Advance Your Career With New Products from AMW

AMW - September 13, 2018

Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can start using your new product immediately. And of course, in the age of internet security, your information is protected with the most current encryption.

The flagship e-learning project, AMW Pro, is an in-depth series of lessons perfect for the artist, entrepreneur or small business owner who wants to elevate their brand and online image. After completing Essential Core lessons, students can continue their learning with a career specific track filled with industry insider information.

Check out how the new products and services can help you here.

How Social Activism Can Impact Your Brand

AMW - September 12, 2018

Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and gives your target audience a reason to prefer your products and services over those of your competitors.

Benefits of Social Activism for Your Brand

In the modern era, people see brands as social and moral leaders. They prefer brands that support a social cause. If your brand message resonates with them and they are interested in a cause you support, they are likely to become your customer.

Your target customers will start trusting you when you highlight the issues faced by the community. They will see a reflection of their own personality in your brand. This will motivate them to ditch your competitors and go for your products. This will also make your brand strategy more effective. If your existing and potential customers associate your brand with a particular campaign, such as human rights, it’ll be easier for them to remember and recognize your products. As a result, you’ll notice a significant increase in your sales and revenue.

A majority of consumers are willing to go for a brand that works for a cause. Even if their products are relatively expensive, they are ready to buy them because it gives them the satisfaction that the amount they are paying can benefit others.

Top Brands that Actively Support a Social Cause

The Body Shop is a leading manufacturer and retailer of skincare products and perfumes. It was founded by Anita Roddick in 1976. Within a year or two of its launch, the company became the leading cosmetic product seller in the UK. Aside from offering quality products, the brand also cares about for civil rights, environmental protection, fair trade, and animal rights. This social activism helped them raise brand awareness.

In 2017, Starbucks announced that they will hire 10,000 refugees over the next five years. This announcement was appreciated by millions.

Refinery29, in a survey, found out that around 91% of millennials drop a brand for another one that supports a cause. Therefore, the media company supports women rights and highlights the struggles women go through.

Benetton Group supports equality. United Colors of Benetton talks about racial topics, health issues, and politics. They also founded the Unhate Foundation in 2011. The organization strived to reduce hate and discrimination through art and education. Aside from raising awareness about this critical issue, it also helped the brand create a positive image in the minds of the target audience.

Social activism has become a must for brands in the modern age. It helps them spread brand awareness as well as boost sales. However, if you aren’t careful with brand activism, it can backfire and affect your goodwill, so make sure you thoroughly vet your social activism strategy before you implement it. 

7 Creative Event Themes You Can Duplicate

AMW - September 5, 2018

Businesses arrange corporate events to celebrate the success of their employees as well as to interact with their customer base. It takes a lot of time to plan for the event. However, the success of the event often rides on one decision, a theme for the event.

You can get inspiration from some innovative corporate events held around the globe. We’ve compiled a list of some of the most memorable theme ideas to help you out:


Washington Ballet Gala

Washington Ballet Gala festival is held every year at Embassy of the Russian Federation in Washington. In 2011, the theme of the event was inspired by a rock music concert. They welcomed guests with guitar-shaped cookies. This theme is easy to put your own twist on. Include your company logo on cupcakes, or find another fun shape to transform baked goods into an experience your guests will remember. 


Nickelodeon Mega Music Fest

Nickelodeon is a well-known US-based TV channel. To celebrate their success and engage viewers, they arrange a music festival every year. In 2010, they used modern technology in the after-party to make the experience even more exciting for the attendees. With creative lighting effects, they displayed the logo of the channel, event logo, and musical notes on the tent ceiling. You can also use colors associated with your brand to make this theme your own. 


Inflatable Chandelier

Design Miami is an international design fair that provides artists with the opportunity to showcase their masterpieces to the audience. During an annual event, they suspended hundreds of white-colored tubes from the ceiling to create an inflatable chandelier. They also kept tube-shaped foam seating to complement the theme. You can easily translate this theme by including a temporary art installation made of balloons, flowers, or other materials in your event design scheme.  


Pop-Up Vending Machines

A few years ago, Hyatt Centric hotel chain placed a pop-up vending machine in New York City. Anyone who posted their favorite destination on Instagram with a special hashtag could claim a free travel-themed prize. You can use this theme at a promotional event. Ask guests to post a positive message on social media promoting your brand and in return, you can reward them with a gift.


Inflatable Igloo

You should think creatively to arrange an event that becomes the talk of the town. You can get inspiration from the Christmas Party held at Manchester by the LADbible. They used a large inflatable igloo to host guests. It was equipped with LED light and inflatable sofas. Themes like this communicate to your event attendees that they are meant to have fun and enjoy themselves. Encourage guests to take photos and post them on social media with a custom hashtag for even more exposure. 

Some of these themes are also suitable for music performances. So, if you’re a music artist, you can choose a theme from the aforementioned options and apply it to your next performance. 

 

Labor Day Special

AMW - September 1, 2018

Labor Day – Special Offer

Take advantage of the following 15% special discount on our digital campaign products available to past and prospective clients.

15% Discount Code: LABORDAY

Apply during check-out

Digital Boost Campaigns

Press Release Services

How to Provide Great Customer Experience

AMW - August 29, 2018

Businesses need to attract and retain customers so as to survive and grow. But you can’t expect to retain your customers for long if you don’t provide them with an exceptional customer experience. If the competition in the market is strong, your existing customers won’t hesitate to get in touch with your competitors if you can’t meet their needs.

Many businesses sell top-quality products and services, but they neglect customer experience. As a result, they can attract potential customers but fail to convert them into long-term, loyal customers. So, here are some useful tips and ways through which you can ensure your customers enjoy an experience that is better than the service of your competitors:

Create a Customer Experience Strategy

A customer experience strategy can help you plan your actions to achieve customer satisfaction. You should have a clear vision in mind to develop a strategy. You should define the goals that can help you improve the overall customer experience. For instance, if you run an online store, you may want to reduce the order delivery time.

You can ask your customers and employees for their feedback and develop a strategy accordingly. Once the strategy is implemented, don’t forget to encourage your customers to share their feedback to evaluate the impacts of the strategy.

Listen to Your Customers

When customers aren’t satisfied with their experience of dealing with your business, they may leave negative feedback on your website or your social media page. Don’t ignore this feedback. Try to make up for their bad experience and take quick actions to avoid repeating the same mistakes down the road.

Be Consistent

Some businesses provide a good customer experience during their initial days but the quality of the service drops over time. This practice can lead you to lose your customers in no time.

Consider the overall experience of customers, from interacting with the business to know about your products, to the delivery and customer support. If you’re lacking in any aspect, invest in dealing with the problem to improve the customer experience.

Regularly Update Information

Potential customers may visit your website to collect information about your products or services. If you’ve maintained a social media presence, they may also check your social accounts for this purpose. So, make sure you constantly update the information on all platforms. This will help them get access to the required information with ease and make buying decisions quickly.

Offer and Deals

An effective way to provide a good customer experience and achieve customer satisfaction is to introduce attractive offers and deals. It’ll strengthen your relationship with your customers and they will stay loyal to your brand. Another recommended practice is to offer free stuff to your loyal customer base to appreciate their association with your business.

To be precise, customer experience determines whether or not your customers will stay with your brand for long. They won’t stick with your business if you overlook their needs. With the help of the aforementioned tips, you can satisfy your customers with a top-notch experience.

 

Upcoming performances: VAVO to visit Edmonton and University of Michigan

AMW - August 22, 2018

New York-based EDM duo VAVO seamlessly blends the talents of Vancouver native Jesse Fischer and London born Alden Martin. VAVO was formed in 2015 when the undeniable chemistry between Jesse and Alden was discovered. They have redefined the EDM genre and produced music that appeals to a broad audience without sacrificing style.

Their latest single, “No Friend Zone”, is steadily climbing the charts. Most recently the duo was listed at #12 on the Hot and New Chart on Soundcloud and has already been played on Top 40 radio stations like Q100.

VAVO is excited to captivate audiences with upcoming performances in Edmonton, Canada and The University of Michigan.

The Edmonton performance starts at 12 am on August 25th. Admission is free before 11 pm on August 24th.

VAVO will also perform at the University of Michigan on September 2. The performance will take place at 3 pm. Admission to the event is free.

AMW is excited to be working with this rising talent.

VAVO Official Website

www.djsvavo.com

Jason Zhang’s Hit EP “FUTURE·LIVE 2” Captures The Hearts of Fans Worldwide

AMW - August 21, 2018

New Music Video “Jump” Premiers on August 23rd

Los Angeles, CA – August 21, 2018 — “FUTURE·LIVE 2” EP, C-Pop Superstar Jason Zhang’s sequel to hit EP “FUTURE·LIVE,” is surpassing all expectations and thrilling audiences around the globe. Millions of fans worldwide have experienced the love Zhang brings through his music since the release of “FUTURE·LIVE 2” on August 10th.  

A new Jason Zhang release is big news, the story of “FUTURE·LIVE 2” was featured in premier entertainment destinations across the globe including Times Square in New York City, and Hong Kong Time Square, Social media was ablaze with “FUTURE·LIVE 2” news, the hashtag Jason Zhang FUTURE·LIVE (#张杰未LIVE#) was viewed over a billion times, garnering 5 million comments on Weibo. The latest music video for the single “Super Life” was viewed on YouTube by 5 million people in just 168 hours. 

The second single from the EP, “Jump” gets it’s own music video on August 24th. Zhang is known for his artistic experiments. His latest music video will celebrate the upbeat, life-affirming, confidence building spirit that has become his trademark while treating viewers to something new and exciting. “Jump” will premiere on VEVO at 22:00 EST on Thursday, August 23.

Fans lucky enough to be in Taiyuan on August 24th will be lucky enough to have the chance to catch Zhang perform in person at the Shanxi Sports Center Stadium at Taiyuan. Zhang gives his all to his fans. His concerts cover 40 of his greatest hits spanning his career including “We Are The Same,” “It’s Love,” and “The Most Beautiful Sun”.

Upcoming tour dates include September 8th at the Shenzhen Bay Sports Center, September 22nd when he’ll be in Hangzhou at the Zhejiang Huanglong Stadium, and on October 12-13 he’ll rock the Chengdu, Sichuan Magic Cube Performing Arts Center. “FUTURE·LIVE 2” is available on all major music platforms worldwide including iTunes, Apple Music, Spotify, Tidal, Google Play, Amazon, Pandora, Deezer, and Beatport.

About Jason Zhang

Jason Zhang is a pop singer and media personality based in Shanghai, China. Jason came onto the music scene in 2004. From there, Jason’s career has skyrocketed with numerous awards, hit albums and TV appearances, including his 33 awards for Most Popular Male Singer and his 14 titles as Best Male Singer. His latest world tour, The Sound of My Heart Tour, sold out venues in the US, Canada, Malaysia, Australia, Italy and the UK. Jason’s songs have appeared in Hollywood movies, and his performances at the CCTV Spring Festival Gala have been well received by fans. In 2016, Jason founded his own label, Planet Culture. He continues to frequently appear on television, his latest show is “Produce 101” where he acts as a vocal mentor to aspiring pop stars. Follow Jason on social media.

Official Instagram: https://www.instagram.com/justforstar/

Official VEVO Homepage: https://www.youtube.com/channel/UC9Ml4bRhS1v0xnkabLA7MtQ

Official iTunes Homepage: https://itunes.apple.com/us/artist/jason-zhang/368669716

Official Weibo: https://weibo.com/jasonzhangjie?is_all=1

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Tamara Radjenovic to Perform at Carnegie Hall

AMW - August 15, 2018

European Soprano Vocalist Set to Make Debut in United States 

Los Angeles, CA – August 15, 2018 — Young rising soprano Tamara Radjenovic (23) is bringing her talent to the United States. The Montenegrin artist is ready to present her beautiful voice through a nicely selected repertoire. Her debut performance will be at the Carnegie Hall, New York on Saturday, September 22. 

Learning to play the piano before starting primary school, Tamara has always had a passion for music. Her education, from primary school to her masters, has been all about music. Very determined from a young age to study the art of opera, Tamara attended an Opera camp at the Salzburg Festival at the age of 17.During the same year, she was accepted into the prestigious Royal College of Music, London where she was selected between 1,000 candidates from all over the world to attend a class of eight students. The Royal College of Music is one of the top three worldwide musical conservatories.

Throughout her studies, she had the opportunity to sing at the master classes of Montserrat Caballé, Sylvia Schwartz, Dmitry Alexeev (as a piano and voice masterclass), Patricia MacMahon, Lynn Eustis and Snežana Nena Brzaković who is a director of the Institute for breathing and singing in Berlin.

In 2016, Tamara performed at the first Medtner Festival in London which was supported by the Russian Embassy and Pushkin House in London as well as British cultural organizations. There she performed at the Amaryllis Flaming Hall.

At the ages of 19 and 20, she was handpicked personally by Madame Montserrat Caballé as one of twelve singers at her Gala Concerts in Zaragoza, Spain. Last summer Tamara had her operatic debut in Sicily Italy at the Mediterranean Opera Festival. She performed the main role of Mimi in opera La Boheme under the guidance of Leonardo Catalanotto. Most recently, Tamara has performed at concerts in Montenegro (Kotor, January 2018) and Serbia (Novi Sad, May 2018).

Tamara’s debut performance at Carnegie Hall will feature soprano Majo Morales Vargas, tenor Mario Chang (Metropolitan Opera NY), and pianist Caroline Dowdle (Royal Opera House, London). Concert–goers will experience beautiful arias and songs in Italian, French, and Spanish. For tickets to the show, please visit the Carnegie Hall website. 

About Tamara Radjenovic

Soprano Tamara Radjenovic (23) is a young rising opera artist with origin from Montenegro. Playing the piano from the age of 6, Tamara has always been musically inclined. She recently graduated from the Royal College of Music in London Voice Performance and was awarded a scholarship to complete her Master’s degree at the same college. Tamara has performed in different international and national projects, festivals, master classes, competitions in Montenegro, Serbia, Slovenia, Austria, England, Germany, Italy, Spain, and Mauritius. She has got a tight cooperation with the diva Montserrat Caballe and performed twice on her gala concerts in Spain. Her operatic debut was last summer at the Mediterranean opera festival in Sicily. She performed Mimi in La Boheme.

On Saturday, September 22, Tamara will make her debut in the United States at the Carnegie Hall in New York. You can find more information about Tamara on her website. 

Jason Zhang New EP “FUTURE·LIVE 2” Available Now

AMW - August 13, 2018

“Super Life” Music Video Reveals a New Side of the Artist 

Los Angeles, CA – August 13, 2018 — The undisputed master of C-Pop Jason Zhang has once again proved himself with his latest EP, “FUTURE·LIVE 2”. The three profoundly uplifting tracks motivate listeners to keep striving and reaching for their own personal mountain tops. Lyrics like “I’ve been living life with all my hopes on my back” and “All I’ve got to give I’m ready to give it all” provide listeners with the emotional themes of love, joy, and positive self-image. 

“FUTURE·LIVE 2” is available now on all major music platforms worldwide including iTunes, Apple Music, Spotify, Tidal, Google Play, Amazon, Pandora, Deezer, and Beatport.

The “Super Life” music video is a stylistic departure for Zhang, but it’s also one of his most emotionally connected works. The music video takes Jason to a Los Angeles soundstage where the demands of being a busy artist seem to weigh on him as he looks around, seeming completely overwhelmed. As he steps out into the daylight, his mood lifts and a sense of freedom takes over the video, helping viewers find freedom in their own lives and enjoy the day.  

Acclaimed music video director Jonathan Augustavo helmed “Super Life”. Augustavo shot the award-winning  “Same Love” and “Thrift Shop” for Macklemore and won the MTV Video Music Awards and UK Music Video Awards. A storyteller above all else, Augustavo brings humanity and a universal mood to “Super Life.”

Zhang’s current tour continues with dates throughout the fall. Fans can catch him on August 24th at Taiyuan, Shanxi Sports Center Stadium, September 8th at the Shenzhen Bay Sports Center, on September 22nd he’ll be in Hangzhou at the Zhejiang Huanglong Stadium and on October 12-13 he’ll rock the Chengdu, Sichuan Magic Cube Performing Arts Center.  


About Jason Zhang

Jason Zhang is a pop singer and media personality based in Shanghai, China. Jason came onto the music scene in 2004. From there, Jason’s career has skyrocketed with numerous awards, hit albums and TV appearances, including his 33 awards for Most Popular Male Singer and his 14 titles as Best Male Singer. His latest world tour, The Sound of My Heart Tour, sold out venues in the US, Canada, Malaysia, Australia, Italy and the UK. Jason’s songs have appeared in Hollywood movies, and his performances at the CCTV Spring Festival Gala have been well received by fans. In 2016, Jason founded his own label, Planet Culture. He continues to frequently appear on television, his latest show is “Produce 101” where he acts as a vocal mentor to aspiring pop stars. Follow Jason on social media.

Official Instagram: https://www.instagram.com/justforstar

Official VEVO Homepage: https://www.youtube.com/channel/UC9Ml4bRhS1v0xnkabLA7MtQ

Official iTunes Homepage: https://itunes.apple.com/us/artist/jason-zhang/368669716

Official Weibo: https://weibo.com/jasonzhangjie?is_all=1

Jason Zhang Releases New EP “FUTURE·LIVE 2” August 10th

AMW - August 10, 2018

Fans Will Be Thrilled by New Music Video and Upcoming Concert Tour Dates

Los Angeles, CA – August 10, 2018 — Asian Superstar Jason Zhang is following up the release of his hit EP “FUTURE·LIVE” with a highly anticipated sequel, “FUTURE·LIVE 2”, set to drop worldwide on August 10th. The 3 hot new tracks clinch Zhang’s spot as the undisputed master of C-Pop as he wows listeners across the globe by performing in both Mandarin and English. 

“Super Life” was composed by George Nemeth, Ashley Hicklin, Eric Lumiere and Karim Mika with lyrics by Shaofeng Huang and arranged by Firefly. “Perfume” was composed and written by Peter Wallevik, Daniel Davidsen, Kieran Alleyne, and Dantae Johnson and arranged by Wallevik and Davidsen. The third track, “Jump” was composed and written by Nick Atkinson, Jake Roche, Edd Holloway.

“FUTURE·LIVE 2” will be available on all major music platforms worldwide on August 10th including iTunes, Apple Music, Spotify, Tidal, Google Play, Amazon, Pandora, Deezer and Beatport.

Zhang provides his listeners with optimism and hope for the future through his music and “FUTURE·LIVE 2” creates an Oasis of sound that makes all things possible. Through Zhang’s own creative exploration of music and enthusiasm for life, he spreads love, positivity, joy and a sense of self. The visual imagery of reaching the mountaintop motivates listeners to keep dreaming and striving. 

The upcoming music video features uplifting imagery that will add depth to the meaning behind “FUTURE·LIVE 2”. The music video will be available worldwide at 22:00 EST on Thursday, August 9th on YouTube, VEVO and KKBOX, 10th on iTunes MV, and 13th on JOOX and MOOV.

For fans that can’t get enough Jason Zhang, they’re in luck because he’s in the midst of a concert tour. Performances have been selling out in seconds and for good reason. Jason revisits over 40 of his biggest hits like We Are The Same”, “It’s Love”, “The Most Beautiful Sun” over a thrilling 3-hour tour de force show, showcasing his groundbreaking MIX-POP style and themes of passing love and hope to the people with music. His next performances are August 11th at Beijing National Stadium and August 24th at Taiyuan, Shanxi Sports Center Stadium.  

Zhang continues his tour through September and October. He’ll thrill fans on September 8th at the Shenzhen Bay Sports Center. On September 22nd he’ll be in Hangzhou at the Zhejiang Huanglong Gymnasium and on October 12-13 he’ll rock the Chengdu, Sichuan Magic Cube Performing Arts Center.  


About Jason Zhang

Jason Zhang is a pop singer and media personality based in Shanghai, China. Jason came onto the music scene in 2004. From there, Jason’s career has skyrocketed with numerous awards, hit albums and TV appearances, including his 33 awards for Most Popular Male Singer and his 14 titles as Best Male Singer. His latest world tour, The Sound of My Heart Tour, sold out venues in the US, Canada, Malaysia, Australia, Italy and the UK. Jason’s songs have appeared in Hollywood movies, and his performances at the CCTV Spring Festival Gala have been well received by fans. In 2016, Jason founded his own label, Planet Culture. He continues to frequently appear on television, his latest show is “Produce 101” where he acts as a vocal mentor to aspiring pop stars. Follow Jason on social media.

Official Instagram: https://www.instagram.com/justforstar

Official VEVO Homepage: https://www.youtube.com/channel/UC9Ml4bRhS1v0xnkabLA7MtQ

Official iTunes Homepage: https://itunes.apple.com/us/artist/jason-zhang/368669716

Official Weibo: https://weibo.com/jasonzhangjie?is_all=1

4 Tips to Create Effective Hashtags for Increasing Customer Engagement

AMW - August 8, 2018

Twitter is one of the most effective platforms for carrying out marketing campaigns. With more than 330 million monthly active users, you can promote your business to the target audience. Many music artists also use this platform to get their music heard. They can increase their fan base and engage with them to build strong relationships.

Twitter hashtags assist in organizing information. You can target your ideal audience with a clever or widely used hashtag. However, not many people are aware of how to use hashtags to make the most of a marketing campaign.

Here are some tips that will help you create simple and unique hashtags for promoting your music more effectively:

Research

You need to create hashtags that represent your music. So, spend time in thinking about relevant keywords. It can include your name, genre, album name, songs name or anything that can help you reach out to your fans.

Now that you have a few ideas in mind, you should carry out some online research. With the help of Twitter search option, find out if any other music artist uses the same hashtags. Since you want to create a unique hashtag to increase fan engagement, it’s best to go for hashtags that aren’t being used by other musicians.

Keep It Short

Whenever you share any post promoting your music, make sure it’s accompanied by relevant hashtags so as to increase its visibility. But make sure you keep it simple. Don’t go for long, complex sentences.

Twitter posts can’t be longer than 280 characters. When your fans retweet your video, they may want to add a personalized message. However, if your hashtags are too long, they won’t be able to do so. So, it’s best to keep them simple and short so that more and more people can enjoy your music.

Promote Your Hashtag

Even if your hashtag is unique and simple, you won’t be able to get desired results with your campaign if you don’t promote it to the right audience.

You should share it with your friends and social circle. After live performances in events, don’t forget to inform your fans about the hashtag you’ve created for your music brand and encourage them to share it with their friends.

Also, when you tweet, make sure you use this hashtag so that your fans can easily find your posts.

Monitor Performance

You won’t know whether or not your hashtag can increase fan engagement if you don’t monitor its performance. You can host weekly chat sessions with your fans in which you answer their questions. Make sure you use your hashtag during these chats and monitor their performance via different tools.

If you’ve created a hashtag for your upcoming music tour, monitor it before the event, during the event as well after the event. This will help you create even better hashtags down the line.

Hashtags assist you in getting noticed on Social Media. As an aspiring music artist, you should create effective hashtags to promote your music. You can also get in touch with a music PR firm and they will help you build your brand in a professional way.

AMW Welcomes New PR Client Tamara Radjenovic

AMW - August 7, 2018

Soprano Tamara Radjenović (Photo: Jelica Bujic Yelissa)

Tamara Radjenović is a soprano making waves in the world of opera. A native of Montenegro, Tamara has graced stages across the globe with her serene yet powerful vocals. She was hand-picked to perform in Madame Montserrat Caballé’s Gala Concerts, featuring the most accomplished singers from opera houses and contest winners in Zaragoza, Spain. Her memorable debut was in the role of Mimi in La Bohème at the Mediterranean Opera Studio Festival in Sicily, Italy under the baton of Leonardo Catalanotto.

Her latest project, “Tamara Radjenovic, Soprano, and Friends” will premier at Carnegie Hall this fall. Tamara will perform alongside fellow soprano Majo Morales Vargas, tenor Mario Chang, and pianist Caroline Dowdle. The program will feature Italian, French, and Spanish arias and songs.

The performance starts at 8 PM on Saturday, September 22, 2018, at Weill Recital Hall. Tickets can be purchased here.

AMW is looking forward to working with this rising talent.

Official website
www.tamararadjenovic.com

AMW’s Own Mike Coates Featured as Expert in New Ebook

AMW - August 6, 2018

AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need.

Get your copy here
https://bit.ly/2nhKD8n

About kununu
kununu is the leading jobs and careers community in Austria, Germany and Switzerland which allows job-seekers a free inside look into what it is like to work at more than 70,000 companies from this region. Learn more: www.kununu.com

About Mike Coates
Mike Coates is a well-established marketing executive and entrepreneur that works throughout Europe, Asia, and North America. Some of his past projects include major concert tours, music releases, and exclusive events. Learn more: www.mikecoates.com

How Instagram Can Help You Promote Your Music

AMW - August 1, 2018

In today’s competitive music industry, music artists need to be creative to grab the attention of their target fan base. Many music artists publish ads online to promote their music, but you may not be aware that Instagram is an effective platform to promote your music. Around 800 million users access Instagram on a monthly basis. Moreover, 4.2 billion posts are liked by Insta users every day. Impressive, right?

You can make the most of this social platform by using it to promoting your music. It can help you increase the reach of your music and attract more fans. You can target your ideal fan base with the help of specific hashtags. You can also interact with Insta users who like your music to keep them engaged and encourage them to share your music with their social circle.

Here’s how you can use Instagram to promote your music:

Instagram Stories

A majority of people follow celebrities on Instagram. You can also increase your fan following with the help of this platform. You can share the details about your upcoming shows or launch of music albums with your fan base via these stories. You can also share the link to your professional website or other social platform accounts.

You can use analytical tools to determine what time of the day is suitable to share stories. For instance, if your story gets more views at night time, you should update stories at that time only.

Instagram Live

Instagram Live facilitates you to stream live videos via your account and you can share them with your followers. You can get in touch with your fans via this feature, as well as promote your music, ask them to leave comments on your posts or follow you on social media. This way, they will feel connected to you.

You should make sure that your live performances have a social presence. For this purpose, you can stream videos of your music events via its Live option. You should also ask your fans to share their photos of the event with specific hashtags.

Fan Engagement

You can’t increase your fan base by only promoting your music. You should value your fans and interact with them. If you don’t keep them engaged, they may not follow your profile for long. When your fans comment on your posts, make sure you answer them. You can either reply to individual comments or acknowledge their feedback through Live videos.

For fresh talent as well as established music artists, it’s a must to develop a strong relationship with fans. This approach will help you expand the reach of your music.

Instagram Ads

You need not rely only on free marketing methods to promote your music. Another way to get your music heard is by promoting it through Insta ads. There are four types of ads supported by Instagram: photo ads, video ads, carousel ads, and stories ads.

Instagram platform assists music artists in getting noticed. You should also consider getting in touch with a PR firm for effective music promotion.