Digital Marketing

What is Digital Marketing? A Comprehensive Overview

Digital marketing, computer.

Digital marketing is a testament to the transformative power of technology and innovation. Gone are the days when marketing was confined to billboards, radio jingles, and TV slots. Today, in the age of digital technologies, businesses have many digital marketing channels at their fingertips, each offering unique ways to connect, engage, and convert potential customers. The growth of internet users and the omnipresence of mobile devices have unequivocally contributed to …

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What To Expect When You’re Marketing

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. …

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The Benefits of Digital Marketing

It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. They can learn everything they need to know about your brand and any products you may have in one place …

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3 Tactics to Make and Keep Customers for Life

In today’s competitive market, businesses that have a large customer base are considered successful. So, if you want to stay at the top and beat the competition, it’s a must for you to attract new customers. However, in an attempt to increase your customer base, don’t let go of your existing customers. Businesses that try to attract new customers and then turn them into long-term, loyal customers can thrive in …

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How to Make Your App Stand Out in the App Store

Mobile app marketing is on a constant rise. More and more businesses are turning to this platform due to its countless benefits. With 77% of the world’s population using the internet via smart devices, businesses can reach the target audience and increase brand awareness. Although going mobile is a relatively new tactic to promote a business, it has definitely changed how businesses carry out their marketing campaigns. However, it’s another …

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How Your Company Can Benefit from Digital Marketing

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because 82% of consumers conduct online research before making a buying decision. With the help of a digital marketing strategy for …

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6 Things To Know About Publicity

Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …

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Tips for Marketing Your Independent Film Online

If you’ve made an independent film, you know just how difficult it was to make it, but the hard part is just starting. To get your film to the masses, you need to promote and successfully market it as well. With most indie films, most of the budget made it to the screen and not much is left to market it on a full scale. Luckily, with the help of …

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How to Make a Great First Impression Online

You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from your site, blog post or YouTube Channel. We know how to make a good impression when meeting someone in person …

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Advantages of Digital Marketing

With the increased amount of social media platforms, many companies are taking advantage of digital marketing strategies to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing campaigns and are sometimes less expensive. The wonderful thing about digital marketing is that it’s immediate, thus you can monitor feedback, input and actions in …

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Key Elements of Digital Marketing and How it Affects your Business

When it comes to business, having a website is NOT enough. If you want to take your business to a higher level, maybe it’s time to optimize your website. With the millions of online users around the world, it is highly possible to get ahead of the stiff competition and obtain more clients. However, we cannot deny the fact that there are also thousands if not millions of websites in …

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