AMW

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote
AMW Pro Lessons All Access $149/yr
AMW Pro - Learn how to build your brand!
All Access $199/yr

How Branding Can Help You Avoid Being a One Hit Wonder

Kendra Blalock - June 3, 2019


We all know those bands that create that one great song and then we never hear from them again. All of the success and fame for a quick 15 minutes and the spotlight dims faster than it appeared. These artists are genuinely talented but one thing usually gets in the way and that’s branding. Branding is the key to longevity in the music industry. We’re rounding up some key tips for you so you can avoid becoming a one-hit wonder.

Know Who You Are

Branding is key to helping both you and your fans understand who you are as an artist. If you know who you are, it will be easier for your fans to connect with you and want to continue following your follow. People don’t follow what they are connected to. Make sure you’re clear about your values so you can attract a good, quality audience.

Consistency

One thing branding demands is consistency. Even if you don’t have a new song ready at the moment, keep fans engaged with genuine content on your social media. Hire an agent or manager that can help you book appearances between the releases of new material. But you should always be writing or trying to create the next content you want to release. Consistency with your release dates will let people know that you are more than a one-hit wonder. You’re serious about your craft and have the music catalog to back it up.

Be Real

A quick way to become a one-hit wonder is to pretend you’re something that you’re not. Give fans a true sense of who you are by utilizing free tools like social media. Let them know that you’re human just like them. That despite fan, you’re a regular person just trying to make it big. Give your audience sneak peeks into your daily life using Instagram stories and post engaging content that reflects your core beliefs.  

Humility/Give Back

As an artist, it’s important to remember where you come from. Sometimes you have to get out of the limelight and try the do something that truly matters. A lot of artists become one-hit wonders after they taste success and then think it’s okay to become rude, obnoxious and forget where they come from. A good way to combat this is to remain humble by volunteering in your community and showing some humility. Remember to be kind to everyone on your way up because you will most likely see them again on your way down.

Keep Up With Trends

There is a way to be yourself but still utilize trends to enhance your brand. Jump on hashtags that are trending, try a dance challenge, etc. But always remember to put your own spin on it so that you stand out. Your willingness to stand relevant should never compromise your morals or values though so only contribute to these trends if you truly believe they are on brand for you.

Think in Terms of the Future

Hit songs come every once in a while. It’s important to remember this on your journey. You can’t control how your next song will be perceived so keep going because you never know what will come of your next song.

How Branding Can Help You Avoid Being a One Hit Wonder was last modified: May 31st, 2019 by Kendra Blalock

Related Posts

  • What You Need to Know About Using Spotify Playlists for Song Promotion
  • Mastering The Art Of Organic Growth
  • How to Solve the Biggest Problems with Brand Design and Brand Identity
  • The Ultimate Cheat Sheet on Branding Your Side Hustle
  • Signs It’s Time to Give Your Brand a Makeover
  • What They Don’t Tell You About Building Your Own Brand
Tags | Artist, Brand, Brand Strategy, Branding, combat, consistency, future, humility, Music, one hit wonder, Trends
 0 0
Share Now

Kendra Blalock

Kendra earned a bachelor’s degree in public relations with a minor in marketing from the University of North Texas. She has experience handling PR for music campaigns, lifestyle brands and telecommunication companies including AT&T. She has worked in various environments, providing her with the opportunity to experience all the facets PR has to offer. Years of garnering results for various campaigns qualify her to manage publicity projects.

Speak Your Mind! Cancel reply

Previous Post What You Need to Know About Using Spotify Playlists for Song Promotion
Next Post How to Create a Killer Sponsorship Proposal

AMW is an award-winning agency that works with branding, PR, and major events. www.amworldgroup.com

Random Quote

Well, you know, I was a human being before I became a businessman.

— George Soros

Featured Product

Connect Us

Hand Picked Posts

  • people working Company Blog

    5 Helpful Rebrand Tips for an Easy and Successful Launch

    January 25, 2023
  • people working Company Blog

    Top 2 Reasons Why You Should Establish a Strong Brand

    January 19, 2023
  • people discussing Company Blog

    6 of the Most Important Steps for Planning Out a Music Tour

    January 11, 2023
  • People in a meeting Company Blog

    5 Ways to Make Your Brand Stand Out in a Saturated Market

    January 5, 2023
  • Employees in a meeting Company Blog

    Dull Brand Stories: What Are the Easy Ways to Address It

    December 28, 2022

Ready for Take-Off?

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote

© 1997-2023 AMW Group Inc. All Rights Reserved.