Inside the Timeless Appeal of America’s Favorite Oat Circles – Cheerios

Colorful cereal and blackberries in a bowl

When General Mills introduced Cheerios to American breakfast tables in 1941, no one could have predicted that these simple whole grain oats circles would become one of the most recognizable brands in the packaged foods sector. What started as CheeriOats has evolved into a marketing powerhouse that has successfully navigated …

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