Before starting a successful campaign to promote their music, every musician needs to learn what makes up a solid campaign in the first place. Here are 10 tips to help guide you into your most fruitful publicity campaign to date.
1. Get To Know Your Audience
Get to know everything you can about the fans you already have. How old are they? What gender are they? What do they like to do for fun? Finding out everything you’re able to about the people who are into your music will help you seek out future fans and market to existing fans better.
2. Get To Know Your Competition
Once you know your audience, it’s important to get to know the general climate of your genre. Find out what other musicians in your genre are doing and how they’re interacting with the fans. Carefully review tactics successful musicians are using to engage fans.
3. Set Goals
One of the most important parts of a successful campaign is to set clear, attainable goals. Start with your long term goals and then determine what short term goals will help you reach them. Setting realistic expectations for your career will help you actually reach them and help other professionals in your field take you more seriously. Everyone has to start somewhere.
4. Create A Plan
Examine your weak spots and build a plan to grow in those areas. A good campaign can be built in many ways. Depending on your resources, you may have to choose a few specific areas to focus on first. Areas such as digital ads, public relations, social media and community management, content creation and so on should be reviewed and prioritized.
5. Get Your Music Out There
You absolutely need people to hear your music if you want to build a fan base! Get your music out any way you can. With so many digital streaming platforms these days, that should definitely be one of the avenues you take. You should also be playing as many shows as you possibly can, wherever you possibly can.
6. Reach Out To The Media
So many people find out about new music from music blogs and online magazines. Getting into these publications will help new fans learn about you and your music.
7. Make Friends
Find other musicians to collaborate with and learn from. Spending time with other successful artists will make you look appear more professional and help you gain access to new fans of similar types of music.
8. Build A Website
As a musician, you are a brand. Every brand needs a website where the public can go to get reliable news, updates, and information. Building even a basic website with information for your audience is an important step when you are treating your career as a business.
9. Cross Promote
Promote any upcoming shows or releases on all of your social media platforms and your website. Give your audience every opportunity to keep up with all of the things you have going on.
10. Get Help
Especially if you’re a new artist, you don’t know all of the ins and outs of the music industry or how to properly promote yourself. It’s a smart move to get help from professionals once you know what your short and long term goals are. You’ll end up saving time and money on your part by finding reliable assistance.