Philips Bodygroom as a Case Study in Bold Marketing and Consumer Insight
The men’s grooming industry has undergone a dramatic transformation over the past two decades, moving from basic necessities to comprehensive personal care routines. Within this evolution, few brands have made as significant an impact as Philips with its Bodygroom series. What began as a simple product launch has become a …
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
