Take Your Record Label to the Next Level Through Marketing

AMW - February 15, 2019

There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a record label that the job is easier said than done. Below are some ways you can take your record label to the next level through marketing.

Social Media

Social media is a useful tool when it comes to marketing. The upside to social media is that it is free to use and available to everyone. The tricky part is that it is continually changing, meaning that you have to stay on top of what’s new and what works and doesn’t work. Social media takes a lot of time and dedication, but it can be a game-changer if utilized correctly. For more tips on improving your social media outreach, take a look at How To Step Up Your Social Media in 2019.

Interviews/Blog Placements

One of the most critical parts of publicizing your record label is media targeting. To expose your artists to the mainstream, you have to get their name out there by obtaining blog placements, interviews, and features in articles with media outlets that will connect with the right audience. Because of this, it is helpful to have established relationships with multiple media outlets who trust that you will send them professional artists relevant to their audience. It takes time and effort to build those relationships. Your best option may be to hire professional marketing support in order to get the results you need.

Branding

The key to any marketing campaign is a focused, authentic brand. Without solid branding as a foundation, the rest of your marketing efforts are likely to fall short. For a record label, it is essential not only to establish a quality brand for the label itself, but also for each individual artist. The audience needs to know what to expect when it comes to the label and its artists, which means consistency is crucial when designing your logo, website, and social sites. In the music industry, you are running against plenty of competition, so you have to show a brand that’s striking and innovative. Here are 5 Ways to Make Your Brand Messaging Stand Out From Your Competition.

With the active use of social media, media targeting to obtain interviews, features, and blog placements, and a solid foundation in branding, your record label can rise to the top of the game. But this high level of marketing takes time and knowledge. AMW Group now offers label services that include social media help, blog placements, interview scheduling, branding consulting, and much more. By hiring professional marketing support, you can focus your efforts on your artists while also gaining the best results possible from timed marketing campaigns.

How To Make The Best Use Of Your Spotify Placement

AMW - February 14, 2019

Over the last few years, digital and weekly album sales have hit significantly new lows on a regular basis due to the popularity of streaming services. It is massively important to your music career to get everything you can out of streaming services, because they will help grow your brand organically. With over 75 million paying subscribers and even more non-subscription listeners, Spotify is one of the biggest and most advantageous streaming services.

Once you’ve planted the seed, however, you need to keep watering it. There are several ways for artists to make the best use of their Spotify placement, in order to make the biggest impact. Music streaming counts towards music charts and curated playlists can break a hit. Leverage this opportunity for something more.

The Follow Button

Embed a spotify follow button onto your website or social media bios so that your current fans can give you a listen. This also gives them an easily accessible channel to do some word of mouth marketing for you, and direct new fans to you as well. If you send out regular emails to your fans, this is also a great place to embed a follow button.

Create Your Own Playlist

Create your own playlist on Spotify that features other artists music as well as your own. Regularly sharing playlists and supporting other artists increases the possibility that they’ll do the same for you. Adding tracks to your playlist regularly is also important, as your followers get notified each time you make an update.

Social Skills

Use social media to promote your Spotify placement. Post your Spotify links alongside your music and gig promotion and schedule your posts. There are several apps you can use, such as Hootsuite, to keep your posting schedule organized. Update your audience across all of your channels so they can keep up with you.

Ads

Spotify offers various tools and resources to promote your placement, such as Spotify ad studio. It gives you the opportunity to customize your ad campaign, pick the demographics of your audience and track engagements. Each ad also contains a clickable image linked to the URL of your choice.

Bonus

Nearby fans who listen to a lot of your music on Spotify or follow your playlist will get automatic recommendations when you have an upcoming concert. Users can also easily share what they are listening to on Spotify via their activity feed, which all of their Facebook friends can see, giving you some easy, free promotion.

Tennessee Werewolves Release “American Dream”

AMW - January 21, 2019

Rocking veterans partner with up-and-coming trio for new album

Los Angeles, CA – January 21, 2019 —  Country Rockin family trio, The Tennessee Werewolves, are excited to have released their new album “American Dream”. With new tracks and special guests, this is an album you do not want to miss. 

The Tennessee Werewolves are excited to team up with special guests for their latest studio album, Guest appearances for the upcoming release include Rob Caggiano of Volbeat and Kenny Olson of Kid Rock.

The Tennessee Werewolves pride themselves on being a family affair. The band includes Angel Mary on lead vocals and guitar, Christian Wolf on vocals and drums, and Antoine Wolf on vocals and bass guitar. Make no mistake this is a family tradition.

The band’s name was inspired by Johnny Cash’s song “Beast in Me”. This sparked the band to record Folsom Prison Blues, recorded at the Cash Cabin and co-produced by John Carter Cash It fittingly features Rob Caggiano on lead electric guitar and rocking blues notes from Kenny Olson

“American Dream” is available on all major music platforms including Spotify, iTunes and Google Play. Keep up with Tennessee Werewolves on Instagram, Facebook, and Twitter. 

Catch their West Coast appearance at Winter NAMM in Anaheim and the famous Whisky a Go Go in Los Angeles on January 26th at 9:30 pm. Also performing will be Raelyn Nelson, Granddaughter of Willie Nelson. 

Praise For Tennessee Werewolves
“A new family trio bringing their rebel yell to the music world”

“They are making their debut with a sound they proudly own.”

“If 70s Rock and Outlaw Country, had a baby you would name it….. THE TENNESSEE WEREWOLVES!”

New Year, New Career: 5 Ways to Get Serious About Your Music Career in 2019

AMW - January 15, 2019

If you have finally decided that music is the one career that you have always wanted to pursue in life, then maybe it is time to give your dreams some serious thought. If you are really interested in a change in career, then it is high time that you jump on the bandwagon at the best possible time. And that is ‘right now.’ Or you can make it your new year resolution so that you will be able to do the homework required for a change in career. Check out a few ways you can really get your music career going:

Understand Your Own Goals

Yes, you really want to make it ‘big’ in the music game, but what does ‘making it big’ really mean to you? A lifelong commitment, or a few short-term goals?
In any case, it is important to focus on short-term goals first. If you have never had a chance to play a gig, focus on getting a slot at a local show within the next 90 days, as your very first goal.

Slacking Off Does Not Get The Job Done At All

If you want to be a ‘pro’ than you have to understand that making a living is a completely different ball game from playing music as a sort of hobby.  In other words, it is a job just like any other and you have to have to treat it the same way if you want to become a full-fledged professional. This means you can’t slack off after an hour or two of practice and then pick up the instruments after a few weeks, or at whatever time you fancy.

Make Your Social Media Presence Really Strong

Today, music popularity has a lot to do with it going viral. By this, it is meant that you basically become really popular if your songs are picked up on social media and are shared continuously. However, for that, you have to have a really strong social media presence in the first place.

Don’t Fall Prey To Any Distractions

Many people try and join the music industry due to the perception that it is an ‘anything goes’ industry that is overflowing with alcohol and drugs. If this is why you want to become a musician, then you really need to get your priorities straight.  Yes, in some circles this may be true, but you should do well to keep as far away from them, as you possibly can. Rather you should just concentrate on making great music and putting it online so that people would get to know you through your work and talent, not your antics.

Try And Stick To What You Are Really Good At

If you are a guitarist, (for instance) then it will make more sense to concentrate on your guitar playing then trying to learn drums, at least in the initial stage. You can add to your repertoire, as you become a considerably more seasoned musician.

How To Step Up Your Social Media In 2019

AMW - January 3, 2019

Social Media is a huge part of today’s culture. You may not feel like an “influencer” but chances are you’ve got people checking your content out that you don’t even know about. You are more influential than you think. Social media is also important when building your personal brand. When people search for you, what will they see?

It can be overwhelming when you think of all the things you want to accomplish but Rome wasn’t built in a day. Use these tips to make your social media stand out in the new year.

Make Engagement a Priority

What’s social media without engagement? You can produce the most amazing content and no one will ever see it if you’re not engaging. This can be one of the toughest things about social media but we’ve got a few tips that will help you get started.

Set goals

  • Decide how much time you want to spend on social media a day. In that time frame, commit to being a productive user by using that time to engage with like-minded accounts.
  • (In set time) decide a number of relevant posts to like/comment on per day (could be 20 to start with). Go to relevant hashtags that you use and find like-minded individuals to engage with. Build genuine relationships to help grow your network.
  • Use at least 11 hashtags per post on Instagram. This will make it easier for people in your field to find you. Ultimately, this means the more relevant hashtags you use, the less time you’ll have to send on apps.

Test Hashtag Groups

Hashtags are a great way to get your message in front of the right people. You can find and create different hashtag groups to see which ones provide the best results (i.e. comments, likes, views).

Make it Cohesive

Create a theme that makes people excited to visit your page. Themes can include colors and/or posts that people expect when they come to your page (i.e motivational, self-love, health). You want to gain new followers but also keep the ones you’ve got so create a nice environment for visitors.

Be Selective

For Instagram, it’s important to know that not everything has to make it on your feed (that’s what Instagram Stories are for). Utilize Stories for day-to-day activities, to give behind the scenes looks, etc.

Use Scheduling Apps

Schedule your posts with apps like Hootsuite. Take a couple of hours on the weekend to gather content and schedule your posts for the week so you don’t have to worry about it later. This will drastically decrease the amount of time you spend on social media. Do it and you’ll thank us later.

Social media is such a great way to get your message out to the world. Use these tips to minimize your time on the apps, increase your following and create a feed you’ll be proud of.


AMW Welcomes New Client Kendra Black

AMW - December 21, 2018

Kendra Black is a singer, songwriter, and producer from New York City. She trained with teachers from the Music Conservatory of Cannes in France and from The Giuseppe Verdi Conservatory in Milan. Upon relocating to NY, Black perfected her vocal training in NYC with Justin Stoney, director of New York Vocal Coaching, A&R Meghan Cress at Voice Academy NYC, and Ilana Martin from Vocal Workouts singing school.

With pop music at its core, Kendra’s latest body of work “The Fire”, takes listeners on a journey of love. The EDM, pop-infused project is not the first for the singer. Kendra has been creating music for years now. Her unique approach to both writing, producing and performing vocals has put her at an advantage. More than just EDM, Kendra Black is creating her own lane in music with her latest work.

“The Fire”  is set for release on February 1 but you can get a dose of Kendra before then. She is set to perform at The Mercury Lounge on Sunday, February 3, 2019.  Be on the lookout for music videos soon! To keep up with the latest details on the album release, you can follow Kendra on Instagram and check out her website. You can stream her music on Soundcloud. To keep up with Kendra Black, you can follow her on Instagram.

AMW is looking forward to working with this rising talent.

Official website

www.kendrablackmusic.com

Taking Advantage of Shopping Holiday Deals

AMW - November 26, 2018

Shopping can be stressful. Add in the added bonus of clearance during shopping holidays like Black Friday and Cyber Monday and the options can become overwhelming. It makes you wonder if the deals are worth all of the long lines and parking nightmares. If Black Friday isn’t your thing, sit at home in the comfort of your PJs and shop Cyber Monday deals. Here are a few tips to help you navigate this shopping holiday season. 

Know What You Want

The key to finding the best deals is going into these sales knowing exactly what you want to buy. If you don’t, you will easily get sidetracked looking at all of the items on sale. Only then do we become overwhelmed with decision making. Know what you want before you head to the store and your life will be all the saner for it.

Set A Budget

It’s easy to get carried away during holiday shopping. $100 here, $500 there, a few knick-knacks later and before you know it you’re way over budget. Set your budget ahead of time so you don’t incur an unexpected hit to your bank account.

Do Your Research

Start researching your top stores and items you would like to purchase before the sales begin. Check online a day or two before and get acclimated with the best deals. Write it all down and make a decision on what items you will buy where.

Be Organized

Take all of that information with you the day of and be the most organized shopper.  Sometimes items are available through multiple retailers. It’s your job to weed through them and find the lowest price. List out all of the items you want and the prices at each retailer, then make your decision. You have to understand which deal is best for you. While stores just run on price cuts, there are often times when a store may offer a smaller price cut but offer a free gift card or an additional item.

For example, two stores put the exact same gaming system on sale. The original price is $500. Store 1 puts the item on sale for $200 while Store 2 puts the item on sale for $250 + customer receives a $50 store credit + a video game to accompany to the system.

Depending on your needs, one deal may sound better than another. There are tons of deals out there like this. Sift through and see what works for you.

Get Online Early

You don’t want to take a chance and find out your items are sold out. Get online early and make sure you are able to take advantage of the deals you have been waiting for. It’s also helpful to find out exactly when the deal begins. Some stores have an entire week of sales, some are Thanksgiving doorbusters, others are Black Friday specials while some are exclusive to Cyber Monday.

Check For Codes

Make sure you are receiving the deepest discount you possibly can for Cyber Monday. Some websites do not automatically apply discount codes at checkout. You have to manually enter the code. To do this, make sure you check the home page of the website you’re ordering from for the discount code you should apply. Some websites automatically apply and in those cases you are safe. You can also use Chrome extensions like “Honey” to help you find the best code.

Holiday shopping doesn’t have to take a toll on you. Follow these easy steps and you will take care of all of your shopping needs in one weekend.

Check out our Cyber Monday deals on Digital campaigns here. We’re offering 25% off all digital services with code CYBER18

Multitalented Singer, Glorious, Releases New Single “Move” From Forthcoming EP

AMW - November 23, 2018

Glamour and grit meet with up and coming artist Glorious’ new EP

Los Angeles, CA – November 23, 2018 — Hailing from New York City, Glorious is a pop singer, livetronica drummer, producer and songwriter. The accomplished artist is excited to release her first single from her forthcoming EP. Her glamorous spirit is combined with an edgy grit, making her one of a kind in the entertainment industry. Her latest single “Move”, available November 23, reflects her infectious essence.

Glorious has a throw down factor, making her sound one to remember. Her unique strengths including her soulful, resonant vocals and livetronica drumming pair together perfectly to produce a sound that transcends all barriers. Her music is able to connect people in ways only music can. “Move” reflects this in every way. The empowering single emulates Glorious’ dynamic vibe. With powerful drum patterns and vocals reflecting her resilience, “Move” is sure to electrify audiences around the world.

“I made “Move” because I wanted a song that makes me and others feel good,” said Glorious. “I wanted to transfer a vibe and energy that has your body moving and puts a smile on your face.”

Glorious uses her life experiences to create music she hopes will bring people of all different cultures, generations, and walks of life together. Being raised in the multi-cultural melting pot of Washington, D.C. helped shape her inherent passion for life and music.

Glorious produces her own flair of livetronica. She performs with a full custom 7 piece drum kit remixing live to electronic dance music and the best multi-genre beats heard in your top nightclubs around the globe. The end result is an alluring style both adapted and set apart from today’s top 40 hits. Her tendencies to capture soul influences create a sound that’s only just beginning to become familiarized in popular music. She carries this flair with her to her live shows.

“In my live shows the vibe is always about the party,” said Glorious. ” I perform with high energy that makes you want to dance.”

“Move” was recorded at Premier Studios in New York, NY. Songwriters for the project include AJ Smith, Alvin Anthony, Jay B Bugz, Traci Allen, Glorious and Cheryl Pepsii Riley. Production was completed by Quincy Holland. “Move” was Mixed by Carlos Vives and Mastered by Chris Gehringer. Traci Allen and Glorious worked as Executive Producers.

You can watch Glorious’ stunning live performances on YouTube. Her single “Move” is available on all major music platforms. To keep up with Glorious and news regarding her EP release, you can follow her on Instagram.

For further information or press inquiries contact AMW Group and Traci Allen:
info[a]amworldgroup.com | tallen@traciallen.com (202-246-8856)

About Glorious
Named after her grandmother Glorious Cooper, Glorious is a pop singer, livetronica drummer, producer and songwriter. A graduate of Berklee College of Music, she has been making music since she started playing drums at the age of three. Her alluring, entrancing style combined with a captivating, playful and complex vocal melody lands her in a unique category. Her sound easily fits into a lineup of today’s top hits and remains unique and creative in the same breath. For more information about Glorious, you can visit her website.

AMW Welcomes New PR Client Glorious

AMW - November 21, 2018

Glorious is a multitalented artist from New York City. Glorious is more than just a pop singer. She utilizes livetronica drumming, produces and writes her own music. Her glamorous spirit is combined with an edgy grit, making her one of a kind in the entertainment industry.

Glorious has a throw down factor, making her sound one to remember. Her unique strengths including her soulful, resonant vocals and livetronica drumming pair together perfectly to produce a sound that transcends all barriers. Her music is able to connect people in ways only music can. “Move” reflects this in every way. Its a feel good, poppy tune, emulating the spirit Glorious was born with.

Her latest single “Move” will be available on November 23 on all major music platforms. You can listen to Glorious’s music on all major music platforms including Spotify and iTunes.

AMW is looking forward to working with this rising talent.

Official website
www.gloriouslive.com

Music Promotions and Artist Management Company Bearzerk Celebrates Launch This Fall

AMW - November 19, 2018

Multinational company brings international talent and assists artists with their latest launch

Los Angeles, CA – November 19, 2018 — Multinational music promotions, artist management, booking agency, and record label, Bearzerk, Inc., is excited to announce their latest launch. The company represents and is affiliated with some of the fastest growing talents in the EDM, House, Hip Hop, and R&B genres and has business operations all around the world including Australia, New Zealand, the U.S., and Hong Kong.

The company has released shows with artists including Drake, Usher, Lil Jon, Fatman Scoop, Ginuwine, DJ Jazzy Jeff, with an upcoming Auckland, New Zealand Tyga performance on January 25.

Bearzerk has an executive team with a proven track record for high-quality performance, consisting of talent management, designers, tour managers, promoters, entertainment attorneys, and seasoned business executives. The Bearzerk management team places emphasis on the support and growth of its ever-expanding roster. Bearzerk works with its talent to make sure they achieve their career goals through branding, content releases, and so much more.

Executive Chairman, James Murray believes that “the music industry is undergoing constant change with new technology and listener preferences and a company like Bearzerk is well-positioned to take advantage of growth opportunities that are overlooked by the largest music promotions companies and that are otherwise inaccessible to small companies.”

“The Bearzerk executive team is comprised of top operators in both the U.S. and ASEAN markets and our current and developing strategic partnerships make for a good entry into the global music scene,” said Adrian De Leon, CEO of Bearzerk.

New Zealand native and 20-year music veteran, Dan McLeod, Operations Manager adds, “the Australian and New Zealand music market has experienced record-breaking growth in 2018 because of significant user activity across streaming services. This appetite for music content translates into a local population that can support the type of high-quality music events that Bearzerk offers.”

Find tickets for the upcoming Bearzerk Tyga show on their website.

For further information or press inquiries contact AMW Group and Bearzerk via email: info@amworldgroup.com | info@bearzerk.com

About Bearzerk

The Bearzerk group is a multinational music company headquartered in Los Angeles with offices in Melbourne and Auckland. Bearzerk promotes music events and manages artists in the U.S., Australia, New Zealand, Caribbean, and Asia. Bearzerk believes that entertainment feeds the mind, body, and soul. Entertainment brings us together and creates the foundation for people’s lives. The Bearzerk group is a family of dream-makers and fierce champions of positive entertainment. Bearzerk believes that entertainment is the transformative pillar for enjoyment and bringing some wild enjoyment is the Bearzerk purpose. You can keep up with the latest company information and upcoming performances on Facebook and Instagram or at their website.

Social Media Marketing: How to Pick the Best Targets for Your Brand

AMW - November 16, 2018

Every day you wake up to find a new brand being introduced into the world. Introducing a new product into the market is hard work but living up to the promise made by the products is harder. Although there are many challenges that one has to face in e-commerce, one of the biggest challenges is marketing your brand in the proper place. The best way to do that is by picking up the best targets for your brand. Out of various platforms, social media is the most opted for.

Social media has made it very convenient for the sellers to sell their products by showing grasping advertisements to the targeted audience, in a very short time span. But the key factor to remember, while getting involved in e-commerce, is if you do not have the perfect target for your specific brand, you will not get your desired results.

To walk the path of success two things are necessary, maximum engagement with the targets and prime focus. Just follow these four simple yet important social media marketing strategies to see how quickly you can change the game!

Study your brand and set achievable goals

To start off, know your brand in and out before the others. Knowing the A-Z of your brand will help you decide what you want out of your brand. And once you decide, it will be easy for you to figure out your goals.

Social media marketing isn’t something that you can just excel at without trying. It needs your full attention and planning because without it you will hardly get any closer to your target.

Another tip to remember is to avoid planning unreachable goals because this will only put unwanted pressure on you. Try to keep your goals as simple as possible so that gradually you can achieve them and move on to the next ones.

Study the audience for your brand

One of the many mistakes that sellers make is selling their brand to the wrong target audience. If you want to get maximum profit out of your brand, it is very important that your knowledge of the demographics of your audience is up to date. Gender, age group, location, financial status and other demographics of the consumers play an important role when it comes to buying a certain brand. Master your customer demography and see how your business revolutionizes.

Study your competitors

Since social media is highly approachable, you will see that there are a lot of competitors when it comes to marketing.

Try to research and get to know your local competitors as well as you can. The more you know about them and what they do, the easier it will be for you to do your brand marketing differently, in order to hit the target.

Get involved with your audience

One of the best and worst qualities of social media is that on this platform, anyone can say anything they want. However, as expert merchandisers, we are taught to make the best of everything. Therefore, if the buyers try to engage with the sellers regarding any affair, it is mandatory to respond.

Any brand inquiry should not go answered. Getting involved with the audience will build a trustful connection between the two parties.

So, which of these marketing strategies are you going to employ first?

4 Ways Branding Can Help Your Business Flourish

AMW - October 3, 2018

You are living out your dream every day. You get to help your clients with your small business but are wondering how you can take it to the next level. If you are producing a great product or service, the next thing you should focus on is establishing your brand.

When you look at the definition of ‘brand’, it can be overwhelming trying to understand exactly what branding is. In short, branding is how your customers perceive you. But why do you need a brand? How can branding enhance your business? The responsibilities an entrepreneur endures can be stressful enough without adding the pressure of answering these questions. No need to worry. We have rounded up 4 Ways Branding Can Help Your Business Flourish.

Google, Yahoo, and Bing, Oh My

Whether you want to admit it or not, the first thing people do when they hear about your business is Google you. You want to be prepared for this. Not only with an online presence but with a presence that is put together and branded (i.e. consistent logos, social handles, and images).

Trust is Key

Your potential customers will feel confident purchasing from a company with a polished appearance. Like we mentioned earlier, customers will Google you when they hear about you. What they find in that initial search should ensure confidence that your company is responsible and trustworthy. You can get started with this making sure that your website, social sites reflect the same look and feel, reinforcing the idea that you’re a reputable expert in your field.

You Will Build A Loyal Customer Base

For many businesses, creating repeat customers is the main goal. By establishing a brand, customers will be more likely to return. Take a look at any company that has set themselves as a leader in their sector and you will see they have loyal customers due in part to consistent branding. A quality company not only creates loyal customers but also loyal employees. It gives people something to believe in or stand behind.

Branding Will Help With Recognition

Your logo should not be the only thing you focus on when creating a brand but it is a key factor for success. By providing the public with a logo or image to associate with your company, they will be able to identify your business with just a glance. With that being said, your logo should emote the desired impression you instantly want people to have when they see it.

No matter the size, your business needs direction. A consistent brand is a great way to let potential customers know who you are. If you combine branding with quality customer experiences, your company is headed for success.

5 Surefire Mixer Networking Tips

Jon Weirman - September 26, 2018

When you are making a big push to get yourself recognized and make sure that everyone in your city knows your business ideas, mixers and networking meetings are essential. Many of the people at these events already feel a bit intimidated, and the mood can feel rushed and stressful. Statistics tell marketers that 90 percent of people really do feel put on the spot and shy at these types of functions, and it really happens at a time when you need to be at peak presentation level. Just as in any business environment, if you act truly hungry for your next deal and appear as if you are rushing through the motions without a personal touch, you will appear subpar.

There is so much to gain from networking meetings and mixers, but at many of them, everyone falls short and only a few get the “lion’s share” of business leads, opportunities, and chances to get more revenue. If you use the perfect formula of telling what your business is all about, listening well to other’s ideas, and listening to success stories, you can glean very valuable experience and ideas from a mixer or large marketing gathering. Just as in other arenas of business life, people are apt to stealing energy, and you have to be ready for just about anything. Here are some tips to maximize your mixer visit, and come out of it feeling ahead and ready to nurture new connections.

Act as if you are hosting

If you can master truly making the patrons feel as if they are welcome instead of just being sold everything that they have already seen, you will reap the benefits right away. Really making the other visitors feel as if you are a concierge of sorts it can allow them to open up easier, and you will gain headway with the contacts a lot better than tooting your own horn. It’s an art form in itself, but if you can make the others feel as if you are a portal to their next good contact instead of a salesman, the good things will come in multiples.

Focusing on comforting instead of questioning

In some situations, only a few interrogations will do. A mixer is one of them, as people who have an idea or run a business may not feel good about feeling on trial as far as their idea tank is concerned. When the time is right, successful entrepreneurs love being asked about their background, opportunities, and ways they feel they are getting ahead. If you are good at reading body language and someone is shying away from you, just thank them for being there and let them know that you hope they make good connections. A lot of people can tend to feel overloaded in a pressure cooker scenario.

Look for open and closed groups

Reading messages from body language is crucial at mixers, and you can actually narrow the patrons down to a few different kinds of tribes, or groups. If two people are already facing each other and looking at each other dead on, that is an “established” group of communication that you do not want to interrupt. You can literally see if two are standing at a 45-degree angle that they may be interested in each other, but have not yet formed a closed communication. If you notice someone that you really want to talk to that is already in a closed group, simply wait. When you approach them, let them know you understand how valuable their time is and that you have something of value to bring to the table. Knowing current events and their recent successes will always help you gain clout right away and cut to the valuable chase at hand.

Plan a few viable targets in advance

When an event gets to be a certain size and you are already flooded with busy tasks, it’s going to seem of great advantage to seek out a few attendees in advance. Locals who have already had some success, people who are somehow dialed into the culture of startups, and consultants will all be valuable conversational targets. The more success someone has had, the less time they may have to talk to attendees, so make a beeline for them, let them know they impress you and let them know why you want to talk to them. Have business cards that are above average, with a modern and sleek design and all your contact info ready.

Etiquette and gathering contacts

When a great prospect or successful entrepreneur hands you a card, the last thing you want to do is put it right in your purse or organizer right away. If the prospect sees you looking at their card for a bit longer than the last person they handed it to, your budding interest will make an impression. If you ever make a promise to complete a task or promote someone in you are talking to, when they see you write it down on their card it will strike a chord that lets them know you are serious about doing business. Mixers are prime events to meet like-minded folks, make contacts for the future, and stand out for what you create or accomplish. Even if the atmosphere is a bit rushed and you feel your skills are nominal, you can link up with individuals here that may change your life, income, and outlook forever.

4 Reasons to Start a Company Blog

AMW - September 19, 2018

What are the benefits of starting a company blog? This is a question that plagues many business owners. The thought of adding another thing to your to-do list can be overwhelming.

There are many reasons why companies don’t feel the need to start a blog. It may seem too time-consuming at first glance. Starting a blog may feel useless because you feel like no one cares about what you have to say. You may have difficulty coming up with original content on a regular basis.  All of these are legitimate concerns but we have compiled 4 reasons you should start a company blog.

Make Your Presence Known with SEO

When starting a business it may be hard for potential clients to find you. Blogging can take your business to the next level with increased online visibility. As a business, you want to rank highly in searches and by publishing content, you can succeed in this endeavor. The more you write about key issues in your field, the more potential clients have a chance to find your company. Though time-consuming, successful company blogs are free marketing tools. Plus, your clients will appreciate that you are writing about what you know.

Become a Thought Leader

The ins and outs of your business may seem like common knowledge to you but everyone is not well-versed in your field. Educate the public by blogging about the history of your field, your services and anything else that may grab the attention of the audience. Also, it can be helpful to your potential clients to hear the specifics of your business before they purchase your services. Your prospective clients will leave your site more informed about the industry and therefore be more confident in your services. Plus, by solving tough industry issues, you may even become a resource for others in your field.

Build a Community

Your blog can nurture a community of individuals interested in your industry. Facilitating a successful comments section on your blog will foster collaboration and sharing among your readers. Community building is important, as you will learn more about your audience in the process. This will help you to better service the needs of your customers.

Become a real person to your clients

Your company blog can have tons of content from how to articles, listicles and much more pertaining to business. Although these things are good for business, it can be a good idea to set your blog apart. You can inject some fun into your blog by showing off your company’s culture and the personality of some key employees.

These a just a few of the reasons to start a company blog. Although starting a blog takes time and patience, you quickly begin to see the benefits. Do you have reasons why you started your company blog? Also, if you haven’t started blogging, let us know why in the comment section.

Advance Your Career With New Products from AMW

AMW - September 13, 2018

Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can start using your new product immediately. And of course, in the age of internet security, your information is protected with the most current encryption.

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Check out how the new products and services can help you here.