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Soundcloud Promotion Strategies For Upcoming Artists

Taylor Brown - February 18, 2022

Many aspiring artists feel like promoting on SoundCloud holds no potential benefit to the growth of their musical careers because they believe the platform has become obsolete and outdated. However, this is simply not true – until an artist can fulfill their own ambitions of reaching heights that surpass their predecessors, they will continue to rely on traditional methods of promotion, such as through SoundCloud. While YouTube, Spotify, and Apple Music may provide new opportunities for artists to promote their music and strengthen their presence, Soundcloud can showcase new artists to important music curators, DJs, and industry professionals.

With the different algorithms and preferences in what platforms people would prefer to utilize, it’s good to try to establish some connection with this large platform. SoundCloud promotion might be a good start for some artists and/or a new platform to try to build on as well if you haven’t tried it out before. Here are some introductory things to look for when considering SoundCloud promotion services.

What Is SoundCloud?

Soundcloud is a platform of technology that enables artists and users to share their music with listeners as well as listen to other genres of music that otherwise might not exist on other social media platforms. It’s also helpful because a user can get insight into an artist’s work by listening to any combination of the master quality tracks being worked on, remixes from fans, and also finished versions of songs whenever they might happen to be released. Since these sound files are offered for free licensing it makes financial sense for an artist to share them on Soundcloud first with his/her most loyal supporters versus having it available on another website that may or may not offer similar deals.

Why Is SoundCloud Important?

Soundcloud is a good platform to use when dropping songs because it feels more like a social media site rather than a streaming service. Artists can get instant feedback from fans, and when deciding where to drop new music they prefer to give it a go on soundcloud before announcing a release date on other platforms as they like the levels of interaction and networking it allows them.

After a song goes public, people will discover it through word of mouth, by being featured on related platforms or by being mentioned in the press. There is also the option to have collaborations with other artists to promote the music further. These platforms all offer opportunities to share media and audiences of social media can be cross-promoted too so you can connect your networks, which usually means garnering a larger audience overall.

Soundcloud Monetization

SoundCloud monetization involves contributing to the content that SoundCloud is creating by streaming other people’s music and allowing them to make money off of this rather than being paid. It pays you a percentage of your advertiser cost which means that you don’t have to get ads sold or anything like that; it’s actually completely optional. You can also see when other people are listening to your music and let you know who, letting others know that you appreciate the traffic being brought in for playing your audio. When you’re joining other creators into getting their fans involved with the content on soundcloud, those are called mashups. Your purpose is to use somebody else’s song along with yours and get that percentage out of it as well allowing them to make more money.

Overall, Just like other platforms where you can monetize off of it, soundcloud also holds its own unique value. Since SoundCloud has already established itself as one of the best in terms of blogging platforms and also is great for your artists to be able to make money as well while they develop one’s career/fan base; You may be making most or all of your career capital off of SoundCloud but depending on what territory you are primarily doing it, there are several ways where you can make money on SoundCloud depending on what type of content you’re creating; It could be from your original works or from encouraging users to create ads that play prior to what they want to hear.

Best Practices For SoundCloud Promotion

Soundcloud promotion is best done by creating social media accounts on SoundCloud, and by picking the right demographics since you won’t be listened to if you don’t have listeners. Rewards should be given back to users that download tracks they like, while others just upload their songs on SoundCloud hoping that people will like them. You can create your own virtual music label on SoundCloud as a way of showing support for artists that share your taste for music and also get paid when people who follow your label’s playlists download songs from them (depending on the contract agreement between you and the artist.)

Overall, SoundCloud is a platform for artists to express their ideas and connect with fans,

who can show their support for the artists by listening to and sharing their work. Artists get the opportunity to promote themselves on this platform and acknowledge how appreciative they are of their most loyal supporters (that consider themselves fans).
For more information about the tools that we create for the Soundcloud promotion services, check out our latest packages we have available for 4 package deals. Each one is developed to help streamline this process and make it easier to manage on your end.

AMW T-Shirt Giveaway

AMW - February 17, 2022

Register now to win a FREE AMW® T-Shirt

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The Power Of Radio Promotion

Taylor Brown - February 11, 2022

Artists come up with a variation of ideas when it comes to their music and how they wish to promote it. Some methods aren’t as effective and reliable to reach a new audience however, not all on the skillsets of which and/or social media stalls for example can be loyal like with other methods for them as an artist to try to get their music heard on the radio by investing time and money in this avenue. Musicians still dream one day of getting their song played on the radio – which is still considered one of the greatest placements for them.

Radio promotion is a great tool for any band or artist who wants to break onto a national level. Getting started requires some networking and pitching your songs, but if you don’t have experience in this area, then you should enlist the help of someone who does. If your music is only just starting out in the music scene especially, then you might benefit most from working with an agency that specializes in radio promotion since they specialize in promoting brand new artists nationwide. However, just because you might not be an artist doesn’t mean that radio promotion isn’t a viable option for you.

We’ve also seen many brands take advantage of using radio promotion as an advertising tool as there are different ways for brands to effectively use radio promotion without being exclusively an artist. For example, businesses have found success in podcast sponsorships or public service announcements. And not only that – but some radio stations might offer streaming services where they provide your brand with paid banner ads on their website and further monetize your audio content together. Advertising is taking on a more experiential direction as creatively and naturally as possible. So this approach to promotion is being a more unique way to doing things as advertising today is moving forward like never before!

When searching for radio stations that your music will be best suited for, you need to establish what your target audience is. This means finding out where they hang out and where they listen to the kinds of music that you provide. For instance, a rap artist will find more listeners in college radio stations than in classic rock radio, but it’s good to know the demographics of those audiences first before selecting a station to advertise with.

Furthermore, making this decision could be an alternative solution with connection with one of your favorite dreamed of radio stations to get your music heard and see if the popular radio channels have separate advertising budgets for sharing music on their social media page vs. playing it on the radio – if you don’t have the budget for radio but still want your song heard. Or, you could just prefer to do this as a game plan and invest with some radio channels social media for promotion and then accumulate a budget for actual radio play.

Whilst looking for a radio promotion in order to generate more listeners or in order to promote a new brand or product, one may find themselves having to make the tough choice of deciding what will best fit their budget. When searching for broadcasters to advertise our brand via radio promotion, there are so many different factors and options one will have in order to reach their target audience. As you evaluate each option, it’s important to be practical with your choices because some services may appear to be the most expensive when they are not the best method suited to your needs or product.

Typically the most popular option is on mainstream radio which will guarantee you a higher number of listeners because this service is offered globally and therefore accessible to everyone even in less affluent regions, but Unfortunately, not every most expensive service offered for radio play is necessarily the best one. When you’re on a tight budget as everyone is different- you will have a variety of objectives that you need to keep in mind when it comes to determining what method will provide the maximum benefit for your input and with this, sometimes the best option when doing research may also sometimes fall under the least competitive rate than the most popular one when determining your needs with promotion.

We currently offer services that are skillfully tailored to suit musicians. If you are looking for an agency to take on this task, We have mini radio promotion packages starting out with the entry-level package and up to premium offerings that include all the campaign tools you would need to kick start a successful radio campaign. Throughout the entire process, we make it convenient for our clients to keep up with tracking their campaign performance and monitoring the milestones achieved through customized dashboard statistics for easy reference at any given moment of the day.

Many people believe that radio promotion is only important to individuals in the entertainment industry, and while it can be beneficial for musicians looking to get their track or music projects out there, it can also lead to a lot of traffic for businesses and radio stations as well. When the right tracks are played on the radio, it helps bring in more visitors and potential customers who may not have heard of your company or the artist that is sharing their music. This will help bridge the divide between what happens online and what happens offline.

By following these tips on using radio promotion as a powerful tool in building an artist’s or business’ notoriety and brand presence, artists should seek to conduct research both online and offline so that they can evaluate the effectiveness of different campaigns being offered. Radio promotion may cost less than other forms of marketing, but many services are available at varying costs depending on what is needed for a particular campaign.

Be sure to visit our website for a full list of services we offer and compare packages with our Radio promotion campaigns for your next campaign Available now.

Challenges And Benefits for The Music Industry In 2022

Taylor Brown - February 4, 2022

Becoming a Musician in 2021 coming into the New Year has had more trials and errors than ever before. The pandemic has affected numerous Musicians during this time and many have acclimated to the “new norm” of how the Music Business works by means of tours, concerts, and sold-out shows. There has still been a benefit with continuing a Musical career but also challenges with the new adjustment to doing things since there may be uncertainty during these times with guidelines of putting health and safety first whilst also trying to show up when It comes to performing and connecting with supporters during these times.

In the event that you’re wanting to continue your music career and find other ways to get the most out of showing up for your audience, there are a variety of ways of making this happen, but numerous upsides and downsides to out-weight. Here are a few benefits and challenges in the music industry this year.

Benefits:

NFT’S

An advantage during this time as a musician is having the option to create revenue with the freshest method of advanced money and selling your projects album, covers, and artworks as NFT’s. NFT’s has been a popular form of profiting not only as a musician but also for other artists and fans that may want to splurge on this digital asset. Having an NFT is a long-term form of profit and anyone looking to purchase has earned copyright to the item rather than it being an easily accessible piece of work that anybody could have as a substantial.

Networking

While the change in the world because of the pandemic has taken a heavy toll on people and businesses, there has been one positive that has come of it. That is the rise of social media and its place for people to stay in touch with friends and family. More associations that you didn’t have the option to make before the pandemic are more open to being made at this point. With new applications and technologies forming there have been new ways we are able to connect wimassively and have the opportunity to grow with others in the same industries.

Apps like the newest audio platform clubhouse have been a significant change in the manner individuals are proceeding to associate today and are still an advantage many businesses and artists should utilize in their new year plan for a networking strategy.

The live audio app has been able to give people many opportunities with speaking in large online rooms with the most successful businesses, artists and even let people get noticed with their projects, putting them in a good position to get signed. Using this app don’t be surprised if you end up in a room and end up listening to or being able to speak with many icons like Oprah, Elon Musk, John Doe, and more!

Virality

With a ton of applications during this time additionally being contenders, they are continuously trying out major new features to keep individuals engaged during this time. Presently like never before has luckily been the best opportunity to become famous online on stages like Instagram, TikTok, and even Facebook. These applications have put billions of dollars into the content creation industry. Using these as assets to develop or to lay out a fan base has been the best experimentation to develop at this point.

Many Artists have additionally inclined toward the powerhouse app TikTok as an advertising tool to reinforce their outcomes by pushing out music projects. This has made artists do very well with utilizing the platform to turn into a web sensation and simpler for them to get their music circulating around the web and even making their own sounds go viral with the help of influencers.

Making An Impact

Individuals admire artists and anticipate the most current music activities to encounter someone else’s perspectives through the music. Being an artist during this time is gainful as you can make a pay while additionally offering your excursion and message to audience members

Regardless of whether it’s requiring an appealing playlist for working out or overcoming the best and most awful times throughout everyday life, performers have an effect for their crowds and can have a more prominent effect with their narrating through the music projects they’re putting out.

Challenges

Live Shows

Things are recuperating with live shows and Artists are gradually returning into play for individuals to anticipate things like live shows, concerts, and event festival music appearances; however, things might, in any case, be dubious and there might be procedures and fallbacks to investigate in the event a flare-up in the pandemic occurs. Doing as such will save Musicians and Business time and money during this time so that beforehand they will not put resources and investments into occasions only for things to get dropped.

Representation

Seeking the best representation for a musician has forever been a worry and undertaking throughout many years as artists might battle to get seen and may discover overwhelming times to track down the right advancement to get them in the right hands of a name or opportunity in the field.

An effective strategy for staying confident in this area is to reach out to as many outlets as possible both paid or free outlets. Outlets like Blogs, Magazines, and even podcasts have submission sections in which you can fill out to be featured with having an interview either written, in person, or even virtually. This can assist with building a bigger establishment with another crowd getting keen on your music, yet above all having the option to have more press/pr on your and keeping your name in the media.

This technique could be a start with building your image and setting up a good foundation for yourself so when a bigger opportunity arises or with help getting one, you now have distributed articles about you as a craftsman to help other people get to know you.

Verification

Alongside getting your name in the media and connecting with outlets, Once this is laid out you can be on the right track to getting verified. Verification is to some degree significant for brands to need as it approves that there are no imitating accounts out there if any. The fundamental method for getting verification is through having distributed articles regarding what your identity is and your image and to in general have the option to have supporting reports of you being in the media here and there.

Check out our past blog post on how to get verified for more helpful information: https://bit.ly/3AUwukQ

Finances

A challenge today with upcoming musicians in the industry includes different ways to finance things like studio time, paying for coordinating features, and finding ways to get paid off of sharing music.

Luckily there are many ways that are beneficial when collaborating with other artists. Instead of monetary exchanges, Many artists find value in genuinely connecting in other ways and doing things like sharing content together and collaborating through social platforms, and doing cross-promotion so that it can open doors for both of their fan bases to check out each other’s music.

Furthermore, many agencies that partake in making sure their musical clients have the right strategy with making things effective with increasing reach for their music and also being sure that the artist is in budget with their needs, there have been ways that businesses have been able to cater to lower payment options like payment plans so that there can be options to pay in installments instead of upfront.

These methods are miracles for those that are newly trying to break into the industry and pay as they learn different ways of scaling their brands as a musician.

These tips for preparing this year for challenges and benefits can give you a head start on what to expect and keep focusing on to reach more goals in the music industry. checkout more information on effective and affordable ways for campaigns here: https://bit.ly/3FZ8hNT

Why Creators Should Join The Newest Meta Program And What To Expect

Taylor Brown - January 21, 2022

Investing in creators has been a popular investment for businesses that can pay off fast. This is why creator communities have been booming in popularity and one of the most effective ways to market your business is because people like seeing real people doing real things. Creator communities are now where some of the top business opportunities lie, and they represent something more than brilliant marketing platforms; They represent a new era where creativity can be rewarded every single time.

This is where people are gaining a new perspective. Rather than looking at social media platforms as a single platform that can provide just one type of opportunity, people, these days are considering other alternatives where they can gain the monetization they deserve or at least have the opportunity to. This year there will be a big demand in the creator market for opportunities like this and Facebook’s latest bonus program will be a game-changer.

Here is everything you need to know about the newest meta program.

What is Meta?

Meta is the newest name for Facebook as Mark Zuckerberg’s business conglomerate extends beyond social media apps to produce a different design and manufacture of new technologies. Although Instagram and Tiktok have been the ultra-expensive volition of engaging social media apps alongside Facebook, its newest features call for some unique attention in the creator community as it makes effects easier for generators to earn maximum profit with their content.

Facebook has recently invested over $1 billion USD into the creator community with their latest addition to features with their reels bonus program. The program allows Facebook to reward a wide variety of creators from various genres like comedy content, sports, fashion, food, entertainment, and more. With each creation and submission, creators will also receive bonuses that reflect how successful each video is in viewership. This new feature enables Facebook to uncover what content performs best for its users.

The opportunity is invite-only, so the only way to get an invite is to try out Facebook’s newest feature, which has rolled out for select people. If you are interested, be sure to continually upload content on the platform which will most likely help you get an invite in the long run!

Why Creators Should Join

Facebook has been a huge success for both creators and the platform itself. Not only do producers get up to $35,000 in revenue per month but they can also earn up to $75,000 – making Facebook one of the most lucrative social media platforms available today.

Facebook has also teamed up as well with Instagram’s Reel Bonus program. That’s why creators can create pieces of content with Instagram Reels, allowing you to recommend your videos on Facebook. Thus you will be able to cross-promote both platforms to get a larger audience that will come across your content at the same time.

A pro tip on getting the most out of this paid opportunity with creating content on Facebook or Instagram to cross-promote other content on these platforms would be to create or repurpose content without watermarks or copyrighted pieces of content when it comes to adding music. For example, videos posted on Facebook can be repurposed onto Instagram.

Instagram also makes this process easier in the preview section before uploading your content by showing you if the content will be allowed for being added to the reels bonus and if it will be allowed with being recommended on Facebook. Staying aligned with these guidelines will help to improve maximum potential growth by getting paid for your content.

Overall, The Meta Program is a great way to monetize your content and gain followers. It serves as a community for artists, business owners, and content creators to build a platform where they can repurpose their work, get more traffic, and ultimately monetize it. If you are an upcoming artist, business, or content creator looking for a simpler way in gaining traffic to your platform, this can help you to monetize and repurpose your work whilst also building a community.

For more information on the meta program visit The Facebook Bonus program

How to Shoot your Own Content without a Photographer

Taylor Brown - January 14, 2022

With starting out your brand, it’s important to stay up on content and to produce different things to keep consistency and to gain more engagement with your supporters and future audience! Things like this can be costly and sometimes be a pain as you would have to invest in photographers and services to help make sure your brand is being represented in a great way.

There are different ways that you can work around this and make things happen for yourself. It doesn’t require too much skill, but for anyone trying to start out their brand and needs photography to get started these are ways that you can try shooting your own content when paying for a photographer isn’t always an option for you.

In 2022 and beyond, we don’t know how long it will be until things are normal to where we can interact and utilize services like we normally would like interacting in a studio for shoots and getting to know photographer so with these tips, you’re able to fully see your own potential with being your own photographer at a lower cost!

Equipment

There is little to no upfront cost when needing things to shoot your own content and you might have access to these things already but haven’t even put them to use! You can start off with being sure you have a phone and/or camera for shooting first and start there. Whether you have an iPhone or an Android phone the quality will be better when using good lighting and will be the best option for getting a better quality photo. You can utilize any phone or camera you have and achieve good lighting but shooting a peak time like a golden hour our invest in a ring light to capture the best lighting in indoor sceneries.

Self-timer

No need to worry about a selfie timer on your phone while taking photos, You can invest in a $10 Clicker from amazon that does the job and is super convenient for taking photos the way that you want. Selfie timers can be a hassle as you have to get in position and switch up your poses in between shots while manually click ing the timer on the phone, but with the remote clicker, You’re able to take photos while switching up your poses in between shots to get the look you’re going for.

Along with this set with the remote, a lot of people also utilize the remote feature on their cameras and there’s a free way to take photos using your camera from the remote app on your phone as well. This has been a very popular way for content creators to get the job done by themselves and is an efficient way to get more shots in as needed without having a photographer.

Editing

For editing, there are many apps that make this process easy to get the professional, crisp professional look of your content that you want to put out to your audience. When putting out content you want to be sure things like the coloring, scenery and background are up to par, and the more time spent putting the finishing touches on the photos, the better the engagement! The best apps to use for these are Adobe Lightroom, Snapseed, and Airbrush. These are user and beginner-friendly tools for those that don’t have much editing experience to use and you can always upgrade the tools to your liking as well once you get the hang of using the tools.

Tripod

Although there won’t be an option to have a professional photographer helping with getting the shot, Tripods are super helpful with the process of setting up and are useful for putting your camera or phone it to angle the photo how you want as well as helps with stability for a crisp shot.

Tripods are an inexpensive investment and the most powerful tool when shooting content by yourself as you can adjust the image you have in mind to your liking and adjust the heights vs. placing your phone or camera down and using the self-timer which can be a hassle to find areas around you that can hold these up during shooting.

Planning content

Before shooting, it’s a good idea to plan out your content ahead of time. This will involve looking up different locations or putting outfits together that you think will go good for content as well. Using apps like Pinterest helps out with this planning process as there are many bloggers on there that put together ideas of places that are “Insta-worthy” locations or must-visit places for photographers or content creators. You can also have the option to save and pin different ideas as they come so that it can be easier to look back on them when planning future projects.

Instagram is also a great place to take inspiration from other creators and see what type of content is trending for photoshoot ideas. Utilizing the hashtags section or even checking out the reels dedicated section to start brainstorming locations, poses or inspiration are also convenient ways to start planning around shooting.

Once starting out to plan your own content and shoots, you will be able to save money and invest time into yourself and your brand by taking these steps when you don’t always have the option to invest in a photographer. There will be times where you want to get branded images and do shoots for professional use, but it’s always good to try out things for yourself before wasting money on photos that you just want to put out to your audience to keep up consistency with your social platforms.

5 Proven Ways To Make Money With Music

Taylor Brown - January 7, 2022

Making your music profitable in the coming year can have a transformative impact on your career. There are many ways to make money from your music, including streams you receive from other artists, the revenue you generate through strategic planning as well as creative strategies that allow you to monetize off of related parts of your brand.

Although the music industry has been similar to the intersection of public relations and marketing, artists have had to learn how to make money using their digital presence, which has thrust them into the forefront of digital marketing. They must pass traffic from one point and convert these points through a series of methods into paying customers, who happen to be loyal fans.

It’s essential to find creative and ingenious ways to stake your claim in the music world. The internet is a treasure chest of opportunities: explore new platforms you can utilize or work with others to help you drive new customers toward your professional endeavors. Here are five tips for safeguarding your music business by generating additional income during this time.

Internet

Internet marketing is one of the best ways to acquire sales quickly because it allows you to target your audience without needing millions of dollars or a big following on social media. Some Effective ways to do this include making good use of influencer marketing, such as reaching out to Influencers in the Instagram, YouTube, or Instagram Tiktok space for authentically marketing your music; leading to viral exposure.

A successful way of reaching out to these media personalities is to create campaigns that involve them creating a dance challenge with your song, creating a trend on reels, or with a short video on their YouTube platform. That will allow you to get that new audience creatively hooked into your music!

Merchandise

Affording a career in music with only the profit from selling music can be tough, which is why it’s important to have multiple ways of generating income. Selling merchandise such as t-shirts, lanyards, posters and vinyls can allow an artist to supplement royalties while still gaining attention from his or her audience, and these hard copy objects are a major way for fans and listeners to display devotion and support for their favorite acts!

Performances

Live performances nowadays are a luxury in that people are trying to stay healthy, going to shows has become much less popular however it’s still possible to do so in a way that can have positive effects. You can still perform live events despite the pandemic by either making a concert happen offline or inviting your audience members to watch you via an online broadcast. This is an appealing idea for fans who live far away from where you are performing and also gives them one more reason to support you monetarily.

Cross-promotion

Another strategy with making an income off of selling your music is by collaborating and cross-promoting with a musical artist that you like or maybe even one that’s on the rise. This can help both you and the collaborator gain promotion for your brands from various platforms, such as social networks, Youtube channels, etc… As a lead into a call to action for more customers to check out other things such as merchandise or upcoming events, this strategy involves gaining new customers and. or gaining new listeners for your music who are also interested in what else you have to offer online.

NFT

NFT’s are predicted to be one of the biggest things that happened in 2021. Not only in the music industry but can be seen worldwide in other markets firsthand. Artists have found that selling non-fungible tokens, or digital artworks for NFTs, is a way to give them passive income while also allowing buyers to own something they appreciate – whether it’s something they see themselves using continually or because it has a personal value attached to it.

People want to own this type of asset, and thanks to the crypto sphere, they can now be part of a growing market to earn payments from owning a digital asset.

All five of these methods can be mixed and matched to create a unique income stream. If you are lacking in one area, focus on another. In the end, you will find a way to make money through your music.

Check out our blog post related to this topic: Why Musicians Are Selling Albums As NFTs

What You Need To Know Before Starting Your Youtube Marketing Campaign

Taylor Brown - December 17, 2021

Like any other platform, Youtube has the power of virality and is a social platform that has continuous growth every day. Unlike Instagram and Tiktok where you can make an income off of posting, Youtube has its unique method of monetization in which creators can monetize per click/watch time for the content they are producing. Youtube’s threshold of getting paid is $100, and once reached, you can enjoy collecting your earnings from Google!

Youtube recently introduced the ability for content creators to get a cut of profits made by advertisers who use their videos to market products and services. This unique feature sets the stage for a dynamic future in which YouTube will continue to thrive, making creators look forward to different forms of monetization on YouTube!

Creators can now look forward to monetization in different ways including watch time or per click views, collaborating with a brand and if that brand uses your content to market their product or service you can get a percentage of that as well. If you are lucky enough and talented enough to promote your products or gain streams from your YouTube channel – then your potential for gaining more momentum is endless.

The advantages of joining the Youtube online community will appeal to users interested in building their presence and growing their platform including getting followers, generating more views, and scaling their accounts.

Here are things we know you’ll want to consider before gaining, even more, reach and popularity on YouTube

Identify Your Target Audience

Before starting your youtube campaign to grow your audience. You should first off identify who your target audience is, this way it will be easy to identify when you throw money out on ads and try to attract new viewers. Before you start identifying your target audience some questions that can help with seeing who you would like to gravitate toward your content is to know what your content is about. Is it all about music? Will you be showcasing more days in your lives? Will you be showcasing travels?

Scheduling For Posting

YouTube relies on consistency. It takes a lot more than just posting quality content to make it on YouTube. One has to be consistent and show up on a regular schedule because like anything else in life, consistency matters. Be sure to set a specific posting time and stick with it when you are coming up with days and times to post. Don’t try to pay for your YouTube campaign until you have seen what kind of following you have. Once you notice a pattern of what days work best for posting based on reach/watch time; These are the days and times that you should stick with. The sooner you know what followers expect from you, the better you’ll be at relating to them and growing your audience!

Content Strategy

Your YouTube strategy matters YouTube just as much as uploading times do. When coming up with a marketing strategy, selecting a niche is significant. In contrast, on TikTok where it doesn’t matter to create the same content, it benefits to establish a topic of interest your channel will be about. make sure that you decide if you want to stick with things like lifestyle or music or if you would like your page to be different from your other platforms and you want to leverage in more laid-back content. This will help set the tone for future content to come!

Budget

It’s important to know how much you should pay for a youtube ad campaign if you are starting with little to no followers or subscribers. Don’t spend more than what is necessary, and know that if you have any traction, i.e. following from the previous steps on analyzing which time of the day works best for your account and how to attract your current followers, then at least you have some idea on what other areas your page may need professional help on. Knowing what kind of campaign will work best for your channel goals can help save money in the long run.

Organic Traffic

Lastly, remember that when trying to find the best way to get your YouTube video shown to a wider audience not to look for alternatives to producing organic traffic. Sometimes there are scams or fast ways of money-making like investments in medium-term projects that can draw you away from Youtube’s original intentions. Likewise, if you are planning on finding a good solution for increasing views, never go for non-organic strategies. This will end up affecting both your audience and yourself in the long run.

There are a lot of aspects to consider when creating a youtube channel. We hope you found this article helpful and that it has possibly changed your perception of things to analyze before starting your youtube campaigns! Check out our services on Youtube promotions here: AMW Youtube Video Promotion

What Selling NFT’s Mean For The Music Industry

Taylor Brown - December 10, 2021

NFTs have been steadily growing within the music industry. Artists can bring their music projects onto the blockchain giving them more exposure and also opening up their previous works to a new audience thanks to their new digital state. Selling your old albums as NFTs is a great way to share your work with those who never had access to it before, or simply create new albums that are exclusive to NFT purchases or sales.

Many artists are taking advantage of the growing industry by using this strategy and releasing their old albums as NFTs. Some artists, like Brian Byrne, the creator of “Fallout 3” soundtrack, have even made thousands of dollars by releasing their past albums in the blockchain music industry, and Tory Lanez is another artist that has done this and gained a lot of recognition for his success within the blockchain industry. His NFT’S generated more than $400,000 in initial gross sales and he’s also sold over 1 million copies.

As NFT’s and other forms of cryptocurrencies become the talk of the new year with people finding ways to profit, Here is some more information on what NFT’s are and why musicians are selling NFT’s for you to get inspired in the new year with creating a new income for your latest projects.

What Are NFTs

NFTs are a unique asset in the crypto market that is stored on a digital ledger. As the digital world opens up; New options for owning digital assets like artworks and audio, the need for identity verification has also increased. Since every NFT is unique it can be used to authenticate ownership of digital assets like artworks, recordings, and virtual real estate or “pets”.

This is where the investment in NFT comes in. To help users own their digital assets, blockchain companies have introduced crypto collectibles. These crypto-collectibles are cryptographically unique and can be purchased and sold using blockchain technology.

Benefits of Using NFTs

There are many benefits to using NFTs. Ownership can be transferred to someone else in exchange for real money; making it a potential investment for a long-term profit.

When it comes to the music industry, perhaps the best benefit of NFTs is those creators can make money directly from their work. Revenue gained can be divided between both the creator and artist, which makes for a win-win situation in that both parties will benefit.

NFTs can change the game for independent artists because they have provided increased accessibility. Their appearance on the market has done a lot to bridge the gap between consumers and artists, and new technology is helping independent artists earn a living in a new way that is not only more convenient but also provides a fair distribution of assets.

Exchange In Music Artists And Fans

A new generation of music artists has started to embrace the power of creating digital assets for music using blockchain technology as graphic artists and designers have been creating digital assets in the form of NFTs for some years. However, these assets have started to be used for new music releases. This is a great way for artists to engage with their fans as the interaction between the two is happening with the use of a variety of creative visuals.

Musicians and their fans have always interacted in a variety of ways, but with NFT’s, now fans can become early investors in a music project and reap the benefits later once the music becomes more popular. NFT purchasers can also receive NFT only artist bundles that could include concert tickets, meet & greets, unique artworks, etc.

While blockchain technology is still in its infancy, more and more people are starting to realize the potential it can have on the global financial system. While others might not be able to completely comprehend the technology behind the blockchain or its applications, investing in NFTs can be a new and exciting way to support your favorite musician.

Long Term Value

Much like trademarking a name or owning a domain, investing in unique and exclusive non-fungible tokens can help you gain long-term value. Owning NFT can potentially make your investment iconic in ways never before. As the rightful owner of both the artwork and its code, you not only have ownership over the tokenized asset itself but also the copyright if it falls within the category of a digital art piece.

Additional Income Outlet

With so many people working on different projects, it’s challenging to make a profit as a musician. Many performers go straight to streaming services like Spotify or Apple Music to take advantage of their income. However, this isn’t necessarily the best way because these platforms take quite a large cut of what is earned. With NFTs, there can be opportunities for musicians to earn more with one song or collectible than they could throughout their career by using streaming platforms – and that’s not even including how much they would be able to make if they were able to sell their digital objects time and time again down the line!

What’s more, an artist will have access to royalties from past sales every time any of their NFTs are resold; these artist royalty payments will be anywhere from 2.5% to 10% for each instance over the future life of their asset on each sale.

According to trading platforms, investments for non-fungible tokens (NFTs) were increasing tremendously in the early years, from $100 million in 2020 to more than $21 billion in 2021. This statistic will only increase over time with the new way of the world transforming over to the digital world. Nowadays a lot of people are familiar with blockchain technology and are proactively working with it to try out new and innovative forms of investing like NFTs. This is why they should be open to not only selling things like albums as NFTs as a way of securitizing their work, but businesses and other artists can look into it as well because this will only continue to increase competition over time.

If you are a current artist or business looking for more help and guidance on how to get started with NFT’s, check out the newest NFT service we offer which is helping our clients with NFT creation and promotion to assist them in launching their next successful blockchain project here.

Best Music Promotional Strategies To Grow Your Brand

Taylor Brown - November 12, 2021

By working on music projects, every musician deserves the opportunity to get their music heard and in the right hands of new people. There are many advantages for being able to promote your music the right way and to continue to grow in the industry by trying out new strategies to promote your brand and music.

Here are some tips that you can check out to promote your music remotely, or with a manager to start scaling your work as a musician.

Spotify Playlisting

Trying out services to get your music on Spotify’s popular playlist can be a great way to scale your brand. Whether you are trying to grow your reach over time as an artist, earn a new fan base, or grow your monthly listeners, this strategy can help improve your music reach.

With our Spotify playlist campaigns, we target the best possible audience organically to help grow your streams and research curators to help with setting up tracks for inclusion. There are many campaign options to fit your budget from starter campaigns to playlist pro.

Check out more information and how to get started with our playlist promotional campaigns here: https://www.amworldgroup.com/playlist-promotion

Billboard Advertising

Although influencer marketing is taking over currently with business, and brands marketing strategy; Investing in the traditional way of Billboard ads is still an overall win for getting more recognition and will bring more awareness to music projects. There are new ways of Billboard ads as they are more modernized and shown digitally, making the billboards more appealing and bold when people check them out!

Influencer Marketing

Influencer marketing is still a great way to get others interested in your music projects. Many influencers with large fan bases or influencers are great at overall content creation that can coordinate to make promotional dance challenges to your music, promote merch, or cross-promote on their social media accounts to get your music at a higher reach.

Utilizing influencer marketing as a promotional strategy comes with a cost, but depending on the influencer there can be room for negotiation and other incentives in which you can do barter collaboration.

Blog Submissions

More people are starting to get into using blog reviews, live streams, youtube, and even podcasts options to promote their music. During the pandemic, this has been a great newly found way to get music heard and is an effective way in getting these news sources to get the word out there about your music to a new audience. There are many blog outlets that are constantly searching for new artists to be able to feature on their page as it helps to include new people on the site to help with visitors staying up to date, and it can also get people that submit a chance to be discovered by potential new fans and other advertisers. This can be a great way to gain more connections and networking opportunities as well.

Photography Sessions

Setting up photoshoots can be a great way to advertise upcoming projects. This can be a short visual for what your audience can expect from your music projects or can be a promotional photoshoot to go along with the branding concept/theme of a new album drop.

Aside from doing promotional shoots for music projects, coming up with a content calendar and having a consistent plan for content is key to keeping a consistent brand presence for your social media platform. This strategy can help grow your brand and bring more awareness to your business when putting out the photo and video content. Essentially, this method could also put your brand in the position to also grow and monetize as well.

Ad Placements

Many businesses are taking advantage of utilizing Facebook ads and Instagram ads to help grow as a promotional strategy. Facebook ads are good for testing out different ad strategies and seeing which one would be best to put more money in depending on how the viewers respond to checking out your page, how much you’re growing in followers, link clicks, how many sale conversions you’ve received from the ad placements, etc

Facebook ads are more detailed with insights, and in finding the right target audience that you’re looking for. It allows you to place your ads customizable with different ages, locations, and interests so that you can get the best results for your campaign. This tool is highly recommended when it comes to coming up with a successful promotional strategy. When you identify which ad placement is gaining the most feedback, you’ll be able to leverage and see more results when investing more into the winning ad placement.
Check out our blog post on Ways to Beat the Instagram Algorithm: https://bit.ly/38q3x4m

5 Benefits of Having A Music Publicist

Taylor Brown - November 5, 2021

In today’s world, being discovered and having recognition for the work that we put into our day-to-day is vital. In many ways there are a ton of resources for us to get us where we want to be in our career and to get noticed by utilizing platforms like Instagram, Twitter, putting out content on platforms like youtube and even putting ourselves in the right position to network with people in our field.

These things can consume a lot of our time and come with a lot of strategic planning. Having a professional by our side that already knows the ins and outs of the industry would be an investment but in many ways worth the cost. Music publicists can broaden your horizons as an artist, set you up for success by getting you a foundation of PR work, set up the tasks to get you published in high profile outlets like magazines, podcasts, and maybe even land you the right opportunity to get discovered by record labels.

Here are some ways how music publicists can make a great effect on your career as a musician and the steps they go about taking to advance your career.

Securing Media Placements

Music publicists’ main priority is to be sure that they are maintaining relationships with both the media and the public when it comes to your brand. As an Artist when working on music projects, getting your work published is a step with helping to get you discovered. As Publicists, one their roles will be to get your work published to the right outlets, and they handle all the consuming tasks of reaching out and getting you booked for different articles and/or press releases that can be beneficial to your brand.

As an artist being in the media is very important for others to know that you exist once you are connected with opportunities like this, and it keeps things afloat for people researching you to learn more about you and your music.

SpokesPerson

The media can be the biggest troll during this time and there can be a lot of false perceptions that others may have about artists. Having a publicist makes things easier when you lack time to consume negative energy as an artist, as there may be times in your career where you have to respond to things that may alter your image and brand; Or there will come a lot of times where you don’t know how to go about engaging with big people in the industry or need that 2nd person there to guide you with responding to the public. This is what your Music publicists are here for. To vouch for you and train you to be prepared for things that may arise in the public eye.

Organization

As a musician, you will eventually have many opportunities to prepare for and things to also do day-to-day in your routine to keep you 1 step ahead in the game. Music publicists overall will help communicate with you different projects you will have coming up and set up different campaigns that are being planned for you to know how to shape your schedule.

This will make things less overwhelming, but also help you to determine when you will be able to solely focus on your music writing and recording process when planning around these different events.

Pitching

When building your brand as an artist, a career like this involves a lot of putting yourself out there and saying the right things, along with your music publicists being there to guide you on what things to say when you’re in the public eye, they are doing these things for you behind the scenes as well. A lot of their time with other responsibilities that they do with managing also involves blocking time off to showcase you and your brand as well as pitching you to the right outlets to get you noticed.

When making a booking for interviews, lining up campaigns you may be a good fit for, and even setting things up for you to be invited to things that may arise for networking are great opportunities that your publicists may land for you throughout your career as a musician.

This all happens through them being in the loop of different trends that are occurring in the industry, who they know, but most importantly them also doing a lot of back-end work and pitching you to different sources and outlets. Thus, making your main priority of being a musician much simpler!

Goal setting

Although your main expertise might be signing, song-writing, and overall enjoying the creative process of an artist, Music publicists can not only help you with goal setting for your music, but they can also help with educating you on different goal-setting priorities for being in the media.

In the public eye, there are a lot of stunts that people may pull just to stay relevant in the media or to get people gauged in what’s going on in their lives because they are expecting to drop a music project.

This is why having a music publicist can overall be beneficial to your career and help you prevent making mistakes. Your music publicists will be sure to help advise on the best approach and help with going about it in ways that can keep you on track with goal setting, and being able to keep your brand at a good reputation.

When you are ready in your career to get a music publicist to take on their role to help with your career, you can stay on top of your goals, make sure your brand is not tainted by the media, and overall manage your time more effectively.

Check out our campaigns for PR & Publicity Available now:
https://www.amworldgroup.com/pr-and-publicity

Kevin Liles Shocked how Tesla made 20 Year Old Artist Akash Ahuja a Millionaire

AMW - October 29, 2021

The visionary behind Kanye West, and Jay-Z, sits with Akash Ahuja to talk Tesla, Indian social pressures, and disruptive innovation on “Club 300 Unplugged.”

*Kevin Liles, Akash Ahuja in the Studio*

Los Angeles, CA – Oct 29, 2021 – Recording artist Akash Ahuja and CEO of “300 Entertainment” Kevin Liles sit down to talk about Akash’s unconventional and inspiring musical journey, his connection to Tesla, and what the future holds. Akash’s interview and live performance is featured in the YouTube series “Club 300 Unplugged,” which highlights new emerging artists, and is hosted by Liles, music executive and CEO of “300 Entertainment” known for artists such as Megan Thee Stallion, Gunna, and Young Thug.

Going against his traditional Indian culture and his parent’s beliefs Akash decided that college wasn’t for him. So instead, he embarked on an unconventional path, and took a risk. Using the tuition money he and his parents saved for college, Akash decided to spend half of the money on studio time to record his music, and the remaining half on an investment into Tesla stock. His outside of the box thinking and fearless strategy paid off. Right before Akash’s 21st birthday, his Tesla investment exceeded one million dollars, while his music surpassed 10 million streams.

Akash Ahuja is known for his infectious and catchy hooks that will fill your body with positive energy. Magnetic and upbeat, his tracks are innovative, drawing the listener in with high energy hip-pop sounds with a hint of Indian influence.

For more information about “Akash Ahuja,” visit here and to watch the “Club 300 Unplugged” interview visit his YouTube.

About Akash

Akash Ahuja is a rapper, singer, and songwriter that blends several music genres into one. Born in New York and of Indian descent, he made his debut in 2020. As the first Indian artist to have a billboard in New York’s Times Square, his mixture of hip-pop paired with traditional Indian sounds are innovative and set him apart. When he is not making music, Akash likes to play tennis, collect crystals, follow the latest news in technology, and relish in his favorite meal, pizza.

For all media inquiries

Valencia Jackson
AMW Group
+1 310-295-4150

Ways To Start Getting Your Work Monetized As A Musician

Taylor Brown - September 29, 2021

Being an upcoming artist has many benefits. You are your own brand, Able to connect with a fan base, build your own supporters as well as network with others in your career field. When creating music and working on music projects for your audience the goal is to showcase your talents and produce relatable music with what people may want to hear, but making a profit and finding ways to monetize is just as important.

Here are some ways that you can independently go about monetizing your work as a musician and make other incomes by showcasing your brand!

Hosting

Hosting has been a great way to cross-promote for artists. They can get monetized by being paid a flat fee for a show appearance or to host at an event, as well as grow their own fan base in the process and make connections with those that attend as they are the main spokesperson for the hosting.

When getting booked for these types of appearances it’s a great way to cross-promote as there are others that are in charge of promoting and advertising the live hosting events. They usually would have many members on a team to create content for the hostings and tag all parties involved making it easier for people to check out your brand, and to get to know you as a musician.

Live Music Events

Many artists get paid to participate in live music events; Whether there is a popular venue that is looking to get musicians to fill up, or there is a collaborative event for a meet and greet/pop up event; This is a method of monetization if they live venue books you or if there are other parties involved and you guys decide to charge guests to come to see the live performance.

You can easily set something like this up by researching venues in your area or networking to see if there would be any musicians interested in connecting on doing a live event.

Spotify

With Spotify being a huge music streaming platform, there are ways for people to monetize off of it while doing what they love: Listening to music and creating music playlists! There are sites that people can use that will pay you to review and consider tracks for music playlist inclusion.

Along with this, the concept of getting paid through streams which is a big revenue generator for larger artists. Work to build your brand, start small and grow your fanbase over time until you become a household name.

For ways you can get on Spotify playlist as a musician; Check out our Spotify playlist campaigns here:

https://www.amworldgroup.com/playlist-promotion

Instagram

With monetizing on Instagram, you can use your platform by getting brand collaborations. Posting consistently is vital in this case so that you can have content for brands to see if it would be a good fit to work together. You can go about monetization by collaborating and negotiating different rates brands are willing to pay for feed posts, stories, or IG REELS video content for you to promote their product or service.

This is a great way to connect with brands that are providing promotional music services or products that are in the music niche as well that you or your audience could benefit from.

Youtube

Youtube has been an outlet for many years for many people to showcase their talents and to make income from them. Musicians especially have started on youtube with branching out and kicking off their career as well as getting discovered as a musician.

Youtube works in many artist’s favor with getting paid off of their work because they allow content providers to monetize their videos. When content creators decide to use a certain song in their videos and if it gets published the artist and/or person responsible for those music rights will end up getting a portion of revenue.

A strategy to get monetized for YouTube is to be sure your music is registered with a publisher like ASCAP. If you are with a current record label that’s even better as Youtube is great at identifying tracks that are exclusive with a different labels.

For more tips, Checkout our Blog post on “Ways To Stay Up On Your Game As A Musician” : https://bit.ly/2VecE5f

Ways To Beat The Instagram’s Algorithm

Taylor Brown - August 20, 2021

Instagram’s algorithm is known for changing more often than we would like it to and can play a huge part in overall content creator feedback. The algorithm dictates how well your content will do in your feed, who it’ll get shown to and how well your posts do with engagement and reach on the platform. As users of the platform we never know when Instagram will end up changing the algorithm, but staying up on key insights like the best times to post, what type of content your audience enjoys, and also gaining more awareness of how Instagram ranks content, will give you a better chance at being in good standing within the algorithm.

This will also put you in a better position with getting the most out of the app when it comes to using Instagram as a tool for getting your posts seen by a larger audience and networking with others. Here are some tips on how you can get your content ranked on the explore page, how Instagram overall pushes content to get shown on other people’s feeds, and more.

When Instagram first launched their app, The algorithm was more “fair” in a way for users as they showed content in chronological order throughout the day so you would know who posted in real-time without missing anything!

Instagram’s current strategy of the algorithm is making each person’s feed curated and customized with them seeing posts that matter most to them. They classify this by what posts people are liking and how much time they spend on checking out certain content, with the explore page and reels.

When your content gets pushed out onto the explore page, this better helps maximize your engagement rate and to attract a newer audience as well. The explore page is where you will find the most relatable content based off of your interaction with content within the app and is where you will find most of the viral worth posts.

Instagram’s logic behind what they decide to showcase on your personal explore page is based on what posts you’ve liked in the past and what posts you’ve also saved. Based on this, it gives the app a signal on what to showcase overall on the explore page and they will show more pages similar to that niche of your interest. This is a great strategy to keep in mind how you and others overall interact with the content that you put out.

Instagram’s strategy for others to be at an advantage with getting content at higher reach is through saves and shares as this can help the momentum of them knowing what content to put on the explore page Before comments and likes were the most vital for creators, but now shares and saves are the best way to get your content out there.

Check out Instagram’s Recommendations and guidelines on what content they do not put out based on sensitivity and potentially upsetting content.

Overall, Instagram’s concept with ranking content goes back to how you are using the app and who you are engaging with. This is an important practice as some people may use engagement groups, or overall interact with people just to be active, but the content may not be suitable for their niche or interest.

In the long run, this might make your page unenjoyable as Instagram will showcase you more pages and unrelated content based on what you’ve interacted with. The key to getting users at a better advantage at beating the algorithm would be to essentially engage with creators’ profiles that are similar to their niche. This way the same users could also interact which will make your content get showcased to more specific people that are interested in your content, will give you more opportunity to be on the explore page, and put you at a higher reach with your content.

For more information about Instagram updates visit: https://about.instagram.com/blog

Getting Verified On Instagram

Taylor Brown - August 13, 2021

Instagram is one of many social media platforms where people are motivated to grow and build their audience or fan base. Whether you are looking for an opportunity to connect with others, make a full-time or part-time income, or showcase your skill in content creation or business Instagram is the place to be.

Some may say that this platform is looked at as a resume in the digital world. Whilst this is true, there are ways to be able to get verified in the midst of producing who you are online in this app. A digital badge does not define who you are overall as we are all equal, but it is high in competition to getting verified and Instagram takes necessary action to be sure that they are verifying the right people with good reason.

Getting verified is great for well-known people as there are accounts that may be impersonating them, many fan pages, and overall it is good for their brand identity to be verified for others to know their official pages when they are in the media for different events. It is much easier for business and/or public figures in this capacity to be verified as they are easy to google, but what if you are just a regular person looking for verification or if you are an upcoming musician/business owner that isn’t as big, but would like to verify your existence in your niche?

These are some ongoing questions for those that are interested in this, but Instagram also updates their terms and conditions periodically for those to get all information that is needed on this. Here are some tips that you can take in the meantime to try to get verified!

Identification

The first step to Instagram verification is to be sure your photos and overall content posted is of you and authentic as it will help with the process of getting the account authenticated. This will help the platform to be sure that it is you that needs verification and isn’t a fan page or other page trying to impersonate you to be verified. Along with this will have to be legal identification, so Instagram will also confirm your identity by asking for you to upload a proper document of a driver’s license, ID, or passport as a supporting document.

Instagram verification processes are more successful when the person that is applying for it has a nice variation of press about themselves in the media. Sometimes the easiest way is if you’re already searchable in the media or in different news sources as this confirms that you are being talked about in the spotlight or that there’s a lot of recognition out there for you as a brand, entrepreneur, or overall public figure.

You can prove this by sending over links within the form as a source for them to checkout and can make the process of getting verified much easier when there are more supporting details.

Public Figure Or Company

If you are not necessarily a “public figure” trying to be verified, but you have a business that you would like to be verified for so that customers and potential prospects can formally know that the business is legit through the social media light, you are still able to apply as a business owner! Instagrams process for this through applying your verification application is also similar to applying to be verified for public figure purposes.

Sending over supporting legal documents that you are the owner of your business, and also through Company registration documents can increase your chances of being approved for verification.

Unfortunately, Instagram does not count being in paid promotion, sponsored content, or meme pages to be included in being able to get verified. Although there are remarkable pages that have a lot of followers as entertainment meme pages, relatable quotes pages, or even as people being reputable influencers that have worked with a lot of brands, This is not a qualification of being verified.

Instagrams priority with getting people verified holds a lot of weight if you are a notable company or person in news sources, have some publications in the media, and if you are well-known in the general public eye. If there are ways that you can prove some of those qualifications will make it a great chance of successfully getting approved.

Profile

Simple steps that you can take would be to be sure that your account is open to the public and not private during and before applying to verification. When submitting for verification to be represented as a person or a business takes time but it can also be a simple and possible process if there is some recognition out there for you. Overall, ensuring that your Instagram is up to date and authentic, along with supporting news sources with this will help with this.

Note that if you are denied with the process, Instagram will make you wait 30 days to be able to apply again so be sure that you are prepared and ready with backup sources to get approved or when you try again!

Check out our blog post on How To Stay Up On Your Game As a Musician: https://www.amworldgroup.com/blog/staying-up-on-your-game-as-a-musician-in-2021

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