AMW

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote
AMW Pro Lessons All Access $149/yr
AMW Pro - Learn how to build your brand!
All Access $199/yr

How to Create a Killer Sponsorship Proposal

Kendra Blalock - June 4, 2019


The goal of business is to keep growing. Gaining sponsors is a great way to take your business or event to the next level. One of the most difficult things about this is creating a proposal that will get your sponsors on board. We have some surefire tips that will help write a killer proposal so you can lock in your next sponsor.

Include Your Skills

One of the hardest things about writing a proposal is deciding on the type of copy you want to include. But it should be simple. Just talk about yourself. Talk about your skills, business model, what inspires you and your business/event. Of course, you’ll have to get into specifics about the sponsorship but a good way to get the creative juices flowing is to just write about the one thing you know most about and that’s YOU.

Know Your Audience

When you’re creating a proposal, it’s important to know who your target audience is and what exactly they like. This is key because you want to be able to include the things your audiences like in the proposal. Take the time to get to know your audience and so you can express to your sponsors exactly how your audience appeals to them.

Build A Relationship

Once you’ve done your research, reach out to your potential sponsors and build a relationship. If you know people in common, have someone facilitate the introduction. If you’re going into it cold, try to set up a meeting or at least a phone call to discuss any concerns they may have in investing and show them the benefits of working together.

Show Value

You have to let potential sponsors know “What’s in it for them?” Will they see increased revenue, sales, social media following, etc.? Let them know just how you expect their business to be enhanced with this partnership.

Have a Template

Don’t try to reinvent the wheel. Once you have a template that works for you, don’t change it up too much. Of course, make adjustments that make sense for each sponsor but there are things that you can keep the same so take advantage of that as it will save you time with this process.

Use Testimonials

There’s a good chance you have worked with someone who has good things to say about your work. If you haven’t done so already, reach out to them for a quote that you can include in your sponsorship proposal. This will help give your proposal some credibility and proof to your potential sponsors that you can produce quality results.

How to Create a Killer Sponsorship Proposal was last modified: May 31st, 2019 by Kendra Blalock

Related Posts

  • Building A Brand To Grow Your Business
  • How Sponsorship Seekers Can Benefit From a Sponsorship Consultant
  • MARION is a chic, sustainable maternity fashion brand that delivers boardroom to brunch designs to expecting moms. 
  • SEO is The Best Business Promotion
  • 5 Ways Your Company Can Kill It Online
  • What To Expect From Social Media Management
Tags | Audience, build, Business, copy, creating, Proposal, relationship, skills, sponsorship, target, value
 0 0
Share Now

Kendra Blalock

Kendra earned a bachelor’s degree in public relations with a minor in marketing from the University of North Texas. She has experience handling PR for music campaigns, lifestyle brands and telecommunication companies including AT&T. She has worked in various environments, providing her with the opportunity to experience all the facets PR has to offer. Years of garnering results for various campaigns qualify her to manage publicity projects.

Speak Your Mind! Cancel reply

Previous Post How Branding Can Help You Avoid Being a One Hit Wonder
Next Post The Ultimate Music Submission Guide

AMW is an award-winning agency that works with branding, PR, and major events. www.amworldgroup.com

Random Quote

Look well to this day. Yesterday is but a dream and tomorrow is only a vision. But today well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this day.

— Francis Gray

Featured Product

Connect Us

Hand Picked Posts

  • brand consistency Company Blog

    Why Is It Important to Build Trust with Brand Consistency?

    March 29, 2023
  • PR Company Blog

    6 Ways Digital PR Contributes to Your Business Success

    March 23, 2023
  • Brand Messaging Company Blog

    How to Use Brand Messaging to Enhance Your Brand Identity

    March 16, 2023
  • Music Promotion Company Blog

    Things to Consider When Hiring a Music Promotion Company

    March 9, 2023
  • band Company Blog

    How a PR Company Can Help Your Band Reach the Next Level

    February 9, 2023

Ready for Take-Off?

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote

© 1997-2023 AMW Group Inc. All Rights Reserved.