WERKSHOP, founded by fashion designer Chriztina Marie, recently launched a Kickstarter campaign for its innovative line of high-performance fitness leggings. Combining style and function, these leggings feature 17 unique designs with digitally printed artwork and a practical hidden pocket. Made in the USA from high-quality Italian fabric, they cater to various activities like running and yoga. The campaign aims to raise $20,000 by January 15, 2014, with 40% funded in just four days.
December 12, 2013 – Los Angeles, CA – WERKSHOP has launched a Kickstarter Campaign for its newly designed line of high-performance fitness leggings for women. Founded by fashion designer and fitness enthusiast Chriztina Marie, WERKSHOP offers an entirely new approach to fitness apparel.
Featuring digitally printed artwork designed by Chriztina Marie, the leggings are available in 17 different custom designs and are made in the USA with Italian fabric. Designed for function and styled for fashion, WERKSHOP leggings are suitable for running, cycling, yoga, dancing, and casual workouts. A unique highlight of the WERKSHOP legging is the hidden pocket that can be used for storing an ID or small wallet while you work out.
“As a fashion designer and fitness enthusiast, I always felt that my workout clothing lacked personality,” says Chriztina. “… So I decided to change that and take the concept of high-fashion leggings and combine it with high-performance sports.”
With forty percent of the project funded in four days, the Kickstarter Campaign will support the first round of production of leggings. For the project to be fully funded, the Kickstarter Campaign goal of $20,000 must be raised before Wednesday, January 15th, 2014. To support the WERKSHOP campaign, please visit: http://kck.st/18peLkY
About WERKSHOP
Founded by fashion designer and fitness enthusiast Chriztina Marie, WERKSHOP is a line of designer high-performance fitness leggings that blur the line between fashion and function. A graduate of FIDM in Los Angeles, Chriztina has over 12+ years in Fashion Design and Development. She has done fashion illustrations for CHLOE Paris, Saks 5th Avenue and St. John Knits, and has had designs featured in MACYs, JC Penney and GQ Magazine.
Styled for fashion, the new line of WERKSHOP leggings are made with 100% Italian fabric and feature flatlock seams which are vital for high performance sports activity. Field-tested by professional athletes, fitness experts and certified yoga instructors, WERKSHOP is the definition of fashionable fitness attire.
Facebook: www.facebook.com/WERKshopClothing
AMW® is a marketing and entertainment group that provides a wide range of marketing and event platforms throughout the World. AMW® partner with leading brands, companies, and media to help bring growth to their businesses through marketing, communications, and special events. Learn more