The Benefits of Digital Marketing

It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. …

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How Instagram Can Help You Promote Your Music

In today’s competitive music industry, music artists need to be creative to grab the attention of their target fan base. Many music artists publish ads online to promote their music, but you may not be aware that Instagram is an effective platform to promote your music. Around 800 million users access …

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How to Adapt Your Social Media Posts to Fit the Audience on Each Platform

When running a business, it’s extremely important to promote your products and services to the right audience. Social media helps business people get in touch with their target audience and increase brand awareness. However, many people make the mistake of sharing the same posts across different channels. Not only does this …

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So You’ve Created a YouTube Series? Here’s How to Get People to Watch It

YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some income by attracting viewers to their YouTube channels. No matter how interesting the content, you can’t increase …

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3 Types of Instagram Posts and When to Use Them

In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding yourself. While Twitter and Facebook are certainly favorites for people all around the world with billions of …

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3 Social Media Management Tools Worth Using

In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long been used for the purpose of uploading photographs, videos, quotes, texts, and whatnot to define …

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5 Spotify Tips and Tricks to Boost Your Listener Numbers

One of the most used apps for music streaming, Spotify, currently boasts a user database of 75 million out of which 30 million are paid subscribers. Spotify is used so much all around the world that it even beats Apple Music which currently has around 11 million paid subscribers – …

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How to Solve the Biggest Problems with Brand Design and Brand Identity

Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering …

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5 Way to Make Your Brand Messaging Stand Out From Your Competition

In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard …

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How to Engage Your Social Media Followers

In this era, the number of likes and followers that one has on their social media platforms, such as Facebook, Instagram or Snapchat is what determines their value in this society. However, for a person to maintain the number of followers that they currently have, or even for those who …

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Tips on Promoting Your Web Series Using Social Media

Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget …

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Similarities between Cooking and Creating a Good Social Media Post

With mobile apps, people tend to live, breathe, and eat on social media. Marketers would have an easier time if they just understood this fact, so if you’re looking to cook up a good social media post, it would work in your favor to realize the similarities between cooking and …

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Create Visually Engaging Social Media Posts With These Tools

We all know that in order to gain the most traction on social media posts there needs to be a visual element. A blog post may gain traction, but it will gain much more traction if the header image is attractive. People love looking at images, and adding interesting images to …

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How to Make a Great First Impression Online

You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from …

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6 Ways to get your Social Media Audience to promote your Product

Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending …

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