In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long been used for the purpose of uploading photographs, videos, quotes, texts, and whatnot to define yourself to your audience – or your ‘friends list’. But many people actively ignore that social media can be one of the most powerful platforms for businesses that are looking to engage with their customers, too.
Social media is a powerful platform not only for personal connections but also for businesses aiming to engage with customers. Utilizing different networks like Facebook and LinkedIn can enhance marketing efforts. Effective management tools such as HootSuite, which simplifies scheduling posts across platforms, IFTTT, an automation tool that saves time, and Buffer, known for optimizing posting times and tracking engagement, can significantly improve online presence and content performance.
There is a social network for every purpose. From Facebook to LinkedIn, every site can help you in some way or the other – if you know how to use it to your advantage. You might currently have several social media accounts, but you might not be using them to your benefit.
Fortunately, there are tons of different tools that are available for the purpose of social media management. They make it easier for you to generate notable content or even to repurpose old content. However, if you’re feeling confused about which social media management tool you should use, here is a list of the top 3:
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HootSuite
Due to the excess of social networks that are available, such as Twitter, Facebook, LinkedIn, etc., many people tend to lose track of their progress on each social network separately. Thanks to HootSuite, tackling multiple accounts should be the least of your worries – regardless of whether you’re an active agency managing hundreds of accounts or just one user handling multiple platforms. HootSuite makes it surprisingly easy for anyone to schedule posts across plenty of social media platforms, add accounts or add account managers. Not to mention that HootSuite also gives great tips on social marketing as well.
IFTTT
One of the best automation tools available, IFTTT definitely helps save a whole lot of time for those who have a variety of social media networks but never the time to manage all of it. This profound tool works by generating an action based on a trigger of yours. For instance, if you post a blog, the tool will create an automated tweet in conjunction. It saves a lot of time, while also helping you think about your next tweet or post.
Buffer
Just like most other social media management tools, Buffer allows you to keep a track of all of your social networks with the utmost of ease. What differentiates Buffer from other management tools, however, is the fact that this unique tool makes it a point to share your content during the time frame when there is a high amount of traffic on websites. It also allows you to track links easily in order to see which content acquires the most traction out of all of them.
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