5 Ways Your Company Can Kill It Online

Amber Curtis - February 26, 2020

It’s no secret that the internet and other new technologies have taken over. This very post is likely being read on the internet, whether on a computer, phone, or on another electronic device. Everything and everyone is on the internet today, your company should be too.

Yes, it may be everywhere but does your product really need to be on the web? The short answer, yes. People today rely on the web for new product choices, if a business doesn’t have a web presence people are less likely to trust the brand and its products. Using the web can be overwhelming to use, especially when doing it to increase awareness and traction to your brand. So, here are 5 ways your company can succeed in the digital age:

1. Brand HQ

The best and most important web presence you can have for your product is a website. This gives your brand credibility. When creating this site, you’ll want to make sure it looks pleasing and is user-friendly. Easy navigation will prevent frustrations and having professional design and photos will show your audience you’re the real deal. Your website is the hub for everything relating to your brand. It should contain your company’s story or history, important dates, announcements, and direct contact with your product. Having a website can also help you increase enhance online presence, build strong relationships within the industry, showcase brand and product, increase sales, and more.

2. Social Media

Communication between you and your audience is now immediate with the help of social media. Facebook, Instagram, and Twitter are the leaders in social networking sites. You should be on at least one of these, but all of them if possible. The more sites you are on and the more frequently you are posting, liking, and commenting on them the better your chances are to have a solid relationship with your audience. Your brand and/or products can be shared easier and quicker than ever before. A simple post, even on your story, can generate attention and buzz around your merchandise. Also within most social media apps is a trending page. These types of pages help you to better know what people are talking about, which helps you to be a part of the conversation. 

3. Creativity

People will know your company by its brand, so make it memorable. If your brand stands out from others in its industry, people are more likely to remember it. Make your brand unique to you and the style you’re promoting. Creating a unique style can also help you relate to your audience & help them to get to know you better. Creative ideas include: join in on the discussion of popular hashtags, participate in popular internet challenges on TikTok, photo and video contests, caption contests, street advertising just to name a few.

4. Expertise

It can be difficult to get started, and even after you do it’s hard to know what is the best option for your brand. It can also cause your product to take a hit because most, if not all, of your time, can be spent focused on your web presence. In this case, hiring a professional web developer can be crucial to the success of your brand. Hiring professional website developers can give your website custom design, fast-loading pages, reinforce your brand, save lots of time for you, and compatibility with the latest mobile technologies.

5. Company App

If your brand is gaining traction, developing an app may be the next step for your business. They provide a quick and easy way for your audience to reach your product. It can also function as a mobile version of your website. On average, people look at their phones about 80 times a day. Being a downloadable app on their phone increases their exposure to your brand exponentially. Mobile apps can build customer loyalty, increase customer engagement with your brand, help you stand out from competitors, and improve visibility for your customers.

4 Reasons Social Media is the Best Music Promotion

Laurel Daggers - February 14, 2020

Millions of people are on social media every day, it’s become the easiest way for you to communicate and connect with your audience. Thanks to social media it’s easier than ever to get your name and music out there. Which is why it should be an intricate part of your marketing campaign, if not the main part. 

You can use social media to promote new announcements, merchandise, build rapport with your audience, and easily connect your audience with your music. People want information fast, so having a bigger online presence can form trusting bonds and interest in your music. Here are 4 basic tips & tricks to getting your social media accounts to help your career take off:

Benefits

Your brand and/or products can be shared easier and quicker than ever before, with the right audience. A simple post, even on your story, can generate attention and buzz around your music. Through in-app analytics you can see how many people are engaging, how they’re engaging, and when they’re engaging with your social media accounts. These analytics will help you to find the right target audience. This tool can also help you to know when and where to post most often. 

Within most social media apps is a “trending” page, these types of pages help you to better know what your target audience is talking about. Getting help from social media experts can assist you with content schedules and other proven strategies will exponentially develop, grow, and manage your social media accounts.

Videos

Right now, videos are the most consumed posts on most social networking sites. People want to see you and how you live your life, whether in a post, live video, or IGTV. Posting videos can be a good way to increase engagement. They also help your followers to see you more often and in real time, which humanizes you and helps them to better connect with you. Be careful not to over saturate your social media with videos, too many videos can just as easily create disinterest in your followers.

Semi-regularly engaging in live videos is the best way for you and your audience to connect. It facilitates real time interaction, which helps you become more of a real person to your fans. Live videos can be used for upcoming announcements or events, Q&A’s, how-to’s, and more. Read some comments and respond to them in the video so your viewers know you’re interested in interacting with them just as much as they are with you.

Images

Although videos may be the leader in post engagement, images are a close second. It’s the first thing they’ll see when they go to your social media page. For this reason, your images must be exceptional. Simple, high quality/definition, and they should fit with the aesthetic established for your social networking sites. Even the feature images for your videos must look good, the look of the first image could be the deciding factor of whether they watch the video or not.

Give Back

While sharing your life through social media can help your followers connect with you, it’s also important to participate back with them. Think of it as a two way relationship, they show you love, you show them love. You can follow some of your more active fans back, like their posts, and even comment every once in awhile. Not only is this exciting for them but it encourages them to engage back with you. If you have a show coming up let them have a say in something you wear or a song that can be featured at your next concert/performance. Doing this shows them you care about them, and makes you more real to them. Lastly, don’t forget to thank them because without them you wouldn’t be where you are. 

Top Music Promotional Strategies from AMW

Laurel Daggers - January 17, 2020

It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. 

This happens so frequently to so many talented performers because they don’t factor in promotion as an important part of their career. Promotion is so exceedingly important because that’s how you, as a musician, are introduced to the public – who will potentially become your fans. If the public doesn’t know you exist, you have no audience. If the public does know you exist but doesn’t like what they see ( or has no feeling about you one way or the other, which is almost worse), you have no audience. You don’t have to have an audience to be a musician, but you absolutely do if you want to be a successful one. Let’s talk about the best promotional strategies for the upcoming year.  

Brand Yourself

Everyone has a defining “story” that’s driven them to become an entertainer that stems from an important place in their personal history. Successful entertainers know that digging deep and finding that human element will help them to create a foundation to build their personal brand. It does this by giving their audience a solid place to connect with them. 

Create And Monetize Your Own Website

Even if you’re starting out with a small budget, creating a professional looking website has become fairly simple these days. Use high quality photos and keep your information up to date. Set an attainable posting schedule when you’re just starting out so that you can continually drive traffic to your site. Once you have consistent traffic, you can monetize your website by joining affiliate programs, selling your merchandise and music, and adding a donation button. Adding a link to your email list on your website will also keep your audience updated on any new releases or events in your career. 

Launch A PR Campaign

Bringing in a professional in to help promote your releases and events is important. Public Relations professionals exist for a reason, it’s a specialized field that takes extensive planning and strategy. They also have professional contacts and relationships with media professionals, which means they’re more likely to take you seriously and want to cover your work if they are introduced to you via a PR expert. 

Do Your Own Research

While it’s always beneficial to obtain a pro to help with your outreach, it’s equally beneficial to do your own research about the basics of promotion. There’s no excuse these days not to know at least the bare minimum of what promotion entails and what to expect from a reputable company, especially if you want to work with one (you do). It’s always ok to ask questions of the people you work with, however, you get a lot farther in the business world when you ask educated questions. Treating your music as a business and presenting yourself as a professional is the best way to ensure success. 

Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”

Naomi Grandison - January 8, 2020

Viral Phenomenon Joins Forces with Entertainer Yoo Jae Suk

(Los Angeles, CA) January 8, 2020 — “Baby Shark” is back with a brand-new twist inspired by trot, a 100-year-old retro style of K-pop music well known for its repetitive rhythms and vocal inflections. For this video, Pinkfong has collaborated with the “yellow suit guy” from PSY’s “Gangnam Style” video, Yoo Jae Suk (also known as Yoo San Seul). The video is available on Pinkfong’s YouTube channel and quickly achieved over 880,000 views from its release date of December 31st to January 6th.

They’ve already teamed up with US DJ and producer Jauz to release a “Baby Shark” EDM remix last May, Pinkfong has also collaborated with BT21 to create a “Baby Shark x BT21” video which achieved 6 million views in just two weeks.  

The new “Baby Shark” video, better known as “Baby Shark Dance (K-pop Retro English Version)” is out now on Pinkfong’s YouTube channel. 

Pinkfong’s flagship video series, the original “Baby Shark” has become one of the biggest viral explosions in children’s digital media history, with 4.2 billion YouTube views and a 17-week streak on Billboard’s Hot 100 as Top 50 since January 2019. It even spawned an international social media challenge with over 700 thousand covers of the video. The song has become beloved not only to the masses but to many celebrities such as Ellen DeGeneres, John Legend, James Corden, and Kylie Jenner as well.  

Go to Pinkfong’s website for news and updates, and subscribe to its YouTube channel for the latest “Baby Shark” videos. You can also follow the company on Facebook and Instagram. 

About Pinkfong

Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. The company has produced over 4,000 songs, stories and games that are available on multiple digital platforms. Pinkfong’s YouTube channel alone has 45 million subscribers, not to mention 23 billion views across the globe. It goes without saying they are one of the most influential channels for kids in digital media, with its award-winning mobile app series achieving 200 million downloads across 164 countries to date. Their flagship song and video “The Baby Shark Dance” is now the 4th most viewed video in YouTube history. Go to Pinkfong’s website for news and updates, and subscribe to its YouTube channel for the latest “Baby Shark” videos. 

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Introducing Gift Cards From AMW Group

AMW - December 20, 2019

Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project. 

AMW’s gift cards are digital, so they’re even great as last minute gifts. This holiday season you can help your loved ones pay for part or all of any of our services with this array of gift cards. Below is a list of just a few of the services your gift card could go towards. 

Digital Boosts

Our range of digital boosts include services such as blog placement, press release writing and distribution, and Spotify music placement for their singles. Learn more

PR Plus Campaign

The PR Plus service creates a tailored strategy for each client and includes major media outreach. The artist will also be appointed a dedicated campaign manager for the duration of their publicity campaign. Brand and social media consulting are also included in this highly sought after service. 

Photo Shoots

For our LA-visiting clients, we have a selection of photoshoot packages in partnership with Sergio Garcia Studios. Professional wardrobe, hair and makeup, and catering services are also optional add ons within these packages. Learn more

Social Media Management

There’s no brand that can get off the ground without a solid social media presence. In fact, maintaining a successful social media presence has become basically a full-time occupation in and of itself. AMW’s social media services can help anyone build a brand and grow a successful following. 
Learn more

Check out our gift cards now and send one (or a few!) to the people in your life who’s brand could use a boost!

Get your Gift Cards here

What To Expect From Social Media Management

Laurel Daggers - November 16, 2019

Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain because it allows everyone to see how you interact with your consumer base. 

Reporting and analytics are available with any business profile on social media. Not only can you see who is watching, clicking and buying your products, but it also gives you the ability to look into the age ranges, geographic areas, socioeconomic status and interests of the individuals as well. Which takes a lot of the guesswork out of planning for the future of your brand. 

However, unless you have ample time and know-how to manage your own social media for your brand, you might want to consider finding a professional to manage your social media for you. A professional social media manager can help you see how you’re currently interacting with your customers, and how you can do that more effectively. They can also take all of that useful information and adjust your social media to better serve your audience. If you’re wondering whether or not you should hire a social media manager (and what they can even do for you), keep reading. 

Quality Content

There’s a huge difference between ‘content’ and ‘quality content’. The photos, writing, and hashtags may seem like silly, little things to some people but to someone building and maintaining a brand, each tiny step counts. Photos should all be high quality, high resolution, eye-catching images. A social media management team will help you to put your best foot forward along each of these lines. 

Expertise

Obviously, using a professional service will give you the benefit of their expertise. Different brands thrive better on different social media platforms, depending on their demographical reach. A professional social media service will help you to target the specific channel that will serve your brand the best and promote it in an effective way. Because they’re familiar with the parameters of the usual social media outreach, you will also benefit from their out of the box thinking that will set your brand apart. 

Return On Investment 

With this type of marketing, you need to think of it as an investment in the future of your brand. An investment that you’re likely to get a good return on. You will get more customers, more followers and your sales will go up with a strong social media. If you or an employee are posting at random on your social media with no plan, you are doing your business a disservice. Your audience needs to know they can come to your social media for consistently good content, just like any other product you put out. 

Planning

A social media manager will be able to take in all the other campaigns you’re working on and build them into your social media campaign. A solid social media campaign that is tied in with other important announcements or events for your brand will create a higher interest level from the public, exponentially increasing your success rate. If your efforts are not as effective as you initially hoped, a social media manager can switch tactics to ensure the success of your campaign. Over six million brands are currently advertising on social media. Planning, engaging successfully and putting out the best possible content is your brand’s lifeline to your audience, so it’s important to make sure you stand out. 

What To Expect When You’re Marketing

Laurel Daggers - October 19, 2019

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. Fortunately for you, there are realistic and useful results you can expect from a digital marketing campaign and we’ve laid them out for you below. 

First, you need to know precisely what it is. Digital marketing is a way to promote brands and products online through other channels of digital media. This particular avenue of business promotion helps you to obtain measurable results by calling your audience to action for a particular event your brand is involved in, i.e. ticket sales for a concert, selling merchandise, etc. 

Transparency 

With digital marketing, you can track your direct results, practically in real time. As people click on your ad you can see who follows the links, who look at your website and who is purchasing your merchandise. 

Information

You can gain more information about your audience from digital marketing as well. Information such as what time of day they spend the most time online, what type of products they’re the most interested in, and what type of ads they respond to the most. When you create digital ads, it is common to do A/B split testing to perfect your ads by trying out different versions and seeing which ones get the highest response. 

Specific Media Coverage

There is some media coverage involved in digital marketing, however, it’s entirely paid placements. For the most part, it will be ads, but in certain publications, there are opportunities to pay for reviews or brief articles about your brand as well. 

The Timeline

You can absolutely expect to see results from a digital marketing campaign, but how soon? It will likely take at least a few months to really start seeing the fruits of your (or your publicists) labor. Brand awareness will start rising earlier than that, but tangible results will start coming in around 3 months. 

Results 

There are many different benefits to digital marketing. Search engine optimization (SEO), growth of social media engagement, business to customer direct contact, and accurate data collection from your audience are all results you can expect from different types of marketing campaigns. Not all campaigns are created equal due to individual brand needs, capabilities and budget. However, with the right plan and the right marketing team behind you, your business goals are attainable in time. 

AMW Welcomes New Client King Bach

AMW - October 17, 2019

AMW is excited to announce we are working with internet star King Bach! He’s recently released his latest single, “Blue Pantalones,” a comedy song about . . . pants.

King Bach is an in-demand actor, producer, and content creator alongside his internet success with over 45 million fans. His hilarious brand of comedy has spawned national catchphrases and captured a global audience, launching him into the industry as a bonafide “one to watch.”

Bach has starred in various films/shows such as “Meet The Blacks,” 50 Shades of Black” alongside Marlon Wayans and a slew of Netflix hit films: “To All the Boys I’ve Loved Before,” “The Babysitter” and “When We First Met.” He has also been cast in Netflix comedy films such as “Coffee and Kareem” alongside Taraji P. Henson, Ed Helms, and Betty Gilpin as well as “Holidate” with Emma Roberts and Kristin Chenoweth. Bach has also produced for many of the films he’s starred in. 

Bach has been named one of the Top Influencers by Forbes and Time Magazine, he received the 2015 Streamy Award for Viner of the Year, 2016 Shorty Award for Viner of the Year, and was nominated for multiple 2017 Streamy Awards for Storyteller of the Year and Collaboration, winning Storyteller of the Year. He currently holds the Guinness World Record for the most followed account on Vine.

Take a listen to “Blue Pantalones” on Spotify.

The Difference Between Publicists, Managers, and Agents

Laurel Daggers - October 17, 2019

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single day: what can you do for me? Can you get me gigs? Can you book me work on a tv show? How are you going to make me successful? 

Let’s start with what we do, in particular. A majority of what we do is publicity and marketing. This means we educate the public about your brand and help them to view it in a positive light. Education takes time and positive perception takes careful planning. Generally, the professional who would get you gigs is your manager. The professional who would get you tv auditions is your agent. Most importantly, however, the professional who will make you successful, is you. Keep reading to find out more information on how to assemble a hard-working team to support your goals like a pro.

Publicists

When you bring a publicist on to your team, it’s their job to influence positive public opinion about you and your brand. Your publicist will have connections to different types of media publications on local and national levels which they will use to reach out in order to pitch media coverage for their clients. Some of the functions of a publicist’s job are as follows: writing and distributing press releases, handling media inquiries for their clients, putting together press kits, creating detailed publicity plans, and occasionally smoothing over a messy, public situation. Publicists work for project-based fees or retainers, which is paid upfront.

Managers

A lot of people don’t know the difference between managers and agents… including, at times, managers and agents. There truly is a very fine line between them, but the most important defining line between them is that a manager is someone you hire to help you with every aspect of your entertainment career. A majority of managers don’t charge a fee, rather they work on a commission basis (the commission usually falls between 10% and 30% of your earnings). 

Agents

An agent is someone you generally hire through an agency. There is often a screening process to get into the agency before you can hire one of their agents. Once you have one, it is their job to find work for you and send you to auditions. They are the middle man between potential jobs and you. Agents also work for commission (usually 10%) and will only get that commission after you book and job and get paid for it. 

AMW Welcomes New Client Ananya Birla

AMW - October 4, 2019

We’re excited to be working with Ananya Birla, a singer, songwriter, and entrepreneur from India. She’s just released an infectious reggae-pop single with Sean Kingston titled “Day Goes By.” The single marks one of the biggest Indo – U.S. collaborations. If you’re looking for an upbeat song to boost your mood, take a listen to “Day Goes By” on Spotify.

With three back-to-back platinum-selling and two double platinum-selling hits, Ananya has created new benchmarks for international music in India. She is signed to Universal Music Group India and is supported by Island Records UK. Ananya holds the record for being the first Indian artist with an English single to go platinum – as per the Indian Music Industry (IMI) recognized criteria for certifications.

Having scaled the charts at home and appeared on major playlists in the US, UK, UAE, and South East Asia, including Apple Music’s Best of 2018, Ananya has played at concerts including Global Citizen and Sunburn. She was listed as one of GQ’s Most Influential Young Indians, Miss Vogue’s 28 Under 28 Genius, and Forbes’ Women to Watch, recently gracing their cover.

Beyond her passion for music, Ananya is a successful entrepreneur and a strong advocate fo the conversation on mental health. When she was 17 years old, Ananya founded Svatantra Microfin, a company that provides financial solutions for underprivileged women in rural India. She also set up a mental health initiative called Mpower to speak about the stigma associated with mental illness and co-founded a mental health care center.

You can listen to “Day Goes By” on all major platforms, including Spotify and Apple Music. Follow Ananya on Instagram to stay updated on her latest activities.

Katrina Stuart Releases New Single “Blue Roses”

AMW - September 13, 2019

Available Worldwide September 14th

Los Angeles, CA – September 13, 2019 — Katrina Stuart has known from a very young age that she had talents to share with the world. Since the age of 4, she’s been honing her craft, performing in front of audiences and sharing her hope and optimism with the world. This September, Katrina releases her first single “Blue Roses,” giving her a brand new platform from which to spread her message.

“Blue Roses” is about being in a bad relationship where the dishonest person is trying to make up for it with meaningless gifts. The other person realizes “I just want to see in color, I want love and we know it ain’t love”  

Katrina flew to Sweden to work with an amazing team to bring “Blue Roses” to life. Grammy-nominated producer Trevor Muzzy is known for his work with Jennifer Lopez, Lady Gaga, Jason Derulo, Pitbull, and Nicki Minaj. Swedish songwriter Aleena Gibson has worked with Jason Derulo, Mr. Big, Nick Carter, S Club 7, Chenoa, Tata Young, Rouge Jill Johnson, Girls’ Generation, and Austin Mahone. Katrina is signed with Musicash Records.

You can listen to “Blue Roses” on all major music platforms on September 14th including iTunes, Soundcloud, and Spotify. 

In the coming months, Katrina has multiple new releases to look forward to. Fans and listeners can look forward to two new singles, three new music videos, and an album, release dates will be announced soon. In the meantime, Katrina will be performing live at a release party in Los Angeles for “Blue Roses” on September 28th along with the premiere of the “Blue Roses” music video. 

Follow Katrina on Facebook, Twitter, YouTube, and Instagram for updates, or you can watch her show sponsored by Musicash on THEmctv.com.  

About Katrina Stuart 

Katrina Stuart is a musician and performer originally from Toronto, Canada currently living in Los Angeles, CA. She discovered her talent at the age of 4 and spent the next few years developing her skills through creating her own music and performing at a variety of events and venues such as schools, talent contests, and her local church. Her talents don’t stop at music, Katrina is also an actor, dancer, and model who has appeared in television commercials, magazine advertisements and short films. With over 450K Instagram followers, Katrina uses her platform to inspire her listeners and fans to pursue their own dreams.

Top Revenue Makers In The Music Industry

Laurel Daggers - September 7, 2019

There’s more than one way to make money in the music industry. Many musicians forget to incorporate some of these important revenue streams into their business plan for their career.  It’s no secret that musicians and other artists often start out with little to no money… or end up that way. A necessary way to stabilize the growth of your career is to educate yourself on the multiple ways your hard work can bring in money.

Touring

As a musician, you should be playing music as often as possible, as many places as you can. As an independent artist, it can actually be simpler to set up tours whenever you feel like it than when you’re a signed professional. Learn the ins and outs of the right way to be your own booker and take advantage of this valuable opportunity. Once you get some shows under your belt you can start applying to be in festivals. Festival attendance is at an all-time high

 Branding

Determining what your “brand” should be and how it should be portrayed as an artist is a big deal. Lana Del Rey first started out her career under her real name, Lizzie Grant. As Lizzie Grant, she was largely unsuccessful. Then she changed the way she presented herself and became the widely known Lana Del Rey. Why? Because she created a clear, specific, interesting brand and fans knew exactly what they could come to her for. Once you’ve created your brand, be sure that your image and likeness are clear and aligned with products that further your brand. 

Publishing

Writing and recording original music should be at the very top of every musicians business plan. Once you record your original music onto a medium, you own the rights to your work. Owning the rights to your songs mean that you will be the one getting paid any time a commercial, artist, etc. use that song to make money. 

Merchandise sales 

It’s important to give your fans some fun options for branding your music. Selling merchandise online and at your shows isn’t just about making money. Your audience is paying you to then provide free advertisement for you and bring new fans to your music. It’s also probably the only source of income that you have easy control over. 

Youtube monetization

So many current artists (such as Justin Bieber and Carly Rae Jepson) have gotten their start on YouTube. As an artist, if you aren’t taking advantage of this simple platform to further your career, you’re likely leaving experience, exposure, and money on the table. There are more than 1 billion unique users visiting the site every month. According to a study done by Nielsen, YouTube reaches more adults than any cable network. Millions of subscriptions happen each day, and some of them could be for your channel! 

Synchronization licensing 

This means making your music available for use in tv, movies, commercials, video games, etc.  Once your music is recorded and mastered, try registering it with a Performance Rights Organization. These organizations ensure that you get paid when a tv show, movie, or advertisement uses your original works. 

Author Porscha Sterling Relaunches #1 African American LiT Reading App

Naomi Grandison - August 7, 2019

New Features Deliver the Ultimate, Customized Reading Experience 

Los Angeles, CA – Aug. 7, 2019 — Porscha Sterling wears many hats. The author, publisher, entrepreneur not only writes best selling books that represent African-American audiences, but has also developed a platform for independent authors to reach new audiences and for readers to find work from up and coming authors. The LiT Reading App has just been relaunched with new features that make it easier than ever to use. 

The LiT Reading App is a marketplace for readers to find their favorite new book. Targeted towards fans of Urban Fiction and African-American readers, the LiT Reading App makes it easy to find independent writers with diverse voices. Emerging authors are encouraged to submit their material and become LiT Writers. Users of LiT Reading App have access to exclusive new content, including new novels from Porscha herself. 

The LiT Reading app features a user friendly interface. The clean, modern design can be customized from reader to reader including screen, font size and colors. The reader’s experience was factored into every aspect of the app, making it easy for users to read and navigate through books comfortably. Searching for new titles is easy as well. 

The LiT Reading App is available on the App Store and Google Play. You can download it here. 

Porscha has many exciting new projects in the works as she branches out into new mediums. She currently has a new film she produced on Amazon, “Summer Madness” which was written and directed by Leo Sullivan. She also signed an unprecedented new deal with Kensington Publishing. Keep up with new developments from Porscha on her official website. 

About Porscha Sterling Porscha

Sterling is an Atlanta, GA based author, publisher, entrepreneur and influencer. She’s best known for her breakout hit novel series “King of The Streets, Queen of His Heart” series. Her debut novel “3 Queens” was released in 2014. Shortly after Porscha launched her publishing company Royalty Publishing House, which quickly became the #1 woman-owned, independent publishing company in the nation. Her work has won numerous awards including being the 2019 Literary Honoree for the Kimmie Awards by Sheen Magazine. She just produced her first feature film for Amazon with more films on the way.  

Official Website: porschasterling.com

LiT Reading App: litreadingapp.com

Royalty House Publishing: royaltypublishinghouse.com

Take Control of Your Social Media

Laurel Daggers - August 2, 2019

Trying to catch a break in the entertainment industry takes years of blood, sweat, and tears. It seems like there are a million moving parts at times, so finding prioritizing your tasks can make or break you. In fact, this is where many people hoping to make it in entertainment fall short. Some actors think all they have to do is focus on the acting, some musicians think all they have to do is make music. While this is obviously a major part of your success, it’s not the only part. Oftentimes, important tasks such as maintaining your social media take a hit. 

How important is maintaining your social media, really? Well, these days, not only fans but agents and producers see you online way more than they see you face to face. Smartphone users check their phones at least 150 times per day. You are a brand and in order to know what they’re getting, they will look at your online presence to gather more information about you. Here are some tips to help you keep an active social media presence: 

Make Friends

You should be engaging with social media accounts similar to yours on a regular basis. Get to know them so that you can learn from them (plus it never hurts to have a few more friends). Engagement feeds engagement, people are more likely to comment on your posts if you comment on theirs. 

Get Engaged

It’s no secret that social media engagement is the name of the game. Best case scenario, you want to get as much engagement as you possibly can within the first hour of posting. Why is this important? Immediate engagement after you post means the app algorithm will recognize that post is something that could be interesting to more of your followers, causing it to show up in more of your followers feeds.  

Be Creative

A picture may be worth a thousand words, but a great caption will make your audience have just as much to say back. A caption has the ability to give your photo context, help your audience get to know you, and give them an opener to start a conversation. Not every post has to be long or detailed, they can be short and funny as well. What’s most important is that you give your audience a chance to interact with you. 

PhotoShop

Putting clear, quality photos on your social media is more likely to draw people in than a blurry picture of your dinner, for instance. While a picture of a nice meal can be fun to see sometimes, what people like to look at the most is… faces! A post with a face gets 38% more likes than those that don’t. It humanizes your brand and gives your followers something to connect with. 

Correspondence

When someone does comment on one of your posts, try to reply to them as soon as possible. It’s not just good manners, it’s good business. If your social media platform sees that there are a lot of comment in your feed, they will recognize your post as valuable information and assume other people outside of your network would want to see it, too. 

DS Sports Ventures Introduces Groundbreaking New Software BaseballCloud

AMW - July 30, 2019

Former Houston Astros Minor Leaguer Kevin Davidson’s Vision Comes to Life

Los Angeles, CA – July 30, 2019 — BaseballCloud is a revolutionary new software designed as a resource for amateur baseball players looking to improve their game. Envisioned by Kevin Davidson, the CEO and co-founder of DS Sports Ventures, BaseballCloud is the first centralized data analysis tool available for young, aspiring players. Through BaseballCloud’s key metrics and custom visualization tools, players can assess their own performances on data points such as spin rate, fastball velocity, pitch movement, and much more. 

Two years ago, a conversation with data-savvy pitching coach Wes Johnson prompted Davidson to recognize a prominent need in the baseball community. Despite the rise of data usage, there was no platform that brought it all together for complete, unified analysis. Coaches had to spend countless hours getting data into a format that they could read and interpret. After careful study and research, Davidson formulated the idea for BaseballCloud as a way to transform how data is used in amateur baseball. This year, Davidson’s vision comes to life.

“BaseballCloud is going to revolutionize the baseball industry,” says Wes Johnson, current Minnesota Twins pitching coach. “Players will no longer have to wonder if they have the tools to play at any given level. They will know!”

BaseballCloud includes features such as a customizable player profile, site-wide networking capabilities, and analysis on over 20 unique data points. BaseballCloud’s team product is another facet of the software designed specifically for coaches who are looking to boost player development within their teams. As a former Houston Astros catcher, Davidson understands the importance of data when it comes to obtaining accurate, objective performance feedback, a vital part of every player’s growth.

As analytics becomes a growing force in baseball, BaseballCloud is sure to change the way data is viewed. With its introduction of this influential software, DS Sports Ventures takes yet another step towards its goal to educate the baseball community on the importance of data. Under KD’s leadership, DSSV is quickly becoming a dominant innovator in the sports industry. 

About DS Sports Ventures

Based in Orlando, FL, DS Sports Ventures is a rapidly growing sports investment group founded by Kevin Davidson and Joseph Sleiman. Since its inception in 2017, DS Sports Ventures has acquired 10 businesses, including ProspectWire, a premiere baseball scouting and tournament company. DSSV has employed 700+ people (seasonal/annual), and brought over 400,000 fans to Osceola, Polk, and Seminole counties respectively. Their pinnacle software Baseball Cloud has broken the mold by giving amateur baseball players, teams, and coaches access to a single, user-friendly platform of performance data. BaseballCloud fills a gap in the industry by simplifying the process of uploading and analyzing data. To learn more, go to BaseballCloud’s website at www.baseballcloud.com. You can follow BaseballCloud on Instagram, Twitter, or Facebook.