How To Step Up Your Social Media In 2019
Social Media is a huge part of today’s culture. You may not feel like an “influencer” but chances are you’ve got people checking your content out that you don’t even know about. You are more influential than you think. Social media is also important when building your personal brand. When people search for you, what will they see?
Quick Summary
In today's culture, social media is vital for establishing a personal brand and enhancing engagement. To elevate your presence, set clear goals for daily interaction, strategically utilize at least 11 hashtags per post, and create a cohesive theme that resonates with followers. Leverage scheduling apps like Hootsuite to streamline posting, and remember that not every moment needs to be showcased on your feed—Instagram Stories can fill that gap. Maximize your impact with these strategies.
It can be overwhelming when you think of all the things you want to accomplish but Rome wasn’t built in a day. Use these tips to make your social media stand out in the new year.
Make Engagement a Priority
What’s social media without engagement? You can produce the most amazing content and no one will ever see it if you’re not engaging. This can be one of the toughest things about social media but we’ve got a few tips that will help you get started.
Set goals
- Decide how much time you want to spend on social media a day. In that time frame, commit to being a productive user by using that time to engage with like-minded accounts.
- (In set time) decide a number of relevant posts to like/comment on per day (could be 20 to start with). Go to relevant hashtags that you use and find like-minded individuals to engage with. Build genuine relationships to help grow your network.
- Use at least 11 hashtags per post on Instagram. This will make it easier for people in your field to find you. Ultimately, this means the more relevant hashtags you use, the less time you’ll have to send on apps.
Test Hashtag Groups
Hashtags are a great way to get your message in front of the right people. You can find and create different hashtag groups to see which ones provide the best results (i.e. comments, likes, views).
Make it Cohesive
Create a theme that makes people excited to visit your page. Themes can include colors and/or posts that people expect when they come to your page (i.e motivational, self-love, health). You want to gain new followers but also keep the ones you’ve got so create a nice environment for visitors.
Be Selective
For Instagram, it’s important to know that not everything has to make it on your feed (that’s what Instagram Stories are for). Utilize Stories for day-to-day activities, to give behind the scenes looks, etc.
Use Scheduling Apps
Schedule your posts with apps like Hootsuite. Take a couple of hours on the weekend to gather content and schedule your posts for the week so you don’t have to worry about it later. This will drastically decrease the amount of time you spend on social media. Do it and you’ll thank us later.
Social media is such a great way to get your message out to the world. Use these tips to minimize your time on the apps, increase your following and create a feed you’ll be proud of.
Frequently Asked Questions
Which social media platforms are most effective for businesses?
Platform effectiveness depends on your target audience. LinkedIn excels for B2B and professional services. Instagram and TikTok work best for visual brands targeting younger demographics. Facebook remains strong for local businesses and community building. Choose platforms where your audience is most active rather than trying to be everywhere.
How often should businesses post on social media?
Optimal posting frequency varies by platform. Instagram and Facebook perform well with 3-5 posts per week, LinkedIn with 2-3 posts per week, and TikTok with 1-3 posts daily for growth. Quality consistently outperforms quantity — one well-crafted post beats five low-effort ones. Use analytics to identify when your audience is most engaged.
What is a good engagement rate on social media?
Good engagement rates vary by platform: Instagram averages 1-3%, Facebook 0.5-1%, LinkedIn 2-5%, and TikTok 3-9%. Rates above these benchmarks indicate strong audience connection. Focus on meaningful engagement (comments, shares, saves) over vanity metrics like likes. Smaller, engaged audiences often outperform larger, passive ones.
How much does social media management cost?
Social media management costs range from $1,000-$3,000 monthly for basic management (1-2 platforms) to $5,000-$15,000 for comprehensive strategies including content creation, community management, paid advertising, and analytics. Freelancers charge less but may offer limited scope compared to full-service agencies.
What role do influencers play in modern marketing?
Influencers serve as trusted intermediaries between brands and consumers. Micro-influencers (10K-100K followers) often deliver higher engagement rates and better ROI than celebrities. Effective influencer partnerships should align with brand values, feel authentic to the influencer's audience, and include clear performance metrics and goals.
Related Resources
Calculators
Pricing Guides
Key Terms
Optimization of individual web page elements including content, HTML source code, and meta tags to rank higher in search results.
Keyword DifficultyA metric estimating how hard it would be to rank on the first page of search results for a specific keyword.
Content DecayThe gradual decline in organic traffic and rankings that content experiences over time as it becomes outdated or outranked.
Brand SalienceThe degree to which your brand comes to mind quickly and easily when customers think about your product category.
Answer Engine OptimizationOptimizing content for AI answer engines and conversational search interfaces.
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