Promoting and marketing are a key part of continuous business success. But before planning the activities to market your business, you should first focus on who you should be targeting. Once you have identified the type of market you should have, you’ll be able to realign your goals and provide them with better products and services.
Here are some strategies you can use to identify who your target market is.
1. Think about the Conversations You Have with the People You Help
Think about a moment when you received a call, email,or message from a potential client. The call may have been about a certain problem, or you may have been given a request for a particular product or service. Take some time to reflect on how the conversation went and what the person said to you.
Once you have taken note of the conversation, you should think about the person you’re talking to. What are the needs? How old are they? What are their hobbies? You should always ask these questions before developing a marketing plan for your business.
2. Define Your “What” by Finding Your Niche
Most established businesses didn’t start with a lot of money. In fact, most of them started with very small capital. But they found their niche and eventually increased their business and profits.
When you want to identify your target audience, you should try to find your niche. Find the skills that you have which set you apart from your competitors. In doing so, you can sell your unique skills to a specific niche.
Having a niche will help you focus on your target audience. You can better consult your clients and provide them with products and services to improve their lives.
So, your niche should be something you are passionate about, a topic you have a lot of knowledge about and can speak about for hours.
3. Identify the “Who” Based on Customer Personas
Customer personas, also known as user personas, usually represent your target audience. It’s a description of a specific type of person that you should focus your marketing efforts on.
Personas are usually composed of elements such as age, gender, income, interests, and other details that will help you develop a relationship with the person.
Personas can help you quickly identify your target audience and understand their personality, needs, and expectations. Based on how you develop the persona, you can create marketing content that appeals to that person.
4. Test Your Target Audience
Once you have identified your target audience, you have to test them. Testing your target audience is important so that you can identify what they like and what they don’t.
To do this, try to conduct a survey to see if your audience likes your products and services. You should ask them questions about the kind of work you do and the things that you advertise. This will help you identify if they want to continue working with your business and if they like your marketing campaigns.
You can also ask them to provide feedback about your products and services. Once you have received their opinions, you can use them to improve your market.
When you have identified your target audience, you will find it easier to develop your marketing campaigns and activities that address the audience’s needs. The more you understand your target audience, the more effective your marketing activities will be.
If you need help with branding and business promotion, contact us at AMW®. Our marketing experts will work with you, whether you own a new or existing business, to create game plans, PR campaigns, digital ads, and social media content. Contact us today to get started.