AMW Client Robert Hunter releases music video, "Ditto Baby"
It’s been four months since we’ve heard anything from Robert Hunter. The reclusive rocker with an alt-country vibe who gave us the songs "Wasted", "Sober" and "Outta My Mind", appeared destined, at the time, to will his way into the music industry with a plan and a purpose. "Afterglow" was a record that seemed to defy all the latest trends. His sound is gritty and authentic. It’s unique in this day of computerized instruments. And yet, perhaps not surprisingly, he managed to find an audience. Robert then scored a hit with "Gone for Good". It reached the FM bands and garnered over one hundred thousand views for the video - all this while he claimed not to have, or want, any major label representation. We were all waiting for the tour and what came next.
Quick Summary
After four months of silence, reclusive rocker Robert Hunter returns with the unreleased video for "Ditto Baby," inspired by his wife Becky's battle with aggressive cancer. Despite the challenges, their bond has deepened, prompting Robert to create new music and even a novel. With both a new record and book set for release in 2018, Robert remains focused on their journey, as Becky improves day by day and prepares for surgery and radiation.
Then silence.
We reached out to Robert and this is what he gave us – the previously unreleased video for the song "Ditto Baby". It clearly showcases his desire to make music and art that speaks to the heart of those he calls, “hopeful romantics.”
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Robert said he wanted to make a statement with the piece. And he did, in just over three minutes - which is saying something.
Maybe we were wrong to assume that he was just resting on his laurels.
Before we could get into concept, the music, he spoke about his wife Becky. She was diagnosed with an aggressive form of cancer in late December, just before the "Afterglow" album was set for release. Robert said, it sent him sideways but also inspired him.
“She’s just the most loving, patient and kind girl I’ve ever known. It’s so unfair. But Becky doesn’t see it that way. She never did. She says we’ve been chosen by God to endure this. I didn’t believe her at first. I spent a lot of time questioning everything. Those were the darkest days of my life.”
“What brought you out of it?” We asked.
“She did!” he said. “It’s strange because I was supposed to be the one trying to save her. But she was, all along, saving me. She told me not to give up, to keep writing. Eventually, I had no choice but to listen. Becky was bald and telling me everything was going to be OK. She’s very tenacious.”
In the meantime, the two have spent a considerable amount of time in recovery, focused on the road ahead. Robert says that the only thing that matters is the cure. The doctors have worked miracles. It’s a heartfelt story you’d have to hear to believe.
They’ve disappeared to the mountains several times, gotten lost on purpose, and gained a lot of perspective while getting back to basics, in the Adirondack wilds. There Robert wrote a novel he says is, “Absolutely the craziest thing you will ever read. But Becky endorses it.” He got a publisher, and there’s a whole new adventure about to unfold.
There is a new record too. He promises the songs are his best yet, inspired by some of their ordeals. Both the book and the record come out in 2018. We can’t wait. And we pray that Becky continues to improve.
“She’s getting better day by day,” Robert told us.
But there’s a lot more work to be done. Becky has surgery in a couple weeks, then radiation, before the dynamic pair, God willing, embark on a nationwide tour to celebrate their remarkable achievements, against all odds.
Follow Robert Hunter and Becky on Facebook and Instagram @roberthuntermusic. And at www.roberthuntermusic.net.
Frequently Asked Questions
How can independent artists effectively promote their music?
Independent artists should build a strong social media presence, submit to playlist curators, create an electronic press kit, engage with music blogs and podcasts, collaborate with other artists, perform live regularly, and invest in targeted digital advertising. Consistency and authentic fan engagement are more important than large budgets.
What role does streaming play in modern music marketing?
Streaming platforms are now the primary music consumption channel, making playlist placement crucial for discovery. Artists should optimize profiles on Spotify, Apple Music, and YouTube Music, pitch to editorial playlists, leverage algorithmic recommendations through consistent releases, and use streaming analytics to understand their audience demographics.
How much does music promotion typically cost?
Music promotion costs range from $500-$2,000 for basic digital campaigns to $5,000-$15,000 for comprehensive PR campaigns with radio promotion and playlist pitching. Major label releases can spend $50,000 or more. Independent artists should start with focused investments in playlist promotion and social media advertising.
What makes an effective EPK for musicians?
An effective electronic press kit includes a compelling artist bio, high-quality press photos, links to music and videos, notable achievements and press coverage, social media statistics, contact information, and a one-sheet for quick media reference. Keep it concise, visually professional, and regularly updated with latest releases.
How long does it take to build a fanbase as a new artist?
Building a meaningful fanbase typically takes 1-3 years of consistent effort including regular releases, social media engagement, live performances, and strategic promotion. Some artists gain traction faster through viral moments, but sustainable careers are built through ongoing relationship-building with fans and industry connections.
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