The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single …

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Every Publicity Campaign Should Have These 5 Things

Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the client. If you’re in it for the …

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How to Prep Your Music/Band for a PR Campaign

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a little bit of effort to build your credibility in the music industry works as a great …

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AMW Welcomes New PR Client ConnectSocial®

 ConnectSocial® is a revolutionary social networking platform founded in 2018 in Palo Alto, CA. ConnectSocial® Inc identified the need for an alternative to Facebook and other major social networking apps, and ConnectSocial® was born. The paid app offers users multiple benefits included greater security, an ad-free experience, and a …

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Pros and Cons of DIY Music PR

Musicians and artists face various challenges throughout their careers. It isn’t easy to make hit singles and retain your popularity among fans. No doubt, your talent can take you to heights. But keep in mind that there’s a myriad of talented artists trying to gain a fan base. Therefore, publicity …

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Pop Singer Jason Zhang’s Latest Release Showcased in Times Square

A vital part of promoting your music is to constantly showcase it to as many people as possible. What better place to broadcast your latest release than in Times Square, where approximately 415,000 people drive and walk through every day? Recently, we displayed the title song artwork of our client …

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6 Things To Know About Publicity

Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its …

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Welcoming Faustine Hornok as New PR Client

We’re proud to welcome AMW Client Faustine Hornok as a new PR client. Faustine has used her hair and makeup expertise in fashion shows and live performances. Team AWM is proud to support Faustine as she launches her upcoming beauty channel. Faustine Hornok is a hair and make-up artist who …

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5 Common Misconceptions about Business PR

In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well …

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AMW Client Leilani Wolfgramm Talks to Andrew Willis on Andyland Radio

Interview starts at 24:25 – Click here to listen. Singer/songwriter/guitarist Leilani Wolfgramm opens up to Andrew Willis of Andyland Radio. Their laugh filled, candid interview spotlights Leilani’s sense of humor and her down to earth attitude, giving listeners a true sense of the important role making music plays in her …

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Welcoming Leilani Wolfgramm as new PR client

We’re happy to welcome Leilani Wolfgramm as a new PR Client. Her upcoming projects include the release of her New Single “Sinner” as well as an opening performance for Ziggy Marley on Friday May 5th at the Sunfest Music Festival. Team AWM is proud to support Leilani’s upcoming milestones with communication services …

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AMW Group Celebrates 20th Year Anniversary

Innovative Marketing and Entertainment agency looks forward to many years of future service Los Angeles, CA – March 14, 2017 – AMW Group, a worldwide leader in talent representation, marketing and entertainment, is proud to celebrate 20 years of service. With broad reach across the United States, AMW has also …

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5 Surefire PR Trends to put your Brand on the Media radar

Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think …

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4th of July – Special Discount Offer

Pro Launch – Special Offer Take advantage of the following special offer available to past and prospective clients until July 25th.  Get Great Media Coverage for Product, Events and Service Launches Whether you have invented the latest gadget, developed an app, written a book, started a new business, designed a …

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Here’s how publicity can help elevate your brand: Awareness / Credibility / Buzz builder

We all know publicity can be helpful to a brand but there is often confusion about what publicity aims to achieve. Publicity basically helps you with 3 important factors: Awareness, Credibility, and Buzz building. A good publicist can ensure that everyone knows about your brand and the latest information about your …

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10 Steps for Successful Music PR

Music is one of the industries in which PR has an enormous effect on performance. We all know about great artists in the music industry who aren’t as notable as they should be. Getting the right momentum through the right PR can result in an artist gaining popularity and people …

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Upcoming PR Events: 5 Industry Conventions you don’t want to miss

As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how to make their business more profitable, one of the number …

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