Mike11’s New Single “My Tata” featured on Reuters Colossal Times Square Digital Billboard

AMW - January 18, 2018


If you’re in New York on the corner of 43rd and Broadway, look to the giant 23 story high billboard on the Reuters Building to catch a glimpse of the hottest song of the new year, “My Tata” by Mike11. The energy of the city and the people are a perfect match for the intensity of the track. “My Tata,” features R&B singer Jeremih letting loose a sultry flow as he searches for his ‘Tata,’ his ideal woman.

Mike11 is a musician, songwriter, and producer from Lisbon, Portugal. He is one of the few people in the world who plays the Portuguese guitar, which he learned to play under the instruction of the renowned guitarist Arménio de Melo. Influenced by the legendary Carlos Santana, Mike11 uses his unique talent to infuse hip-hop and R&B songs with captivating new sounds. Mike11’s next release, “My Tata,” features R&B singer Jeremih.

Official Website: www.mike11world.com

How to Solve the Biggest Problems with Brand Design and Brand Identity

AMW - January 17, 2018

Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering because of them. The reason brand design is so hard is that it is art, and you cannot objectively measure whether a brand identity is good or not until you have gauged people’s reactions to it. The biggest and most common problems with brand design can be solved by understanding three basic brand design truisms.

Stop following trends

Brand design and identity should never follow trends. Brand strategy and marketing strategy should totally follow the trends, but not design. The difference between these is vast. Think of brand strategy and marketing strategy as something cosmetic like getting a haircut or a new wardrobe, because these things don’t fundamentally change a person but do change how that person is perceived. The brand identity and design is like a person’s personality; it shouldn’t be something that changes with trends, it is the core set of values behind the brand. If you keep changing your identity to follow trends it just shows that you have no identity. If you create a brand around a trend do not be surprised if your brand fails as the trend becomes less popular.

Minor variations are good

Brands designs get stale with time. This doesn’t mean that companies have to completely change everything about them; a better way is to keep bringing minor variations again and again. Look at Coca-Cola, one of the world’s most successful brand designs. If you were to ask people they will tell you that the Coca-Cola logo has stayed almost the same for the last 100 years but if you look at the logos you’ll see minor additions and changes happening every few years. Minor variations in the logo and brand identity are okay because they let you retain the previous identity without going stale. People made fun of AT&T for switching to lowercase letters and becoming at&t but that small change modernized the brand.

Reinvent only as a last resort

Since brand identity is the core of the brand, it should only be changed when absolutely necessary. If your brand seems outdated and people are not responding to it at all it is okay to give up on it and come up with something new. If you reinvent for reinvention’s sake no one is going to like it. A great example is the recent rebranding of Instagram. Instagram had a very distinctive and iconic logo, which they changed to a gradient logo that looks like any other logo around. People don’t like the new Instagram logo because it completely changes the identity of the app they love without any reason. Instagram wasn’t stagnating, they weren’t losing users, and people weren’t switching to other apps. Do not reinvent the brand unless it is necessary.

 

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Strategies to Refresh and Rebrand Your Established Brand Identity

AMW - January 10, 2018

The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, but it’s a whole other world when you rebrand correctly. A good entrepreneur should always evaluate the pros and cons and understand what the difference between these two options really is.

When thinking about rebranding, it’s important to comprehend that there’s no one way to do that, nor is there a way that ensures your rebranding technique will get you exactly the result that you’re in search of. However, the reasoning as to why the company wants to consider rebranding plays a huge role in determining which strategy they should opt for. Here are two common types of rebranding:

Partial Rebrand

A business that is well established and is looking to refresh and update the services, identity or marketplace of the company is one that would generally perform a partial rebranding. By doing so, the company is able to tweak some aspects of the brand in order to replicate a novel focal point. This can be anything from a contemporary look to introducing new products in the market.

Full Rebrand

When a company opts for a full or complete rebrand, it is highly possible that the reasoning behind it is to emerge into something absolutely different and new – something along the lines of a completely fresh identity. This might occur when dual companies merge into one and require critical changes in order for their new, unified brand to thrive. In other words, the brand gets a complete makeover – from head to toe.

Do You Even Need to Rebrand?

Rebranding is great if you know exactly why and what you want to do so for. However, there are many companies and entrepreneurs that rebrand simply because they aren’t seeing profits or their marketing isn’t good enough. Basically, the motive behind the decision to rebrand is what matters the most.

When Not to Rebrand

A reason to reconsider rebranding is when you’re just trying to rebrand because of a decline in sales cycles, failure to get a solution to pitiable brand awareness or horrid advertising efforts. If the only reason you’re opting to rebrand your existing brand is due to marketing push or to generate murmur, then a full rebrand is certainly out of the question. In fact, this can actually do more harm than good to the company. The better option would be to reevaluate your marketing strategies.

When to Rebrand

The company’s values, purpose, mission and market should certainly come into consideration when one is choosing to rebrand. Whatever the brand is, it is important that it is aligned with these things. If the website, marketplace, tagline, services or even the messaging doesn’t match the direction that the company owner holds, then a full rebrand is certainly the correct option for the company.

All the aforementioned points can make a brilliant strategy when you’re planning to rebrand your company’s established brand identity.

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Mike11 searches for The Perfect Woman in New Single “My Tata”

AMW - January 9, 2018

“My Tata” features R&B recording artist Jeremih and is produced by Scott Storch

Los Angeles, CA – January 9, 2018 — “My Tata,” the latest single from rising guitarist, songwriter and producer Mike11 may be the first song to be inspired by a Netflix Original Series. After watching the hit Netflix series “Narcos,” the song’s theme emerged after Jeremih found his inspiration in the nickname for Pablo Escobar’s wife Maria Victoria Henao, Tata.

In “My Tata,” Tata represents the perfect woman that all men seek, a woman who stands by her man through the good and the bad.

Released by Muzfam Records, “My Tata” features R&B heavyweight Jeremih who wrote the lyrics and was produced by 8x Grammy winner Scott Storch. “My Tata” will be available on Spotify, iTunes, Amazon Music and Tidal on January 12th. The official music video will follow the single release.

Influenced by hip-hop, R&B, and pop music, “My Tata” also appeals to Latin and European audiences as well. Mike11 lends his enthralling Portuguese guitar to the track, as well as lyrics in Spanish like “Amor” and the mix of “Yo Quiero” “Just you,” which means “I want just you (Tata).”

The sultry music video captures Mike11 in the midst of a seemingly forbidden relationship as his conversation with a beautiful woman is shrewdly interrupted by two uninvited party guests.

At just 20 years of age, Mike11 might be young, but he brings with him the sophisticated and worldly sounds of the Portuguese guitar. As one of the best musicians in his field, Mike11 is poised to bring this musical talent to the forefront of global culture while introducing the Portuguese guitar to a wide audience. Inspired by Carlos Santana, Mike11 is using his uniquely fascinating style to change the face of music.

Producer Scott Storch says, “I was so happy to work with Mike11 once I saw his amazing skills on the Portuguese guitar. “My Tata” is a timeless song with beautiful music, and Jeremih killed the verses making a perfect harmony. Without a doubt, this song will be an international hit.”

The release of “My Tata” is just the beginning. Mike11’s debut album is also slated to be released later this year.


About Mike11
Mike11 is a musician, songwriter, and producer from Lisbon, Portugal. He is one of the few people in the world who plays the Portuguese guitar, which he learned to play under the instruction of the renowned guitarist Arménio de Melo. Influenced by the legendary Carlos Santana, Mike11 uses his unique talent to infuse hip-hop and R&B songs with captivating new sounds. Mike11’s next release, “My Tata,” features R&B singer Jeremih.

Official Website: www.mike11world.com

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5 Way to Make Your Brand Messaging Stand Out From Your Competition

AMW - January 3, 2018

In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand.


Offering something unique

Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard on the side of the road, it can seem difficult to offer something unique. If it’s a shoe design, you can at least provide a new pattern or decal on the side, but what customers are really looking for is an entirely new concept. Whether in the realm of basketball, cross training, or skateboarding, there are still unique concepts to be offered in the shoe realm, it just can be hard to put your finger on right away. As far as the importance of typography and clean design in advertising, think about Disney and how unique they were when they came on the scene. They really created an absolutely unforgettable brand! When you get into the arena of trying to capitalize on the gluten free or health food craze, you may have to work hard to ensure that you have an edge over your competition and stay unique.

Interaction With Audience

With the advent of social media and all of the opportunities it offers to connect and interact with your audience, a basic formula of sorts is still available to develop a great plan. Finding ways to cultivate new relationships, nurture existing ones, and listening to the feedback that they all offer. Let’s use the example of running a vintage antique store. While someone was manning your storefront, if you spent a third of your day looking for new customers or beefing up your web content, a third of it maintaining your current order status and followup, and the other third answering questions on a form of Q and A forum, you’ll be set up for a pretty lean day to day operations plan. Instagram is a key tool; we have learned over the past years that customers love to see images.

The Visual Appeal

Many marketers now know that people process visual information much, much faster than they do text. From infographics to slick logos and smartphone apps, the race to truly appeal to the visual element of customers is now as fierce as ever. When you truly manage an out of this world and effective visual appeal, you not only guarantee a solid customer perception of your business, you also spread the message about what your brand really means to people. Some of our favorites have been Skechers, BMW, Sony, and Red Bull; don’t you have to admit that after seeing their print or web ads, you sort of keep coming back for more? All of these visuals resonate well with the potential customer, and we don’t recommend skimping on the elements that appeal to the eyesight.

Taking Action/Executing A Plan

This is one area where only the toughest, leanest visionaries with the deepest action plans will finish in the long run. Whether you are bringing in huge guns from a multi-faceted agency, or just using one outside consultant to beef up your plan, the execution and taking action mantra must be taken seriously. Even though you can never quite predict exactly what consumers will do and how they will behave in the purchasing process, the calendar of events will be instrumental in formulating your future. Some of the most important things to map out are website launches, tweaks, planned interviews, test launches, focus groups, and budget meetings. When you start freestyling and not following a schedule, things can get out of hand fast. One of the best opportunities to plan is in the realm of raising capital.

Follow Through

We found this quote that really summed up the virtue of marketing: “The plan for your marketing year round is needed at front and center, not akin to being in a corner drawer with your tax returns”. Someone once told us about the best revision to their marketing plan they ever could have imagined, and it was during an intense follow through meeting. A brand that was in the business of marketing bands that were on the rise did not think that their presence at a local farmer’s market would benefit them at all. After being coaxed into doing so, they realized that their target demographic was literally crawling all over the market.

They had invested so much time in the implantation of the logo (still very important), revenue data, and focusing on youth marketing that they forgot about this uber-important opportunity. After spending some time at the market as an exhibitor, they gained valuable contacts from musicians that were ready to actually spend money to further their careers. Once you have your budget, your plans, and your vision aligned, actually making sure that a little elbow grease gets spread on top is going to seal your fate: a feeling of accomplishment and tons of pleasant inquiries festering in your inbox.

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The Ultimate Social Media Promotion Cheat Sheet

AMW - December 27, 2017

Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well.

Facebook

Facebook is the social network for everyone. Every other social network has some sort of niche, some demographic which is more prominent than others except Facebook. Pretty much everyone uses Facebook to some extent.

  • Facebook Pages: You NEED to have a Facebook page for your brand/artist. They are free to create and result in a lot of organic outreach.
  • Paid Facebook Advertising: Facebook has excellent targeting tools that let you reach out to the type of people most likely to be your customers.
  • Facebook Social Campaigns: You should also be running campaigns that encourage customer engagement and participation if you want to increase your outreach without having to pay for it.

Twitter

Twitter has become the main way for people to interact with brands. It is easy to see why – instead of having to follow a brand you simply tag them in your tweet to talk to them. Twitter only gives you 280 characters but there is a lot you can do with it.

  • Twitter Account: If your brand doesn’t have a Twitter account you need to create one immediately.
  • Hashtags: You NEED to create a hashtag for your campaign. A hashtag allows people to easily congregate around your campaign and at the same time allows you to track the success of your campaign. It also acts as an advertisement by itself. Do note that you can’t really control the conversation with a hashtag. McDonald’s found this out the wrong way when they tried to get #McDstories trending but people just ended up submitting horror stories of bad experiences at McDonald’s through the hashtag.
  • Paid Campaigns: Twitter also has a decent targeting system. Twitter advertisements are also great because they aren’t disruptive – they show up in your feed with a small ‘sponsored’ sign on them.

Integration with other campaigns

If you really want your social media promotion to make an impact then you need to integrate it into your traditional advertising campaigns. The best way to do this is through hashtags. There is a good reason we are seeing hashtags so much in television and print media these days – it allows you to easily track the success (or lack of success) of your promotional campaigns by seeing whether people respond through the hashtag or not.

You also need to add a similar theme to all your promotional campaigns. Use the same colors and designs but make sure that your post/advertisement is geared specifically for the network you are aiming for. A cohesive marketing campaign across many different channels results in a sustained impact on people. Also look into QCR codes and how they can lead people to your social media pages through print advertising.

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Top 5 Factors That Can Make or Break Your Kickstarter Campaign

AMW - December 20, 2017

In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur alone to surpass their competition and get their company off the ground if their Kickstarter campaign itself is a complete fail. It might be a difficult fact to swallow for most business owners, but it’s still true that too many of them do not pay enough attention to the methodology they’re using when they’re igniting their Kickstarter campaign.

Here are the top 5 factors that you should use if you don’t want your Kickstarter campaign to flop completely:

Making It All about the Money

If you’ve made the decision to select your career opportunity as a business owner, it’s rather evident that 80% of your decision was influenced by the amount of cash you’ll be acquiring in your bank account. However, making it all about the money never guarantees success. Whatever your brand or your product is, if you’re going to price it significantly higher than the market dictates solely to make a profit, and it’s at your Kickstarter campaign, then you’re bound to face failure regardless of your intentions.

Not Doing Your Homework

You’d be surprised at the number of business owners who don’t do their homework when it comes to their own Kickstarter campaigns. Knowledge is power, and if you’re not going to do a legitimate amount of research before you start your campaign, then how do you expect to get the results you want? Again, placing emphasis on money entirely is unwise because you’re not just going to make those bucks without knowing right from wrong in the corporate world.

The Campaign Isn’t Your Top Priority

Yes, this has happened in the past. A lot of business owners just hold a Kickstarter campaign in order to get the name of their company out there. What they don’t realize is that a bad start is a surefire way to make certain that your customer database will not be the strongest. You must do everything that needs to be done. Give them something that’s boring and pointless, and you’ll be mending that hole in your corporate reputation for a long time.

You Aren’t Investing Enough

Business owners, who try to save as much as they possibly can, even when it comes to their Kickstarter campaign, will obviously not impress a lot of people. Of course, if you literally have nothing to invest, then you can turn to more creative ways of making your product or your brand appealing to the general public, but if you have enough and still choose not to invest, do you even want this?

It Doesn’t Solve the Real Problem

If you want the general public, also known as your potential buyers, to find your brand or your product appealing and show some interest, then you must make sure that the product itself is useful to them in some way – and not to you only. A large number of business owners have made this mistake, and again, it is one of the best ways to guarantee Kickstarter failure. Solve a problem by giving something to the buyers that actually benefits them.

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The Ultimate Cheat Sheet on Branding Your Side Hustle

AMW - December 13, 2017

Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund their studies or whatever they need the funding for. However, the idea of having a side hustle is a lot easier than actually having a side hustle that truly works for you as an individual – just one of those things that are easier said than done.

However, that doesn’t mean you’ll have to compromise your abilities just to find a side hustle that truly works for you. But if you’ve already found your side hustle, and have just been wondering about how to brand your side hustle, here are some points to consider to help bring you success.

Treat Social Media like Your Best Friend

Even in this day and age, there are a lot of people who simply choose to ignore the power of social media. Needless to say, that’s literally the most ignorant thing one can do or say especially when it comes to branding. More and more business owners have actively taken part in recognizing the power of social media when they’re branding their brand or product. At the end of the day, the whole purpose of branding is to increase your customer base.

Regardless of what your side hustle is, sharing it with your followers is certainly one of the best ways to grab the attention of people from all across the globe. For instance, if you decide to sell clothes, making a page on social media websites such as Facebook, Instagram and Twitter will certainly help you portray your brand the way you want to while also reaching out to thousands of people.

Creativity is Key

Often times, you may not give your side hustle the importance that it truly deserves, but once you do – the payout will be well worth it. If you’re creative with the way your brand is displayed, you’re sure to have people lining up. The main purpose is to give the customers something that is both appealing to the eye and to the mind as well. When you leave creativity out of the mix, it’s highly possible that most people won’t even take the time to find out what you’re all about.

Do It for Your Customers

A lot of business owners make the common mistake of creating products that only benefit them. They don’t think about what the customers want or like or dislike. If you really want to maximize the profit you get from your side hustle, it’s imperative that you keep your customers in mind at all times. Nobody is going to spend their hard earned money just because you’ve established a side hustle. It has to be something that they need in order for them to make the purchase.

 

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We Explore The Future of Business PR

AMW - December 6, 2017

Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it’s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? They continue to shrink in size. It is undeniably unfair, but that’s just how it is. When we talk about the future of business in public relations, there are multiple possibilities of what the prospects could be.

Revolutionizing the PR Industry

There are a lot of changes that are currently taking place in the business PR industry. The overall reason behind this is that the focus areas are changing, but in order to make that happen, there are plenty of small changes that need to happen first. However, the PR industry doesn’t just function on one thing. There are multiple areas in the PR industry, and when businesses chose to launch a campaign, they normally have to choose one of the three: Traditional PR, Social Media or Advocacy PR. More and more companies have been focusing on reaching out to the people through social media, while traditional PR is slowly starting to diminish. As for Advocacy PR, it’s still existent and rather important.

So How Do These Changes Affect the PR Industry?

Regardless of what route a PR company chooses to take, the future of the PR industry certainly lies in producing and further promoting gripping content – supercharged by analytics and data. Needless to say, the pedestal of the PR industry is the storytelling aspect. However, regardless of the storytelling abilities one company holds when it comes to PR, the sophisticated data techniques that come into consideration are certainly what matter the most. Brands currently in search of PR assistance should first understand that the power of the decision and the outcome is entirely in their own hands. The future of the industry isn’t one that is going to just make do with whatever that is thrown at the company. It’s a whole other ball game now.

Easiest Way to Understand the Prospect of Business PR

In layman terms, there’s only one way to set the record straight in business PR: acclimatize to the new ways, or fall behind. There’s no easier way to say this. But no matter what changes are being amplified in the business PR industry, there’s no room for waiting or turning back. Either you adapt to the new ways of the PR industry or you’re sure to get left behind. This doesn’t mean it’s a bad thing, but that it’s just the way things are going to be now. There’s absolutely no room for reverting back to the old ways. The evolution is in place, but you can expect it to apply to everything in no time.

 

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The Complete Guide to Networking via Social Media

AMW - November 29, 2017

In this day and age, the general population relies on social media for all sorts of things. From seeking advice on public forums to searching for the ideal partner, social media has a solution for it all—or so it seems.

However, with the popularity of social media being sky high, many even turn to it for the purpose of networking. Before the evolution of social media, people found it rather difficult to build a network among those who had the similar interests. Dinner parties, social events, drinks, etc., were arranged solely for the purpose of networking among people whose interests matched to each other.

How Can Social Media Be Used for Networking?

Ever since the birth of and later, the evolution of social media, things changed and many believe that this happened for the right reasons. It is rather easy to network on social media, owing to social networking platforms such as LinkedIn.

Such platforms give you the rare opportunity to not only network with people from different industries but also to find jobs without having to cold call or knock on doors. The people on these websites are usually professionals and will give you the information that you need before you can set up an interview.

How Do Social Media Platforms Contribute to Networking?

Web sites such as LinkedIn, serve the purpose of networking without having to make the effort of arranging specific dinners and other such events just to interact with people whose interests are alike. LinkedIn has a user interface that allows you add your career and experience, as well as your interests and the sort of people that you would like to interact with.

Once the platform has this information, they present you with suggestions of around 10-15 people whose interests match yours. Once you have added them to your social network, you are given the option to converse with them via social messaging.

On websites such as LinkedIn, you will come across a large number of people working in different workplaces, offices and even industries. This gives you the opportunity to socialize and interact with people from different fields, which was impossible or difficult, to say the very least, back when social media did not exist or did not give the option of safe networking.

Is Social Media a Safe Place for Networking?

The good thing about this is that each profile on social networking platforms is verified and although you shouldn’t trust everything you find on the World Wide Web, the majority of the users on these websites are harmless, as long as you aren’t looking to find friends on shady websites that lack verification and are not genuine.

However, even then, it is advisable that you take safety precautions and do not interact or exchange personal information with someone that seems untrustworthy. It must be noted that you should never exchange personal information such as credit card numbers, your ATM pin, your house address or even your phone number with someone that you do not know.

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Jackson Wang to release new single “OKAY” on November 30th

AMW - November 28, 2017

Los Angeles, CA – November 28, 2017 —  Superstar Jackson Wang’s last single, “Papillon,” climbed to second place on the iTunes and Apple Music charts for the second place in Hong Kong, Singapore, Thailand, Vietnam, and Malaysia, second only to Taylor Swift.

Jackson’s latest single, which he’s releasing on November 30th, “Okay,” follows the themes outlined in “Papillon,” and finding freedom in expressing your individuality. “Okay” explores what happens when we stop settling by accepting an average life and become who we truly are.

“Okay” opens with Jackson laying down a laid back, dreamy flow. From there, he builds to bigger, bolder beats, as if he’s discovering his true identity along with his listeners. At the end of the song, Jackson authoritatively declares that he is “feeling good right now”. “Okay” is the truest expression of Jackson’s belief that “No matter how frustrating and challenging life will be, I have to stand up and fight for my goals.”

“Okay” delivers Jackson’s unique style of Hip Hop that his fans have come to expect. As a hard-working artist and performer, Jackson is the primary creative force behind the new single as the lyricist and composer. He also arranged the track and was involved in planning the release, down to the last detail. Jackson takes his art seriously, and it shows.

The lyrics that Jackson wrote for “Okay” express all the doubts, confusion, and helplessness we feel when the divide between our inner hopes and the compromises that we are forced to make every day becomes too wide. By expressing this universal truth, Jackson has positioned himself to continue to create music that is not only catchy and fun to listen to but has the potential to help listeners all over the world become the best they can be.

His last single, “Papillon” triggered a lot of attention from fans and media across the internet. Jackson got over 1 million views on his latest YouTube video “Papillon” within 24 hours of release. On Weibo, the microblogging topic # Jackson Wang Papillon # attracted more than 59 million discussions and more than 27 million views within two days, and landed Jackson on the  “Weibo hot topic list” and “Weibo hot topic Music.”

One of the most influential and popular hip-hop websites in the world, World Star Hip Hop also posted a feature article on “Papillon” on the homepage, which made Jackson the first Asian Rapper to be featured by World Star Hip Hop.

In addition to being a creative composer and a singer with remarkable stage performance, Jackson Wang is a new fashion force, ranking among “Asia’s Most Stylish Faces.” His signature looks support his reputation as a leader in his Hip Hop community. With all the excitement surrounding his latest tunes, Jackson’s fans are eagerly awaiting his new releases in 2018.

 

About Jackson Wang

Jackson Wang is a K-Pop star and media personality from Hong Kong. He is most well known for his work with the boy band GOT7, a group known for their dance performances inspired by breakdancing and martial arts. Jackson is also well known for his TV appearances across a broad range of genres, including dramatic series, variety shows and hosting a popular cooking show. He regularly engages with his fans on Weibo, which has led to him being one of the most searched artists in China. Jackson’s latest project is his debut solo release, “Papillon.” For more information, follow Jackson on Instagram or Weibo (@jacksonwangG7).

Official YouTube Page: https://buff.ly/2mCU5pe

Official Instagram: www.instagram.com/jacksonwang852g7

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Black Friday 2017 – 30% OFF

AMW - November 22, 2017


Our BLACK FRIDAY SALE is here!
Great discounts on our most popular services.
Take advantage quickly as this will only last a few days.

30% Discount Code: BLACKFRIDAY

Click here for more information.

Genius Ways to Use Hashtags to Promote Your Project

AMW - November 22, 2017

Gone are the days when an entrepreneur would have to go the extra mile just to get their brand name across or distribute flyers if their brand was hosting an event. In this day and age, social media is the norm, and the entire world is on it – there’s no better way to reach out to such a large number of people than using social media. But that doesn’t mean anything you post on social media will get the same attention.

In fact, just one search-run on Facebook, Instagram or Twitter will tell you the truth about how many brands, companies, and entrepreneurs have tested their luck with hashtags and social media but to no avail. There are a lot of reasons why this is the case. We’ll refer to it as ‘hashtag etiquette.’

Hashtag Etiquette

If you’re going to use hashtags to grab the attention of potential customers and get your brand name across, then it’s important that you at least have a basic understanding of how hashtags are supposed to work. A few tips:

  • Do not make the rookie mistake of using ‘@’ instead of ‘#’ when you’re putting up hashtags.
    If the name of your project is more than one word long, avoid adding a space between the words.
  • Capitalize each word for the sake of readability. For example: #BostonPromo17
  • Try to limit the character count of your hashtags. For example: Instead of using #BostonPromotionOfTheYear2017, limit the characters, keep it short and simple: #BostonPromo17.
  • If you’re facing problems when it comes to finding a legitimate hashtag for your brand or your project, take a look at ‘trending hashtags’ on Facebook, Twitter or Instagram to get an idea of what works and what does not.
  • When using hashtags, always ensure you’re in touch with your audience. If you’re just going to ramble on without keeping the audience in mind, you’re not going to see an increase in your followers, viewers or overall customer database.

Using Hashtags for Your Project

Once you get the hang of what you should and should not do on the globe of hashtags, you’re probably ready to start promoting your project. However, this isn’t exactly the easiest thing to do because there’s never a legitimate guarantee that your hashtags are going to get you where you want them to get you.

Tips for Promoting Your Project

One of the most prevalent mistakes people make when promoting their brand or their project is going overboard with it. If you’re going to use twenty different hashtags, your initial motive is sure to lose its purpose. Stay on message. In addition to the hashtags, make your content unique as well. Instagram’s ‘boomerang’ feature is certainly great for this purpose. The goal is to create eye-catching content.

If your main motive is to see an increase in your customer database, giving shout-outs, free gifts, or introducing healthy competitions amongst your existing followers through exciting contests will definitely help a lot.

When using hashtags, don’t limit yourself. Get creative!

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Happy Thanksgiving from AMW

AMW - November 20, 2017

Marilyn-Monroe-Thanksgiving

We would like to take the opportunity to wish all of our current and prospective clients Happy Thanksgiving!

May your table be surrounded by family and friends this Holiday Season.

Signs It’s Time to Give Your Brand a Makeover

AMW - November 15, 2017

There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also means that the brand is going to suffer whether they see the clear picture or not. There’s nothing wrong with rebranding though, because whatever the reasoning, a fresh look can never do much harm – unless your customer database really doesn’t like the new look that you’re going for. Of course, a lot of thought should go into new brand design.

Sometimes, brand owners really are not aware of the signs that they are in dire need of a revolution even if the signs are very obvious. However, many people might have second thoughts about giving their brand a makeover, especially if the thing that worries them the most is how the consumers are going to react to a change in the brand. But, if you’re making subtle changes to the brand, chances are that most consumers won’t even notice the change. Nonetheless, here are some telltale signs that it’s time to give your brand a makeover:

All You Talk About is ‘You’

More than a decade ago, marketing was all about the company, the owner of the company, the products or services and how they were initially introduced. However, in this day and age, no consumer just buys products from a company because of how they got there. Consumers buy products that are beneficial to them, not to the company. A necessary change is to incorporate a marketing strategy that is more focused on consumers rather than the company alone.

Your Rivals Are Better Than You

A brand’s rivals have a very large role to play in the way the brand is perceived by consumers and the brand’s overall reputation in the market. A little competition, granted that you succeed, is always healthy. If your rivals seem to be doing better than you, in terms of consumer satisfaction, profits, branding, etc., there’s a high chance that there’s a flaw in your strategy that’s making you lag behind.

Your Website Receives Few Visitors

A lot of companies make the common mistake of not paying enough attention to their website or online presence. It’s the 21st century and almost every product, from food stores to clothing, is available online. When a person wants to find out more about a brand that they heard about, they always head to the internet. But if your website lacks information about your company, goals or products, then potential consumers are sure to lose interest in a few seconds.

You’re Stuck in a Different Era

One of the most prevalent mistakes made by companies is that they don’t update their mission statement and goals despite having accomplished them a long time ago. If you’re still working with the vision you had back in the 80s, then you’re obviously slacking behind and the consumers of this generation are certainly not going to notice you. If anything, you’ll be catering to a specific age group which also means there’s going to be less profit.