The goal of business is to keep growing. Gaining sponsors is a great way to take your business or event to the next level. One of the most difficult things about this is creating a proposal that will get your sponsors on board. We have some surefire tips that will help write a killer proposal so you can lock in your next sponsor.
Creating an effective sponsorship proposal hinges on **showcasing your skills** and establishing a **relationship** with potential sponsors. Knowing your **audience** allows you to tailor your message, emphasizing the **value** of the partnership for them, such as increased **revenue** or **social media** following. Utilizing a **template** can streamline your efforts, while including **testimonials** from past collaborators adds **credibility** to your proposal, ultimately enhancing its persuasive power.
Table of Contents
Include Your Skills
One of the hardest things about writing a proposal is deciding on the type of copy you want to include. But it should be simple. Just talk about yourself. Talk about your skills, business model, what inspires you and your business/event. Of course, you’ll have to get into specifics about the sponsorship but a good way to get the creative juices flowing is to just write about the one thing you know most about and that’s YOU.
Know Your Audience
When you’re creating a proposal, it’s important to know who your target audience is and what exactly they like. This is key because you want to be able to include the things your audiences like in the proposal. Take the time to get to know your audience and so you can express to your sponsors exactly how your audience appeals to them.
Build A Relationship
Once you’ve done your research, reach out to your potential sponsors and build a relationship. If you know people in common, have someone facilitate the introduction. If you’re going into it cold, try to set up a meeting or at least a phone call to discuss any concerns they may have in investing and show them the benefits of working together.
Show Value
You have to let potential sponsors know “What’s in it for them?” Will they see increased revenue, sales, social media following, etc.? Let them know just how you expect their business to be enhanced with this partnership.
Have a Template
Don’t try to reinvent the wheel. Once you have a template that works for you, don’t change it up too much. Of course, make adjustments that make sense for each sponsor but there are things that you can keep the same so take advantage of that as it will save you time with this process.
Use Testimonials
There’s a good chance you have worked with someone who has good things to say about your work. If you haven’t done so already, reach out to them for a quote that you can include in your sponsorship proposal. This will help give your proposal some credibility and proof to your potential sponsors that you can produce quality results.
Kendra earned a bachelor’s degree in public relations with a minor in marketing from the University of North Texas. She has experience handling PR for music campaigns, lifestyle brands and telecommunication companies including AT&T. She has worked in various environments, providing her with the opportunity to experience all the facets PR has to offer. Years of garnering results for various campaigns qualify her to manage publicity projects.