los Angeles, CA –
Quick Summary
The Sun God Festival, now in its 32nd year, is a highly anticipated event at UC San Diego, attracting around 20,000 attendees annually. Scheduled for May 16, 2014, it offers live music, various activities, and opportunities for sponsorship. The festival allows brands to enhance their visibility through tailored promotional packages. With a history of hosting acclaimed artists like Drake and Kendrick Lamar, it serves as a cherished tradition for students to celebrate their university community.
Increasing in popularity and size, Sun God attracts a sold out crowd of 20,000 attendees each year ranging from culturally diverse students and guest volunteers from surrounding areas. Held at RIMAC Field of UC San Diego on a Friday during the seventh week of spring, the next festival will take place on Friday, May 16th, 2014.
Sun God offers various opportunities for companies and brands interested in aligning with a tremendously successful event. Sponsors benefits include various cross promotion, brand activation and vendor display options. Sponsors can also take advantage of customized packages that will compliment their ongoing promotional efforts.
“As one of College Magazine’s Top 10 College Music Festivals to Crash, we are truly a model for collegiate music festivals across the nation in terms of production, talent, and professionalism,” says Sun God Festival Director Andrea Hsueh. “We are excited to enhance the festival experience with sponsor activations to create lasting memories and impressions for our attendees.”
One of the most popular collegiate music festivals on the west coast, Sun God Festival is an outlet for current students to come together to celebrate their school. Several events leading up to the festival, such as Sun God Open Forums and Battle of the Bands and DJ Battle encourage student participation and input on the festival line up.
In the past Sun God Festival has hosted some of the music industry’s most notable acts including No Doubt, Neon Trees, Damian Marley, Third Eye Blind, Drake, My Chemical Romance, and Kendrick Lamar.
For more information on sponsorship opportunities please contact A&M Entertainment at (310) 295-4150 or send email to info amworldgroup.com.
About Sun God Festival
Now entering its 32nd year, the Sun God Festival is an annual campus festival at The University of California, San Diego. The largest music festival in San Diego, Sun God was established in 1983 and usually takes place on the Friday of the seventh week during in the spring. Produced by the Associated Students Concerts & Events, the festival and concert provide an opportunity for students to enjoy themselves while the fair portion consists of fun games, lounges, vendor, and display booths. In the absence of a football team, Sun God Festival has become one of the most cherished UC San Diego traditions.
About A&M Entertainment
A&M Entertainment is an International talent representation, marketing and entertainment group founded in 1997. They have in their years of existence established a unique and strong business network within the entertainment industry representing a diverse roster of event properties, consumer brands, Grammy Award winning artists and multi-platinum selling producers and DJs.
The company offers a wide range of live entertainment, event planning, publicity and sponsorship consulting & development services for national and international clients.
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Frequently Asked Questions
How do entertainment companies build buzz for new releases?
Entertainment marketing builds buzz through phased campaigns: teaser content months before release, strategic media exclusives, influencer previews, premiere events, social media countdowns, and targeted advertising. Cross-platform storytelling creates anticipation while press junkets and festival appearances generate earned media coverage that reaches broader audiences.
What role does PR play in the entertainment industry?
PR is essential in entertainment for managing public perception, securing media coverage, coordinating press tours, handling crisis situations, building celebrity brands, and generating buzz around releases and events. Entertainment PR professionals maintain relationships with entertainment journalists, booking agents, and industry gatekeepers who control visibility.
How much does entertainment marketing typically cost?
Entertainment marketing budgets vary dramatically. Independent films spend $50,000-$500,000, while major studio releases allocate $50-$200 million for global marketing. Music album campaigns range from $10,000 for independent releases to $1-5 million for major label acts. Digital-first strategies can achieve significant reach at lower budgets.
What are the most effective channels for entertainment promotion?
Social media platforms like Instagram, TikTok, and YouTube drive the most engagement for entertainment content. Traditional channels including talk shows, entertainment press, and outdoor advertising remain important for mass awareness. Podcast appearances and streaming platform features are growing channels. The most effective campaigns integrate multiple channels strategically.
How has streaming changed entertainment marketing strategies?
Streaming has shifted marketing from theatrical release windows to ongoing content promotion. Campaigns now focus on subscriber acquisition and retention rather than opening weekend box office. Data-driven personalization, algorithm optimization, and binge-release strategies have replaced traditional marketing timelines. Social media conversation drives discovery more than ever.
Related Resources
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Key Terms
The deliberate sequencing of release platforms (theatrical, streaming, VOD) to maximize revenue across all distribution channels.
Creative ProducerA producer focused on story, talent, and creative elements rather than primarily on financing and business aspects.
Stem DistributionReleasing individual component tracks of a song separately, enabling remixing, sync licensing, and fan creativity.
Music Sync AgentRepresentative who secures placement of music in film, TV, advertising, and games.
Social AudioShort-form music content created for social media platforms.
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