Why Your Brand Needs A Biography

Kendra Blalock - April 26, 2019

A biography is one of the most important things you can have for your brand. It can be used on your website or any other platforms that require an “About Me” section. You want to make sure the information across all platforms is consistent. That all sounds easy but sometimes it can be difficult to craft a biography that encompasses all the relevant information you want to include.

Maybe you already have a bio but aren’t sure if it’s up to par. There are specific steps to follow when writing a biography that can vary depending on the subject. Hiring a professional to help you craft the best message possible can get you the best results possible. A professional writer will be able to find the best way to capture the tone of your brand and summarize your services in a stunning way.

Our professional writers at AMW provide a customized biography writing service that will produce excellent copy that will appeal to your customers. Our biography writing service comes with a detailed Q&A session to make sure we are able to capture the essence of your brand. All of our copy is written by professional publicists with years of writing experience. We know you have a specific vision for your brand so we provide you with any necessary revisions.

Why do you need a bio?

In the digital age, many times a potential customer’s first impression of your brand will be on the Internet. It’s important to make sure your online presence is consistent and there is consistent copy across all platforms.

The way you describe yourself or your business is essential to securing customers. If you describe yourself in a boring, non-descriptive way, it’s likely that you are losing potential customers. Your bio needs to clearly state your objectives in a fun and exciting way that is engaging to your audience.

Press

Sometimes journalists don’t have time to create a full write up on you or your brand. If you have an effective bio, they can use the information provided in your press clipping to create compelling coverage that will create interest in your brand. Having all of the relevant details about your brand in an easy to digest format ensures that any coverage will be accurate.

Your fan base

A relatable bio will create more fans. By showing your personality, people are more likely to follow your journey. If people feel like they have an inside scoop, they will be more inclined to feel a connection to who you are and have them looking forward to what your next steps will be.

With a more personal connection, an effective bio can increase your chances of creating a more engaged and captivated audience.

Shining Star Shannon K Releases New Single “Always” Out Now

AMW - April 25, 2019

Newest Single Shows Artists Soulful Take On Heartbreak

Los Angeles, CA – April, 25 2019 — 17-year-old Shannon K is stepping into the spotlight with her new single “Always”. Currently residing in West Hollywood, CA, Shannon was born in India and went to school in London. With a diverse background, her newest single “Always” puts her unique take on Pop on display.

“Always” was written by Shannon K after watching one of her friends go through a terrible heartbreak. With soulful melodies and a beat that lures you in, the single coveys the artists’ maturity and artistic vision. 

Shannon has collaborated with music great Kyle Townsend as a producer on this single, who has worked with stars such as Lady Gaga and Jessie J. In the past she has also worked with another musical heavy hitter Jason “Poo Bear” Boyd. The 4x Grammy awards winner record producer and songwriter has been behind mega-hits such as “Where Are U Now” and “Despacito”. 

“Be honest with your work, listen to your heart. You were made to shine” says Shannon K, when asked about her work.

About Shannon K 

Shannon K is a West Hollywood, CA based artist who is originally from India. Her upbringing as the daughter of Bollywood legend Kumar Sanu instilled a love of music in her and ensured her ears were always filled with beautiful music. At the young age of 17, Shannon has built a noteworthy social media presence with an incredible 2.9 million followers. Since performing onstage at the age of 4, she has continuously grown immensely in her creative endeavors, even performing at the Bollywood Music Awards in Atlantic City. At the age of 12, Shannon released her first single, allowing her life experiences to shape her songwriting ever since. She began launching a successful music career in the US in 2018 with the release of her single ” A Long Time” written and produced by Justing Bieber’s top collaborator, Jason “Poo Bear” Boyd.  Follow Shannon K on her Instagram for updates and news. You can also hear her new music on Spotify and Itunes. 

Presentation is Key: How Professional Photos Will Enhance Your Brand

AMW - April 15, 2019

In the entertainment industry, it’s crucial to present yourself in a professional capacity. One way to do this is by having high-quality images. The Internet is full of images these days so it’s important to make sure what you present stands out but also represents your brand. See below for our top ways professional photos will enhance your brand.

Social Media Presence

Having high-resolution images will automatically create a more inviting look and make your social media pages stand out. Platforms like Instagram are driven by images so it’s important to take full advantage of those square images. Be consistent with posting so your followers know when to expect your content. Create themes with color or aesthetics that will catch people’s attention.

Website

One of the first things people do when they hear about your brand is Google you. What shows up when this happens? If you have a website, it’s more than likely to be pretty high in the search results. Make sure your website is on point by having images that capture your brand’s essence. You want to make sure that you present yourself well on this platform so that your potential customers will become confident in your presence enough to make a purchase.

PR & Advertisements

Public relations is the act of garnering earned media. You can use a professional company that will help you secure these types of opportunities on platforms including radio, digital, and print. To make the most of these types on campaigns, it’s important to maintain a professional image online. You’ll need images for press releases, articles and the like.

PR & Publicity Campaigns

In addition, let’s say you’d like to take out an ad in Times Square. In a world where the average consumer sees thousands of ads a day, make yours stand out by having creative images that reflect your message but are also high quality.

Times Square Ads

Your brand is a direct reflection of you. Make sure that you put in the effort to create a presence that makes people want to buy into you. If you present yourself well, the more likely you’ll be able to establish yourself as an expert in your field. If you take pride in how you appear, everyone else will too.

AMW partners with professional photographers all around the Los Angeles area. If you are interested in having professional photos taken, please visit our Photography Services page.

How to Treat Your Artistic Career Like a Business

AMW - April 14, 2019

The most common mistake artists make is to not treat themselves as businesses. You should start your career as an artist just like you would start any other business, with clear goals and a business plan to take reasonable steps to move towards them. All goals are achievable with the right planning and hard work placed behind them.

Whether your goal is to play stadiums or simply to have some fun in your free time, your artistic career can be profitable. If you are putting out a quality product, take yourself seriously and treat yourself as a professional business. Learning a few simple ways to keep yourself focused will help you stay on track.

Mission: Possible

Create a business plan complete with a mission statement. Know where you want to go. This will keep you focused and help others align with your cause as well. People are more likely to go with you on a journey if you have a road map.

Do the Math

Analyze what it will take for you to make a profit. Take into consideration costs such as supplies, travel, and promotion and figure out what you can currently afford. Once you do this you can start planning on how to find investors or what to cut out for the time being. Knowing your own bottom line will help you to start creating a financial plan towards making a profit.

Be Smart If You Borrow

While it’s true that most artists start with very little overhead, it is possible to create a solid product for less when you’re starting out. With the right technology, artists can create everything from movies to albums in their own homes if they know what they’re doing. However, if you have to borrow money

Don’t Overreach

So many artists get in to trouble when they reach too far too quickly. Adhere to your business plan and check in with your finances regularly and realistically. If you treat your brand as a business and make educated choices, you will start to build a following and make more money. Don’t take the new influx of cash as an excuse to spend more right away. Continue to plan and invest in yourself wisely.

Be a Professional

Treat everyone with respect and be punctual to meetings. You should also do your research when entering into any business situation. Don’t expect others to tell you how things are done. You can be taken advantage of this way, and it also makes you look like you don’t take yourself seriously if you’re not doing basic levels of research in how your business should be run. No one will take you seriously if you don’t do it yourself. If you’re looking for a manager, learn what a manager should be doing for you and how much money you should realistically be paying them. The same goes for anyone you bring on to your team, do your research and compare offers  before aligning yourself with anyone.

Create Opportunities

Take every opportunity you can to perform or practice your craft. Whether it’s at friends’ parties or in your own living room, practice truly does make perfect.

How to Prep Your Music/Band for a PR Campaign

AMW - April 5, 2019

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a little bit of effort to build your credibility in the music industry works as a great stepping stone to reach your goals. If you are an independent musician or band, then a PR campaign will be an effective strategy to promote your music. That said; here are some things you must do to prep your music before launching your PR campaign:

Have a Social Media Presence

By presence, we mean ’presence!’. We don’t mean once every 6 months posting kind of existence. Many musicians these days underestimate the importance of a good social media presence. They think that all they need to do is post one hit song on one platform to become a musical sensation overnight. That might have happened to a handful of people in the past, but it doesn’t work anymore because the competition is tough.

Make sure that you have at least three different platforms where you are promoting your music. Engage with fans, reply to comments and read all kinds of feedback to improve yourself. These fans will be promoting you someday, so foster a good relationship with them. Interact with music bloggers regularly, make an offer to fans to perform at their event and do whatever you can to build that presence.

Stay Consistent

You have to be churning out fresh music consistently to stay in the game. Even if it is a new spin on an old classic or a cover song, release it. The ideal situation for you would be to have an EP with a set of 4 songs that you must release 2-3 months after the start of your PR campaign. If you have promised your fans a certain date for the release of new songs, then you must follow through and release it in a timely manner without disappointing them or losing any credibility.

Give Incentives

If you have a significant fan following, then plan a contest for them. Let them promote your music on their social media page and the ones that do the most campaigning for you, give them free tickets to your concert or tour. Other incentives such as merchandise, autographs pictures and backstage passes can also be used to reach a higher audience.

Update Your Bio

This is your ‘music resume’ and you must consistently update it on your website, social media, online and offline social press kit, PR documents and other fact sheets. This is a great way for people to get to know you and create a buzz about you and your music such as the press, bloggers, fans, reviewers, etc.

Tweak Your Music

Another way to prep your music is to polish any imperfections before releasing it. Look out for any audio glitches in the recordings, a tune that you need to fix or change or something you want to add in the playlist.

If you follow these 5 techniques before launching your PR campaign, your music journey will be successful.

How to Get Your Music on Spotify Playlists

AMW - April 1, 2019

One of the best ways to get your music heard these days is by playlist promotion. If you can get your song on a Spotify playlist that reaches your target audience, you will be able to expand your fan base like never before. Having music on Spotify playlists will also help you to be more acknowledged in the industry. Below are some tips on how to get your music onto Spotify playlists.

Create a Unique and Professional Brand

Everything you do to promote your music starts first and foremost with your brand. If you don’t have a unique brand that offers something new and interesting, all the promotion efforts in the world will not acquire the success you want. You can read more here on The Importance of Being Branded. So, before you start anything else, ensure that your brand is ready to go and that it is consistent across your website and social media pages.

Bring Your Current Fanbase to Spotify

The next step to take is ensuring that your current fanbase is listening to your music on Spotify. Number of plays, skips, and listen duration all play into curators’ decisions. Use your social media to invite fans to listen to your music on Spotify and be sure to have links available both on social media and on your website. Spotify has an algorithm that rewards artists who put in a lot of time and effort, so the more you do to bring new listeners to Spotify, the better. Here are 5 Spotify Tips and Tricks to Boosting your Listener Numbers.

Join Spotify For Artists

By signing up for Spotify for Artists, you will get instant verification, which will add to your credibility. Plus, you will have access to data and analytics so that you can notice trends of what is working and what is not.

Connect With Key Music Bloggers and Playlist Curators

When it comes to any kind of music promotion, bloggers are your best friends. If you can build credibility by getting reviews on notable music blogs, you will have much more to show when you campaign to get your music on playlists. When pitching to playlist curators, try starting small. Curators who have hundreds of thousands of listeners are much harder to reach until you have gained some momentum.

Hire a PR Firm

Playlist promotion is a lot of time and work. It is certainly possible to be successful on your own, but the best results are going to come from a professional. If you’re uncertain about starting this process on your own, it might be best to hire a PR firm to guide your journey in getting onto Spotify playlists.

Mastering The Art Of Organic Growth

AMW - March 29, 2019

Organic growth is an excellent strategy that allows brands to grow their business using their existing resources. Basically, using what you already have available to you and perfecting it before focusing on expansion anywhere else. Being responsible for your brands growth can be a daunting task, yet and incredibly important one. Finding a way to master your growth in a practical way should be one of the main focuses in your business. This is important for several reasons.

Organic traffic is more sustainable, for one. You already have access to these resources so you can use them immediately and continuously. This also means there is less risk involved. You can create organic growth using existing internal funds. While organic growth can be slower for your brand, there’s nothing wrong with taking your time if it creates a solid foundation for you. It also offers greater control of the output and takes less money. Overall, organic growth offers long term stability at a more sensible rate. Here are some ways to cultivate organic growth for your brand:

Research Brand Trends

Researching current trends in your field is beneficial to your growth because it gives you new ideas and helps to keep you apprised of the tactics your competition is employing. Take a look at their social media, their websites, and how they are interacting with their customer base. Careful planning goes a long way in determining how quickly and successfully your brand will grow.

Get To Know Your Audience

Learn the demographics of the type of people already involved with your brand. Find ways to get to know them on a more personal level, whether it’s through surveys, contests on social media or direct communication. Figuring out what they like about your brand and what the areas are that need work will help guide your growth endeavors in a more pointed direction.

Identify Your Goals

Decide the direction you want to take your brand in. Set specific, achievable goals so that you can formulate a plan to get to them. You can’t figure out what you need until you decide where you want to go. The growth of any brand is dependent on growth and expansion. Write your goals down so that you have a clearly set list to work from. This will help keep you organized and focused.

Expand Your Network

Whether it’s through social media or attending events, a simple way to grow your brand organically is to continuously grow your network. Creating relationships with not only clients but other reputable people in your industry makes your brand look more trustworthy and gives you free word of mouth advertising.

Celebrate Your Wins

Take time to celebrate meeting your goals and deadlines. You’ll feel more satisfied and able to take on the next task if you take a moment to reflect on your accomplishments. The road to success can seem overwhelming at times, breaking it up into chunks and taking time to appreciate your own hard work is a great way to keep yourself motivated.

KAATO To Release New Album “Slam!” Available Now

AMW - March 27, 2019

New Album Is Artists Unique Take On Legendary Rock And Pop Music

Los Angeles, CA – March 27, 2019 — Over the course of their 8-year emergence, KAATO has grown and developed their own distinctive sound. Their latest release “Slam!” puts their modern take on quintessential rock and pop songs from as far back as the ’60s. KAATO’s wide reach of musical influences are expertly blended together in a high energy, custom-built mix. 

“Slam!” lives up to its title, conveying their exciting musicality that will drive them towards success without sacrificing their artistic vision. This self-produced album fully represents who they are as a band as they carve out a space for themselves in the music world. “Slam!” was mixed by Scott Hardin and mastered by Richard Dodd.

The two singles the band is the most proud of, “Somebody, Someday” and “Communication”  not only show the range of their diverse inspiration, but the exceptional range of their own personal ingenuity as well.  KAATO has truly opened themselves up and poured everything they have into “Slam!”.  From building their own studio to writing all of the music and lyrics, they’re proving that they are a force to be reckoned with.

“Slam!” is available now on all major music platforms.

Kurt Lowney on “Slam!”:

“We wanted it to sound big, bright, and in your face! Its a collection of 8 rock songs with different scenes, colors, and moods that are free from the pressures of a definitive theme.”

KAATO will be going on tour in Japan beginning April 5th and will be releasing a new music video shortly after their April 14th return. Their upcoming music video will be paying homage to the golden age of music videos, the 90’s. With 70’s flair, analog film emulation, lens effects, and luxurious rock n rol textures. If you happen to be in Japan and want to catch KAATO live, tickets are available on their website. 

About KAATO

KAATO is a Nashville, Tennessee based rock band made up of Kurt Lowney (vocals), Mika Nuutinen (bass), Hunter Lovan (lead guitar), and Christopher Williams (drums). Originally from Australia, the band was founded in 2011 by singer/songwriter Kurt Lowney. KAATO had their first international tour co-headlining with Mitch Malloy in the UK after their self titled album was released in 2016.  Kurt and Mika made the move to Nashville permanent in 2018 and started work on their newest album “Slam!” from their home studio, which allowed them to fine-tune their sound until they got exactly what they wanted. You can follow KAATO on Instagram and Twitter, or visit their website for updates and news. 

6 Things to Know Before Promoting Your Song

AMW - March 25, 2019

In this day and age, promoting and marketing anything, especially music, is easier than ever. You don’t have to wait for a music producer to discover you at a club or a bar, nor do you have to sing on the streets just to be heard by the masses. Everything has switched to the digital sphere, so you need to keep up with the times when it comes to your song promotion. You can be the best singer or musician out there, but if you don’t have the right marketing strategies, you won’t be heard. Here are the 6 things you must know before promoting your song:

1. Set a Release Date

This is important because even if you don’t have your song finished, you can still manage your time and stay focused so that you can complete it before the due date. Setting a release date also helps your fans to spread the word and hype around. It can also help you to find sponsors, especially if you mention in the proposal when you plan on releasing your music. This gives your work more credibility and it becomes easier to market your music.

2. Tell Your Story

Every song or album has a story to it. Find out what is interesting about yours and use it as a story for marketing your music. Adding a story gives more meaning to your songs; add a layer of depth and artistic appeal to it. Since just promoting your song will seem kind of pushy, adding a story will make it more personal and engaging.  

3. Have a Bio and Press Release

If you haven’t written a music bio and a press release for your music, then we suggest you get with the program and do so as soon as possible. Send these to all the venues you might be playing at and upload them on your blog/website and other press outlets. Having a bio helps in your song promotion immensely. This is what you pitch to the radio stations and other media outlets before your song comes out.

4. Update Your Website and Social Media Accounts

If you have a YouTube account, then talk about your song’s release date at the beginning and end of every video. Keep on regularly posting on your social media pages about your upcoming music and also include it in your mailing list.

5. Create a Visual Element

Marketing your music has many components. The audio is not the only thing that matters; you need to use the visual element to entice people. Posters, banners and promotional videos with a song playing in it are good ideas to grab the attention of the audience.

6. Stay in Touch with the Press, Radio and Peers

Everyone plays a role in promoting your song, so always stay in touch or establish contact with every one of them.
After you get these sorted, you are now ready for promoting your song.

Get Your Music More Plays with These Easy Steps

AMW - March 19, 2019

The days of just uploading your music on SoundCloud or YouTube are long gone. If you want your music to be successful, you need to have a plan in place to get your music in front of more listeners. It is next to impossible to get your music more plays if you don’t have many followers or a plan for letting the world know of your music. Here are some surefire tips that will make your songs more popular:

Cover a Well-Known Song

When you are trying to break into the music industry, being original is a key ingredient, but since you don’t have enough backing or a fan following, you wouldn’t want to risk your original content being copied off by someone more famous. One of the best strategies to get your music more plays is to cover a popular song. Covering a hit song and putting your own cool spin to it will definitely get more attention because people are always looking for different versions for it online. If people like your cover, they will definitely come back to listen to your other songs as well.

Use Words from Other Well-Known Song Titles

This is a piggybacking strategy to attract more people. There are have been cases of independent or lesser known bands with common songs names that have gotten a spike in their music sales simply because there was another chart-topping song with a similar or exact title. Now, this isn’t to say you copy a song name word for word every time, but you can definitely use common words.

Make Yourself Known

Sometimes you have to go and make people listen to your music physically. Head out to places where people will be open to listening to new and different music such as clubs, bars, music stores, radio stations, colleges and ask them to play your music there. Contact podcasters and ask them if they will be willing to use your music in their episodes.

Make a Music Video

If you are willing to and have a budget to do so, then making a music video will definitely help you get your music more plays. Make sure that it is unique and interesting and matches with the theme of your song. Share the video on all your social media platforms with a link for streaming and downloading.

Get On a Streaming Playlist

Streaming websites, such as Spotify, are websites that are focused on people sharing great music with each other. Spotify lets people create their own playlists. You can get popular depending on how much you share or the type of music you put on Spotify. If people add your work in their playlists, then your music will get more plays easily.

Have a Pre-Release Plan

Look to build lasting relationships with different people in the business so that they can spread the word about your music. These people include other artists, publicists, fans, friends, bloggers and influencers. You can even comment on other people’s pages and mention your music link so that others can check it out.

With these easy steps, your music will surely get more plays and will be streamed more often.

The Importance Of Being Branded

AMW - March 11, 2019

Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for your company for a number of reasons. Not only does branding make a memorable impression on your audience but it allows them to know what to expect when they come to you. Your audience will help with word of mouth marketing once they feel familiar with your brand and what it represents as well. Making it easy for your audience to define and talk about you can help your business to flourish.

A well grounded brand can change how people perceive your business, increase awareness about your company and drive new business. To put it simply, your brand is your promise to your customers so it’s important to take into consideration all of the positive things branding can do for you.

Recognition

Having a brand helps keep all of your marketing and messaging pointed in the same direction, which helps you look more organized. When you look organized and professional, prospective clients will be more likely to trust you, making them more comfortable in turning over their hard earned money to you.

New Growth

The most profitable companies, large and small, all have the same thing in common. They have all built strong branding. The easiest way to get new growth is to have clients who believe in your brand so much that they refer their friends and family to you. No matter how much they trust your company, however, they can’t spread the word accurately (or at all) unless you have succinctly defined your business for them in a way that’s easy to communicate.

Set Yourself Apart

Chances are, there are a lot of of other people and business in the world working in the same or similar field. If every burger place simply said “we have burgers” how would you decide which one to go to? Why would you waste time trying a new burger place, for that matter, if they all looked exactly the same. Branding that’s done well sets you apart from your competition.

Advertising

Merchandising is necessary for any growing business, no matter what kind of business it happens to be. Adding your logo to apparel, printed materials or packaging is another way to let your current audience advertise for you and provides more income opportunities for your business.

It Helps You Stay Focused

A clear strategy for your brand helps you to stay focused on your mission for your business. Strategizing with a defined goal in mind can save you time and money on your marketing efforts. You ( and any employees) need a common goal to work toward.

Build Strong Connections

Strong branding connects you to your audience on an emotional level. At the end of the day, what you’re really doing is building relationships. If you want them to be long term relationships, you have to you have to become emotionally involved with your consumers in some way. They are giving you their time and money, giving them a consistent customer experience in return is your way of repaying them.

The Benefits of Digital Marketing

AMW - March 6, 2019

It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. They can learn everything they need to know about your brand and any products you may have in one place and then buy them immediately.

Naturally, if a brand wants to be successful (or bare minimum, survive) they need to find a way to reach out to this instant audience. The most logical way to do that is to go to where your audience already is: the digital marketplace. Brands are able to use digital marketing strategies to improve their revenue growth expectancy through higher conversion rates. Higher conversion rates mean more business.

Access

ADigital Marketing gives you access to a mass market quickly and at a more affordable price than traditional marketing. 72% of consumers connect with brands already through their various digital marketing channels. An effectively planned digital marketing strategy can reach your ideal customers at a lower cost than traditional marketing avenues.

Measurable Results

MTracking your metrics will never be simpler than with digital marketing. There are so many apps and websites that have built-in ways to track your metrics so that you can see the effects of your marketing campaign throughout the day. Sites like Google analytics helps you to see everything in real time including conversion rates, bounce rates, most active time of day and number of visitors.

Compete Bigger

You can level the playing field using digital marketing to compete with bigger corporations. Online advertising can be seen by the whole world, so you’re not limiting yourself to one region. Brands can test in new markets and reach audiences they might not be able to, otherwise.

Higher Conversion Rates

Because your audience is able to research your products and buy them with just a few clicks, they’ll be more likely to make decisions about your brand right then and there. Other forms of media require people to get up and go to a store or make a phone call just to get more information. Digital marketing makes the entire process quick and seamless.

Audience Inclusion

Your audience can be involved in the process of your digital campaign simply by passing it around. Social media makes it easier for your current audience to introduce you to their friends, family and even acquaintances. The digital ad campaigns you create can be easily passed from user to user until it becomes viral, which is why it’s so important to build your campaigns carefully.

Social Interaction

It’s much easier to earn people’s trust and build a solid brand reputation in shorter amounts of time by utilizing digital media. This enables you to shorten your response time so that your audience feels that your brand is easy to engage with. The more you interact with your audience, the more you will be able to refine your customer profile.

7 Surefire Tips That Will Help You Secure Sponsors for Your Next Event

AMW - March 5, 2019

As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands that will help boost your musical career to new heights. Here are 7 surefire tips to getting sponsors for your event:

1. Make a List of All the Companies or Brands You Want to Target

First things first, you need to know what type of brands you want to approach. Make sure to have at least 10-15 brands that you can narrow down because let’s be real, not every company will accept your proposal. For this reason, keep realistic expectations and have the maximum number of options.

2. Do Your Homework about the Company

You need to know who you are approaching; therefore, carry out thorough research on what the brand is all about. Keep a diary or have a folder where you can note down all the important information about the company, including contact numbers, emails and names of people you need to get in touch with such as marketing manager, etc.

3. Show the Company What Your Band is All About

Since sponsorship is a two-way street, you must also showcase how your band can be beneficial for them by promoting their products and services. Talk about how your band is quite popular in your area and other clubs. Explain how as an artist/band, you have the personality that matches or resonates with the brand.

4. Create a Press Kit

You can make a press kit by keeping specific brands in mind and customizing it to their company’s vision.  You can have pictures or videos of you promoting their product or service. Make sure to express your enthusiasm for promoting their product in a genuine way and not as someone who just greedily wants sponsors. You must also include the demo of you playing so that they know how you sing and play. Include links to your YouTube channel or website as well.

5. Start with Small Sponsors First

Don’t aim for big-name sponsors as rejection from them can make you give up easily. Start with smaller ones such as local businesses in your area and then work your way to the top.

6. Call Them Up

In conjunction with the email, you follow up by calling them. This is a much more effective method because it shows them that you are serious about this. Don’t be afraid of cold calling and see how things go from there.

7. Don’t Show Signs of Desperation

This is very crucial for promoting yourself to sponsors because they can smell desperation from a mile away. Act confident and so self-assured that they don’t ever doubt you. You have to be persistent and committed, but don’t pester them. Follow up by calling or emailing, but don’t do that multiple times a day or every day.

Lastly, don’t give up on getting sponsors for your event. Stay in touch with them just in case they change their mind. If you get a sponsor, then make sure to know everything about the deal before you sign the agreement because it is a long-term thing.

The Benefits of Hiring a Sponsorship Consultant

AMW - March 1, 2019

Brands use sponsorship to enhance their audiences emotional connection to them through their experience with an event or activity. The support from sponsors for a brand can improve their public image, attract new customers, increase profitability, and meet business goals. Sponsorship is an excellent way for a brand to create pointed outreach towards their ideal customers.

That being said, putting together a deal involves finding sponsors, evaluating property and negotiating deals, which is an extensive amount of work. Without the necessary know-how to put a sponsorship campaign together, a lot of moving parts can fall through the cracks. From dealing with the media to planning events, it’s in a brands’ self interest to find a consultant to walk them through the complicated process.

Specialization

When you find the right consultant, they come with a highly specialized skill set. A successful sponsorship consultant will provide an effective process to analyze and understand your brand based on your particular business and proven methods they have used in the past. By serving as the facilitator for this process, they are able to ensure that your project stays productive and on track.

Targeting

A consultant can help your brand target a niche market through sponsorship by creating a marketing strategy to reach that group. A well placed sponsorship can take your brand awareness to new heights, real human connections are your greatest asset. Your consultant will be able to link the strategy with an effective execution.

Perspective

Sometimes you need an outside perspective to best target your audience. A professionals viewpoint and experience will be able to give your campaign the edge it needs to be it’s most effective. A consultant will conduct an honest assessment of your brand’s current standing and the necessary trajectory towards your goals. They will be able to tell you what is working for your brand, and what isn’t, better than someone who is on the inside.

Set a Standard

The benefits of a sponsorship are insurmountable if done correctly. Which is why it’s so important to bring on an experienced consultant. A sponsorship can help a brand distinguish themselves from their competitors. One example being if a brand shows an ethical commitment to the community, potential customers will be likely to choose them over a competitor. Interaction with your brand is how your audience defines their entire relationship with your business. When sponsors associate with your brand, it lends you credibility.

Save Time

Save yourself some time by bringing someone on with plenty of experience. A consultant will be able to know the most direct route to attain your sponsorship goals. Not only in planning any sponsorship events, but a knowledgeable consultant can help by boosting productivity, cutting extraneous steps, and streamlining the process from start to finish. It’s a wise investment in the future of your brand.

AMW has a range of sponsorship consultancy packages to help your brand reach your target audience. From demographic targeting to sponsorship management, AMW has the expertise to help you grow.

Deane Nesbitt Jr. set to Release “Soundtracks in the Sand” March 15th

AMW - February 28, 2019

Deane Nesbitt Jr.

Never learning to read sheet music, law and business professional Deane Nesbitt Jr. has made a career in music

Los Angeles, CA – February 28, 2019 — Hailing from Toronto, Canada, Deane Nesbitt Jr. is a music composer with several years of experience in the industry. His latest project is one for the books. Recorded at Harlow Sound in Toronto, his latest work, “Soundtrack in the Sand” is set to be released on March 15th, 2019.

“Soundtracks in the Sand” was inspired by two short films that have Deane’s music as a soundtrack, “Change for Chimps” and “Legacy of War”. It contains the music from both films, as well as music from a short video, “Upbeat”, which has an engaging twist. The music shows African, Caribbean, Mexican and Celtic influences, as well as North American, including a couple influenced by the far north.

“Change for Chimps”, features Jane Goodall and won an award in the US for Most Uplifting Film, and an award in Canada for Best Family Film. “Legacy of War”, features veterans from World War II and original film footage from the war. “Legacy of War” was shown at the Canadian War Museum last November 11, as part of the remembrance ceremonies. With so much success in recent years, Deane is excited for the release of his new project “Soundtracks in the Sand”.

Although Deane has composed music for years, he does not read music. His unique background consists of practising law for 16 years, co-founding an investment management company and writing an illustrated history of a 1912 investment bank. Deane’s music has been aired on over 300 radio stations across the US. One American reviewer ranked his most recent project among the best 100 music CDs of 2015 and the best dramatic music of that year.

Soundtracks in the Sand” was composed by Deane Nesbitt Jr. Arranged by Brian Gagnon and Deane Nesbitt Jr. Keyboards: Deane Nesbitt Jr. and Brian Gagnon. Also featuring Cesco Emmanuel (Guitar), Ian Goodtimes (Bagpipes), Daphne Nesbitt (Lead Vocals), Deborah Quigley (Uilleann Pipes) and Ira Zingraff (Trumpet). Produced by Brian Gagnon.

Although Deane’s new project will not be available until March, you can listen to his current tracks on all major music platforms including Apple Music and Spotify. For more informaiton about Deane Nesbitt Jr., you can visit his website. 

About Deane Nesbitt Jr. 

Deane Nesbitt Jr. is a Canadian musician, composer and recording artist. His music has been aired on more than 300 radio stations across America and Canada. His recent CD, Music in Search of a Movie, won the Philby Award in the United States for being one of the top 100 music CDs of 2015 and the Best Dramatic Music of the year. The album ranked on five CMJ charts for New World Music, reaching one of the top three positions on each. You can listen to Deane’s music on Spotify.