When it comes to planning and managing a music tour, there are some key things to keep in mind. First and foremost, think and have a clear idea of what you desire to accomplish with the tour. Are you looking to promote a new album? Get more exposure for your band? Or simply generate some extra income?
Once you know your goal, you need to start planning the tour details. Continue reading to learn more.
What Does a Music Tour Actually Entail?
A music tour is a series of live concerts by a band or artist that are typically performed in multiple cities or countries. Tours can be either headlining, meaning the artist is the main act or supporting, where the artist is opening for another more established band.
Tours usually last anywhere from a few weeks to several months and often include multiple stops in each city. In between performances, the band will usually have time to rest and relax, as well as visit local tourist attractions.
What Is Beneficial About a Music Tour?
A music tour can bring plenty of benefits for young musicians, especially when planned out and managed right. Here are points to keep in mind:
- Resilience. By performing in front of live audiences, they can learn to cope with the stress of performing and overcome any nerves or stage fright. They can also learn to deal with the unexpected, such as technical difficulties, and to adapt their performance accordingly.
- Networking. Musicians can meet other professionals in the industry and make valuable contacts. They can also learn about different aspects of the music business, such as booking gigs and marketing their music.
- Promotion. Touring can also be a great way to promote a musician or band’s music. By playing in front of new audiences, they can generate interest in their music and grow their fan base.
Who Do You Need for a Music Tour?
Before you can hit the road, there are a few things you need to take care of first. Here’s a quick rundown of who you’ll need to make your music tour a success.
- Tour Manager. A tour manager is responsible for booking venues, organizing logistics, and making sure the band is where they have to be when they need to be there. They’re also responsible for keeping the band on track and making sure they’re sticking to their budget.
- Booking Agent. A booking agent is responsible for securing gigs for the band. They’ll work with promoters and venue owners to get the band on the bill for shows.
- Sound Technicians. A sound technician is responsible for making sure the band sounds great onstage. They’ll set up and operate the sound system for the band and make sure the band is happy with the sound.
- Production Crew. A production crew is quite responsible for setting up and tearing down the stage and for making sure the band has everything they need for their performance. They’ll also help with load-in and load-out at each venue.
It is quite important to be prepared for the unexpected and to have contingency plans in case something goes wrong. With these things in mind, you can increase your chances of success when planning and managing a music tour.
In need of music tour management? AMW® is a full-service marketing agency specializing in music promotion, entertainment projects, and event management. Get in touch with us today!